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May 2026
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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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204.1K
Revenue
May 26
61.7K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$125-150
AOV
May 26
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com Annual Revenue and Growth

racingusa.com's annual sales on its online store amounted to $1.6M in 2025, broadly flat year over year. For 2026, revenue is expected to grow by 10-20%.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
racingusa.com revenue by year

racingusa.com's monthly revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced growth of 37%, compared to the preceding three months.

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racingusa.com revenue growth for last six months
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OVERVIEW
In May 2026, racingusa.com generated $204,085 in online sales, significantly surpassing the SPORTS median of $78,603, with a conversion rate of 2.50-3.00%, slightly below the high benchmark of 3.11%. The average order value (AOV) ranged from $125 to $150, compared to a high of $567 in the industry, while sessions totaled 61,656, outpacing the median of 29,369 but far behind rei.com's leading 54,842,465 sessions. Overall, racingusa.com demonstrates strong revenue performance, an admirable conversion rate, and a solid session count within the competitive SPORTS online market.
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racingusa.com competitors

In May 2026, racingusa.com generated $204,085 in revenue with 1,623 transactions and 61,656 sessions, achieving an average order value (AOV) between $125-150 and a conversion rate of 2.50-3.00%. In contrast, lionelracing.com outperformed it significantly with $304,680 in revenue from 2,481 transactions and 239,957 sessions, although its AOV of $100-125 and a lower conversion rate of 1.00-1.50% suggest different pricing strategies. Meanwhile, officialracegear.com lagged behind with only $32,473 in revenue, 512 transactions, and 25,791 sessions, resulting in an AOV of $50-75 and a conversion rate of 1.50-2.00%. Overall, while racingusa.com has a better conversion rate compared to lionelracing.com, it still trails behind in revenue and transactions, positioning it competitively within the niche market of racing merchandise.

lionelracing.com screenshot
#1 lionelracing.com
304.7K
Revenue
240K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
officialracegear.com screenshot
#2 officialracegear.com
32.5K
Revenue
25.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In May large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In May large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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