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Dec 2025
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Home/Insights/Retailers/purblack.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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23.1K
Revenue
Dec 25
9.8K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Purblack.com is a website that offers a range of products. The website focuses on marketing high-quality supplements made from genuine natural goods, while also providing useful information regarding their products. These supplementary items strive to contribute to individuals health and wellbeing through their unique formulas.

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purblack.com Annual Revenue and Growth

purblack.com's annual sales on its online store amounted to $784.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$784.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purblack.com revenue by year

purblack.com's monthly revenueOVER TIME
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Over the past three months, purblack.com revenue has experienced decline of 16%, compared to the preceding three months.

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purblack.com revenue decline for last six months
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OVERVIEW
In December 2025, purblack.com achieved online sales of $23,118, matching the median in the health and alternative medicine sector. The website's conversion rate ranged from 1.50-2.00%, slightly below the high of 4.46% and above the low of 1.57%. With an average order value (AOV) between $125-150, purblack.com remains lower than the sector's high of $291 but well above the low of $50. The site recorded 9,802 sessions, surpassing the median of 6,240 yet significantly trailing industry leader iherb.com, which boasts an impressive 38,348,062 sessions.
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purblack.com competitors

In December 2025, purblack.com generated a revenue of $23,118 from 167 transactions with 9,802 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%. Compared to its competitor lostempireherbs.com, which recorded a revenue of $93,676 from 853 transactions with 58,723 sessions, purblack.com falls behind in terms of revenue and transactions. However, purblack.com surpasses lostempireherbs.com in AOV with a higher range of $125-$150 compared to $100-$125. Additionally, purblack.com's conversion rate of 1.50-2.00% is higher than lostempireherbs.com's conversion rate of 1.00-1.50%. Despite lagging behind in revenue and transactions, purblack.com shows strength in higher AOV and conversion rates, indicating a potential for growth in the future.

lostempireherbs.com screenshot
#1 lostempireherbs.com
93.7K
Revenue
58.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
purblack.com vs top market performers
purblack.com
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conversion rate vs average order value for purblack.com and its competitors
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Revenue share by device at purblack.com

In December large majority of sales on purblack.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on purblack.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purblack.com channels

Identify top traffic channels that drive growth for purblack.comand discover how performance of traffic channels has changed over time.

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purblack.com Google Ads spend

Evaluate purblack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purblack.com devices

Review purblack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purblack.com top markets

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purblack.com country & global rank

Assess the ranking of purblack.com among other retailers within its primary country and worldwide.

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