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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for oui.comoui.com

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497.2K
Revenue
Jan 26
133.3K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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oui.com Annual Revenue and Growth

oui.com's annual sales on its online store amounted to $3.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
oui.com revenue by year

oui.com's monthly revenueOVER TIME
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Over the past three months, oui.com revenue has experienced decline of 11%, compared to the preceding three months.

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oui.com revenue decline for last six months
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OVERVIEW
In January 2026, oui.com, operating in the FASHION AND APPAREL industry, generated online sales revenue of $497,193, significantly surpassing the median of $91,806, while its conversion rate ranged from 2.00-2.50%, below the industry's high of 3.1%. With an average order value (AOV) of $150-175, oui.com is positioned between the high of $390 and the low of $76 in AOV metrics. The site attracted 133,306 sessions, compared to the lifestyle sector's median of 38,909, though it lags behind the leader, shein.com, which garnered a staggering 279,580,739 sessions and $809,875,018 in revenue.
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oui.com competitors

In January 2026, oui.com recorded a revenue of $497,193 with 2,927 transactions and 133,306 sessions, achieving an average order value (AOV) range of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, zero.de had a revenue of $228,678, 1,938 transactions, and 71,620 sessions, with an AOV of $100-125 and a slightly higher conversion rate of 2.50-3.00%. promod.de generated $308,931 in revenue with 3,892 transactions, 97,117 sessions, an AOV of $75-100, and a conversion rate of 4.00-4.50%. street-one.de stood out with a revenue of $3,938,482, 30,368 transactions, 979,745 sessions, an AOV of $125-150, and a conversion rate of 3.00-3.50%. bonita.de achieved $888,848 in revenue, 6,411 transactions, 178,253 sessions, an AOV of $125-150, and a conversion rate of 3.50-4.00%. Overall, oui.com performs competitively in terms of revenue and conversion rate, with a mid-range AOV compared to its rivals.

zero.de screenshot
#1 zero.de
228.7K
Revenue
71.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
promod.de screenshot
#2 promod.de
308.9K
Revenue
97.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
street-one.de screenshot
#3 street-one.de
3.9M
Revenue
979.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
bonita.de screenshot
#4 bonita.de
888.8K
Revenue
178.3K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
oui.com vs top market performers
oui.com
top retailers
conversion rate vs average order value for oui.com and its competitors
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Revenue share by device at oui.com

In January large majority of sales on oui.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on oui.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oui.com channels

Identify top traffic channels that drive growth for oui.comand discover how performance of traffic channels has changed over time.

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oui.com Google Ads spend

Evaluate oui.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oui.com devices

Review oui.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oui.com top markets

Explore oui.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oui.com country & global rank

Assess the ranking of oui.com among other retailers within its primary country and worldwide.

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