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Oct 2025
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Home/Insights/Retailers/purelei.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.4M
Revenue
Oct 25
1M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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purelei.com Annual Revenue and Growth

purelei.com's annual sales on its online store amounted to $39.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$39.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purelei.com revenue by year

purelei.com's monthly revenueOVER TIME
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Over the past three months, purelei.com revenue has experienced growth of 13%, compared to the preceding three months.

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purelei.com revenue growth for last six months
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OVERVIEW
In October 2025, purelei.com generated impressive online sales of $2,375,569, significantly surpassing the LUXURY median of $87,805, with a conversion rate of 1.50-2.00%, below the industry high of 2.82%. The site's average order value (AOV) ranged from $125-150, far lower than the top AOV of $984, while sessions reached 1,026,102, well above the industry median of 26,996, yet dwarfed by the 13,541,880 sessions of the leading competitor, pandora.net. Despite competitive pressures, purelei.com showcases robust performance metrics within its niche market.
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purelei.com competitors

In October 2025, purelei.com generated a revenue of $2,375,569 from 18,127 transactions with 1,026,102 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 1.50% and 2.00%. When compared to its competitors, purelei.com falls behind bijou-brigitte.com in revenue with $2,635,396 but surpasses it in transactions and sessions. The average order value for bijou-brigitte.com was lower at $100 to $125, but the conversion rate was higher at 4.00% to 4.50%. purelei.com outperformed thejewellershop.com, which had lower revenue, transactions, and sessions. However, christ.de outshined purelei.com in revenue and transactions, but purelei.com had a higher conversion rate. thomassabo.com had a similar revenue to purelei.com but a higher conversion rate, while orovivo.de had lower revenue and conversion rate.

bijou-brigitte.com screenshot
#1 bijou-brigitte.com
2.6M
Revenue
557.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
thejewellershop.com screenshot
#2 thejewellershop.com
345.4K
Revenue
215.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
christ.de screenshot
#3 christ.de
7.3M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
thomassabo.com screenshot
#4 thomassabo.com
1.5M
Revenue
578.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
orovivo.de screenshot
#5 orovivo.de
316.9K
Revenue
98.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
purelei.com vs top market performers
purelei.com
top retailers
conversion rate vs average order value for purelei.com and its competitors
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Revenue share by device at purelei.com

In October large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In October large majority of sales on purelei.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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purelei.com channels

Identify top traffic channels that drive growth for purelei.comand discover how performance of traffic channels has changed over time.

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purelei.com Google Ads spend

Evaluate purelei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purelei.com devices

Review purelei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purelei.com top markets

Explore purelei.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purelei.com country & global rank

Assess the ranking of purelei.com among other retailers within its primary country and worldwide.

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