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Oct 2025
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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14.1K
Revenue
Oct 25
6.9K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $445.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$445.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 22%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
In October 2025, otteroo.com, operating in the CHILDCARE sector, generated $14,123 in online sales, significantly below the industry median of $41,066, while leading competitor babylist.com reported $70,185,894. The site’s conversion rate ranged from 2.50% to 3.00%, trailing the high of 4.54% in the industry, and it recorded an average order value (AOV) between $50 and $75, compared to the high of $263. With 6,892 sessions, otteroo.com fell short of the median of 17,728 sessions, far behind babylist.com's impressive 11,104,257 sessions, indicating room for improvement in both traffic and revenue.
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otteroo.com competitors

In October 2025, otteroo.com generated a revenue of $14,123 from 196 transactions with 6,892 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, its competitor 100senses.com outperformed in terms of revenue, bringing in $22,555 from 201 transactions and 9,146 sessions. 100senses.com also had a higher AOV of $100-125, although their conversion rate was slightly lower at 2.00-2.50%. Despite otteroo.com's competitive pricing and solid conversion rate, 100senses.com's higher revenue and session numbers suggest a larger customer base and potentially stronger brand presence. However, otteroo.com could still leverage its existing customer base and focus on improving its AOV to enhance its competitive edge.

100senses.com screenshot
#1 100senses.com
22.6K
Revenue
9.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In October large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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