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May 2025
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Home/Insights/Retailers/purblack.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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20.1K
Revenue
7.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Purblack.com is a website that offers a range of products. The website focuses on marketing high-quality supplements made from genuine natural goods, while also providing useful information regarding their products. These supplementary items strive to contribute to individuals health and wellbeing through their unique formulas.

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purblack.com's revenueOVER TIME
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Over the past three months, purblack.com revenue has experienced decline of 63%, compared to the preceding three months.

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purblack.com revenue decline for last six months
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OVERVIEW
In May 2025, purblack.com, a HEALTH website, generated $20,054 in online sales with a conversion rate of 2.00-2.50% and an AOV of $100-125. Compared to the median revenue of $22,308, purblack.com falls slightly below average. The website's 7,844 sessions also rank below the median of 5,850. However, in comparison to the industry leader iherb.com, which recorded $177,135,085 in revenue and 35,373,549 sessions, purblack.com has room for growth. Despite this, purblack.com maintains a competitive position in the HEALTH sector with its performance metrics.
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purblack.com competitors

In May 2025, purblack.com is competing with lostempireherbs.com in the health and wellness industry. While purblack.com generated $20,054 in revenue from 167 transactions and 7,844 sessions with an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%, lostempireherbs.com outperformed with $69,937 in revenue from 637 transactions and 69,807 sessions. However, lostempireherbs.com had a lower conversion rate of 0.50-1.00%. Both companies had a similar AOV range. Despite purblack.com having lower revenue and fewer transactions and sessions compared to lostempireherbs.com, its higher conversion rate indicates better efficiency in converting visitors into customers. This suggests that purblack.com may have a more targeted audience or more compelling offerings, leading to higher customer engagement and sales conversion.

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#1 lostempireherbs.com
69.9K
Revenue
69.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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purblack.com vs top market performers
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conversion rate vs average order value for purblack.com and its competitors
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Revenue share by device at purblack.com

In May large majority of sales on purblack.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on purblack.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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purblack.com channels

Identify top traffic channels that drive growth for purblack.comand discover how performance of traffic channels has changed over time.

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purblack.com Google Ads spend

Evaluate purblack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purblack.com devices

Review purblack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purblack.com top markets

Explore purblack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purblack.com country & global rank

Assess the ranking of purblack.com among other retailers within its primary country and worldwide.

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