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Jul 2025
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Home/Insights/Retailers/old-mill.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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158.8K
Revenue
70.7K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
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Old-mill.com is a website offering a diverse range of products. It sells various crafted quality items, such as home decor, kitchenware, clothing, and accessories. Additionally, the website provides unique gifts, gourmet food items, and a selection of vintage-inspired merchandise. User browsing and purchasing options are available on the platform.

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old-mill.com's revenueOVER TIME
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Over the past three months, old-mill.com revenue has experienced growth of 46%, compared to the preceding three months.

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old-mill.com revenue growth for last six months
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OVERVIEW
In July 2025, old-mill.com in the FOOD AND DRINK industry had a revenue of $158,822 with a median revenue of $29,501. The conversion rate was 5.50-6.00%, AOV was $25-50, and sessions were 70,697. The highest revenue in the category was $17,920,649 from mac.bid, highest conversion rate was 5.38%, highest AOV was $144, and highest sessions were 4,248,788 from boxlunch.com. The lowest conversion rate was 1.85%, lowest AOV was $32, and median sessions were 12,165.
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old-mill.com competitors

In July 2025, old-mill.com outperformed its competitors oldmillofguilford.com and weisenberger.com in terms of revenue, transactions, and sessions. old-mill.com generated $158,822 in revenue from 4,120 transactions and 70,697 sessions. Its average order value (AOV) ranged from $25 to $50, with a conversion rate of 5.50% to 6.00%. In comparison, oldmillofguilford.com generated $13,401 in revenue from 155 transactions and 4,031 sessions, with an AOV of $75 to $100 and a conversion rate of 3.50% to 4.00%. Similarly, weisenberger.com had revenue of $9,489 from 217 transactions and 6,416 sessions, with an AOV of $25 to $50 and a conversion rate of 3.00% to 3.50%. Overall, old-mill.com demonstrated superior performance in all key metrics compared to its competitors in the same month.

oldmillofguilford.com screenshot
#1 oldmillofguilford.com
13.4K
Revenue
4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
weisenberger.com screenshot
#2 weisenberger.com
9.5K
Revenue
6.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
old-mill.com vs top market performers
old-mill.com
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conversion rate vs average order value for old-mill.com and its competitors
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Revenue share by device at old-mill.com

In July large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In July large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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old-mill.com channels

Identify top traffic channels that drive growth for old-mill.comand discover how performance of traffic channels has changed over time.

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old-mill.com Google Ads spend

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old-mill.com devices

Review old-mill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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old-mill.com top markets

Explore old-mill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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old-mill.com country & global rank

Assess the ranking of old-mill.com among other retailers within its primary country and worldwide.

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