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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

plimoth.com

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32.5K

Revenue

3.3K

Sessions

4.0-4.5%

Conv. rate

$225-250

AOV

Main country of store: UNITED STATES
Website category: ANCESTRY AND GENEALOGY
D2C

Plimoth.com is a website that provides historical information about the Plymouth Colony and its culture. The site offers educational resources, including articles, videos, and virtual tours. Visitors can learn about the Pilgrims history, daily life, and events like the First Thanksgiving. The website does not advertise any products for sale.

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plimoth.com's revenueOVER TIME
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Over the past three months, plimoth.com revenue has experienced decline of 18%, compared to the preceding three months.

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plimoth.com revenue decline for last six months

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OVERVIEW

In July 2025, plimoth.com, in the ANCESTRY AND GENEALOGY industry, had online sales revenue of $32,479 with a conversion rate of 4.00-4.50% and an average order value of $225-250. The store had 3,343 sessions, while the top store, livingdna.com, had 181,186 sessions and revenue of $346,439. The median revenue in the category is $32,973, the median sessions are 5,528, the highest conversion rate is 3.95%, and the highest AOV is $191. The lowest conversion rate is 0.88% and the lowest AOV is $127.

plimoth.com competitors

In July 2025, plimoth.com outperformed its competitor capecodprovisions.com in several key metrics. plimoth.com generated a revenue of $32,479 from 143 transactions and 3,343 sessions, with an Average Order Value (AOV) ranging from $225 to $250 and a conversion rate of 4.00% to 4.50%. On the other hand, capecodprovisions.com only made $1,312 in revenue from 23 transactions and 1,148 sessions, with a lower AOV of $50 to $75 and a conversion rate of 1.50% to 2.00%. plimoth.com clearly has a stronger performance in terms of revenue, transactions, sessions, AOV, and conversion rate compared to capecodprovisions.com, indicating a more successful online presence and higher customer engagement.

#1 capecodprovisions.com

1.3K

Revenue

1.1K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

plimoth.com

$32.5K

capecodprovisions.com

TOP MARKET PERFORMERSby revenue

plimoth.com

$32.5K

capecodprovisions.com

plimoth.com vs top market performers

plimoth.com

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Revenue share by device at plimoth.com

In July large majority of sales on plimoth.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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plimoth.com channels

Identify top traffic channels that drive growth for plimoth.comand discover how performance of traffic channels has changed over time.

plimoth.com Google Ads spend

Evaluate plimoth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

plimoth.com devices

Review plimoth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

plimoth.com top markets

Explore plimoth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.