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Oct 2025
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Home/Insights/Retailers/purblack.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11.6K
Revenue
Oct 25
4.9K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Purblack.com is a website that offers a range of products. The website focuses on marketing high-quality supplements made from genuine natural goods, while also providing useful information regarding their products. These supplementary items strive to contribute to individuals health and wellbeing through their unique formulas.

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purblack.com Annual Revenue and Growth

purblack.com's annual sales on its online store amounted to $784.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$784.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purblack.com revenue by year

purblack.com's monthly revenueOVER TIME
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Over the past three months, purblack.com revenue has experienced decline of 14%, compared to the preceding three months.

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purblack.com revenue decline for last six months
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OVERVIEW
In October 2025, purblack.com generated $11,559 in online sales with a conversion rate between 1.50-2.00%, slightly below the industry median of $17,338, while its average order value (AOV) ranged from $125-150, compared to the high of $306 in the health and alternative medicine sector. The site recorded 4,917 sessions, matching the median for its category but far below iherb.com, the largest competitor, which boasted over 145 million in revenue and nearly 38.5 million sessions, highlighting purblack.com's need for growth in both traffic and conversion efficiency.
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purblack.com competitors

In October 2025, purblack.com had a revenue of $11,559 with 83 transactions and 4,917 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. In comparison, its competitor lostempireherbs.com had a higher revenue of $65,760 but with 585 transactions and 49,094 sessions. The AOV for lostempireherbs.com ranged from $100-125, with a slightly lower conversion rate of 1.00-1.50%. While purblack.com may have lower revenue, it showcased a higher AOV and conversion rate, indicating a more efficient sales process and potentially more targeted customer base. Despite the differences in revenue, both companies are able to drive sales and conversions effectively within their respective market segments.

lostempireherbs.com screenshot
#1 lostempireherbs.com
65.8K
Revenue
49.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
purblack.com vs top market performers
purblack.com
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conversion rate vs average order value for purblack.com and its competitors
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Revenue share by device at purblack.com

In October large majority of sales on purblack.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on purblack.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purblack.com channels

Identify top traffic channels that drive growth for purblack.comand discover how performance of traffic channels has changed over time.

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purblack.com Google Ads spend

Evaluate purblack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purblack.com devices

Review purblack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purblack.com top markets

Explore purblack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purblack.com country & global rank

Assess the ranking of purblack.com among other retailers within its primary country and worldwide.

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