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Dec 2025
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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459.1K
Revenue
Dec 25
159K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced growth of 49%, compared to the preceding three months.

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municipal.com revenue growth for last six months
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OVERVIEW
In December 2025, municipal.com, operating in the SPORTS industry, achieved online sales revenue of $459,097, significantly surpassing the median of $90,105, although still far below the leading store, garmin.com, with $197,575,281; its conversion rate ranged between 2.00-2.50%, below the industry high of 3.13% but above the low of 0.69%; with an average order value (AOV) of $125-150, it is also lower than the high of $535; the site recorded 159,034 sessions, exceeding the median of 34,350 yet still a fraction of dickssportinggoods.com's 64,737,034 sessions.
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municipal.com competitors

In December 2025, municipal.com outperformed ladywhiteco.com in terms of revenue, generating $459,097 compared to ladywhiteco.com's $320,670. municipal.com also had more transactions with 3,435 compared to ladywhiteco.com's 1,687. However, ladywhiteco.com had slightly more sessions with 168,046 compared to municipal.com's 159,034. In terms of Average Order Value (AOV), ladywhiteco.com had a higher range of $175-200 while municipal.com fell within the range of $125-150. When it comes to conversion rates, both municipal.com and f45training.com had the same range of 2.00-2.50%, while ladywhiteco.com had a lower range of 0.50-1.00%. Overall, municipal.com showed strong performance in revenue and transactions compared to its competitors, although ladywhiteco.com had a higher AOV.

ladywhiteco.com screenshot
#1 ladywhiteco.com
320.7K
Revenue
168K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
f45training.com screenshot
#2 f45training.com
1.2M
Revenue
758.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In December large majority of sales on municipal.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on municipal.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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