May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

parkerbaby.com

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31.7K

Revenue

28.2K

Sessions

1.5-2.0%

Conversion rate

$50-75

Average order value

Online only revenue for parkerbaby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: CHILDCARE

ParkerBaby.com is a website that provides a range of baby products. Their inventory includes items such as diaper caddies, car seat covers, nursing covers, and pacifier clips. They aim to cater to the needs of parents and offer practical products to assist in baby care and organization.

parkerbaby.com’s revenueOVER TIME
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Over the past three months, parkerbaby.com revenue has experienced decline of 14%, compared to the preceding three months.

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parkerbaby.com revenue decline for last six months

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OVERVIEW

parkerbaby.com in the CHILDCARE industry had a revenue of $31,741 in May 2024, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. The store had 28,231 sessions, below the median of 35,092. Compared to the highest performer babylist.com, which had a revenue of $73,541,745, parkerbaby.com falls significantly lower in terms of performance metrics such as revenue and sessions. Additionally, parkerbaby.com's AOV is much lower than the industry's highest at $264. The conversion rate also lags behind with a very low end of 1.13% when compared to the high performer in the industry at 4.47%.

parkerbaby.com competitors

In comparison to its competitors, parkerbaby.com falls behind in terms of revenue, transactions, and sessions. natemia.com and babyblingbows.com have lower revenues but higher conversion rates, indicating better efficiency in turning sessions into sales. keababies.com and bumkins.com outperform parkerbaby.com in all metrics, showing higher revenues, transactions, sessions, and conversion rates. happbrand.com is the top performer with the highest revenue, transactions, and sessions, as well as a significantly higher average order value and conversion rate. Overall, parkerbaby.com ranks lower among its competitors in terms of key performance indicators, signaling a potential opportunity for improvement in its marketing and sales strategies to compete more effectively in the baby products market.

#1 natemia.com

20.8K

Revenue

17.9K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 babyblingbows.com

25.4K

Revenue

16.4K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#3 keababies.com

66.4K

Revenue

64.2K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 bumkins.com

72.5K

Revenue

41.5K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#5 happbrand.com

353.4K

Revenue

54.4K

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

parkerbaby.com vs top market performers

parkerbaby.com

top retailers

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Top products on parkerbaby.comby revenue

#1 Diaper Caddy

$22.2

Price

$28.4K

Revenue

#2 Birch Bag - Diaper Backpack

$90

Price

$9.6K

Revenue

#3 Baby Care Gift Set | $102 Value

$86

Price

$3.3K

Revenue

#4 Birch Bag Mini - Diaper Backpack

$65

Price

Revenue

#5 Felt Laundry Hamper

$29.7

Price

Revenue

#6 Felt Collection Gift Set

$59

Price

Revenue

#7 Autumn Gift Set | $119 Value

$100

Price

Revenue

#8 On-the-go Gift Set: Black

$80

Price

Revenue

#9 Diaper Caddy - Oatmeal

$20

Price

Revenue

#10 On-the-go Gift Set: Gray | $95 Value

$80

Price

Revenue

#1 Diaper Caddy

$22.2

Price

$28.4K

Revenue

#2 Birch Bag - Diaper Backpack

$90

Price

$9.6K

Revenue

#3 Baby Care Gift Set | $102 Value

$86

Price

$3.3K

Revenue

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parkerbaby.com brandsby revenue

Parker Baby Co.

Top retailers:amazon.com babylist.com

parkerbaby.com categoriesby revenue

Baby & Toddler

Top retailers:temu.com ebay.com target.com

Diaper Bags

Top retailers:amazon.com ebay.com beistravel.com

Nursing & Feeding

Top retailers:amazon.com iherb.com target.com

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Top retailers:amazon.com babylist.com ebay.co.uk

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Top retailers:amazon.com sephora.com scentbird.com

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parkerbaby.com channels

Identify top traffic channels that drive growth for parkerbaby.comand discover how performance of traffic channels has changed over time.

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parkerbaby.com Google Ads spend

Evaluate parkerbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parkerbaby.com devices

Review parkerbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parkerbaby.com top markets

Explore parkerbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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