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Aug 2026
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Home/Insights/Retailers/otteroo.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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4.8K
Revenue
Aug 26
3K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Otteroo.com is a website that offers aquatic flotation devices for infants. The website sells specially designed floaties that are worn around a babys neck, allowing them to safely enjoy water activities. Otteroo.com aims to provide a product that promotes water exploration and fun without compromising safety.

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otteroo.com Annual Revenue and Growth

otteroo.com's annual sales on its online store amounted to $262.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$262.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
otteroo.com revenue by year

otteroo.com's monthly revenueOVER TIME
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Over the past three months, otteroo.com revenue has experienced decline of 31%, compared to the preceding three months.

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otteroo.com revenue decline for last six months
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OVERVIEW
otteroo.com generated $4,756 in revenue from online sales in August 2026. With a conversion rate of 2.00-2.50%, otteroo.com is within the typical childcare store range of 0.98% to 4.32%. The average order value (AOV) stands at $50-75, also within the typical range of $40 to $250 for the childcare category. The site recorded 3,018 sessions, significantly lower than the approximately 19,600 sessions seen by a typical childcare store, with babylist.com attracting 17.7 million sessions. Overall, otteroo.com demonstrates metrics that, while solid, remain below the typical figures for the childcare category.
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otteroo.com competitors

In stark contrast to 100senses.com, which boasts a revenue of $22,200 from 202 transactions across 9,210 sessions, otteroo.com trails with a revenue of $4,756 from 73 transactions over 3,018 sessions. August 2026 data reveals both sites share a conversion rate of 2.00-2.50%, but 100senses.com significantly outperforms otteroo.com in both revenue and transaction figures. While otteroo.com enjoys an average order value (AOV) range of $50-75, 100senses.com leads with an AOV of $100-125. Overall, 100senses.com’s metrics demonstrate a robust performance compared to otteroo.com, which holds the second position in all measured categories.

100senses.com screenshot
#1 100senses.com
22.2K
Revenue
9.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
otteroo.com vs top market performers
otteroo.com
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conversion rate vs average order value for otteroo.com and its competitors
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Revenue share by device at otteroo.com

In August large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on otteroo.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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otteroo.com channels

Identify top traffic channels that drive growth for otteroo.comand discover how performance of traffic channels has changed over time.

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otteroo.com Google Ads spend

Evaluate otteroo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otteroo.com devices

Review otteroo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otteroo.com top markets

Explore otteroo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otteroo.com country & global rank

Assess the ranking of otteroo.com among other retailers within its primary country and worldwide.

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