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Oct 2025
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Home/Insights/Retailers/peony.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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903.1
Revenue
Oct 25
3.5K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Peony.co.uk is a website that offers an assortment of products related to home decor and lifestyle. Their inventory includes furniture, lighting fixtures, wall art, textiles, and decorative accessories. They provide customers with a wide selection of stylish and contemporary items to enhance their living spaces with timeless charm.

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peony.co.uk Annual Revenue and Growth

peony.co.uk's annual sales on its online store amounted to $163.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$163.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peony.co.uk revenue by year

peony.co.uk's monthly revenueOVER TIME
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Over the past three months, peony.co.uk revenue has experienced decline of 38%, compared to the preceding three months.

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peony.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, peony.co.uk, operating in the GIFTS sector, generated $903 in online sales, significantly lower than the median of $38,970 and far behind the leader, paperlesspost.com at $41,718,751. The site's conversion rate ranged from 0.50-1.00%, well below the high of 5.82% and above the low of 1.79% in the industry. With an average order value (AOV) of $25-50, peony.co.uk again fell short of the sector's high AOV of $221. Additionally, the site attracted 3,459 sessions, markedly fewer than the median of 11,510 in the GIFTS category.
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peony.co.uk competitors

When comparing peony.co.uk to its competitors in October 2025, it is evident that peony.co.uk lags behind in terms of revenue and transactions. peony.co.uk generated a revenue of £903 with 34 transactions from 3,459 sessions, resulting in an average order value (AOV) of £25-50 and a conversion rate of 0.50-1.00%. In contrast, urbanstems.com leads the pack with a revenue of £719,380 from 3,848 transactions and 228,215 sessions, boasting an AOV of £175-200 and a conversion rate of 1.50-2.00%. bloom.uk.com and treepeony.com also outperform peony.co.uk in terms of revenue, transactions, AOV, and conversion rate. nearlynatural.com, with a revenue of £1,880,326 from 8,597 transactions and 235,801 sessions, showcases superior performance across all metrics compared to peony.co.uk.

urbanstems.com screenshot
#1 urbanstems.com
719.4K
Revenue
228.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bloom.uk.com screenshot
#2 bloom.uk.com
28.3K
Revenue
7K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
treepeony.com screenshot
#3 treepeony.com
51.2K
Revenue
24.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nearlynatural.com screenshot
#4 nearlynatural.com
1.9M
Revenue
235.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
peony.co.uk vs top market performers
peony.co.uk
top retailers
conversion rate vs average order value for peony.co.uk and its competitors
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Revenue share by device at peony.co.uk

In October large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In October large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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peony.co.uk channels

Identify top traffic channels that drive growth for peony.co.ukand discover how performance of traffic channels has changed over time.

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peony.co.uk Google Ads spend

Evaluate peony.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peony.co.uk devices

Review peony.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peony.co.uk top markets

Explore peony.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peony.co.uk country & global rank

Assess the ranking of peony.co.uk among other retailers within its primary country and worldwide.

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