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May 2025
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Home/Insights/Retailers/purelei.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.1M
Revenue
887.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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purelei.com's revenueOVER TIME
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Over the past three months, purelei.com revenue has experienced decline of 30%, compared to the preceding three months.

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purelei.com revenue decline for last six months
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OVERVIEW
purelei.com, in the LUXURY industry, had a revenue of $2,130,449 for online sales in May 2025 with a conversion rate of 1.50-2.00% and an AOV of $125-150. The store had 887,068 sessions, while the highest sessions were seen at 15,949,662 from pandora.net. The median revenue in the category was $78,577, and the largest store was chrono24.com with $88,988,015. The high conversion rate in the industry was 2.81%, with a very high AOV of $1,008 and a very low of $88.
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purelei.com competitors

In May 2025, purelei.com outperformed some of its competitors in certain key metrics. For instance, compared to thejewellershop.com and orovivo.de, purelei.com generated significantly higher revenue of $2,130,449 from 16,311 transactions and 887,068 sessions. The average order value (AOV) for purelei.com ranged from $125 to $150, with a conversion rate of 1.50-2.00%. In contrast, bijou-brigitte.com, a direct competitor, also had a similar AOV range and conversion rate but slightly higher revenue of $2,443,352 from 19,477 transactions and 663,944 sessions. However, purelei.com still stood out in terms of revenue and sessions compared to thomassabo.com, which had $1,493,332 in revenue from 12,496 transactions and 639,387 sessions. Overall, while some competitors like christ.de outperformed purelei.com in revenue and sessions, purelei.com's performance was still competitive in the jewelry and accessories market.

bijou-brigitte.com screenshot
#1 bijou-brigitte.com
2.4M
Revenue
663.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
thejewellershop.com screenshot
#2 thejewellershop.com
309.1K
Revenue
269.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
christ.de screenshot
#3 christ.de
7.1M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
thomassabo.com screenshot
#4 thomassabo.com
1.5M
Revenue
639.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
orovivo.de screenshot
#5 orovivo.de
347.3K
Revenue
97.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
purelei.com vs top market performers
purelei.com
top retailers
conversion rate vs average order value for purelei.com and its competitors
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Revenue share by device at purelei.com

In May large majority of sales on purelei.com, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.

In May large majority of sales on purelei.com, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.
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purelei.com channels

Identify top traffic channels that drive growth for purelei.comand discover how performance of traffic channels has changed over time.

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purelei.com Google Ads spend

Evaluate purelei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purelei.com devices

Review purelei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purelei.com top markets

Explore purelei.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purelei.com country & global rank

Assess the ranking of purelei.com among other retailers within its primary country and worldwide.

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