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Jul 2025
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Home/Insights/Retailers/outerknown.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1M
Revenue
276.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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Outerknown.com is a website that sells sustainable clothing and accessories for men and women. They offer a variety of products including ethically-made organic cotton t-shirts, swimwear made from recycled materials, and hemp-based jackets. The brand focuses on promoting transparency and reducing the environmental footprint of the fashion industry.

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outerknown.com's revenueOVER TIME
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Over the past three months, outerknown.com revenue has experienced decline of 16%, compared to the preceding three months.

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outerknown.com revenue decline for last six months
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OVERVIEW
In July 2025, outerknown.com in the SPORTS industry had online sales revenue of $1,017,381 with a median revenue of $84,485. The conversion rate ranged from 1.50-2.00%, while the highest in the industry was 2.9% and the lowest was 0.59%. The average order value (AOV) was between $200-225, compared to the highest AOV of $547 and the lowest of $79 in the industry. With 276,897 sessions, outerknown.com had a lower number compared to the highest sessions of 47,307,199 from garmin.com and the median of 31,360 in the SPORTS category.
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outerknown.com competitors

In July 2025, outerknown.com stood out among its competitors in various metrics. While outerknown.com generated a revenue of $1,017,381 from 4,786 transactions and 276,897 sessions with an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%, its competitors had different performances. For instance, thisisneonwave.com earned $33,083 from 47 transactions and 4,046 sessions, with an AOV of $700-725 and a conversion rate of 1.00-1.50%. On the other hand, deepagurnani.com, fontenellesupplyco.com, and hawaiiansouthshore.com had revenues of $110,515, $62,040, and $114,959 respectively, with varying transaction numbers, session counts, AOV ranges, and conversion rates. Despite facing competition from websites with different strengths in specific areas, outerknown.com maintained a strong overall performance in terms of revenue, transactions, sessions, AOV, and conversion rate.

thisisneonwave.com screenshot
#1 thisisneonwave.com
33.1K
Revenue
4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
deepagurnani.com screenshot
#2 deepagurnani.com
110.5K
Revenue
38.2K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
fontenellesupplyco.com screenshot
#3 fontenellesupplyco.com
62K
Revenue
13.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
hawaiiansouthshore.com screenshot
#4 hawaiiansouthshore.com
115K
Revenue
26.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
outerknown.com vs top market performers
outerknown.com
top retailers
conversion rate vs average order value for outerknown.com and its competitors
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Revenue share by device at outerknown.com

In July large majority of sales on outerknown.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on outerknown.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outerknown.com channels

Identify top traffic channels that drive growth for outerknown.comand discover how performance of traffic channels has changed over time.

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outerknown.com Google Ads spend

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outerknown.com devices

Review outerknown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outerknown.com top markets

Explore outerknown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outerknown.com country & global rank

Assess the ranking of outerknown.com among other retailers within its primary country and worldwide.

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