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Oct 2025
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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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153.6K
Revenue
Oct 25
41K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com Annual Revenue and Growth

racingusa.com's annual sales on its online store amounted to $1.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
racingusa.com revenue by year

racingusa.com's monthly revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced growth of 79%, compared to the preceding three months.

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racingusa.com revenue growth for last six months
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OVERVIEW
In October 2025, racingusa.com generated $153,607 in online sales, significantly surpassing the sports industry median of $84,340, while its conversion rate ranged from 2.00-2.50%, below the high benchmark of 3.14%. The site's average order value (AOV) was between $150-175, which is also below the high AOV of $550 in the industry. Additionally, racingusa.com recorded 41,033 sessions, exceeding the median of 29,455, yet far below the top performer, dickssportinggoods.com, with 38,669,098 sessions, illustrating its strong but improving position within the competitive sports e-commerce landscape.
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racingusa.com competitors

In October 2025, racingusa.com generated a revenue of $153,607 from 986 transactions and 41,033 sessions, with an Average Order Value (AOV) range of $150-175 and a conversion rate of 2.00-2.50%. In comparison, lionelracing.com outperformed racingusa.com with a revenue of $376,038 from 2,888 transactions and 172,725 sessions, despite having a lower AOV range of $125-150 and a conversion rate of 1.50-2.00%. On the other hand, officialracegear.com lagged behind both racingusa.com and lionelracing.com, only generating a revenue of $23,323 from 388 transactions and 18,162 sessions, with an AOV range of $50-75 but a similar conversion rate of 2.00-2.50%. Overall, racingusa.com falls in between its competitors in terms of revenue and performance metrics, showcasing a solid performance in the racing merchandise market.

lionelracing.com screenshot
#1 lionelracing.com
376K
Revenue
172.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
officialracegear.com screenshot
#2 officialracegear.com
23.3K
Revenue
18.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In October large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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