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Jan 2026
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Home/Insights/Retailers/penelopebourbon.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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53.4K
Revenue
Jan 26
17.6K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Penelopebourbon.com is a website that sells a wide variety of bourbons along with related merchandise. They offer a diverse selection of bourbons ranging from traditional to limited editions and specialty releases. Visitors can also find whisky glasses, decanters, and other accessories to enhance their bourbon-drinking experience.

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penelopebourbon.com Annual Revenue and Growth

penelopebourbon.com's annual sales on its online store amounted to $796.7K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$796.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
penelopebourbon.com revenue by year

penelopebourbon.com's monthly revenueOVER TIME
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Over the past three months, penelopebourbon.com revenue has experienced decline of 18%, compared to the preceding three months.

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penelopebourbon.com revenue decline for last six months
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OVERVIEW
In January 2026, penelopebourbon.com generated $53,415 in online sales, surpassing the median of $46,974 in the FOOD AND DRINK industry, with a conversion rate of 3.00-3.50%, below the high of 5.07% but above the low of 1.6%. The average order value (AOV) ranged between $75-100, significantly lower than the industry high of $275, and sessions totaled 17,572, falling short of the median sessions of 11,152, and far behind the industry leader, totalwine.com, which boasts over 10 million sessions and a staggering revenue of $99,065,104.
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penelopebourbon.com competitors

In January 2026, penelopebourbon.com generated $53,415 in revenue from 574 transactions with 17,572 sessions, resulting in an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00% to 3.50%. In comparison, sharedpour.com, a competitor, achieved $298,844 in revenue from 1,007 transactions with 41,092 sessions. Their AOV falls between $275 and $300, but their conversion rate is slightly lower at 2.00% to 2.50%. Despite penelopebourbon.com's lower revenue, their conversion rate is significantly higher than sharedpour.com, indicating a more effective conversion strategy to drive sales from their sessions. However, sharedpour.com's higher AOV suggests they may be targeting a higher-end market segment.

sharedpour.com screenshot
#1 sharedpour.com
298.8K
Revenue
41.1K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
penelopebourbon.com vs top market performers
penelopebourbon.com
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conversion rate vs average order value for penelopebourbon.com and its competitors
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Revenue share by device at penelopebourbon.com

In January large majority of sales on penelopebourbon.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on penelopebourbon.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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penelopebourbon.com channels

Identify top traffic channels that drive growth for penelopebourbon.comand discover how performance of traffic channels has changed over time.

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penelopebourbon.com Google Ads spend

Evaluate penelopebourbon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penelopebourbon.com devices

Review penelopebourbon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopebourbon.com top markets

Explore penelopebourbon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopebourbon.com country & global rank

Assess the ranking of penelopebourbon.com among other retailers within its primary country and worldwide.

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