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Dec 2025
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Home/Insights/Retailers/peony.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2K
Revenue
Dec 25
7.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$0-25
AOV
Dec 25
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Peony.co.uk is a website that offers an assortment of products related to home decor and lifestyle. Their inventory includes furniture, lighting fixtures, wall art, textiles, and decorative accessories. They provide customers with a wide selection of stylish and contemporary items to enhance their living spaces with timeless charm.

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peony.co.uk Annual Revenue and Growth

peony.co.uk's annual sales on its online store amounted to $163.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$163.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peony.co.uk revenue by year

peony.co.uk's monthly revenueOVER TIME
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Over the past three months, peony.co.uk revenue has experienced growth of 58%, compared to the preceding three months.

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peony.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, peony.co.uk generated $1,968 in online sales, significantly below the GIFTS median of $57,545, with a conversion rate of 1.00-1.50%, trailing the high of 6.02%. The average order value (AOV) ranged from $0-25, far below the category's high of $228. The website recorded 7,342 sessions, well below the median of 14,891 in the industry, and starkly lower than the highest sessions from paperlesspost.com at 12,778,425. Overall, peony.co.uk's performance metrics indicate a need for improvement to compete effectively within the GIFTS market.
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peony.co.uk competitors

When comparing peony.co.uk to its competitors in December 2025, we see that peony.co.uk generated a revenue of $1,968 from 81 transactions and 7,342 sessions, with an average order value (AOV) between $0-25 and a conversion rate between 1.00-1.50%. In contrast, urbanstems.com had a significantly higher revenue of $1,167,890 from 5,952 transactions and 309,726 sessions, with an AOV between $175-200 and a conversion rate between 1.50-2.00%. bloom.uk.com and treepeony.com had lower revenues compared to peony.co.uk, while nearlynatural.com had a much higher revenue of $2,106,440 from 9,168 transactions and 294,191 sessions, with an AOV between $225-250 and a conversion rate between 3.00-3.50%. Despite peony.co.uk's lower revenue, it remains competitive in terms of conversion rate and AOV when compared to its industry peers.

urbanstems.com screenshot
#1 urbanstems.com
1.2M
Revenue
309.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bloom.uk.com screenshot
#2 bloom.uk.com
40.1K
Revenue
10K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
treepeony.com screenshot
#3 treepeony.com
22.7K
Revenue
11.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nearlynatural.com screenshot
#4 nearlynatural.com
2.1M
Revenue
294.2K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
peony.co.uk vs top market performers
peony.co.uk
top retailers
conversion rate vs average order value for peony.co.uk and its competitors
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Revenue share by device at peony.co.uk

In December large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In December large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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peony.co.uk channels

Identify top traffic channels that drive growth for peony.co.ukand discover how performance of traffic channels has changed over time.

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peony.co.uk Google Ads spend

Evaluate peony.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peony.co.uk devices

Review peony.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peony.co.uk top markets

Explore peony.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peony.co.uk country & global rank

Assess the ranking of peony.co.uk among other retailers within its primary country and worldwide.

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