Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/purblack.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for purblack.compurblack.com

Start benchmarking for free
Sign in with GoogleSign up with Google
26.9K
Revenue
Nov 25
13.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
Loading...

Purblack.com is a website that offers a range of products. The website focuses on marketing high-quality supplements made from genuine natural goods, while also providing useful information regarding their products. These supplementary items strive to contribute to individuals health and wellbeing through their unique formulas.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

purblack.com Annual Revenue and Growth

purblack.com's annual sales on its online store amounted to $784.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$784.7K
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
purblack.com revenue by year

purblack.com's monthly revenueOVER TIME
View real-time data

Over the past three months, purblack.com revenue has experienced decline of 12%, compared to the preceding three months.

View real-time data
purblack.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, purblack.com achieved $26,906 in online sales, surpassing the HEALTH median of $17,104, with a conversion rate of 1.50-2.00%, just below the category's high of 4.47%. The average order value (AOV) ranged from $125-150, significantly lower than the category's peak of $314. With 13,349 sessions, purblack.com exceeded the median of 6,352, although far behind the market leader, iherb.com, which dominated with $180,086,664 in revenue and 39,485,317 sessions. These metrics indicate purblack.com’s competitive position within its niche, balancing strong revenue against room for growth in conversion and AOV.
Read more

purblack.com competitors

In November 2025, when comparing purblack.com to its competitor lostempireherbs.com, it is evident that lostempireherbs.com has a significantly higher revenue of $88,915 compared to purblack.com's $26,906. Additionally, lostempireherbs.com has more transactions at 804, as opposed to purblack.com's 210 transactions. In terms of sessions, lostempireherbs.com also outperforms purblack.com with 54,734 sessions versus purblack.com's 13,349 sessions. However, purblack.com boasts a higher average order value (AOV) range of $125-150 compared to lostempireherbs.com's AOV range of $100-125. When it comes to conversion rate, purblack.com has a slightly higher range at 1.50-2.00%, while lostempireherbs.com falls behind at 1.00-1.50%. Overall, while purblack.com may not have as high revenue or transactions as lostempireherbs.com, it shows strength in AOV and conversion rate metrics.

lostempireherbs.com screenshot
#1 lostempireherbs.com
88.9K
Revenue
54.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
purblack.com vs top market performers
purblack.com
top retailers
conversion rate vs average order value for purblack.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at purblack.com

In November large majority of sales on purblack.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on purblack.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

purblack.com channels

Identify top traffic channels that drive growth for purblack.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

purblack.com Google Ads spend

Evaluate purblack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

purblack.com devices

Review purblack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

purblack.com top markets

Explore purblack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

purblack.com country & global rank

Assess the ranking of purblack.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard