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Sep 2025
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Home/Insights/Retailers/primalpetfoods.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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60.5K
Revenue
Sep 25
58.1K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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PrimalPetFoods.com is a website that offers a wide range of pet food products. They primarily sell biologically appropriate raw food formulas for dogs and cats, including freeze-dried and frozen options. The website also provides information on how to properly transition pets to raw diets and offers a store locator feature for customers.

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primalpetfoods.com Annual Revenue and Growth

primalpetfoods.com's annual sales on its online store amounted to $1.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primalpetfoods.com revenue by year

primalpetfoods.com's monthly revenueOVER TIME
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Over the past three months, primalpetfoods.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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primalpetfoods.com revenue decline for last six months
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OVERVIEW
In September 2025, primalpetfoods.com generated $60,480 in online sales, slightly below the industry median of $61,068 in the FOOD AND DRINK category, while its conversion rate ranged from 3.00% to 3.50%, notably lower than the category high of 6.28%. The site's average order value (AOV) stood between $25 and $50, which is below the high of $207, with a total of 58,107 sessions, significantly exceeding the median of 19,478 but far below the market leader chewy.com's 40,365,600 sessions, indicating room for improvement in revenue generation and conversion optimization.
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primalpetfoods.com competitors

In September 2025, primalpetfoods.com reported a revenue of $60,480 from 1,989 transactions and 58,107 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 3.00% to 3.50%. When compared to its competitors, primalpetfoods.com falls behind in revenue, transactions, sessions, AOV, and conversion rate. For example, petfood.express leads the pack with a revenue of $1,081,576 from 12,604 transactions and 185,000 sessions, boasting an AOV of $75 to $100 and a conversion rate of 6.50% to 7.00%. Other competitors such as polkadog.com, animalbiome.com, and krisers.com also outperform primalpetfoods.com across all metrics, including revenue, transactions, AOV, and conversion rate. These figures indicate that primalpetfoods.com has room for improvement in order to compete more effectively in the market.

jakespetsupply.com screenshot
#1 jakespetsupply.com
15.2K
Revenue
6.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
petfood.express screenshot
#2 petfood.express
1.1M
Revenue
185K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
polkadog.com screenshot
#3 polkadog.com
179.3K
Revenue
25.9K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
animalbiome.com screenshot
#4 animalbiome.com
175.2K
Revenue
66.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
krisers.com screenshot
#5 krisers.com
218K
Revenue
21.3K
Sessions
8.5-9.0%
Conv. rate
$100-125
AOV
primalpetfoods.com vs top market performers
primalpetfoods.com
top retailers
conversion rate vs average order value for primalpetfoods.com and its competitors
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Revenue share by device at primalpetfoods.com

In September large majority of sales on primalpetfoods.com, 95% was finalized on desktop devices, with 5.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on primalpetfoods.com, 95% was finalized on desktop devices, with 5.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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primalpetfoods.com channels

Identify top traffic channels that drive growth for primalpetfoods.comand discover how performance of traffic channels has changed over time.

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primalpetfoods.com Google Ads spend

Evaluate primalpetfoods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primalpetfoods.com devices

Review primalpetfoods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primalpetfoods.com top markets

Explore primalpetfoods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primalpetfoods.com country & global rank

Assess the ranking of primalpetfoods.com among other retailers within its primary country and worldwide.

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