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Mar 2026
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for otteroo.comotteroo.com

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11.8K
Revenue
Mar 26
7.3K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $262.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$262.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 22%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
In March 2026, otteroo.com, a CHILDCARE e-commerce site, generated $11,790 in revenue, significantly below the industry median of $40,995, with a conversion rate of 3.00-3.50%, which falls short of the high benchmark of 4.54%. The average order value (AOV) ranged from $50 to $75, well below the high AOV of $240, while the site attracted 7,329 sessions, far behind the median of 20,647 in the industry and dramatically lower than babylist.com’s leading 16,625,960 sessions, highlighting opportunities for improvement in both traffic and sales performance.
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otteroo.com competitors

In March 2026, otteroo.com reported a revenue of $11,790 with 220 transactions and 7,329 sessions, resulting in an average order value (AOV) range of $50-75 and a conversion rate of 3.00-3.50%. In comparison, its competitor 100senses.com outperformed in revenue with $52,812, 478 transactions, and 16,364 sessions. The AOV for 100senses.com falls within the range of $100-125, while the conversion rate is slightly lower at 2.50-3.00%. Despite otteroo.com's slightly higher conversion rate, 100senses.com's higher revenue and AOV suggest that they may have a more robust customer base or more effective marketing strategies in place. Both companies have room for improvement, but 100senses.com appears to have a stronger foothold in the market based on these metrics.

100senses.com screenshot
#1 100senses.com
52.8K
Revenue
16.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
top retailers
conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In March large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In March large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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