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Oct 2025
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Home/Insights/Retailers/penelopebourbon.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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55.3K
Revenue
Oct 25
22.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Penelopebourbon.com is a website that sells a wide variety of bourbons along with related merchandise. They offer a diverse selection of bourbons ranging from traditional to limited editions and specialty releases. Visitors can also find whisky glasses, decanters, and other accessories to enhance their bourbon-drinking experience.

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penelopebourbon.com Annual Revenue and Growth

penelopebourbon.com's annual sales on its online store amounted to $520.6K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$520.6K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
penelopebourbon.com revenue by year

penelopebourbon.com's monthly revenueOVER TIME
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Over the past three months, penelopebourbon.com revenue has experienced decline of 16%, compared to the preceding three months.

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penelopebourbon.com revenue decline for last six months
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OVERVIEW
In October 2025, penelopebourbon.com, operating in the FOOD AND DRINK industry, generated online sales revenue of $55,343, surpassing the median of $40,501, with a conversion rate of 2.50-3.00%, slightly below the high benchmark of 4.9%. The average order value (AOV) ranged between $75-100, lower than the very high AOV of $266 in the category, while total sessions reached 22,410, significantly below the 9,709,990 sessions of the leading online store, totalwine.com, but above the median of 10,026 sessions for the industry.
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penelopebourbon.com competitors

In October 2025, penelopebourbon.com generated a revenue of $55,343 from 585 transactions with 22,410 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, its competitor sharedpour.com outperformed in terms of revenue, reaching $359,906 from 1,376 transactions and 60,422 sessions. However, sharedpour.com had a higher AOV of $250-275 but a slightly lower conversion rate of 2.00-2.50%. Despite the revenue gap, penelopebourbon.com showed strength in converting sessions into transactions and maintaining a competitive AOV range. This suggests that while sharedpour.com may attract higher-value purchases, penelopebourbon.com excels in engaging with its audience and driving conversions effectively.

sharedpour.com screenshot
#1 sharedpour.com
359.9K
Revenue
60.4K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
penelopebourbon.com vs top market performers
penelopebourbon.com
top retailers
conversion rate vs average order value for penelopebourbon.com and its competitors
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Revenue share by device at penelopebourbon.com

In October large majority of sales on penelopebourbon.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In October large majority of sales on penelopebourbon.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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penelopebourbon.com channels

Identify top traffic channels that drive growth for penelopebourbon.comand discover how performance of traffic channels has changed over time.

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penelopebourbon.com Google Ads spend

Evaluate penelopebourbon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penelopebourbon.com devices

Review penelopebourbon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopebourbon.com top markets

Explore penelopebourbon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopebourbon.com country & global rank

Assess the ranking of penelopebourbon.com among other retailers within its primary country and worldwide.

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