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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for owayo.deowayo.de

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89.5K
Revenue
Aug 25
93K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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owayo.de Annual Revenue and Growth

owayo.de's annual sales on its online store amounted to $2.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
owayo.de revenue by year

owayo.de's monthly revenueOVER TIME
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Over the past three months, owayo.de revenue has experienced decline of 32%, compared to the preceding three months.

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owayo.de revenue decline for last six months
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OVERVIEW
In August 2025, owayo.de, an online sports store, had a revenue of $89,472, a conversion rate of 1.00-1.50%, an AOV of $75-100, and 92,998 sessions. The highest revenue in the SPORTS category was $184,578,426 from garmin.com, the highest conversion rate was 2.98%, the highest AOV was $542, and the highest number of sessions was 47,251,662 from garmin.com. The median revenue in the SPORTS category was $81,949, the median conversion rate was 0.6%, the median AOV was $72, and the median number of sessions was 32,111.
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owayo.de competitors

In August 2025, owayo.de reported a revenue of €89,472 from 1,173 transactions with 92,998 sessions, achieving an average order value (AOV) of €75-100 and a conversion rate of 1.00-1.50%. When compared to its competitors, owayo.de falls behind in terms of revenue and transactions. erima.de leads the pack with a revenue of €333,346 from 2,282 transactions and 64,526 sessions, boasting an AOV of €125-150 and a conversion rate of 3.50-4.00%. akademie-sport-gesundheit.de excels in revenue with €144,127, but has a lower conversion rate of 0.00-0.50% despite a high AOV of €275-300. online-trainer-lizenz.de also outperforms owayo.de with a revenue of €246,930 from 2,242 transactions and 88,326 sessions, with an AOV of €100-125 and a conversion rate of 2.50-3.00%. foodspring.de falls behind in revenue, transactions, and conversion rate when compared to owayo.de.

erima.de screenshot
#1 erima.de
333.3K
Revenue
64.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
akademie-sport-gesundheit.de screenshot
#2 akademie-sport-gesundheit.de
144.1K
Revenue
221.2K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
foodspring.de screenshot
#3 foodspring.de
15.2K
Revenue
18.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
online-trainer-lizenz.de screenshot
#4 online-trainer-lizenz.de
246.9K
Revenue
88.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
owayo.de vs top market performers
owayo.de
top retailers
conversion rate vs average order value for owayo.de and its competitors
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Revenue share by device at owayo.de

In August large majority of sales on owayo.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on owayo.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owayo.de channels

Identify top traffic channels that drive growth for owayo.deand discover how performance of traffic channels has changed over time.

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owayo.de Google Ads spend

Evaluate owayo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owayo.de devices

Review owayo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owayo.de top markets

Explore owayo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owayo.de country & global rank

Assess the ranking of owayo.de among other retailers within its primary country and worldwide.

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