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May 2025
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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28K
Revenue
13K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com's revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced growth of 0.34%, compared to the preceding three months.

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otteroo.com revenue growth for last six months
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OVERVIEW
In May 2025, otteroo.com in the CHILDCARE industry had a revenue of $28,035 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. The website recorded 13,010 sessions, below the median of 19,914 in the industry. The highest revenue in the category was $81,210,274 from babylist.com, which also had the most sessions at 13,729,709. A high conversion rate in CHILDCARE is 4.58%, while a low conversion rate is 1.07%. A high AOV is $282, whereas a low AOV is $58.
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otteroo.com competitors

In May 2025, otteroo.com generated a revenue of $28,035 from 363 transactions with 13,010 sessions, boasting an Average Order Value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing this to its competitor, 100senses.com, which earned $28,295 from 241 transactions and 11,008 sessions. 100senses.com had a higher AOV of $100-125, but a slightly lower conversion rate of 2.00-2.50%. Despite a similar revenue, otteroo.com had more transactions and sessions, indicating a potentially larger customer base. However, 100senses.com had a higher AOV, suggesting they may have a different pricing strategy or target market. Overall, otteroo.com's higher transaction volume and conversion rate may indicate a more effective sales funnel or marketing strategy in comparison to its competitor.

100senses.com screenshot
#1 100senses.com
28.3K
Revenue
11K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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otteroo.com vs top market performers
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In May large majority of sales on otteroo.com, 73% was finalized on mobile devices, with 27% of sales coming from desktop devices.

In May large majority of sales on otteroo.com, 73% was finalized on mobile devices, with 27% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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