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Jan 2026
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Home/Insights/Retailers/old-mill.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for old-mill.comold-mill.com

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107K
Revenue
Jan 26
56.1K
Sessions
Jan 26
4.5-5.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Old-mill.com is a website offering a diverse range of products. It sells various crafted quality items, such as home decor, kitchenware, clothing, and accessories. Additionally, the website provides unique gifts, gourmet food items, and a selection of vintage-inspired merchandise. User browsing and purchasing options are available on the platform.

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old-mill.com Annual Revenue and Growth

old-mill.com's annual sales on its online store amounted to $1.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
old-mill.com revenue by year

old-mill.com's monthly revenueOVER TIME
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Over the past three months, old-mill.com revenue has experienced growth of 71%, compared to the preceding three months.

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old-mill.com revenue growth for last six months
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OVERVIEW
In January 2026, old-mill.com generated online sales of $106,999, significantly outperforming the FOOD AND DRINK median of $33,673, with a strong conversion rate between 4.50-5.00%, compared to the industry high of 5.88%. The average order value (AOV) ranged from $25-50, lower than the high of $149 in the sector, while the site attracted 56,064 sessions, notably above the median of 12,040 but far below the top competitor, boxlunch.com, which garnered 5,521,900 sessions. Overall, old-mill.com demonstrates robust performance within its category, excelling in revenue and conversion rates.
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old-mill.com competitors

In January 2026, old-mill.com outperformed its competitors in terms of revenue with $106,999. Its closest competitor, oldmillofguilford.com, had a revenue of $16,685, while weisenberger.com trailed behind with $9,832. old-mill.com also had the highest number of transactions with 2,694, compared to oldmillofguilford.com with 172 transactions and weisenberger.com with 206 transactions. Additionally, old-mill.com had the highest number of sessions with 56,064, surpassing oldmillofguilford.com with 4,364 sessions and weisenberger.com with 5,910 sessions. While old-mill.com had a slightly lower average order value (AOV) range of $25-50, its conversion rate was the highest at 4.50-5.00%, compared to oldmillofguilford.com's 3.50-4.00% and weisenberger.com's 3.00-3.50%. Overall, old-mill.com demonstrated superior performance in terms of revenue, transactions, sessions, and conversion rate compared to its competitors in January 2026.

oldmillofguilford.com screenshot
#1 oldmillofguilford.com
16.7K
Revenue
4.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
weisenberger.com screenshot
#2 weisenberger.com
9.8K
Revenue
5.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
old-mill.com vs top market performers
old-mill.com
top retailers
conversion rate vs average order value for old-mill.com and its competitors
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Revenue share by device at old-mill.com

In January large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In January large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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old-mill.com channels

Identify top traffic channels that drive growth for old-mill.comand discover how performance of traffic channels has changed over time.

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old-mill.com Google Ads spend

Evaluate old-mill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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old-mill.com devices

Review old-mill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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old-mill.com top markets

Explore old-mill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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old-mill.com country & global rank

Assess the ranking of old-mill.com among other retailers within its primary country and worldwide.

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