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Dec 2025
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Home/Insights/Retailers/penelopebourbon.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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46.7K
Revenue
Dec 25
17.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Penelopebourbon.com is a website that sells a wide variety of bourbons along with related merchandise. They offer a diverse selection of bourbons ranging from traditional to limited editions and specialty releases. Visitors can also find whisky glasses, decanters, and other accessories to enhance their bourbon-drinking experience.

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penelopebourbon.com Annual Revenue and Growth

penelopebourbon.com's annual sales on its online store amounted to $520.6K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$520.6K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
penelopebourbon.com revenue by year

penelopebourbon.com's monthly revenueOVER TIME
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Over the past three months, penelopebourbon.com revenue has experienced decline of 23%, compared to the preceding three months.

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penelopebourbon.com revenue decline for last six months
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OVERVIEW
In December 2025, penelopebourbon.com achieved online sales revenue of $46,707, surpassing the FOOD AND DRINK median of $43,769, while maintaining a conversion rate of 2.50-3.00%, slightly below the high of 4.84%. The Average Order Value (AOV) ranged from $75-100, well below the sector's peak of $265, and the site garnered 17,764 sessions, outperforming the median of 11,175 but significantly trailing totalwine.com's leading 16,159,312 sessions, indicating solid performance within its category amidst competitive pressures.
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penelopebourbon.com competitors

In December 2025, penelopebourbon.com generated a revenue of $46,707 with 492 transactions and 17,764 sessions, resulting in an Average Order Value (AOV) range of $75-$100 and a conversion rate of 2.50-3.00%. In comparison, sharedpour.com outperformed Penelope Bourbon with a revenue of $235,583 from 843 transactions and 38,131 sessions. Shared Pour's AOV range was higher at $275-$300, but their conversion rate was slightly lower at 2.00-2.50%. While Penelope Bourbon had a lower overall revenue, their conversion rate was slightly higher, indicating a potentially more engaged customer base. Shared Pour's higher AOV suggests they may be targeting a different market segment or offering more premium products. Both websites have room for improvement in different areas based on these metrics.

sharedpour.com screenshot
#1 sharedpour.com
235.6K
Revenue
38.1K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
penelopebourbon.com vs top market performers
penelopebourbon.com
top retailers
conversion rate vs average order value for penelopebourbon.com and its competitors
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Revenue share by device at penelopebourbon.com

In December large majority of sales on penelopebourbon.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on penelopebourbon.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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penelopebourbon.com channels

Identify top traffic channels that drive growth for penelopebourbon.comand discover how performance of traffic channels has changed over time.

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penelopebourbon.com Google Ads spend

Evaluate penelopebourbon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penelopebourbon.com devices

Review penelopebourbon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopebourbon.com top markets

Explore penelopebourbon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopebourbon.com country & global rank

Assess the ranking of penelopebourbon.com among other retailers within its primary country and worldwide.

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