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Sep 2025
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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21.8K
Revenue
Sep 25
11K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $445.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$445.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
In September 2025, otteroo.com generated $21,843 in online sales with a conversion rate of 2.50-3.00%, below the industry median of $41,793 and the highest conversion rate of 4.29%. Its average order value (AOV) ranged from $50-75, slightly below the high AOV of $255. The site recorded 11,002 sessions, notably lower than the median of 19,629 in the CHILDCARE sector, with the top competitor, babylist.com, dominating the market with $71,008,546 in revenue and 12,615,638 sessions, indicating otteroo's need for growth in traffic and sales efficiency.
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otteroo.com competitors

In September 2025, when comparing otteroo.com to its competitor 100senses.com, otteroo.com falls slightly behind in terms of revenue with $21,843 compared to $22,734. However, otteroo.com outperforms in the number of transactions with 302 transactions compared to 211 for 100senses.com. otteroo.com also leads in the number of sessions with 11,002 sessions compared to 9,029 for 100senses.com. The average order value (AOV) for otteroo.com ranges from $50-75, while for 100senses.com, it is higher at $100-125. In terms of conversion rate, otteroo.com boasts a range of 2.50-3.00%, which is slightly higher than the 2.00-2.50% range for 100senses.com. Overall, otteroo.com shows strength in transaction volume and conversion rate, while 100senses.com demonstrates higher AOV.

100senses.com screenshot
#1 100senses.com
22.7K
Revenue
9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In September large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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