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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for owayo.deowayo.de

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170.2K
Revenue
Dec 25
122.7K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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owayo.de Annual Revenue and Growth

owayo.de's annual sales on its online store amounted to $2.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
owayo.de revenue by year

owayo.de's monthly revenueOVER TIME
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Over the past three months, owayo.de revenue has experienced growth of 325%, compared to the preceding three months.

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owayo.de revenue growth for last six months
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OVERVIEW
In December 2025, owayo.de generated $170,189 in online sales, significantly outperforming the sports industry median of $90,105, though still far from leader garmin.com’s $197,575,281. Its conversion rate ranged from 1.50% to 2.00%, below the industry high of 3.13%. With an average order value (AOV) between $75 and $100, owayo.de remained competitive, slightly below the high of $535. The site recorded 122,736 sessions, well above the industry median of 34,350 but dwarfed by dickssportinggoods.com’s impressive 64,737,034 sessions, highlighting room for growth in visitor engagement and conversion.
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owayo.de competitors

In December 2025, owayo.de reported a revenue of $170,189 with 2,069 transactions and 122,736 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. Compared to its competitors, erima.de had a higher revenue of $308,671 with 2,025 transactions and 63,313 sessions, boasting a higher AOV of $150-$175 and a conversion rate of 3.00-3.50%. On the other hand, akademie-sport-gesundheit.de had a revenue of $173,893 with 629 transactions and 185,939 sessions, showcasing a significantly higher AOV of $275-$300 but a lower conversion rate of 0.00-0.50%. Lastly, online-trainer-lizenz.de reported a revenue of $311,959 with 3,018 transactions and 112,396 sessions, falling in between owayo.de and erima.de in terms of AOV ($100-$125) and conversion rate (2.50-3.00%).

erima.de screenshot
#1 erima.de
308.7K
Revenue
63.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
akademie-sport-gesundheit.de screenshot
#2 akademie-sport-gesundheit.de
173.9K
Revenue
185.9K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
online-trainer-lizenz.de screenshot
#3 online-trainer-lizenz.de
312K
Revenue
112.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
owayo.de vs top market performers
owayo.de
top retailers
conversion rate vs average order value for owayo.de and its competitors
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Revenue share by device at owayo.de

In December large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owayo.de channels

Identify top traffic channels that drive growth for owayo.deand discover how performance of traffic channels has changed over time.

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owayo.de Google Ads spend

Evaluate owayo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owayo.de devices

Review owayo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owayo.de top markets

Explore owayo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owayo.de country & global rank

Assess the ranking of owayo.de among other retailers within its primary country and worldwide.

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