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Sep 2026
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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8.1K
Revenue
Sep 26
4.5K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $262.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$262.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 51%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
otteroo.com generated $8,084 in revenue from online sales in September 2026. This figure is significantly below the typical childcare store, which generates around $34,900 monthly, with the largest, babylist.com, earning $95.9 million. otteroo.com’s conversion rate stands at 2.50-3.00%, which falls within the typical childcare store range of 1.0% to 4.37%. Its average order value (AOV) of $50-75 is also within the typical childcare category range of $50 to $278. Lastly, otteroo.com recorded 4,486 sessions, markedly lower than the typical childcare store's 15,600 sessions, while babylist.com attracts 17.3 million.
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otteroo.com competitors

A striking contrast exists between otteroo.com and its competitor 100senses.com, as 100senses.com boasts a revenue of $12,800, while otteroo.com generates $8,084. In September 2026, otteroo.com led in transactions with 117, surpassing 100senses.com's 110. However, otteroo.com trails in sessions, recording 4,486 compared to 100senses.com's 5,076. The average order value (AOV) for otteroo.com ranges from $50-75, while 100senses.com enjoys a higher AOV of $100-125. Additionally, otteroo.com has a conversion rate of 2.50-3.00%, slightly outperforming 100senses.com's 2.00-2.50%. Overall, while otteroo.com excels in transactions, it faces challenges in revenue and sessions when compared to 100senses.com.

100senses.com screenshot
#1 100senses.com
12.8K
Revenue
5.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In September large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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