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Aug 2026
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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367.2K
Revenue
Aug 26
124.6K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced decline of 21%, compared to the preceding three months.

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municipal.com revenue decline for last six months
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OVERVIEW
municipal.com has achieved a conversion rate of 2.00-2.50% in August 2026, which is within the typical range of 0.63% to 3.09% for the sports category. With an average order value (AOV) of $125-150, it sits comfortably within the typical range of $76 to $556. The site generated $367,000 in revenue, significantly higher than the average store in the sports category, which earns around $85,100 monthly. Additionally, municipal.com attracted 125,000 sessions, greatly exceeding the average store in the sports category, which sees about 33,500 sessions each month.
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municipal.com competitors

The competitive set includes municipal.com, ladywhiteco.com, and f45training.com. In August 2026, municipal.com generated a revenue of $367,000 from 2,605 transactions across 125,000 sessions, placing it second among competitors. ladywhiteco.com, with revenue at $193,000 from 894 transactions, trails significantly behind municipal.com, while f45training.com leads the market with $751,000 in revenue and 8,567 transactions. municipal.com’s average order value (AOV) ranges from $125 to $150 and a conversion rate of 2.00-2.50% indicates solid performance. In contrast, ladywhiteco.com has a higher AOV of $200-225 but a lower conversion rate of 0.50-1.00%. Meanwhile, f45training.com, despite its lower AOV of $75-100, outperforms all with a conversion rate of 1.50-2.00%. Overall, municipal.com maintains a strong position but lags behind f45training.com in key metrics.

ladywhiteco.com screenshot
#1 ladywhiteco.com
193.2K
Revenue
101.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
f45training.com screenshot
#2 f45training.com
750.9K
Revenue
556.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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