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Dec 2025
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Home/Insights/Retailers/old-mill.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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189.4K
Revenue
Dec 25
100.6K
Sessions
Dec 25
5.0-5.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Old-mill.com is a website offering a diverse range of products. It sells various crafted quality items, such as home decor, kitchenware, clothing, and accessories. Additionally, the website provides unique gifts, gourmet food items, and a selection of vintage-inspired merchandise. User browsing and purchasing options are available on the platform.

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old-mill.com Annual Revenue and Growth

old-mill.com's annual sales on its online store amounted to $1.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
old-mill.com revenue by year

old-mill.com's monthly revenueOVER TIME
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Over the past three months, old-mill.com revenue has experienced growth of 56%, compared to the preceding three months.

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old-mill.com revenue growth for last six months
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OVERVIEW
In December 2025, old-mill.com generated impressive online sales of $189,378, significantly surpassing the industry median of $30,071, though far behind the leading boxlunch.com at $20,842,598. The site's conversion rate ranged from 5.00% to 5.50%, slightly below the industry's high of 5.81% but well above the low of 1.99%. With an average order value (AOV) between $25 and $50, it aligns closely with the industry's lower end, as high AOVs reach $148. The site attracted 100,628 sessions, notably exceeding the median of 12,609 yet far behind boxlunch.com’s 9,327,901 sessions.
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old-mill.com competitors

In December 2025, old-mill.com outperformed its competitors in terms of revenue, with $189,378. Its closest competitor, oldmillofguilford.com, generated $19,705 in revenue. old-mill.com also had the highest number of transactions at 5,496, compared to oldmillofguilford.com's 194 transactions and weisenberger.com's 234 transactions. In terms of sessions, old-mill.com had 100,628, while weisenberger.com had 6,154 and oldmillofguilford.com had 4,366. The average order value (AOV) for old-mill.com ranged from $25-$50, the same as weisenberger.com, but higher than oldmillofguilford.com's $100-$125. Additionally, old-mill.com had the highest conversion rate at 5.00-5.50%, while oldmillofguilford.com had a conversion rate of 4.00-4.50% and weisenberger.com had a conversion rate of 3.50-4.00%.

oldmillofguilford.com screenshot
#1 oldmillofguilford.com
19.7K
Revenue
4.4K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
weisenberger.com screenshot
#2 weisenberger.com
10.9K
Revenue
6.2K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
old-mill.com vs top market performers
old-mill.com
top retailers
conversion rate vs average order value for old-mill.com and its competitors
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Revenue share by device at old-mill.com

In December large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In December large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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old-mill.com channels

Identify top traffic channels that drive growth for old-mill.comand discover how performance of traffic channels has changed over time.

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old-mill.com Google Ads spend

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old-mill.com devices

Review old-mill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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old-mill.com top markets

Explore old-mill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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old-mill.com country & global rank

Assess the ranking of old-mill.com among other retailers within its primary country and worldwide.

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