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Jul 2025
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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27.6K
Revenue
15.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com's revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced growth of 12%, compared to the preceding three months.

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otteroo.com revenue growth for last six months
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OVERVIEW
In July 2025, otteroo.com, an online store in the CHILDCARE industry, generated $27,589 in revenue with a conversion rate of 2.50-3.00% and an AOV of $50-75. This falls below the median revenue of $52,606 and median sessions of 20,140 for the industry. The highest revenue in the category came from babylist.com with $80,788,275 and the highest AOV was $275. Despite attracting 15,099 sessions, otteroo.com has room for improvement in increasing conversion rates and boosting revenue in comparison to other competitors in the CHILDCARE sector.
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otteroo.com competitors

In July 2025, otteroo.com generated a revenue of $27,589 with 398 transactions and 15,099 sessions, boasting an average order value (AOV) ranging from $50 to $75 and a conversion rate of 2.50% to 3.00%. In comparison, one of its competitors, 100senses.com, had a revenue of $22,006 with 195 transactions and 8,891 sessions during the same period. Although 100senses.com had a higher AOV of $100 to $125, their conversion rate was slightly lower at 2.00% to 2.50%. otteroo.com outperformed 100senses.com in terms of revenue, transactions, sessions, and conversion rate, indicating a stronger overall performance in the market.

100senses.com screenshot
#1 100senses.com
22K
Revenue
8.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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otteroo.com vs top market performers
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In July large majority of sales on otteroo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on otteroo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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