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Jan 2026
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Home/Insights/Retailers/playnjoy.shop
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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123.9
Revenue
Jan 26
69.5
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: BRAZIL
  • Website category: UNKNOWN

compre online na loja virtual da playnjoy brinquedos. seleções de produtos por tipo de desenvolvimento infantil, idade ou marca. porque brincar são ótimas formas de juntar as crianças, os pais e o aprendizado.

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playnjoy.shop Annual Revenue and Growth

playnjoy.shop's annual sales on its online store amounted to $34.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$34.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
playnjoy.shop revenue by year

playnjoy.shop's monthly revenueOVER TIME
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Over the past three months, playnjoy.shop revenue has experienced decline of 92%, compared to the preceding three months.

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playnjoy.shop revenue decline for last six months
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OVERVIEW
In January 2026, playnjoy.shop generated a revenue of $124 from online sales, achieving a conversion rate between 1.50% and 2.00%, with an average order value (AOV) ranging from $100 to $125, and recorded a total of 69 sessions.
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playnjoy.shop competitors

In January 2026, playnjoy.shop generated a revenue of $124 from 1 transaction and 69 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.50-2.00%. In comparison, lego.com, a competitor, achieved a significantly higher revenue of $85,852,321 from 1,773,467 transactions and 72,670,697 sessions. However, lego.com's AOV is lower at $25-$50, but it has a higher conversion rate of 2.00-2.50%. While playnjoy.shop has a higher AOV and conversion rate, lego.com's higher revenue, transaction, and session numbers indicate a larger customer base and potentially stronger market presence. playnjoy.shop may benefit from analyzing lego.com's strategies to increase transactions and sessions, despite having a smaller revenue.

lego.com screenshot
#1 lego.com
85.9M
Revenue
72.7M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
playnjoy.shop vs top market performers
playnjoy.shop
top retailers
conversion rate vs average order value for playnjoy.shop and its competitors
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Revenue share by device at playnjoy.shop

In January large majority of sales on playnjoy.shop, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In January large majority of sales on playnjoy.shop, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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playnjoy.shop channels

Identify top traffic channels that drive growth for playnjoy.shopand discover how performance of traffic channels has changed over time.

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playnjoy.shop Google Ads spend

Evaluate playnjoy.shop's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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playnjoy.shop devices

Review playnjoy.shop's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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playnjoy.shop top markets

Explore playnjoy.shop's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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playnjoy.shop country & global rank

Assess the ranking of playnjoy.shop among other retailers within its primary country and worldwide.

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