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Nov 2025
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Home/Insights/Retailers/purelei.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6.8M
Revenue
Nov 25
1.7M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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purelei.com Annual Revenue and Growth

purelei.com's annual sales on its online store amounted to $39.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$39.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purelei.com revenue by year

purelei.com's monthly revenueOVER TIME
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Over the past three months, purelei.com revenue has experienced growth of 49%, compared to the preceding three months.

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purelei.com revenue growth for last six months
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OVERVIEW
In November 2025, purelei.com generated $6,760,214 in online sales, significantly surpassing the median revenue of $89,238 in the LUXURY industry. With a conversion rate of 3.00-3.50%, it exceeds the high benchmark of 2.95%. The Average Order Value (AOV) ranged from $125 to $150, while the industry's high AOV is $975. Purelei attracted 1,651,198 sessions, a figure notably lower than the leading store's 26,095,375 sessions but still indicative of a robust online presence within its niche. Overall, these metrics reflect purelei.com's strong performance amidst competitive benchmarks in the luxury segment.
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purelei.com competitors

In November 2025, purelei.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. purelei.com generated $6,760,214 in revenue from 50,092 transactions and 1,651,198 sessions with an AOV ranging from $125 to $150 and a conversion rate of 3.00-3.50%. In comparison, bijou-brigitte.com had revenue of $3,061,649 from 26,632 transactions and 810,648 sessions with an AOV of $100-$125 and the same conversion rate as Purelei. thejewellershop.com had revenue of $488,919 with 2,202 transactions and 250,578 sessions, a higher AOV of $200-$225, and a lower conversion rate of 0.50-1.00%. christ.de had the highest revenue at $10,483,820, with 45,118 transactions and 1,840,541 sessions, an AOV of $225-$250, and a conversion rate of 2.00-2.50%. thomassabo.com and orovivo.de also lagged behind purelei.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

bijou-brigitte.com screenshot
#1 bijou-brigitte.com
3.1M
Revenue
810.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
thejewellershop.com screenshot
#2 thejewellershop.com
488.9K
Revenue
250.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
christ.de screenshot
#3 christ.de
10.5M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
thomassabo.com screenshot
#4 thomassabo.com
2.4M
Revenue
849.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
orovivo.de screenshot
#5 orovivo.de
374.4K
Revenue
118K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
purelei.com vs top market performers
purelei.com
top retailers
conversion rate vs average order value for purelei.com and its competitors
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Revenue share by device at purelei.com

In November large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In November large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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purelei.com channels

Identify top traffic channels that drive growth for purelei.comand discover how performance of traffic channels has changed over time.

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purelei.com Google Ads spend

Evaluate purelei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purelei.com devices

Review purelei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purelei.com top markets

Explore purelei.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purelei.com country & global rank

Assess the ranking of purelei.com among other retailers within its primary country and worldwide.

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