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Nov 2025
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Home/Insights/Retailers/northerner.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.9M
Revenue
Nov 25
357.4K
Sessions
Nov 25
6.0-6.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Northerner.com is an online marketplace specializing in Scandinavian and North American tobacco products, offering a wide selection of snus, nasal snuff, and chewing tobacco. Their inventory also includes smoking accessories, such as lighters and tobacco storage options. The website is an international platform, providing global shipping to customers.

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northerner.com Annual Revenue and Growth

northerner.com's annual sales on its online store amounted to $19.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$19.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
northerner.com revenue by year

northerner.com's monthly revenueOVER TIME
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Over the past three months, northerner.com revenue has experienced decline of 0.58%, compared to the preceding three months.

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northerner.com revenue decline for last six months
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OVERVIEW
In November 2025, northerner.com, operating in the TOBACCO sector, achieved impressive online sales revenue of $1,893,262, significantly surpassing the median of $142,743, though still trailing behind the category leader, cigarsinternational.com, at $21,646,867; with a conversion rate between 6.00-6.50%, northerner.com excels beyond the high industry standard of 5.56%, and its average order value (AOV) of $75-100 is within a competitive range, yet lower than the high of $216; additionally, it recorded 357,393 sessions, far exceeding the median of 30,932 but still below the top performer, smokingpipes.com, at 1,879,273 sessions.
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northerner.com competitors

When comparing northerner.com to its competitors in the tobacco industry as of November 2025, northerner.com stands out with a revenue of $1,893,262 from 22,040 transactions and 357,393 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 6.00-6.50%. In contrast, dipstop.com has a revenue of $37,305 from 547 transactions and 11,646 sessions with an AOV of $50-75 and a conversion rate of 4.50-5.00%. blackbuffalo.com generates $174,766 in revenue from 2,262 transactions and 108,576 sessions, with an AOV of $75-100 but a lower conversion rate of 2.00-2.50%. bnbtobacco.com surpasses northerner.com in revenue with $571,988 from 4,857 transactions and 260,008 sessions, but has a higher AOV of $100-125 and a lower conversion rate of 1.50-2.00%. mrsuff.com and fullyloadedchew.com also have impressive metrics, with mrsnuff.com leading in revenue at $720,059 and a higher AOV of $150-175, while fullyloadedchew.com has a higher conversion rate of 4.50-5.00%.

dipstop.com screenshot
#1 dipstop.com
37.3K
Revenue
11.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
paylesscigarsandpipes.com screenshot
#2 paylesscigarsandpipes.com
85K
Revenue
10.5K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
blackbuffalo.com screenshot
#3 blackbuffalo.com
174.8K
Revenue
108.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bnbtobacco.com screenshot
#4 bnbtobacco.com
572K
Revenue
260K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mrsnuff.com screenshot
#5 mrsnuff.com
720.1K
Revenue
110.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
northerner.com vs top market performers
northerner.com
top retailers
conversion rate vs average order value for northerner.com and its competitors
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Revenue share by device at northerner.com

In November large majority of sales on northerner.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on northerner.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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northerner.com channels

Identify top traffic channels that drive growth for northerner.comand discover how performance of traffic channels has changed over time.

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northerner.com Google Ads spend

Evaluate northerner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northerner.com devices

Review northerner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerner.com top markets

Explore northerner.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northerner.com country & global rank

Assess the ranking of northerner.com among other retailers within its primary country and worldwide.

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