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Jul 2025
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Home/Insights/Retailers/penelopebourbon.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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69.3K
Revenue
28.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Penelopebourbon.com is a website that sells a wide variety of bourbons along with related merchandise. They offer a diverse selection of bourbons ranging from traditional to limited editions and specialty releases. Visitors can also find whisky glasses, decanters, and other accessories to enhance their bourbon-drinking experience.

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penelopebourbon.com's revenueOVER TIME
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Over the past three months, penelopebourbon.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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penelopebourbon.com revenue decline for last six months
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OVERVIEW
In July 2025, penelopebourbon.com in the FOOD AND DRINK industry generated $69,305 in online sales, with a conversion rate of 2.50-3.00% and an AOV of $75-100. It had 28,653 sessions, while the highest sessions were at 8,074,123 from totalwine.com. The median revenue in the category was $42,449, the highest AOV was $275, and the highest conversion rate was 4.82%. The very low AOV in the industry was $58, and the very low conversion rate was 1.33%.
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penelopebourbon.com competitors

In July 2025, penelopebourbon.com recorded revenue of $69,305 from 760 transactions and 28,653 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50-3.00%. In comparison, its competitor sharedpour.com generated higher revenue of $163,762 from 596 transactions and 26,605 sessions. Despite the higher revenue, sharedpour.com had a significantly higher AOV of $250-275 but a slightly lower conversion rate of 2.00-2.50%. penelopebourbon.com, on the other hand, had a lower overall revenue but a more favorable AOV for its customers, potentially leading to a more loyal customer base and higher customer lifetime value. Additionally, penelopebourbon.com's higher conversion rate indicates a more effective sales funnel and marketing strategy, potentially leading to long-term success and growth in the future.

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#1 sharedpour.com
163.8K
Revenue
26.6K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
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penelopebourbon.com vs top market performers
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conversion rate vs average order value for penelopebourbon.com and its competitors
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Revenue share by device at penelopebourbon.com

In July large majority of sales on penelopebourbon.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on penelopebourbon.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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penelopebourbon.com channels

Identify top traffic channels that drive growth for penelopebourbon.comand discover how performance of traffic channels has changed over time.

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penelopebourbon.com Google Ads spend

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penelopebourbon.com devices

Review penelopebourbon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopebourbon.com top markets

Explore penelopebourbon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopebourbon.com country & global rank

Assess the ranking of penelopebourbon.com among other retailers within its primary country and worldwide.

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