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Jul 2025
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Home/Insights/Retailers/northerner.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.9M
Revenue
309K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
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Northerner.com is an online marketplace specializing in Scandinavian and North American tobacco products, offering a wide selection of snus, nasal snuff, and chewing tobacco. Their inventory also includes smoking accessories, such as lighters and tobacco storage options. The website is an international platform, providing global shipping to customers.

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northerner.com's revenueOVER TIME
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Over the past three months, northerner.com revenue has experienced growth of 11%, compared to the preceding three months.

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northerner.com revenue growth for last six months
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OVERVIEW
In July 2025, northerner.com in the TOBACCO industry had online sales revenue of $1,870,169, with a conversion rate of 6.00-6.50% and an AOV of $75-100. The store had 308,970 sessions, performing better than the median revenue and sessions in the industry but lower than the top performer, cigarpage.com. northerner.com's conversion rate and AOV also outperformed the industry's average, with a competitive edge over the very low and high rates in the TOBACCO category.
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northerner.com competitors

In July 2025, northerner.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While northerner.com generated a revenue of $1,870,169 from 19,523 transactions and 308,970 sessions with an AOV of $75-100 and a conversion rate of 6.00-6.50%, its closest competitor, blackbuffalo.com, lagged behind with $219,708 revenue from 2,442 transactions and 111,967 sessions, a higher AOV of $75-100 but a lower conversion rate of 2.00-2.50%. Other competitors such as dipstop.com, bnbtobacco.com, mrsnuff.com, and fullyloadedchew.com also fell short in terms of revenue, transactions, sessions, AOV, and conversion rate compared to northerner.com. northerner.com's strong performance in all these metrics solidifies its position as a leader in the industry.

dipstop.com screenshot
#1 dipstop.com
48.3K
Revenue
12.8K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
blackbuffalo.com screenshot
#2 blackbuffalo.com
219.7K
Revenue
112K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bnbtobacco.com screenshot
#3 bnbtobacco.com
301.6K
Revenue
151.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mrsnuff.com screenshot
#4 mrsnuff.com
221.8K
Revenue
36K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
fullyloadedchew.com screenshot
#5 fullyloadedchew.com
180.9K
Revenue
65.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
northerner.com vs top market performers
northerner.com
top retailers
conversion rate vs average order value for northerner.com and its competitors
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Revenue share by device at northerner.com

In July large majority of sales on northerner.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on northerner.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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northerner.com channels

Identify top traffic channels that drive growth for northerner.comand discover how performance of traffic channels has changed over time.

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northerner.com Google Ads spend

Evaluate northerner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northerner.com devices

Review northerner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerner.com top markets

Explore northerner.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northerner.com country & global rank

Assess the ranking of northerner.com among other retailers within its primary country and worldwide.

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