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Nov 2025
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Home/Insights/Retailers/refereestore.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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124.7K
Revenue
Nov 25
36.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Refereestore.com is an online platform dedicated to offering a variety of products for referees across different sports. Their inventory features equipment and accessories required by referees such as jerseys, whistles, flags, scorebooks, and footwear. The website aims to assist referees by providing a comprehensive selection to support their officiating needs.

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refereestore.com Annual Revenue and Growth

refereestore.com's annual sales on its online store amounted to $1.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
refereestore.com revenue by year

refereestore.com's monthly revenueOVER TIME
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Over the past three months, refereestore.com revenue has experienced growth of 34%, compared to the preceding three months.

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refereestore.com revenue growth for last six months
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OVERVIEW
In November 2025, refereestore.com achieved $124,673 in online sales, surpassing the sports industry median of $89,556, with a conversion rate of 2.50-3.00%, slightly below the high benchmark of 3.31%. Its average order value (AOV) ranged from $125-150, well below the sports industry high of $552, and it recorded 36,244 sessions, exceeding the median of 31,405 but significantly lower than the leading store, dickssportinggoods.com, with 57,640,222 sessions.
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refereestore.com competitors

In November 2025, refereestore.com outperformed its competitors in terms of revenue, with a total of $124,673 compared to Gerry Davis at $38,416, Purchase Officials at $230,630, Pro Referee at $19,511, F&S Sporting Goods at $1,802, and Capelli Sport at $202,312. refereestore.com also had a higher number of transactions at 957, compared to its competitors ranging from 22 to 2,810 transactions. The website had a solid number of sessions at 36,244, falling in between the session counts of the competitors. With an Average Order Value (AOV) ranging from $125 to $150 and a conversion rate of 2.50% to 3.00%, refereestore.com showed a steady performance compared to the varying AOV and conversion rates of its competitors.

gerrydavis.com screenshot
#1 gerrydavis.com
38.4K
Revenue
18.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
purchaseofficials.com screenshot
#2 purchaseofficials.com
230.6K
Revenue
44.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
proreferee.com screenshot
#3 proreferee.com
19.5K
Revenue
2.8K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
fssportinggoods.com screenshot
#4 fssportinggoods.com
1.8K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
capellisport.com screenshot
#5 capellisport.com
202.3K
Revenue
92.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
refereestore.com vs top market performers
refereestore.com
top retailers
conversion rate vs average order value for refereestore.com and its competitors
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Revenue share by device at refereestore.com

In November large majority of sales on refereestore.com, 99% was finalized on desktop devices, with 1.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on refereestore.com, 99% was finalized on desktop devices, with 1.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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refereestore.com channels

Identify top traffic channels that drive growth for refereestore.comand discover how performance of traffic channels has changed over time.

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refereestore.com Google Ads spend

Evaluate refereestore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refereestore.com devices

Review refereestore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refereestore.com top markets

Explore refereestore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refereestore.com country & global rank

Assess the ranking of refereestore.com among other retailers within its primary country and worldwide.

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