Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

oui.com

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405.7K

Revenue

150.9K

Sessions

1.5-2.0%

Conversion rate

$125-150

Average order value

Online only revenue for oui.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: GERMANY
Website category: FASHION AND APPAREL

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oui.com’s revenueOVER TIME
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Over the past three months, oui.com revenue has experienced decline of 16%, compared to the preceding three months.

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oui.com revenue decline for last six months

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OVERVIEW

In August 2024, oui.com in the FASHION AND APPAREL industry had online sales revenue of $405,746, a conversion rate of 1.50-2.00%, an average order value (AOV) of $125-150, and 150,887 sessions. The highest revenue in the category was $584,303,064 from shein.com, with a conversion rate of 3.18% and an AOV of $384. The lowest revenue was $91,255, with a conversion rate of 0.78% and an AOV of $77. The highest sessions were 204,505,204 for shein.com, while the median sessions were 36,286.

oui.com competitors

When comparing oui.com to its competitors in the fashion retail industry based on August 2024 data, we can see that oui.com falls behind in terms of revenue and number of transactions. oui.com generated a revenue of $405,746 with 2,853 transactions, while street-one.de led the pack with $8,474,801 in revenue and 41,547 transactions. In terms of sessions, oui.com had 150,887 sessions, which was significantly lower than street-one.de's 793,247 sessions. oui.com's Average Order Value (AOV) ranged from $125-150, which was on par with impressionen.de but lower than street-one.de and zero.de. oui.com's conversion rate of 1.50-2.00% was also lower compared to street-one.de's impressive 5.00-5.50%. Overall, oui.com has room for improvement in increasing revenue, transactions, and sessions to compete more effectively with its top competitors in the industry.

#1 zero.de

Revenue

311.1K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 impressionen.de

14.9K

Revenue

2.7K

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#3 promod.de

280.2K

Revenue

91.5K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 street-one.de

8.5M

Revenue

793.2K

Sessions

5.0-5.5%

Conv. rate

$200-225

AOV

#5 bonita.de

884.2K

Revenue

201.5K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

oui.com vs top market performers

oui.com

top retailers

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oui.com brandsby revenue

Oui

Top retailers:otto.de dress-for-less.de peek-cloppenburg.de

oui.com categoriesby revenue

Jumpsuits & Rompers

Top retailers:modlily.com zalando.ch karenmillen.com

Arts & Entertainment

Top retailers:shein.co.uk ebay.co.uk ebay.com

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

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Top retailers:zalando.nl ebay.com fc-moto.de

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Top retailers:ae.com hm.com aboutyou.de

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oui.com channels

Identify top traffic channels that drive growth for oui.comand discover how performance of traffic channels has changed over time.

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oui.com Google Ads spend

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oui.com devices

Review oui.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oui.com top markets

Explore oui.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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