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Sep 2025
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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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211.7K
Revenue
Sep 25
60.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com Annual Revenue and Growth

racingusa.com's annual sales on its online store amounted to $1.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
racingusa.com revenue by year

racingusa.com's monthly revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced growth of 8.3%, compared to the preceding three months.

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racingusa.com revenue growth for last six months
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OVERVIEW
In September 2025, racingusa.com generated $211,661 in online sales, significantly surpassing the SPORTS median of $77,565, while also achieving a conversion rate of 2.00-2.50%, slightly below the industry high of 3.05%. Their average order value (AOV) ranged from $150-175, contrasting with the industry high of $539, and they recorded 60,237 sessions, more than double the median of 30,275 sessions in the SPORTS category, yet still dwarfed by the 47,231,640 sessions seen on leading competitor garmin.com. Overall, racingusa.com shows solid performance metrics within a competitive landscape.
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racingusa.com competitors

In September 2025, racingusa.com reported a revenue of $211,661 with 1,395 transactions and 60,237 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. In comparison, lionelracing.com, a direct competitor, generated $282,049 in revenue with 2,188 transactions and 155,913 sessions. However, their AOV was slightly lower at $125-150, and their conversion rate ranged from 1.00-1.50%. On the other hand, officialracegear.com lagged behind with only $14,078 in revenue, 244 transactions, and 27,891 sessions, resulting in an AOV of $50-75 and a conversion rate of 0.50-1.00%. Overall, racingusa.com may have a smaller revenue compared to lionelracing.com, but its higher conversion rate suggests better engagement and potential for growth in the future.

lionelracing.com screenshot
#1 lionelracing.com
282K
Revenue
155.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
officialracegear.com screenshot
#2 officialracegear.com
14.1K
Revenue
27.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In September large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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