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Nov 2025
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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424.3K
Revenue
Nov 25
100.2K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced growth of 35%, compared to the preceding three months.

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municipal.com revenue growth for last six months
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OVERVIEW
In November 2025, municipal.com, operating in the sports industry, achieved online sales revenue of $424,285, significantly exceeding the median of $89,556, with a conversion rate of 3.00-3.50%, just above the industry high of 3.31%. The average order value (AOV) ranged between $125-150, notably lower than the sector high of $552, while total sessions reached 100,163, well above the median of 31,405 but far behind dickssportinggoods.com, which had 57,640,222 sessions, indicating a strong performance relative to industry benchmarks, yet revealing areas for improvement in AOV and traffic acquisition.
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municipal.com competitors

In November 2025, municipal.com generated $424,285 in revenue with 3,131 transactions and 100,163 sessions. With an average order value (AOV) ranging from $125 to $150, they maintained a conversion rate of 3.00-3.50%. Comparing this to its competitors, ladywhiteco.com had revenue of $327,601 from 1,715 transactions and 160,449 sessions. Their AOV was higher at $175-200, but their conversion rate was lower at 1.00-1.50%. On the other hand, f45training.com outperformed both municipal.com and ladywhiteco.com with $1,157,699 in revenue, 14,843 transactions, and 624,646 sessions. However, their AOV was lower at $75-100, but their conversion rate fell within the range of 2.00-2.50%. Overall, municipal.com shows competitive performance in terms of revenue, transactions, and conversion rate among its competitors in November 2025.

ladywhiteco.com screenshot
#1 ladywhiteco.com
327.6K
Revenue
160.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
f45training.com screenshot
#2 f45training.com
1.2M
Revenue
624.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In November large majority of sales on municipal.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on municipal.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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