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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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210.3K
Revenue
Nov 25
56.7K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com Annual Revenue and Growth

racingusa.com's annual sales on its online store amounted to $1.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
racingusa.com revenue by year

racingusa.com's monthly revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced growth of 73%, compared to the preceding three months.

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racingusa.com revenue growth for last six months
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OVERVIEW
In November 2025, racingusa.com generated $210,282 in online sales, significantly exceeding the sports industry median of $89,556, with a conversion rate of 2.00-2.50%, just below the high of 3.31%. The average order value (AOV) ranged from $150 to $175, lower than the top AOV of $552. The website recorded 56,716 sessions, notably higher than the industry median of 31,405 but far from the peak of 57,640,222 from dickssportinggoods.com. Overall, racingusa.com demonstrated solid performance within the competitive sports market.
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racingusa.com competitors

In November 2025, racingusa.com generated a revenue of $210,282 with 1,352 transactions and 56,716 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, lionelracing.com stands out with a higher revenue of $468,356, 3,616 transactions, and 190,138 sessions. However, it has a lower AOV of $125-$150 and a similar conversion rate of 1.50-2.00%. On the other hand, officialracegear.com lags behind with a revenue of $23,767, 403 transactions, and 21,823 sessions, showcasing a lower AOV of $50-$75 and a comparable conversion rate of 1.50-2.00%. Despite the competition, racingusa.com maintains a strong position in terms of revenue and conversion rate, positioning itself as a key player in the online racing merchandise market.

lionelracing.com screenshot
#1 lionelracing.com
468.4K
Revenue
190.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
officialracegear.com screenshot
#2 officialracegear.com
23.8K
Revenue
21.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In November large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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