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May 2025
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Home/Insights/Retailers/northerner.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.6M
Revenue
272.6K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
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Northerner.com is an online marketplace specializing in Scandinavian and North American tobacco products, offering a wide selection of snus, nasal snuff, and chewing tobacco. Their inventory also includes smoking accessories, such as lighters and tobacco storage options. The website is an international platform, providing global shipping to customers.

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northerner.com's revenueOVER TIME
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Over the past three months, northerner.com revenue has experienced growth of 21%, compared to the preceding three months.

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northerner.com revenue growth for last six months
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OVERVIEW
northerner.com's May 2025 performance metrics in the TOBACCO industry include online sales revenue of $1,632,609, conversion rate of 6.00-6.50%, AOV of $75-100, and 272,568 sessions. Compared to the industry median revenue of $155,835, a very high AOV of $227, and the highest sessions of 1,658,384 from smokingpipes.com, northerner.com demonstrates strong performance metrics.
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northerner.com competitors

In May 2025, northerner.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While northerner.com generated $1,632,609 in revenue from 17,037 transactions and 272,568 sessions with an AOV of $75-100 and a conversion rate of 6.00-6.50%, its closest competitor, bnbtobacco.com, lagged behind with $315,832 in revenue from 2,568 transactions and 122,074 sessions, boasting a higher AOV of $100-125 but a lower conversion rate of 2.00-2.50%. Other competitors such as blackbuffalo.com, dipstop.com, fullyloadedchew.com, and mrsnuff.com also fell short in revenue, transactions, sessions, AOV, and conversion rate compared to northerner.com. Overall, northerner.com demonstrated superior performance across all key metrics, solidifying its position as a leader in the industry.

dipstop.com screenshot
#1 dipstop.com
60.2K
Revenue
17.6K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
blackbuffalo.com screenshot
#2 blackbuffalo.com
211.2K
Revenue
115.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bnbtobacco.com screenshot
#3 bnbtobacco.com
315.8K
Revenue
122.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mrsnuff.com screenshot
#4 mrsnuff.com
180K
Revenue
28.2K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
fullyloadedchew.com screenshot
#5 fullyloadedchew.com
174.3K
Revenue
65.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
northerner.com vs top market performers
northerner.com
top retailers
conversion rate vs average order value for northerner.com and its competitors
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Revenue share by device at northerner.com

In May large majority of sales on northerner.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on northerner.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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northerner.com channels

Identify top traffic channels that drive growth for northerner.comand discover how performance of traffic channels has changed over time.

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northerner.com Google Ads spend

Evaluate northerner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northerner.com devices

Review northerner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerner.com top markets

Explore northerner.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northerner.com country & global rank

Assess the ranking of northerner.com among other retailers within its primary country and worldwide.

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