Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for owayo.deowayo.de

Start benchmarking for free
Sign in with GoogleSign up with Google
280.6K
Revenue
Jan 26
149.7K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Einfach zum eigenen Trikot: Design + Farbe selbst gestalten. Unbegrenzt mit Logos + Text bedrucken. Ab 1 Stück. ► Im owayo 3D-Konfigurator designen!

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

owayo.de Annual Revenue and Growth

owayo.de's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
owayo.de revenue by year

owayo.de's monthly revenueOVER TIME
View real-time data

Over the past three months, owayo.de revenue has experienced growth of 97%, compared to the preceding three months.

View real-time data
owayo.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, owayo.de generated $280,636 in online sales, significantly surpassing the sports industry's median of $84,141, while achieving a conversion rate of 2.00-2.50%, below the high benchmark of 3.0%. With an average order value (AOV) between $75-100, it is near the low end of the sports sector, where the high is $556. owayo.de recorded 149,688 sessions, well above the median of 31,579, yet dwarfed by industry leader dickssportinggoods.com at 40,123,045 sessions, reflecting its strong engagement despite potential growth opportunities in conversion and AOV.
Read more

owayo.de competitors

In January 2026, owayo.de generated $280,636 in revenue from 3,203 transactions with 149,688 sessions, resulting in a conversion rate of 2.00-2.50%. Compared to erima.de, which had a revenue of $241,047 from 1,786 transactions and 53,117 sessions, owayo.de had higher revenue, transactions, sessions, and a similar AOV range of $75-100. However, erima.de boasted a higher conversion rate of 3.00-3.50%. On the other hand, online-trainer-lizenz.de outperformed owayo.de in terms of revenue with $423,256 from 3,825 transactions and 112,396 sessions, while sharing a similar AOV range of $100-125. Additionally, online-trainer-lizenz.de had a higher conversion rate of 3.00-3.50%. Overall, owayo.de fared well in revenue and sessions compared to erima.de but lagged behind online-trainer-lizenz.de in both metrics.

erima.de screenshot
#1 erima.de
241K
Revenue
53.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
online-trainer-lizenz.de screenshot
#2 online-trainer-lizenz.de
423.3K
Revenue
112.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
owayo.de vs top market performers
owayo.de
top retailers
conversion rate vs average order value for owayo.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at owayo.de

In January large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

owayo.de channels

Identify top traffic channels that drive growth for owayo.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

owayo.de Google Ads spend

Evaluate owayo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

owayo.de devices

Review owayo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

owayo.de top markets

Explore owayo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

owayo.de country & global rank

Assess the ranking of owayo.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard