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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for owayo.deowayo.de

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329.8K
Revenue
Oct 25
123.3K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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owayo.de Annual Revenue and Growth

owayo.de's annual sales on its online store amounted to $2.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
owayo.de revenue by year

owayo.de's monthly revenueOVER TIME
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Over the past three months, owayo.de revenue has experienced growth of 32%, compared to the preceding three months.

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owayo.de revenue growth for last six months
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OVERVIEW
In October 2025, owayo.de, a sports industry online store, generated $329,822 in revenue, significantly surpassing the median of $84,340, while the highest competitor, garmin.com, amassed $185,372,405; the site achieved a conversion rate of 3.00-3.50%, closely aligning with the high benchmark of 3.14% and well above the low of 0.65%; with an average order value (AOV) ranging between $75-100, it matched the low threshold in the industry but fell far short of the high AOV of $550; owayo.de recorded 123,268 sessions, surpassing the median of 29,455 but far from the 38,669,098 sessions of dickssportinggoods.com.
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owayo.de competitors

In October 2025, owayo.de outperforms its competitors in terms of revenue, with a total of €329,822 compared to erima.de's €290,414, akademie-sport-gesundheit.de's €216,641, foodspring.de's €4,839, and online-trainer-lizenz.de's €253,153. owayo.de also has the highest number of transactions at 4,040, followed by online-trainer-lizenz.de with 2,316, erima.de with 1,966, and foodspring.de with 48. In terms of sessions, owayo.de leads with 123,268, followed by akademie-sport-gesundheit.de with 179,492, online-trainer-lizenz.de with 88,294, and erima.de with 59,058. The average order value (AOV) for owayo.de falls within the range of €75-100, while its conversion rate ranges from 3.00% to 3.50%, which is on par with its competitors.

erima.de screenshot
#1 erima.de
290.4K
Revenue
59.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
akademie-sport-gesundheit.de screenshot
#2 akademie-sport-gesundheit.de
216.6K
Revenue
179.5K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
foodspring.de screenshot
#3 foodspring.de
4.8K
Revenue
4.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
online-trainer-lizenz.de screenshot
#4 online-trainer-lizenz.de
253.2K
Revenue
88.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
owayo.de vs top market performers
owayo.de
top retailers
conversion rate vs average order value for owayo.de and its competitors
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Revenue share by device at owayo.de

In October large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owayo.de channels

Identify top traffic channels that drive growth for owayo.deand discover how performance of traffic channels has changed over time.

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owayo.de Google Ads spend

Evaluate owayo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owayo.de devices

Review owayo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owayo.de top markets

Explore owayo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owayo.de country & global rank

Assess the ranking of owayo.de among other retailers within its primary country and worldwide.

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