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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for oui.comoui.com

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300.7K
Revenue
Apr 26
100.2K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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oui.com Annual Revenue and Growth

oui.com's annual sales on its online store amounted to $3.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
oui.com revenue by year

oui.com's monthly revenueOVER TIME
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Over the past three months, oui.com revenue has experienced decline of 5%, compared to the preceding three months.

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oui.com revenue decline for last six months
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OVERVIEW
In April 2026, oui.com generated online sales revenue of $300,660, significantly surpassing the FASHION AND APPAREL median of $78,791, yet far below industry leader shein.com at $860,961,522; with a conversion rate of 1.50-2.00%, oui.com performed moderately compared to the high of 3.05% and low of 0.65%, while its average order value (AOV) ranged from $150 to $175, lower than the category high of $389; with 100,226 sessions, oui.com outperformed the median of 35,276 but remained dwarfed by shein.com’s staggering 281,585,790 sessions, reflecting competitive dynamics in the marketplace.
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oui.com competitors

In April 2026, oui.com reported a revenue of $300,660 from 1,872 transactions across 100,226 sessions, with an average order value (AOV) of $150-175 and a conversion rate between 1.50-2.00%. In comparison, competitors like promod.de generated $263,852 with a higher transaction count of 3,621 and a superior conversion rate of 3.50-4.00%, albeit with a lower AOV of $50-75. Meanwhile, street-one.de outperformed with substantial revenue of $4,447,347 from 33,425 transactions across 1,096,878 sessions, achieving an AOV of $125-150 and a conversion rate of 3.00-3.50%. bonita.de also surpassed oui.com, generating $426,478 with 3,557 transactions and a conversion rate of 2.50-3.00%, while its AOV ranged from $100-125. Overall, oui.com faces stiff competition, especially from street-one.de and bonita.de, both in revenue and conversion efficiency.

promod.de screenshot
#1 promod.de
263.9K
Revenue
98.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
street-one.de screenshot
#2 street-one.de
4.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
bonita.de screenshot
#3 bonita.de
426.5K
Revenue
124.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
oui.com vs top market performers
oui.com
top retailers
conversion rate vs average order value for oui.com and its competitors
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Revenue share by device at oui.com

In April large majority of sales on oui.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on oui.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oui.com channels

Identify top traffic channels that drive growth for oui.comand discover how performance of traffic channels has changed over time.

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oui.com Google Ads spend

Evaluate oui.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oui.com devices

Review oui.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oui.com top markets

Explore oui.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oui.com country & global rank

Assess the ranking of oui.com among other retailers within its primary country and worldwide.

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