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Jul 2025
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Home/Insights/Retailers/racingusa.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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73.8K
Revenue
20.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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RacingUSA.com is an online platform focused on selling a wide range of NASCAR merchandise and apparel. Their inventory includes various race team and driver-branded items such as clothing, accessories, die-casts, collectibles, and home decor. The website caters to racing enthusiasts and offers products affiliated with popular NASCAR teams and drivers.

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racingusa.com's revenueOVER TIME
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Over the past three months, racingusa.com revenue has experienced decline of 23%, compared to the preceding three months.

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racingusa.com revenue decline for last six months
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OVERVIEW
In July 2025, racingusa.com in the SPORTS industry had online sales revenue of $73,797, conversion rate of 2.00-2.50%, AOV of $150-175, and 20,783 sessions. The median revenue for SPORTS is $84,485, with garmin.com leading at $184,671,976. A high conversion rate in the industry is 2.9%, while a low is 0.59%. A high AOV is $547, while a low is $79. The highest sessions were at garmin.com with 47,307,199, while the median in SPORTS is 31,360.
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racingusa.com competitors

In July 2025, racingusa.com generated a revenue of $73,797 from 464 transactions with 20,783 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 2.00-2.50%. In comparison, lionelracing.com, a competitor, outperformed racingusa.com with a revenue of $314,253 from 2,190 transactions and 133,791 sessions. However, lionelracing.com had a slightly lower AOV range of $125-$150 and a conversion rate of 1.50-2.00%. On the other hand, officialracegear.com lagged behind racingusa.com with a revenue of $17,740 from 275 transactions and 20,756 sessions, along with a lower AOV range of $50-$75 and a conversion rate of 1.00-1.50%. Despite facing stiff competition in terms of revenue and sessions, racingusa.com excelled with a higher AOV and conversion rate, indicating strong performance in maximizing value from its customer base.

lionelracing.com screenshot
#1 lionelracing.com
314.3K
Revenue
133.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
officialracegear.com screenshot
#2 officialracegear.com
17.7K
Revenue
20.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
racingusa.com vs top market performers
racingusa.com
top retailers
conversion rate vs average order value for racingusa.com and its competitors
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Revenue share by device at racingusa.com

In July large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on racingusa.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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racingusa.com channels

Identify top traffic channels that drive growth for racingusa.comand discover how performance of traffic channels has changed over time.

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racingusa.com Google Ads spend

Evaluate racingusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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racingusa.com devices

Review racingusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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racingusa.com top markets

Explore racingusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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racingusa.com country & global rank

Assess the ranking of racingusa.com among other retailers within its primary country and worldwide.

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