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Oct 2025
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Home/Insights/Retailers/primalpetfoods.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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65K
Revenue
Oct 25
38.3K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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PrimalPetFoods.com is a website that offers a wide range of pet food products. They primarily sell biologically appropriate raw food formulas for dogs and cats, including freeze-dried and frozen options. The website also provides information on how to properly transition pets to raw diets and offers a store locator feature for customers.

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primalpetfoods.com Annual Revenue and Growth

primalpetfoods.com's annual sales on its online store amounted to $1.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primalpetfoods.com revenue by year

primalpetfoods.com's monthly revenueOVER TIME
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Over the past three months, primalpetfoods.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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primalpetfoods.com revenue decline for last six months
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OVERVIEW
In October 2025, primalpetfoods.com generated $64,970 in online sales, slightly above the FOOD AND DRINK median of $62,767, with a conversion rate of 4.00-4.50%, which is commendable but below the sector's high of 6.43%. Their average order value (AOV) ranged from $25 to $50, lower than the industry's high of $199. With 38,257 sessions, they performed well above the median of 19,053, but significantly behind the leading competitor, chewy.com, which recorded 41,467,938 sessions and an overwhelming revenue of $256,916,845. Overall, primalpetfoods.com showcases solid performance in a competitive landscape.
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primalpetfoods.com competitors

In October 2025, primalpetfoods.com generated a revenue of $64,970 with 1,714 transactions and 38,257 sessions, resulting in an average order value (AOV) between $25-50 and a conversion rate of 4.00-4.50%. Comparing this to its competitors, jakespetsupply.com had a revenue of $10,089 with 165 transactions and 4,750 sessions, a higher AOV of $50-75 but a slightly lower conversion rate of 3.00-3.50%. On the other hand, petfood.express stood out with a significantly higher revenue of $1,134,028 from 13,203 transactions and 188,541 sessions, boasting an AOV between $75-100 and a conversion rate of 6.50-7.00%. While primalpetfoods.com falls in the mid-range in terms of revenue and performance metrics among its competitors, its conversion rate is competitive with some of the higher revenue-generating sites like krisers.com.

jakespetsupply.com screenshot
#1 jakespetsupply.com
10.1K
Revenue
4.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
petfood.express screenshot
#2 petfood.express
1.1M
Revenue
188.5K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
polkadog.com screenshot
#3 polkadog.com
262K
Revenue
30.5K
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
animalbiome.com screenshot
#4 animalbiome.com
259.3K
Revenue
85.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
krisers.com screenshot
#5 krisers.com
260.9K
Revenue
29.5K
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
primalpetfoods.com vs top market performers
primalpetfoods.com
top retailers
conversion rate vs average order value for primalpetfoods.com and its competitors
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Revenue share by device at primalpetfoods.com

In October large majority of sales on primalpetfoods.com, 95% was finalized on desktop devices, with 5.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on primalpetfoods.com, 95% was finalized on desktop devices, with 5.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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primalpetfoods.com channels

Identify top traffic channels that drive growth for primalpetfoods.comand discover how performance of traffic channels has changed over time.

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primalpetfoods.com Google Ads spend

Evaluate primalpetfoods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primalpetfoods.com devices

Review primalpetfoods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primalpetfoods.com top markets

Explore primalpetfoods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primalpetfoods.com country & global rank

Assess the ranking of primalpetfoods.com among other retailers within its primary country and worldwide.

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