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Aug 2025
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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24.3K
Revenue
11.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com's revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 3.8%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
In August 2025, otteroo.com in the CHILDCARE industry had an online sales revenue of $24,325 (median: $48,131), a conversion rate of 2.50-3.00% (high: 4.16%, low: 0.95%), and an AOV of $50-75 (high: $261, low: $52). It received 11,882 sessions, compared to the highest sessions of 12,788,265 from babylist.com, with a median of 21,167 sessions in the CHILDCARE category.
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otteroo.com competitors

In August 2025, otteroo.com, with a revenue of $24,325 from 333 transactions and 11,882 sessions, boasts an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparatively, its competitor 100senses.com outperforms in revenue with $29,514 from 262 transactions and 12,067 sessions. However, 100senses.com has a higher AOV of $100-125 but a slightly lower conversion rate of 2.00-2.50%. While otteroo.com has a lower overall revenue, it has more transactions and slightly higher sessions, indicating a potentially more engaged customer base. The AOV for otteroo.com falls within a lower range, but its conversion rate is higher, suggesting a more effective sales strategy in converting sessions into transactions.

100senses.com screenshot
#1 100senses.com
29.5K
Revenue
12.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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otteroo.com vs top market performers
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In August large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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