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Sep 2024
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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415.8K
Revenue
97.4K
Sessions
3.0-3.5%
Conversion rate
$125-150
Average order value
Online only revenue for municipal.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

municipal.com’s revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced growth of 12%, compared to the preceding three months.

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municipal.com revenue growth for last six months
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OVERVIEW
In September 2024, municipal.com in the SPORTS industry had a revenue of $415,775, conversion rate of 3.00-3.50%, and an AOV of $125-150. The largest online store in the category was garmin.com with a revenue of $199,376,920 and the highest sessions at 44,386,968. The median revenue in the SPORTS industry was $95,412, with a very high conversion rate of 3.13% and AOV of $561. The very low conversion rate was 0.71% and AOV was $78, while the median sessions were 34,499, with municipal.com recording 97,355 sessions.
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municipal.com competitors

When comparing municipal.com to its competitors, it is evident that municipal.com falls behind in terms of revenue, transactions, sessions, and conversion rate. For example, f45training.com generates a significantly higher revenue of $933,474 with 13,782 transactions and 751,418 sessions, showcasing a larger customer base and more sales activity. On the other hand, ladywhiteco.com boasts a higher average order value (AOV) of $225-250, compared to municipal.com's AOV of $125-150. Additionally, both competitors have a conversion rate of 1.50-2.00%, which is lower than municipal.com's conversion rate of 3.00-3.50%. This data indicates that municipal.com has room for improvement in increasing its revenue, transactions, sessions, and AOV to compete more effectively in the market.

#1 ladywhiteco.com
290K
Revenue
70.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#2 f45training.com
933.5K
Revenue
751.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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municipal.com brandsby revenue

1
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Top retailers:shopmyexchange.com

municipal.com categoriesby revenue

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brands overtime comparison

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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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