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Sep 2025
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Home/Insights/Retailers/outerknown.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for outerknown.comouterknown.com

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992.4K
Revenue
Sep 25
237.6K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Outerknown.com is a website that sells sustainable clothing and accessories for men and women. They offer a variety of products including ethically-made organic cotton t-shirts, swimwear made from recycled materials, and hemp-based jackets. The brand focuses on promoting transparency and reducing the environmental footprint of the fashion industry.

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outerknown.com Annual Revenue and Growth

outerknown.com's annual sales on its online store amounted to $21.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outerknown.com revenue by year

outerknown.com's monthly revenueOVER TIME
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Over the past three months, outerknown.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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outerknown.com revenue decline for last six months
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OVERVIEW
In September 2025, outerknown.com generated $992,424 in online sales, significantly outperforming the sports industry median of $77,565, yet trailing the leader, garmin.com, at $183,476,907; with a conversion rate between 1.50-2.00%, it remains below the high of 3.05% while its average order value (AOV) ranged from $200-225, well below the sector's peak of $539; additionally, outerknown.com recorded 237,636 sessions, exceeding the median of 30,275 but falling far short of garmin.com's staggering 47,231,640 sessions.
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outerknown.com competitors

In September 2025, outerknown.com stands out among its competitors with a revenue of $992,424 generated from 4,731 transactions and 237,636 sessions. With an Average Order Value (AOV) ranging between $200-$225 and a conversion rate of 1.50-2.00%, outerknown.com demonstrates strong performance in both sales and customer engagement. In comparison, thisisneonwave.com generates $56,512 in revenue from 86 transactions and 7,043 sessions, with a higher AOV of $650-$675 but a slightly lower conversion rate of 1.00-1.50%. deepagurnani.com, fontenellesupplyco.com, and hawaiiansouthshore.com also have varying revenue, transaction, session, AOV, and conversion rate metrics, but outerknown.com leads the pack with its overall strong performance and competitive numbers.

thisisneonwave.com screenshot
#1 thisisneonwave.com
56.5K
Revenue
7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
deepagurnani.com screenshot
#2 deepagurnani.com
64.1K
Revenue
21.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
fontenellesupplyco.com screenshot
#3 fontenellesupplyco.com
28.5K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hawaiiansouthshore.com screenshot
#4 hawaiiansouthshore.com
81.1K
Revenue
20.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
outerknown.com vs top market performers
outerknown.com
top retailers
conversion rate vs average order value for outerknown.com and its competitors
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Revenue share by device at outerknown.com

In September large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outerknown.com channels

Identify top traffic channels that drive growth for outerknown.comand discover how performance of traffic channels has changed over time.

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outerknown.com Google Ads spend

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outerknown.com devices

Review outerknown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outerknown.com top markets

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outerknown.com country & global rank

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