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Jan 2026
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for otteroo.comotteroo.com

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14.8K
Revenue
Jan 26
8K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $262.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$262.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 21%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
In January 2026, otteroo.com, operating in the CHILDCARE industry, generated $14,783 in online sales, significantly lower than the median of $48,736, with its conversion rate at 3.00-3.50%, below the high benchmark of 4.38% but above the low of 1.11%. The average order value (AOV) ranged from $50 to $75, well below the high of $253, while total sessions reached 8,006, far less than the median of 23,389 and the leading store, babylist.com, at an astonishing 17,691,734 sessions, highlighting significant room for growth in both traffic and revenue.
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otteroo.com competitors

In January 2026, otteroo.com reported a revenue of $14,783 with 241 transactions and 8,006 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 3.00-3.50%. In comparison, one of its competitors, 100senses.com, generated a higher revenue of $39,064 from 353 transactions and 14,340 sessions, offering a higher AOV of $100-$125 but a lower conversion rate of 2.00-2.50%. While otteroo.com has a higher conversion rate, 100senses.com outperformed in revenue, transactions, and sessions. Both companies have relatively similar AOV, with 100senses.com catering to a slightly higher-end market. Overall, otteroo.com may need to focus on increasing its transactions and sessions to compete more effectively with 100senses.com in the marketplace.

100senses.com screenshot
#1 100senses.com
39.1K
Revenue
14.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
top retailers
conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In January large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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