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May 2025
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Home/Insights/Retailers/plimoth.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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39.2K
Revenue
4.5K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
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Plimoth.com is a website that provides historical information about the Plymouth Colony and its culture. The site offers educational resources, including articles, videos, and virtual tours. Visitors can learn about the Pilgrims history, daily life, and events like the First Thanksgiving. The website does not advertise any products for sale.

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plimoth.com's revenueOVER TIME
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Over the past three months, plimoth.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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plimoth.com revenue decline for last six months
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OVERVIEW
In May 2025, plimoth.com in the ANCESTRY AND GENEALOGY industry had a revenue of $39,225, with a median revenue of $26,401. The largest online store in this category, livingdna.com, had revenue of $549,595. plimoth.com's conversion rate ranged from 4.00-4.50%, with a very high rate of 4.14% and a very low rate of 1.01%. Their AOV was $200-225, with a very high AOV of $180 and a very low AOV of $119. plimoth.com had 4,466 sessions, compared to livingdna.com's 177,127 sessions and a median of 4,745 sessions in the industry.
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plimoth.com competitors

In May 2025, plimoth.com outperformed its competitor capecodprovisions.com in several key metrics. plimoth.com generated significantly higher revenue at $39,225 compared to capecodprovisions.com's $1,346. The number of transactions on plimoth.com was also much higher at 189, whereas capecodprovisions.com only had 24 transactions. plimoth.com had a higher number of sessions with 4,466 compared to capecodprovisions.com's 1,155. Additionally, the Average Order Value (AOV) for plimoth.com ranged between $200-$225, while capecodprovisions.com's AOV was only $50-$75. The conversion rate for plimoth.com was also superior at 4.00-4.50% in contrast to capecodprovisions.com's 2.00-2.50%. Overall, plimoth.com demonstrated stronger performance across all these metrics compared to its competitor in May 2025.

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#1 capecodprovisions.com
1.3K
Revenue
1.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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plimoth.com vs top market performers
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conversion rate vs average order value for plimoth.com and its competitors
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Revenue share by device at plimoth.com

In May large majority of sales on plimoth.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on plimoth.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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plimoth.com channels

Identify top traffic channels that drive growth for plimoth.comand discover how performance of traffic channels has changed over time.

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plimoth.com Google Ads spend

Evaluate plimoth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plimoth.com devices

Review plimoth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plimoth.com top markets

Explore plimoth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plimoth.com country & global rank

Assess the ranking of plimoth.com among other retailers within its primary country and worldwide.

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