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Jun 2026
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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236.6K
Revenue
Jun 26
95K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced growth of 0.51%, compared to the preceding three months.

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municipal.com revenue growth for last six months
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OVERVIEW
In June 2026, municipal.com achieved $236,624 in online sales, significantly exceeding the sports industry's median of $78,932, while maintaining a conversion rate of 2.00-2.50%, just below the sector's high of 3.1%. Their average order value (AOV) ranged from $100 to $125, falling short of the impressive high of $569, with sessions reaching 94,997, markedly higher than the median of 28,902, yet dwarfed by the leading store, dickssportinggoods.com, which reported a staggering 60,839,512 sessions.
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municipal.com competitors

In June 2026, municipal.com outperformed its competitor ladywhiteco.com in several key metrics. While municipal.com generated $236,624 in revenue from 2,087 transactions across 94,997 sessions, ladywhiteco.com achieved $198,257 from only 888 transactions, with a significantly higher average order value (AOV) of $200-225. Despite this, ladywhiteco.com's conversion rate was notably lower at 0.50-1.00%. In contrast, municipal.com maintained a conversion rate of 2.00-2.50%. However, when compared to f45training.com, municipal.com falls short; f45training.com recorded impressive revenue of $1,315,129 from 17,604 transactions over 629,618 sessions, but with a lower AOV of $50-75. f45training.com also boasts the highest conversion rate at 2.50-3.00%. Overall, municipal.com shows strong performance against ladywhiteco.com, though it faces stiff competition from f45training.com in the marketplace.

ladywhiteco.com screenshot
#1 ladywhiteco.com
198.3K
Revenue
98K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
f45training.com screenshot
#2 f45training.com
1.3M
Revenue
629.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In June large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on municipal.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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