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Jul 2025
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Home/Insights/Retailers/purblack.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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28K
Revenue
12.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Purblack.com is a website that offers a range of products. The website focuses on marketing high-quality supplements made from genuine natural goods, while also providing useful information regarding their products. These supplementary items strive to contribute to individuals health and wellbeing through their unique formulas.

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purblack.com's revenueOVER TIME
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Over the past three months, purblack.com revenue has experienced growth of 40%, compared to the preceding three months.

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purblack.com revenue growth for last six months
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OVERVIEW
In July 2025, purblack.com in the HEALTH industry had online sales revenue of $28,019 with a conversion rate of 1.50-2.00% and an AOV of $100-125. The website received 12,784 sessions, while the top store in the category, iherb.com, generated $160,868,722 in revenue with 38,234,797 sessions. The median revenue and sessions for the HEALTH industry were $25,074 and 5,769 respectively. A very high conversion rate in the industry is 4.49%, and a very low AOV is $43.
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purblack.com competitors

In July 2025, purblack.com generated $28,019 in revenue from 246 transactions with 12,784 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In comparison, its competitor lostempireherbs.com performed significantly better, earning $69,835 in revenue from 674 transactions with 55,283 sessions. Despite having the same AOV range and a slightly lower conversion rate of 1.00-1.50%, lostempireherbs.com clearly outperformed purblack.com in terms of revenue, transactions, and sessions. This indicates that lostempireherbs.com has a larger customer base and is potentially more successful at converting sessions into transactions. This data highlights the competitive landscape in the health and wellness industry, showcasing the strengths and areas for improvement for both purblack.com and its competitor.

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#1 lostempireherbs.com
69.8K
Revenue
55.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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purblack.com vs top market performers
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conversion rate vs average order value for purblack.com and its competitors
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Revenue share by device at purblack.com

In July large majority of sales on purblack.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on purblack.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purblack.com channels

Identify top traffic channels that drive growth for purblack.comand discover how performance of traffic channels has changed over time.

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purblack.com Google Ads spend

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purblack.com devices

Review purblack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purblack.com top markets

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purblack.com country & global rank

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