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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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133.9K
Revenue
Aug 26
27.9K
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com Annual Revenue and Growth

racingusa.com's annual sales on its online store amounted to $1.6M in 2025, broadly flat year over year. For 2026, revenue is expected to grow by 10-20%.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
racingusa.com revenue by year

racingusa.com's monthly revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced growth of 1.9%, compared to the preceding three months.

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racingusa.com revenue growth for last six months
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OVERVIEW
In August 2026, racingusa.com recorded 27,900 sessions, while a typical sports store sees around 33,500 sessions a month. The site's online sales revenue reached $134,000, surpassing the typical sports store's $85,100. With a conversion rate of 3.00-3.50%, racingusa.com is within the typical sports category range of 0.63% to 3.09%. The average order value (AOV) was $150-175, also within the category's typical range of $76 to $556. Overall, racingusa.com demonstrates strong performance metrics relative to a typical sports store, particularly in revenue generation and conversion rates.
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racingusa.com competitors

The competitive set includes racingusa.com, lionelracing.com, and officialracegear.com. In August 2026, racingusa.com generated $134,000 in revenue from 868 transactions across 27,900 sessions, achieving an average order value (AOV) ranging from $150 to $175 and a conversion rate of 3.00-3.50%. Among its competitors, lionelracing.com leads significantly with $688,000 in revenue and 5,143 transactions, while trailing in sessions with 314,000. officialracegear.com follows with $52,800 in revenue and 774 transactions from 38,400 sessions, demonstrating a lower AOV of $50-75 and a conversion rate of 2.00-2.50%. Overall, racingusa.com ranks second in revenue and transactions but ranks third in sessions, indicating a solid performance compared to its competitors.

lionelracing.com screenshot
#1 lionelracing.com
687.6K
Revenue
314.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
officialracegear.com screenshot
#2 officialracegear.com
52.8K
Revenue
38.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In August large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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