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Sep 2025
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Home/Insights/Retailers/penelopebourbon.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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66K
Revenue
Sep 25
26.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Penelopebourbon.com is a website that sells a wide variety of bourbons along with related merchandise. They offer a diverse selection of bourbons ranging from traditional to limited editions and specialty releases. Visitors can also find whisky glasses, decanters, and other accessories to enhance their bourbon-drinking experience.

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penelopebourbon.com Annual Revenue and Growth

penelopebourbon.com's annual sales on its online store amounted to $520.6K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$520.6K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
penelopebourbon.com revenue by year

penelopebourbon.com's monthly revenueOVER TIME
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Over the past three months, penelopebourbon.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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penelopebourbon.com revenue decline for last six months
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OVERVIEW
In September 2025, penelopebourbon.com generated $65,957 in online sales, significantly outperforming the FOOD AND DRINK median of $40,541. With a conversion rate of 2.50-3.00%, it remains competitive against the category high of 4.83% and low of 1.38%. The site's average order value (AOV) ranged between $75-100, below the industry high of $269 but above the low of $57. The total sessions recorded were 26,410, higher than the median of 9,968, but dwarfed by the leading competitor, totalwine.com, which boasted 7,332,666 sessions, indicating room for growth in customer engagement.
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penelopebourbon.com competitors

In September 2025, penelopebourbon.com reported a revenue of $65,957 with 708 transactions and 26,410 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, sharedpour.com, a competitor, generated $390,647 in revenue with 1,515 transactions and 67,019 sessions. sharedpour.com had a higher AOV of $250-275 but a slightly lower conversion rate of 2.00-2.50%. While penelopebourbon.com had a lower overall revenue and fewer transactions than sharedpour.com, it showcased a higher conversion rate and a more diverse range of AOV. penelopebourbon.com's focus on converting a higher percentage of its sessions into transactions may be a key strategy in driving future growth and competitiveness in the market.

sharedpour.com screenshot
#1 sharedpour.com
390.6K
Revenue
67K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
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TOP MARKET PERFORMERSby revenue
penelopebourbon.com vs top market performers
penelopebourbon.com
top retailers
conversion rate vs average order value for penelopebourbon.com and its competitors
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Revenue share by device at penelopebourbon.com

In September large majority of sales on penelopebourbon.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In September large majority of sales on penelopebourbon.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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penelopebourbon.com channels

Identify top traffic channels that drive growth for penelopebourbon.comand discover how performance of traffic channels has changed over time.

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penelopebourbon.com Google Ads spend

Evaluate penelopebourbon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penelopebourbon.com devices

Review penelopebourbon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopebourbon.com top markets

Explore penelopebourbon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopebourbon.com country & global rank

Assess the ranking of penelopebourbon.com among other retailers within its primary country and worldwide.

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