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Oct 2025
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Home/Insights/Retailers/outerknown.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.2M
Revenue
Oct 25
288.8K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Outerknown.com is a website that sells sustainable clothing and accessories for men and women. They offer a variety of products including ethically-made organic cotton t-shirts, swimwear made from recycled materials, and hemp-based jackets. The brand focuses on promoting transparency and reducing the environmental footprint of the fashion industry.

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outerknown.com Annual Revenue and Growth

outerknown.com's annual sales on its online store amounted to $21.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outerknown.com revenue by year

outerknown.com's monthly revenueOVER TIME
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Over the past three months, outerknown.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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outerknown.com revenue growth for last six months
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OVERVIEW
In October 2025, outerknown.com generated online sales revenue of $1,197,930, significantly surpassing the SPORTS median of $84,340, though still far from the category leader, garmin.com, at $185,372,405. The site's conversion rate ranged from 2.00-2.50%, below the industry high of 3.14% but above the low of 0.65%. With an average order value (AOV) of $200-225, outerknown.com sits below the SPORTS high of $550, while well above the low of $75. Additionally, it recorded 288,812 sessions, markedly exceeding the median of 29,455 but dwarfed by the leading site’s 38,669,098 sessions.
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outerknown.com competitors

In October 2025, outerknown.com stands out among its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,197,930 and 5,885 transactions from 288,812 sessions, outerknown.com boasts a healthy AOV range of $200-225 and a conversion rate of 2.00-2.50%. In comparison, similar_domain thisisneonwave.com generated only $50,149 in revenue with 76 transactions from 6,473 sessions, with a higher AOV range of $650-675 but a lower conversion rate of 1.00-1.50%. deepagurnani.com, fontenellesupplyco.com, and hawaiiansouthshore.com also fall behind outerknown.com in various metrics, showcasing outerknown.com's strong performance and competitive edge within the industry.

thisisneonwave.com screenshot
#1 thisisneonwave.com
50.1K
Revenue
6.5K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
deepagurnani.com screenshot
#2 deepagurnani.com
34.5K
Revenue
13.8K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
fontenellesupplyco.com screenshot
#3 fontenellesupplyco.com
33K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hawaiiansouthshore.com screenshot
#4 hawaiiansouthshore.com
47.4K
Revenue
12.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
outerknown.com vs top market performers
outerknown.com
top retailers
conversion rate vs average order value for outerknown.com and its competitors
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Revenue share by device at outerknown.com

In October large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outerknown.com channels

Identify top traffic channels that drive growth for outerknown.comand discover how performance of traffic channels has changed over time.

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outerknown.com Google Ads spend

Evaluate outerknown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outerknown.com devices

Review outerknown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outerknown.com top markets

Explore outerknown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outerknown.com country & global rank

Assess the ranking of outerknown.com among other retailers within its primary country and worldwide.

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