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Nov 2025
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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17.8K
Revenue
Nov 25
7.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $445.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$445.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 27%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
In November 2025, otteroo.com, operating in the CHILDCARE sector, generated $17,820 in online sales, significantly below the industry median of $48,384, with its conversion rate between 2.50-3.00% underperforming the high of 4.61%. The site's average order value (AOV) ranged from $75 to $100, well below the high of $271, while it recorded 7,577 sessions, notably lower than the median of 19,212 in the category. Comparatively, babylist.com leads with revenue at $76,057,135, and carters.com tops in sessions with an impressive 14,054,859, highlighting otteroo's growth potential in this competitive market.
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otteroo.com competitors

When comparing otteroo.com to its competitor 100senses.com in November 2025, we see that while otteroo.com has a revenue of $17,820 with 227 transactions and 7,577 sessions, 100senses.com surpasses with a revenue of $20,201, 178 transactions, and 6,785 sessions. In terms of Average Order Value (AOV), otteroo.com ranges from $75-100 while 100senses.com offers a slightly higher AOV of $100-125. However, both otteroo.com and 100senses.com have similar conversion rates falling within the range of 2.50-3.00. Overall, 100senses.com seems to outperform otteroo.com in revenue and AOV, despite having slightly fewer transactions and sessions. This suggests that 100senses.com may have a more efficient sales strategy or higher-priced products compared to otteroo.com.

100senses.com screenshot
#1 100senses.com
20.2K
Revenue
6.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In November large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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