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May 2026
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for otteroo.comotteroo.com

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17.8K
Revenue
May 26
8.2K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $262.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$262.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced growth of 19%, compared to the preceding three months.

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otteroo.com revenue growth for last six months
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OVERVIEW
In May 2026, otteroo.com generated $17,789 in online sales, significantly below the CHILDCARE median of $39,345, while its conversion rate ranged from 2.50-3.00%, underperforming the industry high of 4.52%. With an average order value (AOV) of $75-100, it remains lower than the industry high of $278 but above the low of $57. The site recorded 8,244 sessions, far fewer than the CHILDCARE median of 14,612 and the leading site, babylist.com, with 16,509,473 sessions, indicating opportunities for improvement in traffic and sales performance.
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otteroo.com competitors

In May 2026, otteroo.com generated a revenue of $17,789 from 225 transactions, yielding an average order value (AOV) between $75 and $100 and a conversion rate of 2.50-3.00%. In comparison, competitor 100senses.com outperformed otteroo.com with a revenue of $29,856 from 252 transactions and a higher AOV ranging from $100 to $125. While both sites shared similar conversion rates, 100senses.com managed to attract more sessions, totaling 9,024 compared to otteroo.com’s 8,244. This performance indicates that 100senses.com not only successfully engaged more customers but also achieved higher sales volume despite a marginally higher transaction count. Consequently, while otteroo.com performs decently in the market, it faces stiff competition from 100senses.com in revenue generation and customer engagement.

100senses.com screenshot
#1 100senses.com
29.9K
Revenue
9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In May large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In May large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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