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May 2025
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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334.7K
Revenue
68.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com's revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced decline of 3.1%, compared to the preceding three months.

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municipal.com revenue decline for last six months
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OVERVIEW
municipal.com's May 2025 performance metrics in the SPORTS industry: revenue $334,740 (median $84,330), conversion rate 3.50-4.00% (very high 3.0%, very low 0.65%), AOV $125-150 (very high $565, very low $79), sessions 68,618 (highest 47,255,232 from garmin.com, median 29,719).
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municipal.com competitors

In May 2025, municipal.com falls behind its competitors in terms of revenue and transaction volume. While municipal.com generated $334,740 in revenue from 2,510 transactions and had 68,618 sessions, f45training.com outperformed with $1,532,591 in revenue, 18,691 transactions, and 775,748 sessions. Similarly, ladywhiteco.com also surpassed municipal.com with $186,975 in revenue from 748 transactions and 83,866 sessions. However, municipal.com showed strength in average order value (AOV) and conversion rate, with an AOV of $125-150 and a conversion rate of 3.50-4.00%. In comparison, f45training.com had an AOV of $75-100 and a conversion rate of 2.00-2.50%, while ladywhiteco.com had an AOV of $250-275 and a conversion rate of 0.50-1.00%. Despite lagging in revenue and transaction numbers, municipal.com excelled in AOV and conversion rate metrics when compared to its competitors.

ladywhiteco.com screenshot
#1 ladywhiteco.com
187K
Revenue
83.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
f45training.com screenshot
#2 f45training.com
1.5M
Revenue
775.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In May large majority of sales on municipal.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.

In May large majority of sales on municipal.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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