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Nov 2025
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Home/Insights/Retailers/penelopebourbon.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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50.7K
Revenue
Nov 25
18.8K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Penelopebourbon.com is a website that sells a wide variety of bourbons along with related merchandise. They offer a diverse selection of bourbons ranging from traditional to limited editions and specialty releases. Visitors can also find whisky glasses, decanters, and other accessories to enhance their bourbon-drinking experience.

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penelopebourbon.com Annual Revenue and Growth

penelopebourbon.com's annual sales on its online store amounted to $520.6K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$520.6K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
penelopebourbon.com revenue by year

penelopebourbon.com's monthly revenueOVER TIME
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Over the past three months, penelopebourbon.com revenue has experienced decline of 21%, compared to the preceding three months.

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penelopebourbon.com revenue decline for last six months
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OVERVIEW
In November 2025, penelopebourbon.com achieved online sales revenue of $50,696, surpassing the FOOD AND DRINK median of $41,147, with a conversion rate between 2.50-3.00%, below the high of 5.12% but above the low of 1.65%. The average order value (AOV) ranged from $75 to $100, notably below the high AOV of $263 in the industry, while sessions reached 18,837, exceeding the median of 9,805 but far behind the top performer, totalwine.com, with 12,159,791 sessions, illustrating strong engagement and solid performance relative to market standards.
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penelopebourbon.com competitors

In November 2025, penelopebourbon.com reported a revenue of $50,696 with 523 transactions and 18,837 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, its competitor sharedpour.com had a significantly higher revenue of $333,069 from 1,258 transactions and 51,811 sessions. Despite sharedpour.com's higher numbers, penelopebourbon.com had a higher AOV range of $75-100 compared to sharedpour.com's $250-275, indicating potential for increased profitability per transaction. Additionally, penelopebourbon.com had a slightly higher conversion rate of 2.50-3.00% compared to sharedpour.com's 2.00-2.50%, suggesting that penelopebourbon.com may be more effective at turning sessions into transactions.

sharedpour.com screenshot
#1 sharedpour.com
333.1K
Revenue
51.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
penelopebourbon.com vs top market performers
penelopebourbon.com
top retailers
conversion rate vs average order value for penelopebourbon.com and its competitors
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Revenue share by device at penelopebourbon.com

In November large majority of sales on penelopebourbon.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on penelopebourbon.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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penelopebourbon.com channels

Identify top traffic channels that drive growth for penelopebourbon.comand discover how performance of traffic channels has changed over time.

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penelopebourbon.com Google Ads spend

Evaluate penelopebourbon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penelopebourbon.com devices

Review penelopebourbon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopebourbon.com top markets

Explore penelopebourbon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopebourbon.com country & global rank

Assess the ranking of penelopebourbon.com among other retailers within its primary country and worldwide.

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