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Sep 2026
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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365.8K
Revenue
Sep 26
94.5K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced growth of 6.4%, compared to the preceding three months.

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municipal.com revenue growth for last six months
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OVERVIEW
municipal.com achieved a conversion rate of 2.50-3.00% in September 2026, within the category's typical range of 0.59% to 3.07%. The site's average order value (AOV) fell between $125-150, also within the typical range of $79 to $562 for the sports category. With online sales revenue reaching $366,000, municipal.com significantly outperformed the average store in the sports category, which generates around $63,600 monthly. The site recorded 94,500 sessions, far exceeding the average store in the sports category's 25,800 sessions, while the most-visited, dickssportinggoods.com, sees 52.3 million sessions monthly.
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municipal.com competitors

The competitive set includes municipal.com, ladywhiteco.com, and f45training.com. In September 2026, municipal.com generated $366,000 in revenue, ranking second among its peers. It achieved 2,517 transactions with an average order value (AOV) ranging from $125 to $150, and a conversion rate between 2.50% and 3.00%. While municipal.com outperforms ladywhiteco.com, which recorded $221,000 in revenue and 929 transactions, it trails behind f45training.com, which leads with $1.1 million in revenue and 14,900 transactions. Additionally, municipal.com logged 94,500 sessions, placing it third in this competitive set, far below f45training.com's impressive 620,000 sessions. Despite its strong revenue and transaction figures, municipal.com is still positioned behind f45training.com in overall performance.

ladywhiteco.com screenshot
#1 ladywhiteco.com
221.2K
Revenue
101.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
f45training.com screenshot
#2 f45training.com
1.1M
Revenue
619.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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