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Apr 2026
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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383.3K
Revenue
Apr 26
97.6K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced decline of 36%, compared to the preceding three months.

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municipal.com revenue decline for last six months
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OVERVIEW
In April 2026, municipal.com achieved impressive performance metrics in the sports category, generating online sales revenue of $383,267, significantly surpassing the median of $80,719, with a robust conversion rate of 3.00-3.50%, exceeding the industry high of 2.97%. The site's average order value (AOV) ranged between $100-125, while higher benchmarks in the sector reached $542. Additionally, municipal.com attracted 97,648 sessions, outpacing the median of 33,547 but far behind the top competitor, dickssportinggoods.com, which garnered 47,861,942 sessions, underscoring the store's strong market presence.
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municipal.com competitors

In April 2026, municipal.com outperformed ladywhiteco.com and f45training.com in several key metrics. municipal.com generated $383,267 in revenue with a conversion rate of 3.00-3.50%, translating to 3,333 transactions from 97,648 sessions. In comparison, ladywhiteco.com achieved $225,308 in revenue with a lower conversion rate of 1.00-1.50%, resulting in only 1,019 transactions despite similar session numbers at 98,096. f45training.com, while leading in revenue at $948,988 and transactions at 12,839, had a significantly higher session count of 657,708 but a lower average order value (AOV) of $50-75. municipal.com’s higher AOV of $100-125 highlights its ability to drive larger sales per transaction compared to ladywhiteco.com and f45training.com, solidifying its position in the competitive landscape.

ladywhiteco.com screenshot
#1 ladywhiteco.com
225.3K
Revenue
98.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
f45training.com screenshot
#2 f45training.com
949K
Revenue
657.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In April large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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