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Dec 2025
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Home/Insights/Retailers/purelei.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.8M
Revenue
Dec 25
1.7M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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purelei.com Annual Revenue and Growth

purelei.com's annual sales on its online store amounted to $39.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$39.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purelei.com revenue by year

purelei.com's monthly revenueOVER TIME
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Over the past three months, purelei.com revenue has experienced growth of 74%, compared to the preceding three months.

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purelei.com revenue growth for last six months
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OVERVIEW
In December 2025, purelei.com achieved impressive performance metrics in the LUXURY industry, generating $4,846,995 in online sales, significantly above the median of $96,622. Its conversion rate ranged from 2.00-2.50%, slightly below the high of 2.83%, while its average order value (AOV) was between $125-150, well below the high of $973. The site attracted 1,662,078 sessions, far lower than the top performer pandora.net at 31,483,239, but surpassing the industry median of 30,565 sessions, showcasing purelei's competitive position in a robust market.
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purelei.com competitors

In December 2025, purelei.com outperformed its competitors in terms of revenue, with $4,846,995 in comparison to the closest competitor, christ.de, with $12,358,286. purelei.com also had the highest number of transactions at 35,706, beating out thejewellershop.com with 3,345 transactions. However, purelei.com had a lower conversion rate of 2.00-2.50% compared to bijou-brigitte.com with 3.50-4.00%. In terms of average order value (AOV), purelei.com fell in the mid-range at $125-150, while orovivo.de had the highest AOV at $325-350. Despite some competitors outperforming purelei.com in certain metrics, overall, purelei.com maintained a strong position in the market with its revenue and transaction numbers.

bijou-brigitte.com screenshot
#1 bijou-brigitte.com
3.5M
Revenue
833.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
thejewellershop.com screenshot
#2 thejewellershop.com
744.7K
Revenue
322.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
christ.de screenshot
#3 christ.de
12.4M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
thomassabo.com screenshot
#4 thomassabo.com
2.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
orovivo.de screenshot
#5 orovivo.de
541.5K
Revenue
165.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
purelei.com vs top market performers
purelei.com
top retailers
conversion rate vs average order value for purelei.com and its competitors
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Revenue share by device at purelei.com

In December large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In December large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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purelei.com channels

Identify top traffic channels that drive growth for purelei.comand discover how performance of traffic channels has changed over time.

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purelei.com Google Ads spend

Evaluate purelei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purelei.com devices

Review purelei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purelei.com top markets

Explore purelei.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purelei.com country & global rank

Assess the ranking of purelei.com among other retailers within its primary country and worldwide.

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