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May 2025
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Home/Insights/Retailers/olderbrother.us
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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39.3K
Revenue
11.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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Olderbrother.us is an e-commerce platform that offers a selection of clothing items. Their product offerings mainly include sustainably made and ethically produced clothing for both men and women. The website focuses on presenting an environmentally conscious collection of stylish and unique apparel choices.

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olderbrother.us's revenueOVER TIME
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Over the past three months, olderbrother.us revenue has experienced decline of 27%, compared to the preceding three months.

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olderbrother.us revenue decline for last six months
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OVERVIEW
In May 2025, olderbrother.us in the FASHION AND APPAREL industry had online sales revenue of $39,262, conversion rate of 0.50-1.00%, AOV of $450-475, and 11,362 sessions. The median revenue for the industry is $81,783, highest online store revenue is $731,622,726 from shein.com, highest conversion rate is 3.09%, lowest conversion rate is 0.67%, highest AOV is $415, lowest AOV is $82, highest sessions are 224,142,058 from shein.com, and median sessions are 33,223.
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olderbrother.us competitors

In May 2025, olderbrother.us generated a revenue of $39,262 from 86 transactions with 11,362 sessions. Their Average Order Value (AOV) falls between $450-$475, and their conversion rate is between 0.50-1.00. Comparing this data to its competitors, railcarfinegoods.com stands out with a revenue of $81,290 from 271 transactions and 25,807 sessions. Despite having a lower AOV of $275-$300, they have a higher conversion rate of 1.00-1.50. On the other hand, rosiesworkwear.com had a revenue of $9,723 from 71 transactions and 4,788 sessions, with an AOV of $125-$150 and a conversion rate of 1.00-1.50. tenden.us had the lowest revenue of $3,975 from 21 transactions and 1,104 sessions, with an AOV of $175-$200 and a high conversion rate of 1.50-2.00. Overall, olderbrother.us falls behind railcarfinegoods.com in terms of revenue and sessions, but competes well in AOV and conversion rate compared to rosiesworkwear.com and tenden.us.

railcarfinegoods.com screenshot
#1 railcarfinegoods.com
81.3K
Revenue
25.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
rosiesworkwear.com screenshot
#2 rosiesworkwear.com
9.7K
Revenue
4.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tenden.us screenshot
#3 tenden.us
4K
Revenue
1.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
olderbrother.us vs top market performers
olderbrother.us
top retailers
conversion rate vs average order value for olderbrother.us and its competitors
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Revenue share by device at olderbrother.us

In May large majority of sales on olderbrother.us, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

In May large majority of sales on olderbrother.us, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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olderbrother.us channels

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olderbrother.us Google Ads spend

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olderbrother.us devices

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olderbrother.us top markets

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olderbrother.us country & global rank

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