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May 2025
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Home/Insights/Retailers/old-mill.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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105K
Revenue
59.3K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
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Old-mill.com is a website offering a diverse range of products. It sells various crafted quality items, such as home decor, kitchenware, clothing, and accessories. Additionally, the website provides unique gifts, gourmet food items, and a selection of vintage-inspired merchandise. User browsing and purchasing options are available on the platform.

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old-mill.com's revenueOVER TIME
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Over the past three months, old-mill.com revenue has experienced decline of 19%, compared to the preceding three months.

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old-mill.com revenue decline for last six months
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OVERVIEW
In May 2025, old-mill.com in the FOOD AND DRINK industry had a revenue of $105,014, conversion rate of 4.50-5.00%, AOV of $25-50, and 59,322 sessions. The median revenue was $26,583, the largest online store revenue was $16,132,351, the highest conversion rate was 5.32%, the lowest conversion rate was 1.81%, the highest AOV was $148, the lowest AOV was $30, the highest number of sessions was 4,411,351 from boxlunch.com, and the median sessions were 10,765.
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old-mill.com competitors

In May 2025, old-mill.com outperformed its competitors weisenberger.com and oldmillofguilford.com in terms of revenue, transactions, sessions, and conversion rate. old-mill.com generated a revenue of $105,014 with 2,770 transactions and 59,322 sessions, resulting in a conversion rate of 4.50-5.00%. In comparison, weisenberger.com and oldmillofguilford.com reported revenues of $5,206 and $5,008, transactions of 117 and 58, sessions of 4,109 and 1,989, with conversion rates of 2.50-3.00%. Interestingly, while old-mill.com and weisenberger.com had similar Average Order Values (AOV) ranging between $25-50, oldmillofguilford.com had a higher AOV of $75-100. Overall, old-mill.com demonstrated superior performance across all metrics in May 2025 when compared to its competitors.

oldmillofguilford.com screenshot
#1 oldmillofguilford.com
5K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
weisenberger.com screenshot
#2 weisenberger.com
5.2K
Revenue
4.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
old-mill.com vs top market performers
old-mill.com
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conversion rate vs average order value for old-mill.com and its competitors
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Revenue share by device at old-mill.com

In May large majority of sales on old-mill.com, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.

In May large majority of sales on old-mill.com, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.
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old-mill.com channels

Identify top traffic channels that drive growth for old-mill.comand discover how performance of traffic channels has changed over time.

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old-mill.com Google Ads spend

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old-mill.com devices

Review old-mill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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old-mill.com top markets

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old-mill.com country & global rank

Assess the ranking of old-mill.com among other retailers within its primary country and worldwide.

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