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Dec 2025
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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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112.3K
Revenue
Dec 25
32.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com Annual Revenue and Growth

racingusa.com's annual sales on its online store amounted to $1.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
racingusa.com revenue by year

racingusa.com's monthly revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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racingusa.com revenue growth for last six months
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OVERVIEW
In December 2025, racingusa.com generated $112,329 in online sales, outperforming the sports industry median of $90,105, though still trailing behind industry leader garmin.com at $197,575,281. The site's conversion rate ranged from 2.00-2.50%, slightly below the high of 3.13% and above the low of 0.69%. With an average order value (AOV) between $125-150, racingusa.com sits below the industry high of $535 but above the low of $72. The site recorded 32,052 sessions, close to the median of 34,350 but significantly less than the leading site dickssportinggoods.com, which had 64,737,034 sessions.
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racingusa.com competitors

In December 2025, racingusa.com generated a revenue of $112,329 from 761 transactions and 32,052 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 2.00% to 2.50%. When comparing racingusa.com to its competitors, lionelracing.com stands out with a revenue of $311,953 from 2,464 transactions and 171,391 sessions, offering similar AOV and a conversion rate between 1.00% to 1.50%. On the other hand, officialracegear.com falls behind with a revenue of $21,186 from 368 transactions and 18,162 sessions, having a lower AOV of $50 to $75 but matching racingusa.com's conversion rate of 2.00% to 2.50%. Overall, racingusa.com appears to be on par with lionelracing.com in terms of revenue and conversion rate, showcasing strong performance in the market compared to its competitors.

lionelracing.com screenshot
#1 lionelracing.com
312K
Revenue
171.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
officialracegear.com screenshot
#2 officialracegear.com
21.2K
Revenue
18.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In December large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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