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Sep 2025
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Home/Insights/Retailers/old-mill.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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111.9K
Revenue
Sep 25
53.7K
Sessions
Sep 25
5.5-6.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Old-mill.com is a website offering a diverse range of products. It sells various crafted quality items, such as home decor, kitchenware, clothing, and accessories. Additionally, the website provides unique gifts, gourmet food items, and a selection of vintage-inspired merchandise. User browsing and purchasing options are available on the platform.

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old-mill.com Annual Revenue and Growth

old-mill.com's annual sales on its online store amounted to $1.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
old-mill.com revenue by year

old-mill.com's monthly revenueOVER TIME
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Over the past three months, old-mill.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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old-mill.com revenue growth for last six months
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OVERVIEW
In September 2025, old-mill.com generated $111,856 in online sales, significantly surpassing the food and drink industry median of $27,492. With a conversion rate of 5.50-6.00%, it aligns closely with the industry's high benchmark of 5.6%. The average order value (AOV) ranges from $25-50, within a low spectrum compared to the industry high of $148. Attracting 53,650 sessions, old-mill.com outperforms the median of 10,754 sessions but falls short of the leading competitor boxlunch.com, which boasts 4,412,560 sessions, highlighting a strong market presence but room for growth.
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old-mill.com competitors

In September 2025, old-mill.com outperformed its competitors in terms of revenue, with a total of $111,856 compared to $8,693 for oldmillofguilford.com and $8,904 for weisenberger.com. In terms of transactions, old-mill.com had 3,000, while oldmillofguilford.com had 94 and weisenberger.com had 197. Additionally, old-mill.com had the highest number of sessions with 53,650, followed by weisenberger.com with 5,835 and oldmillofguilford.com with 2,968. However, when it comes to Average Order Value (AOV), old-mill.com falls behind oldmillofguilford.com, which had an AOV range of $75-$100 compared to old-mill.com's range of $25-$50. In terms of conversion rate, old-mill.com also outperformed its competitors, with a rate of 5.50-6.00% compared to 3.00-3.50% for both oldmillofguilford.com and weisenberger.com.

oldmillofguilford.com screenshot
#1 oldmillofguilford.com
8.7K
Revenue
3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
weisenberger.com screenshot
#2 weisenberger.com
8.9K
Revenue
5.8K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
old-mill.com vs top market performers
old-mill.com
top retailers
conversion rate vs average order value for old-mill.com and its competitors
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Revenue share by device at old-mill.com

In September large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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old-mill.com channels

Identify top traffic channels that drive growth for old-mill.comand discover how performance of traffic channels has changed over time.

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old-mill.com Google Ads spend

Evaluate old-mill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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old-mill.com devices

Review old-mill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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old-mill.com top markets

Explore old-mill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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old-mill.com country & global rank

Assess the ranking of old-mill.com among other retailers within its primary country and worldwide.

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