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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

omg.de

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276.4K

Revenue

Jan 26

47.8K

Sessions

Jan 26

1.0-1.5%

Conv. rate

Jan 26

$500-600

AOV

Jan 26

Main country of store: GERMANY
Website category: COMPUTERS AND TECHNOLOGY

Ihr Online-Shop für perfomante IT Lösungen. Es erwartet Sie eine riesen Auswahl, vom Patchkabel bis hin zu High-End-Geräten.

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omg.de Annual Revenue and Growth

omg.de's annual sales on its online store amounted to $1.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$1.7M

Annual growth forecast2025/2026

50%+

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eCommerce Revenue

omg.de's monthly revenueOVER TIME
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Over the past three months, omg.de revenue has experienced growth of 106%, compared to the preceding three months.

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omg.de revenue growth for last six months

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OVERVIEW

In January 2026, omg.de generated $276,431 in online sales, surpassing the industry median of $209,150, while its conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.58%. The average order value (AOV) stood at $500-525, notably lower than the industry's high of $900. With 47,809 sessions, omg.de performed well against the median of 45,494, though significantly below market leader Lenovo's 46,872,302 sessions. Overall, omg.de demonstrates competitive revenue but has room for improvement in conversion rates and AOV to enhance its market positioning in the computer hardware sector.

omg.de competitors

In January 2026, omg.de generated a revenue of $276,431 from 542 transactions and 47,809 sessions, with an average order value (AOV) ranging from $500 to $525 and a conversion rate between 1.00% and 1.50%. When comparing omg.de to its competitors, we see that senetic.de had the highest revenue at $445,347, followed by jacob.de with $2,757,812. However, omg.de had a higher conversion rate than jacob.de. shellyparts.de had the highest number of transactions at 3,128, while wlan-shop24.de had the highest AOV range of $325 to $350. allfirewalls.de had the highest AOV at $1200 to $1225. Overall, omg.de falls in the middle in terms of revenue compared to its competitors, but its conversion rate is competitive within the industry.

#1 wlan-shop24.de

204.6K

Revenue

38.2K

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

#2 senetic.de

445.3K

Revenue

57.9K

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#3 shellyparts.de

670.5K

Revenue

157K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

#4 jacob.de

2.8M

Revenue

526.5K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#5 allfirewalls.de

1.1M

Revenue

49.1K

Sessions

1.5-2.0%

Conv. rate

$1200-1300

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

omg.de vs top market performers

omg.de

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Revenue share by device at omg.de

In January large majority of sales on omg.de, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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omg.de channels

Identify top traffic channels that drive growth for omg.deand discover how performance of traffic channels has changed over time.

omg.de Google Ads spend

Evaluate omg.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

omg.de devices

Review omg.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

omg.de top markets

Explore omg.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.