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Apr 2026
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Home/Insights/Retailers/old-mill.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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120.4K
Revenue
Apr 26
63.2K
Sessions
Apr 26
5.0-5.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Old-mill.com is a website offering a diverse range of products. It sells various crafted quality items, such as home decor, kitchenware, clothing, and accessories. Additionally, the website provides unique gifts, gourmet food items, and a selection of vintage-inspired merchandise. User browsing and purchasing options are available on the platform.

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old-mill.com Annual Revenue and Growth

old-mill.com's annual sales on its online store amounted to $1.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
old-mill.com revenue by year

old-mill.com's monthly revenueOVER TIME
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Over the past three months, old-mill.com revenue has experienced decline of 35%, compared to the preceding three months.

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old-mill.com revenue decline for last six months
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OVERVIEW
In April 2026, old-mill.com achieved online sales revenue of $120,360, significantly surpassing the industry median of $28,743, while its conversion rate of 5.00-5.50% is competitive, nearing the high benchmark of 5.6%. With an average order value (AOV) ranging between $25-50, old-mill.com remains within the industry's typical range, despite a high AOV of $151 noted elsewhere. Additionally, the site recorded 63,152 sessions, which is substantially higher than the median of 10,999 but far below the leading store's 5,256,505 sessions, indicating strong engagement relative to its niche.
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old-mill.com competitors

In April 2026, old-mill.com outperformed its competitors significantly in key metrics. With a revenue of $120,360 from 3,414 transactions across 63,152 sessions, old-mill.com boasts an average order value (AOV) of $25-50 and a conversion rate of 5.00-5.50%. In contrast, oldmillofguilford.com generated only $9,991 from 81 transactions and 3,165 sessions, with a much higher AOV of $100-125 but a lower conversion rate of 2.50-3.00%. weisenberger.com reported $14,669 in revenue from 276 transactions across 6,525 sessions, featuring an AOV of $50-75 and a conversion rate of 4.00-4.50%. Overall, old-mill.com not only led in revenue and transaction volume but also maintained a more favorable conversion rate compared to its competitors.

oldmillofguilford.com screenshot
#1 oldmillofguilford.com
10K
Revenue
3.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
weisenberger.com screenshot
#2 weisenberger.com
14.7K
Revenue
6.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
old-mill.com vs top market performers
old-mill.com
top retailers
conversion rate vs average order value for old-mill.com and its competitors
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Revenue share by device at old-mill.com

In April large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In April large majority of sales on old-mill.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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old-mill.com channels

Identify top traffic channels that drive growth for old-mill.comand discover how performance of traffic channels has changed over time.

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old-mill.com Google Ads spend

Evaluate old-mill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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old-mill.com devices

Review old-mill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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old-mill.com top markets

Explore old-mill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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old-mill.com country & global rank

Assess the ranking of old-mill.com among other retailers within its primary country and worldwide.

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