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Apr 2026
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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12.3K
Revenue
Apr 26
8.8K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $262.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$262.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 28%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
In April 2026, otteroo.com, operating in the CHILDCARE sector, generated $12,312 in online sales, significantly below the median of $38,623, with a conversion rate of 2.50-3.00%, lower than the high benchmark of 4.44% and above the low of 1.0%. The average order value (AOV) ranged from $50 to $75, well below the industry high of $249 but above the low of $40. The site recorded 8,850 sessions, a stark contrast to the 16,933,794 sessions of the top competitor, babylist.com, and below the median of 18,157 sessions in the industry.
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otteroo.com competitors

In April 2026, 100senses.com outperformed otteroo.com in several key metrics. With a revenue of $50,929, 100senses.com generated more than four times the revenue of otteroo.com, which reported $12,312. Additionally, 100senses.com had 425 transactions compared to otteroo.com’s 234, indicating stronger sales performance. The average order value (AOV) for 100senses.com ranged from $100-125, significantly higher than otteroo.com’s AOV of $50-75. While both domains boasted similar conversion rates of 2.50-3.00%, 100senses.com achieved this with a larger audience, recording 14,622 sessions versus otteroo.com’s 8,850 sessions. Overall, 100senses.com clearly dominates in revenue generation and transaction volume, highlighting a more effective market reach and customer engagement compared to otteroo.com.

100senses.com screenshot
#1 100senses.com
50.9K
Revenue
14.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In April large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In April large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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