Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/outlier.nyc
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for outlier.nycoutlier.nyc

Start benchmarking for free
Sign in with GoogleSign up with Google
330.2K
Revenue
167.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
Loading...

Outlier.nyc is a website that sells a variety of urban clothing and accessories for men and women. Their product range includes pants, shirts, jackets, outerwear, and various other lifestyle offerings. With a focus on quality and functionality, their items are designed to cater to those seeking both style and performance in their wardrobe.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

outlier.nyc's revenueOVER TIME
View real-time data

Over the past three months, outlier.nyc revenue has experienced decline of 6.3%, compared to the preceding three months.

View real-time data
outlier.nyc revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
outlier.nyc's performance metrics in May 2025 include: $330,209 in online sales revenue (median: $81,783), conversion rate of 0.50-1.00% (high: 3.09%, low: 0.67%), AOV of $200-225 (high: $415, low: $82), and 167,447 sessions (highest: 224,142,058 by shein.com, median: 33,223) in the FASHION AND APPAREL industry.
Read more

outlier.nyc competitors

In May 2025, outlier.nyc lagged behind its competitor woolandprince.com in terms of revenue and transactions. woolandprince.com generated $843,584 in revenue from 3,949 transactions, whereas outlier.nyc only brought in $330,209 from 1,572 transactions. However, outlier.nyc had a higher number of sessions with 167,447 compared to woolandprince.com's 142,984 sessions. Both companies had similar Average Order Values (AOV) in the range of $200-225. In terms of conversion rates, woolandprince.com outperformed outlier.nyc with a rate of 2.50-3.00% compared to outlier.nyc's 0.50-1.00%. Overall, woolandprince.com showed stronger performance in revenue generation and conversion rates, while outlier.nyc attracted more sessions.

woolandprince.com screenshot
#1 woolandprince.com
843.6K
Revenue
143K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
outlier.nyc vs top market performers
outlier.nyc
top retailers
conversion rate vs average order value for outlier.nyc and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at outlier.nyc

In May large majority of sales on outlier.nyc, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.

In May large majority of sales on outlier.nyc, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

outlier.nyc channels

Identify top traffic channels that drive growth for outlier.nycand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

outlier.nyc Google Ads spend

Evaluate outlier.nyc's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

outlier.nyc devices

Review outlier.nyc's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

outlier.nyc top markets

Explore outlier.nyc's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

outlier.nyc country & global rank

Assess the ranking of outlier.nyc among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard