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Apr 2026

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Home/Insights/Retailers/qvc.jp

TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

qvc.jp

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12.1M

Revenue

Apr 26

2.6M

Sessions

Apr 26

2.5-3.0%

Conv. rate

Apr 26

$150-175

AOV

Apr 26

Main country of store: JAPAN
Website category: E COMMERCE AND SHOPPING

qvc.jp is an online platform that offers a wide range of products for sale. It provides customers in Japan with access to a diverse selection of goods such as electronics, fashion items, home appliances, beauty products, kitchenware, and more. The website provides a convenient shopping experience and delivery options for its users.

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qvc.jp Annual Revenue and Growth

qvc.jp's annual sales on its online store amounted to $163.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$163.3M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

qvc.jp's monthly revenueOVER TIME
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Over the past three months, qvc.jp revenue has experienced decline of 15%, compared to the preceding three months.

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qvc.jp revenue decline for last six months

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OVERVIEW

In April 2026, qvc.jp generated $12,125,532 in online sales with a conversion rate of 2.50-3.00%, slightly below the industry's high of 3.67%. The average order value (AOV) ranged from $150 to $175, notably lower than the high of $321. With 2,567,017 sessions, qvc.jp's traffic was significantly lower than the leading store, boots.com, which recorded 28,182,023 sessions, while the median sessions in the e-commerce sector stood at 37,000. Despite its performance, qvc.jp lags behind qvc.com, the largest player in the category with $100,348,122 in revenue.

qvc.jp competitors

In April 2026, qvc.com significantly outperformed qvc.jp, generating $100,348,122 in revenue from 731,977 transactions across 23,029,670 sessions. Its average order value (AOV) ranged from $125 to $150, with a conversion rate between 3.00% and 3.50%. Conversely, qvc.uk.com achieved $14,635,371 in revenue from 120,064 transactions and 3,040,988 sessions, with an AOV of $100 to $125 and a higher conversion rate of 3.50% to 4.00%. In comparison, qvc.jp reported a revenue of $12,125,532 from 71,636 transactions over 2,567,017 sessions, with an AOV of $150 to $175 and a conversion rate of 2.50% to 3.00%. While qvc.jp maintains a higher AOV, its lower revenue and transaction counts indicate competitive challenges in the marketplace.

#1 qvc.com

100.3M

Revenue

23M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#2 qvcuk.com

14.6M

Revenue

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

qvc.jp vs top market performers

qvc.jp

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Revenue share by device at qvc.jp

In April large majority of sales on qvc.jp, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

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qvc.jp channels

Identify top traffic channels that drive growth for qvc.jpand discover how performance of traffic channels has changed over time.

qvc.jp Google Ads spend

Evaluate qvc.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

qvc.jp devices

Review qvc.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

qvc.jp top markets

Explore qvc.jp's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.