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Apr 2026
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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for racingusa.comracingusa.com

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106.9K
Revenue
Apr 26
44.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com Annual Revenue and Growth

racingusa.com's annual sales on its online store amounted to $1.6M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 0-5%.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
racingusa.com revenue by year

racingusa.com's monthly revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced decline of 22%, compared to the preceding three months.

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racingusa.com revenue decline for last six months
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OVERVIEW
In April 2026, racingusa.com generated $106,890 in online sales, surpassing the sports industry median of $80,719, while achieving a conversion rate of 1.50-2.00%, slightly below the high of 2.97%. The site's average order value (AOV) ranged from $100 to $125, notably lower than the industry high of $542, with 44,446 sessions, exceeding the median of 33,547 but far behind the leader, dickssportinggoods.com, at 47,861,942 sessions.
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racingusa.com competitors

As of April 2026, racingusa.com reported revenue of $106,890 from 44,446 sessions, resulting in a conversion rate of 1.50-2.00%. In comparison, lionelracing.com significantly outperformed it with revenue of $217,634 from 184,142 sessions, although its conversion rate fell slightly lower at 1.00-1.50%. On the other end, officialracegear.com generated $25,078 in revenue from only 20,135 sessions, boasting the highest conversion rate among the competitors at 2.00-2.50%, albeit with fewer transactions (428). All domains reported an Average Order Value (AOV) in the range of $100-125 except for officialracegear.com, which had a lower AOV of $50-75. Overall, racingusa.com remains competitive in terms of revenue and sessions but lags behind lionelracing.com in overall performance metrics.

lionelracing.com screenshot
#1 lionelracing.com
217.6K
Revenue
184.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
officialracegear.com screenshot
#2 officialracegear.com
25.1K
Revenue
20.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In April large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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