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May 2026
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Home/Insights/Retailers/outerknown.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1M
Revenue
May 26
331.4K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$225-250
AOV
May 26
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Outerknown.com is a website that sells sustainable clothing and accessories for men and women. They offer a variety of products including ethically-made organic cotton t-shirts, swimwear made from recycled materials, and hemp-based jackets. The brand focuses on promoting transparency and reducing the environmental footprint of the fashion industry.

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outerknown.com Annual Revenue and Growth

outerknown.com's annual sales on its online store amounted to $15.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$15.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
outerknown.com revenue by year

outerknown.com's monthly revenueOVER TIME
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Over the past three months, outerknown.com revenue has experienced decline of 14%, compared to the preceding three months.

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outerknown.com revenue decline for last six months
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OVERVIEW
In May 2026, outerknown.com, operating in the sports industry, generated online sales of $1,026,915, significantly above the median of $78,603, yet far below the market leader, rei.com, at $178,835,132; the site recorded a conversion rate of 1.00-1.50%, lower than the high of 3.11% in the sector, with an average order value (AOV) between $225-250, also trailing behind the top AOV of $567; with 331,410 sessions, outerknown.com outperformed the median of 29,369 but remained far from rei.com's impressive 54,842,465 sessions.
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outerknown.com competitors

In May 2026, outerknown.com generated $1,026,915 in revenue from 4,381 transactions over 331,410 sessions, resulting in an average order value (AOV) between $225-250 and a conversion rate of 1.00-1.50%. In contrast, thisisneonwave.com earned $142,548 from 201 transactions with 17,762 sessions and a much higher AOV of $700-725, maintaining a conversion rate also between 1.00-1.50%. Meanwhile, deepagurnani.com reported only $10,673 in revenue with 30 transactions and 4,027 sessions, showcasing a lower AOV of $350-375 and a conversion rate of 0.50-1.00%. fontenellesupplyco.com generated $32,162 with 144 transactions and 7,566 sessions, achieving an AOV of $200-225 and a better conversion rate of 1.50-2.00%. Lastly, hawaiiansouthshore.com saw $36,905 in revenue from 74 transactions and 12,053 sessions, with an AOV of $500-525 and a conversion rate of 0.50-1.00%.

thisisneonwave.com screenshot
#1 thisisneonwave.com
142.5K
Revenue
17.8K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
deepagurnani.com screenshot
#2 deepagurnani.com
10.7K
Revenue
4K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
fontenellesupplyco.com screenshot
#3 fontenellesupplyco.com
32.2K
Revenue
7.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
hawaiiansouthshore.com screenshot
#4 hawaiiansouthshore.com
36.9K
Revenue
12.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
outerknown.com vs top market performers
outerknown.com
top retailers
conversion rate vs average order value for outerknown.com and its competitors
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Revenue share by device at outerknown.com

In May large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries outerknown.com operates in

outerknown.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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outerknown.com channels

Identify top traffic channels that drive growth for outerknown.comand discover how performance of traffic channels has changed over time.

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outerknown.com Google Ads spend

Evaluate outerknown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outerknown.com devices

Review outerknown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outerknown.com top markets

Explore outerknown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outerknown.com country & global rank

Assess the ranking of outerknown.com among other retailers within its primary country and worldwide.

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