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Mar 2026
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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400.2K
Revenue
Mar 26
115.7K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced decline of 21%, compared to the preceding three months.

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municipal.com revenue decline for last six months
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OVERVIEW
In March 2026, municipal.com, operating in the sports industry, generated $400,168 in online sales, significantly surpassing the median revenue of $85,085, although still far below the leading garmin.com at $126,145,550; with a conversion rate of 3.00-3.50%, it remains competitive against the high of 3.09%, while its average order value (AOV) ranges between $100-125, well below the category's high of $538; the site recorded 115,689 sessions, exceeding the median of 31,259, yet far behind dickssportinggoods.com, which leads with 42,240,065 sessions, showcasing a robust performance within the competitive landscape.
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municipal.com competitors

In March 2026, municipal.com outperformed its competitors in terms of revenue with $400,168. This exceeded ladywhiteco.com's revenue of $230,960 and fell short of f45training.com's revenue of $1,387,710. When it comes to the number of transactions, municipal.com had 3,493 transactions, higher than ladywhiteco.com's 1,083 transactions but lower than f45training.com's 18,253 transactions. In terms of sessions, municipal.com had 115,689 sessions, more than ladywhiteco.com's 94,412 sessions but less than f45training.com's 818,134 sessions. municipal.com's Average Order Value (AOV) ranged between $100-$125, while ladywhiteco.com had an AOV of $200-$225 and f45training.com had an AOV of $75-$100. Additionally, municipal.com had a conversion rate of 3.00-3.50%, surpassing both ladywhiteco.com's 1.00-1.50% and f45training.com's 2.00-2.50%.

ladywhiteco.com screenshot
#1 ladywhiteco.com
231K
Revenue
94.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
f45training.com screenshot
#2 f45training.com
1.4M
Revenue
818.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In March large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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