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Nov 2025
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Home/Insights/Retailers/peony.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1K
Revenue
Nov 25
3.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Peony.co.uk is a website that offers an assortment of products related to home decor and lifestyle. Their inventory includes furniture, lighting fixtures, wall art, textiles, and decorative accessories. They provide customers with a wide selection of stylish and contemporary items to enhance their living spaces with timeless charm.

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peony.co.uk Annual Revenue and Growth

peony.co.uk's annual sales on its online store amounted to $163.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$163.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peony.co.uk revenue by year

peony.co.uk's monthly revenueOVER TIME
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Over the past three months, peony.co.uk revenue has experienced decline of 27%, compared to the preceding three months.

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peony.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, peony.co.uk generated $1,048 in online sales with a conversion rate of 1.00-1.50%, significantly below the industry median of $46,553 and high conversion rate of 6.42% in the GIFTS sector. Its average order value (AOV) ranged from $25-50, contrasting sharply with the high AOV of $233 in the industry. With 3,814 sessions, peony.co.uk lags behind the median of 10,739 sessions, and far from the leading site, paperlesspost.com, which boasts 13,058,084 sessions and $54,793,464 in revenue, highlighting the challenges faced by peony.co.uk in a competitive market.
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peony.co.uk competitors

When comparing peony.co.uk to its competitors in November 2025, we can see that peony.co.uk has generated a revenue of 1,048 with 41 transactions and 3,814 sessions, resulting in an average order value (AOV) of 25-50 and a conversion rate of 1.00-1.50. In comparison, urbanstems.com leads the pack with a revenue of 908,890 from 4,734 transactions and 218,463 sessions, boasting an AOV of 175-200 and a conversion rate of 2.00-2.50. bloom.uk.com follows with revenue of 46,553, 659 transactions, 10,696 sessions, an AOV of 50-75, and a conversion rate of 6.00-6.50. treepeony.com and nearlynatural.com also show competitive revenue figures, transaction numbers, session counts, AOVs, and conversion rates in the flower delivery market.

urbanstems.com screenshot
#1 urbanstems.com
908.9K
Revenue
218.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
bloom.uk.com screenshot
#2 bloom.uk.com
46.6K
Revenue
10.7K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
treepeony.com screenshot
#3 treepeony.com
25.3K
Revenue
11.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nearlynatural.com screenshot
#4 nearlynatural.com
2.7M
Revenue
294.9K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
peony.co.uk vs top market performers
peony.co.uk
top retailers
conversion rate vs average order value for peony.co.uk and its competitors
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Revenue share by device at peony.co.uk

In November large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In November large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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peony.co.uk channels

Identify top traffic channels that drive growth for peony.co.ukand discover how performance of traffic channels has changed over time.

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peony.co.uk Google Ads spend

Evaluate peony.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peony.co.uk devices

Review peony.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peony.co.uk top markets

Explore peony.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peony.co.uk country & global rank

Assess the ranking of peony.co.uk among other retailers within its primary country and worldwide.

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