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Sep 2025
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Home/Insights/Retailers/northerner.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.8M
Revenue
Sep 25
325.1K
Sessions
Sep 25
6.0-6.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Northerner.com is an online marketplace specializing in Scandinavian and North American tobacco products, offering a wide selection of snus, nasal snuff, and chewing tobacco. Their inventory also includes smoking accessories, such as lighters and tobacco storage options. The website is an international platform, providing global shipping to customers.

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northerner.com Annual Revenue and Growth

northerner.com's annual sales on its online store amounted to $19.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$19.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
northerner.com revenue by year

northerner.com's monthly revenueOVER TIME
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Over the past three months, northerner.com revenue has experienced growth of 7%, compared to the preceding three months.

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northerner.com revenue growth for last six months
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OVERVIEW
In September 2025, northerner.com generated impressive online sales revenue of $1,803,117, significantly surpassing the TOBACCO median of $140,329, although it remains below the leading store, cigarpage.com, at $11,476,710. The site's conversion rate of 6.00-6.50% outperforms the category average of 5.61% and well exceeds the low end of 1.83%. northerner.com boasts an average order value (AOV) of $75-100, close to the lower benchmark of $64, while the highest AOV in the sector is $218. Additionally, with 325,055 sessions, it far exceeds the median of 33,364 but trails smokingpipes.com's 1,657,996 sessions.
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northerner.com competitors

In September 2025, northerner.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,803,117, 20,503 transactions, and 325,055 sessions, northerner.com surpassed its competitors. Its AOV ranged from $75 to $100, and the conversion rate was between 6.00% and 6.50%. In comparison, dipstop.com generated $74,031 in revenue with 1,071 transactions and 21,194 sessions. blackbuffalo.com had $154,394 in revenue, 2,010 transactions, and 88,521 sessions. bnbtobacco.com achieved $368,070 in revenue, 2,996 transactions, and 150,686 sessions. mrsnuff.com reported $252,472 in revenue, 1,721 transactions, and 42,469 sessions. fullyloadedchew.com recorded $122,330 in revenue, 2,150 transactions, and 47,688 sessions. Overall, northerner.com excelled in all key performance metrics compared to its competitors in the same industry.

dipstop.com screenshot
#1 dipstop.com
74K
Revenue
21.2K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
paylesscigarsandpipes.com screenshot
#2 paylesscigarsandpipes.com
87.3K
Revenue
10.6K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
blackbuffalo.com screenshot
#3 blackbuffalo.com
154.4K
Revenue
88.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bnbtobacco.com screenshot
#4 bnbtobacco.com
368.1K
Revenue
150.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mrsnuff.com screenshot
#5 mrsnuff.com
252.5K
Revenue
42.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
northerner.com vs top market performers
northerner.com
top retailers
conversion rate vs average order value for northerner.com and its competitors
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Revenue share by device at northerner.com

In September large majority of sales on northerner.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on northerner.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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northerner.com channels

Identify top traffic channels that drive growth for northerner.comand discover how performance of traffic channels has changed over time.

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northerner.com Google Ads spend

Evaluate northerner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northerner.com devices

Review northerner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerner.com top markets

Explore northerner.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northerner.com country & global rank

Assess the ranking of northerner.com among other retailers within its primary country and worldwide.

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