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Jan 2026
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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334.9K
Revenue
Jan 26
155.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced growth of 30%, compared to the preceding three months.

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municipal.com revenue growth for last six months
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OVERVIEW
In January 2026, municipal.com, operating in the sports sector, generated online sales of $334,856, significantly exceeding the industry median of $84,141, yet far behind the top player, garmin.com, with $201,780,487. Its conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.0% and above the low of 0.68%. The average order value (AOV) was $125-150, less than the industry high of $556 but above the low of $78. Additionally, municipal.com recorded 155,649 sessions, which surpasses the median of 31,579 but pales in comparison to dickssportinggoods.com’s 40,123,045 sessions.
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municipal.com competitors

In January 2026, municipal.com generated a revenue of $334,856 with 2,507 transactions and 155,649 sessions, resulting in an average order value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%. In comparison, ladywhiteco.com had a revenue of $262,754 with 1,318 transactions and 142,481 sessions, offering a higher AOV of $175-$200 but a lower conversion rate of 0.50-1.00%. On the other hand, f45training.com outperformed both municipal.com and ladywhiteco.com significantly with a revenue of $1,544,346, 19,514 transactions, and 907,481 sessions. Despite having a lower AOV of $75-$100, f45training.com had a higher conversion rate of 2.00-2.50%, indicating stronger customer engagement and higher efficiency in converting sessions into transactions.

ladywhiteco.com screenshot
#1 ladywhiteco.com
262.8K
Revenue
142.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
f45training.com screenshot
#2 f45training.com
1.5M
Revenue
907.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In January large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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