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Sep 2025
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Home/Insights/Retailers/peony.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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790.8
Revenue
Sep 25
3.1K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Peony.co.uk is a website that offers an assortment of products related to home decor and lifestyle. Their inventory includes furniture, lighting fixtures, wall art, textiles, and decorative accessories. They provide customers with a wide selection of stylish and contemporary items to enhance their living spaces with timeless charm.

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peony.co.uk Annual Revenue and Growth

peony.co.uk's annual sales on its online store amounted to $163.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$163.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peony.co.uk revenue by year

peony.co.uk's monthly revenueOVER TIME
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Over the past three months, peony.co.uk revenue has experienced decline of 42%, compared to the preceding three months.

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peony.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, peony.co.uk, operating in the GIFTS sector, reported online sales revenue of $791, significantly below the industry median of $37,404, with a conversion rate between 0.50-1.00%, well under the high benchmark of 5.54%. The average order value (AOV) ranged from $25-50, far below the top AOV of $235, while total sessions reached 3,090, dramatically less than the median of 10,647 in the sector and minuscule compared to the leader, paperlesspost.com, which garnered 12,757,809 sessions. These metrics indicate a need for improvement in both traffic and sales performance.
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peony.co.uk competitors

In September 2025, peony.co.uk generated a revenue of 791 with 31 transactions and 3,090 sessions, boasting an average order value (AOV) of 25-50 and a conversion rate of 0.50-1.00. In comparison, urbanstems.com significantly outperformed peony.co.uk with a revenue of 506,787 from 2,695 transactions and 204,391 sessions, showcasing an AOV of 175-200 and a conversion rate of 1.00-1.50. bloom.uk.com also surpassed peony.co.uk with a revenue of 37,054 from 519 transactions and 8,900 sessions, displaying an AOV of 50-75 and an impressive conversion rate of 5.50-6.00. However, peony.co.uk performed better than treepeony.com, which had a revenue of 50,865 from 366 transactions and 25,030 sessions, with an AOV of 125-150 and a conversion rate of 1.00-1.50. nearlynatural.com was the highest performer, generating a revenue of 1,393,440 from 6,331 transactions and 236,622 sessions, with an AOV of 200-225 and a conversion rate of 2.50-3.00.

urbanstems.com screenshot
#1 urbanstems.com
506.8K
Revenue
204.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bloom.uk.com screenshot
#2 bloom.uk.com
37.1K
Revenue
8.9K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
treepeony.com screenshot
#3 treepeony.com
50.9K
Revenue
25K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nearlynatural.com screenshot
#4 nearlynatural.com
1.4M
Revenue
236.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
peony.co.uk vs top market performers
peony.co.uk
top retailers
conversion rate vs average order value for peony.co.uk and its competitors
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Revenue share by device at peony.co.uk

In September large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In September large majority of sales on peony.co.uk, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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peony.co.uk channels

Identify top traffic channels that drive growth for peony.co.ukand discover how performance of traffic channels has changed over time.

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peony.co.uk Google Ads spend

Evaluate peony.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peony.co.uk devices

Review peony.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peony.co.uk top markets

Explore peony.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peony.co.uk country & global rank

Assess the ranking of peony.co.uk among other retailers within its primary country and worldwide.

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