Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for municipal.communicipal.com

Start benchmarking for free
Sign in with GoogleSign up with Google
280.6K
Revenue
Jul 26
93.8K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
Loading...

Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
View real-time data

Over the past three months, municipal.com revenue has experienced decline of 15%, compared to the preceding three months.

View real-time data
municipal.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
municipal.com's conversion rate for July 2026 is 2.00-2.50%, which is within the typical range of 0.64% to 3.02% for the sports category. The site generated $281,000 in revenue, significantly higher than the average store in the sports category's $77,200 monthly revenue. With an average order value (AOV) of $125-150, municipal.com is within the typical AOV range of $82 to $571. It attracted 93,800 sessions, surpassing the average store in the sports category, which sees around 28,500 sessions monthly. Comparatively, dickssportinggoods.com, the largest in the category, draws 64.7 million sessions.
Read more

municipal.com competitors

The competitive set includes municipal.com, ladywhiteco.com, and f45training.com. In July 2026, municipal.com generated $281,000 in revenue from 1,962 transactions, resulting in an average order value (AOV) between $125-150 and a conversion rate of 2.00-2.50%. It ranks second in revenue, trailing f45training.com by $819,000 and also ranks second in transactions, falling short by 11,400. While sessions for municipal.com reached 93,800, it ranks last among the competitors, trailing f45training.com by 564,000 sessions. ladywhiteco.com, while lower in revenue at $207,000 and fewer transactions (961), had a higher AOV of $200-225 and a conversion rate of 0.50-1.00%. Overall, municipal.com performs well in conversion rates but lags significantly in overall traffic and transaction volume compared to f45training.com.

ladywhiteco.com screenshot
#1 ladywhiteco.com
207K
Revenue
101K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
f45training.com screenshot
#2 f45training.com
1.1M
Revenue
657.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard