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Jul 2026
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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12.6K
Revenue
Jul 26
6.4K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $262.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$262.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced growth of 14%, compared to the preceding three months.

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otteroo.com revenue growth for last six months
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OVERVIEW
otteroo.com's revenue for online sales reached $12,600 in July 2026, significantly below a typical childcare store's revenue of around $38,900, and far from babylist.com's impressive $107.3 million. The site maintained a conversion rate of 2.50-3.00%, which is within the typical childcare store range of 1.01% to 4.41%. Additionally, otteroo.com's average order value (AOV) of $50-75 is also within the typical range of $53 to $283. With 6,360 sessions, otteroo.com attracts significantly fewer visitors than a typical childcare store, which sees around 16,000 sessions monthly.
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otteroo.com competitors

The most significant gap between otteroo.com and its competitor 100senses.com is in revenue, where otteroo.com trails by $1,000. In July 2026, otteroo.com generated $12,600 from 172 transactions, outperforming 100senses.com in transaction volume by 47, as it recorded only 125 transactions. Additionally, otteroo.com attracted more visitors with 6,360 sessions, leading 100senses.com by 664 sessions. However, 100senses.com enjoys a higher average order value (AOV) ranging from $100 to $125 compared to otteroo.com’s AOV of $50 to $75. In terms of conversion rates, otteroo.com falls within 2.50-3.00%, while 100senses.com has a lower rate of 2.00-2.50%. Overall, while otteroo.com excels in transactions and sessions, it lags behind in revenue and AOV against 100senses.com.

100senses.com screenshot
#1 100senses.com
13.6K
Revenue
5.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In July large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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