Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for municipal.communicipal.com

Start benchmarking for free
Sign in with GoogleSign up with Google
308.7K
Revenue
Sep 25
92.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
Loading...

Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
View real-time data

Over the past three months, municipal.com revenue has experienced decline of 16%, compared to the preceding three months.

View real-time data
municipal.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, municipal.com achieved $308,731 in online sales, significantly surpassing the sports industry median of $77,565, while its conversion rate ranged from 2.50-3.00%, close to the high benchmark of 3.05%. The average order value (AOV) fell between $125-150, notably lower than the industry's high of $539. With 92,859 sessions, municipal.com also outperformed the median of 30,275, yet was far behind the market leader, garmin.com, which boasted an impressive $183,476,907 in revenue and 47,231,640 sessions, highlighting municipal.com's solid position in the competitive sports retail landscape.
Read more

municipal.com competitors

In September 2025, municipal.com outperformed its competitors in terms of revenue, with $308,731 compared to ladywhiteco.com's $248,952 and f45training.com's $1,406,587. However, in terms of transactions, municipal.com had 2,362 transactions, lower than f45training.com's 19,328 but higher than ladywhiteco.com's 1,314. municipal.com also had a moderate number of sessions at 92,859, falling between ladywhiteco.com's 152,419 and f45training.com's 806,402. The Average Order Value (AOV) for municipal.com ranged from $125 to $150, while ladywhiteco.com had an AOV of $175 to $200, and f45training.com had the lowest AOV at $50 to $75. Conversion rates for municipal.com were at 2.50% to 3.00%, higher than ladywhiteco.com's 0.50% to 1.00% but slightly lower than f45training.com's 2.00% to 2.50%. Overall, municipal.com demonstrated solid performance across these metrics, positioning itself competitively within the market.

ladywhiteco.com screenshot
#1 ladywhiteco.com
249K
Revenue
152.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
f45training.com screenshot
#2 f45training.com
1.4M
Revenue
806.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at municipal.com

In September large majority of sales on municipal.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on municipal.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard