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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for owayo.deowayo.de

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375.5K
Revenue
Nov 25
137.3K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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owayo.de Annual Revenue and Growth

owayo.de's annual sales on its online store amounted to $2.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
owayo.de revenue by year

owayo.de's monthly revenueOVER TIME
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Over the past three months, owayo.de revenue has experienced growth of 145%, compared to the preceding three months.

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owayo.de revenue growth for last six months
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OVERVIEW
In November 2025, owayo.de achieved impressive online sales revenue of $375,504, significantly surpassing the sports industry median of $89,556, while also recording a conversion rate of 3.00-3.50%, above the very high industry standard of 3.31%. Their average order value (AOV) ranged from $75 to $100, closely aligned with the very low AOV benchmark of $76. The site attracted 137,263 sessions, a considerable figure compared to the sports median of 31,405 sessions, although far behind the leader, dickssportinggoods.com, which garnered 57,640,222 sessions, highlighting owayo.de's strong market presence.
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owayo.de competitors

In November 2025, owayo.de outperformed its competitors in terms of revenue with €375,504, compared to erima.de with €243,449, akademie-sport-gesundheit.de with €252,723, foodspring.de with €616, and online-trainer-lizenz.de with €300,472. owayo.de also had the highest number of transactions at 4,376, surpassing akademie-sport-gesundheit.de with 846, foodspring.de with 4, and online-trainer-lizenz.de with 2,790. However, owayo.de had a lower average order value (AOV) range of €75-100, while erima.de had €125-150, akademie-sport-gesundheit.de had €275-300, foodspring.de had €150-175, and online-trainer-lizenz.de had €100-125. In terms of conversion rate, owayo.de fell within the mid-range at 3.00-3.50, similar to erima.de, but higher than akademie-sport-gesundheit.de, foodspring.de, and online-trainer-lizenz.de.

erima.de screenshot
#1 erima.de
243.4K
Revenue
50.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
akademie-sport-gesundheit.de screenshot
#2 akademie-sport-gesundheit.de
252.7K
Revenue
174.8K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
foodspring.de screenshot
#3 foodspring.de
616
Revenue
370.2
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
online-trainer-lizenz.de screenshot
#4 online-trainer-lizenz.de
300.5K
Revenue
112.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
owayo.de vs top market performers
owayo.de
top retailers
conversion rate vs average order value for owayo.de and its competitors
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Revenue share by device at owayo.de

In November large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on owayo.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owayo.de channels

Identify top traffic channels that drive growth for owayo.deand discover how performance of traffic channels has changed over time.

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owayo.de Google Ads spend

Evaluate owayo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owayo.de devices

Review owayo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owayo.de top markets

Explore owayo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owayo.de country & global rank

Assess the ranking of owayo.de among other retailers within its primary country and worldwide.

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