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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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1.1K
Revenue
2.8K
Sessions
1.0-1.5%
Conversion rate
$25-50
Average order value
Online only revenue for peony.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Peony.co.uk is a website that offers an assortment of products related to home decor and lifestyle. Their inventory includes furniture, lighting fixtures, wall art, textiles, and decorative accessories. They provide customers with a wide selection of stylish and contemporary items to enhance their living spaces with timeless charm.

peony.co.uk’s revenueOVER TIME
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Over the past three months, peony.co.uk revenue has experienced decline of 87%, compared to the preceding three months.

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peony.co.uk revenue decline for last six months
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OVERVIEW
In August 2024, peony.co.uk, a GIFTS industry website, recorded online sales revenue of $1,123, with a median revenue of $46,997. The conversion rate ranged between 1.00-1.50%, lower than the high of 5.61% and higher than the low of 1.89%. The average order value (AOV) was $25-50, falling below the highest AOV of $215 and exceeding the lowest at $52. The website had 2,815 sessions, far less than the top performer, paperlesspost.com, which garnered 10,403,494 sessions, and below the median of 14,389 for the industry.
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peony.co.uk competitors

When comparing peony.co.uk to its competitors in the online flower industry in August 2024, it is evident that peony.co.uk falls behind in terms of revenue and transactions. nearlynatural.com leads with a revenue of $1,470,273 from 6,608 transactions, followed by urbanstems.com with $794,528 from 4,449 transactions. peony.co.uk, on the other hand, only generated £1,123 from 35 transactions. In terms of sessions, nearlynatural.com also surpasses peony.co.uk with 184,771 sessions compared to peony.co.uk's 2,815 sessions. However, peony.co.uk shares a similar conversion rate range of 1.00-1.50% with treepeony.com, which has a revenue of $36,677 from 243 transactions. Despite this, peony.co.uk will need to focus on increasing both revenue and transactions to compete more effectively with its industry rivals.

#1 urbanstems.com
794.5K
Revenue
172.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#2 bloom.uk.com
38.5K
Revenue
6.9K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
#3 treepeony.com
36.7K
Revenue
22.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#4 nearlynatural.com
1.5M
Revenue
184.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
peony.co.uk vs top market performers
peony.co.uk
top retailers
conversion rate vs average order value for peony.co.uk and its competitors
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peony.co.uk brandsby revenue

peony.co.uk categoriesby revenue

1
Fresh Cut Flowers
2
Home & Garden
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brands overtime comparison

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peony.co.uk channels

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peony.co.uk Google Ads spend

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peony.co.uk devices

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peony.co.uk top markets

Explore peony.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peony.co.uk country & global rank

Assess the ranking of peony.co.uk among other retailers within its primary country and worldwide.

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