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Apr 2026
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Home/Insights/Retailers/outerknown.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.1M
Revenue
Apr 26
303.2K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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Outerknown.com is a website that sells sustainable clothing and accessories for men and women. They offer a variety of products including ethically-made organic cotton t-shirts, swimwear made from recycled materials, and hemp-based jackets. The brand focuses on promoting transparency and reducing the environmental footprint of the fashion industry.

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outerknown.com Annual Revenue and Growth

outerknown.com's annual sales on its online store amounted to $15.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$15.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
outerknown.com revenue by year

outerknown.com's monthly revenueOVER TIME
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Over the past three months, outerknown.com revenue has experienced decline of 55%, compared to the preceding three months.

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outerknown.com revenue decline for last six months
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OVERVIEW
In April 2026, outerknown.com, a player in the sports industry, generated $1,092,250 in online sales, significantly surpassing the median revenue of $80,719; however, it still lags behind the leading store, garmin.com, at $129,791,853. The site achieved a conversion rate of 1.00-1.50%, below the sector's high of 2.97%, while its average order value (AOV) ranged from $250 to $275, also lower than the industry's high of $542. With 303,179 sessions, outerknown.com outperformed the median of 33,547 but is far from the top store's 47,861,942 sessions.
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outerknown.com competitors

In April 2026, outerknown.com generated $1,092,250 in revenue from 4,366 transactions, resulting in an impressive average order value (AOV) of $250-$275. The site attracted 303,179 sessions, leading to a conversion rate of 1.00-1.50%. In comparison, thisisneonwave.com achieved $293,729 in revenue from 423 transactions, with an AOV of $675-$700 but significantly fewer sessions at 39,063, also maintaining a conversion rate of 1.00-1.50%. deepagurnani.com saw lower performance with $80,238 in revenue and 392 transactions, reflecting an AOV of $200-$225 and a conversion rate of 0.50-1.00%. fontenellesupplyco.com earned $24,538 from 113 transactions with an AOV similar to deepagurnani.com but outperformed with a higher conversion rate of 1.50-2.00%. Finally, hawaiiansouthshore.com generated $32,206 with 97 transactions and an AOV of $325-$350, yet struggled with a conversion rate of 0.50-1.00%. Overall, outerknown.com outshines its competitors in revenue and session metrics.

thisisneonwave.com screenshot
#1 thisisneonwave.com
293.7K
Revenue
39.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
deepagurnani.com screenshot
#2 deepagurnani.com
80.2K
Revenue
40K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
fontenellesupplyco.com screenshot
#3 fontenellesupplyco.com
24.5K
Revenue
6.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
hawaiiansouthshore.com screenshot
#4 hawaiiansouthshore.com
32.2K
Revenue
15.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
outerknown.com vs top market performers
outerknown.com
top retailers
conversion rate vs average order value for outerknown.com and its competitors
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Revenue share by device at outerknown.com

In April large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on outerknown.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outerknown.com channels

Identify top traffic channels that drive growth for outerknown.comand discover how performance of traffic channels has changed over time.

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outerknown.com Google Ads spend

Evaluate outerknown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outerknown.com devices

Review outerknown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outerknown.com top markets

Explore outerknown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outerknown.com country & global rank

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