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Sep 2025
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Home/Insights/Retailers/purelei.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.5M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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purelei.com Annual Revenue and Growth

purelei.com's annual sales on its online store amounted to $39.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$39.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purelei.com revenue by year

purelei.com's monthly revenueOVER TIME
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Over the past three months, purelei.com revenue has experienced growth of 28%, compared to the preceding three months.

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purelei.com revenue growth for last six months
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OVERVIEW
In September 2025, purelei.com achieved online sales revenue of $2,482,647, significantly outpacing the median of $79,797 in the LUXURY sector, while its conversion rate ranged from 1.50-2.00%, below the high benchmark of 2.77%. The average order value (AOV) was between $125-150, well below the industry's peak of $998, with 1,188,776 sessions, substantially exceeding the median of 27,132, yet trailing behind the highest sessions recorded at 12,639,220 by pandora.net. Overall, purelei.com demonstrates robust revenue and session figures despite lower conversion rates and AOV.
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purelei.com competitors

In September 2025, purelei.com outperformed some of its competitors in terms of revenue, transactions, and sessions. purelei.com generated $2,482,647 in revenue from 19,362 transactions and 1,188,776 sessions. Its average order value (AOV) ranged from $125 to $150 with a conversion rate of 1.50-2.00%. Comparing this data to its competitors, purelei.com surpassed bijou-brigitte.com in revenue and sessions but had a slightly lower conversion rate. The Jeweller shop.com lagged behind significantly in revenue and sessions, with a high AOV but extremely low conversion rate. christ.de performed well in revenue and transactions, but purelei.com had more sessions. Thomas sabo.com fell short in revenue and sessions compared to purelei.com. Finally, orovivo.de had a higher AOV but lower revenue, transactions, and sessions compared to purelei.com.

bijou-brigitte.com screenshot
#1 bijou-brigitte.com
2M
Revenue
557.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
thejewellershop.com screenshot
#2 thejewellershop.com
251.9K
Revenue
229.2K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
christ.de screenshot
#3 christ.de
6.2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
thomassabo.com screenshot
#4 thomassabo.com
1.2M
Revenue
575.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
orovivo.de screenshot
#5 orovivo.de
386.1K
Revenue
115.6K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
purelei.com vs top market performers
purelei.com
top retailers
conversion rate vs average order value for purelei.com and its competitors
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Revenue share by device at purelei.com

In September large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In September large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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purelei.com channels

Identify top traffic channels that drive growth for purelei.comand discover how performance of traffic channels has changed over time.

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purelei.com Google Ads spend

Evaluate purelei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purelei.com devices

Review purelei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purelei.com top markets

Explore purelei.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purelei.com country & global rank

Assess the ranking of purelei.com among other retailers within its primary country and worldwide.

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