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Jul 2025
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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274.7K
Revenue
95.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com's revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced decline of 18%, compared to the preceding three months.

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municipal.com revenue decline for last six months
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OVERVIEW
In July 2025, municipal.com in the SPORTS industry had a revenue of $274,694, conversion rate of 2.00-2.50%, AOV of $125-150, and 95,541 sessions. The highest revenue was $184,671,976 from garmin.com, highest conversion rate was 2.9%, highest AOV was $547, and most sessions were 47,307,199 from garmin.com. The median revenue in the industry was $84,485, median sessions were 31,360, with a very low conversion rate of 0.59% and a very low AOV of $79.
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municipal.com competitors

In July 2025, municipal.com generated $274,694 in revenue from 1,997 transactions and 95,541 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, ladywhiteco.com brought in $178,859 in revenue from 691 transactions and 96,165 sessions, with a higher AOV of $250-275 but a lower conversion rate of 0.50-1.00%. On the other hand, f45training.com outperformed both municipal.com and ladywhiteco.com with $2,102,161 in revenue from 27,576 transactions and 1,279,539 sessions, despite having a lower AOV of $75-100. However, f45training.com matched municipal.com's conversion rate of 2.00-2.50%, indicating a similar level of efficiency in converting sessions into transactions. Overall, while municipal.com may have lower revenue compared to f45training.com, it boasts a higher AOV and comparable conversion rate to its competitors.

ladywhiteco.com screenshot
#1 ladywhiteco.com
178.9K
Revenue
96.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
f45training.com screenshot
#2 f45training.com
2.1M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In July large majority of sales on municipal.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on municipal.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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