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Oct 2025
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Home/Insights/Retailers/municipal.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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372.7K
Revenue
Oct 25
88.9K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Municipal.com is a website that offers a range of products tailored for local government entities. Their inventory comprises items needed by municipalities, including office supplies, equipment, maintenance tools, and safety gear. The website provides an accessible platform for purchasing municipal-related merchandise.

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municipal.com Annual Revenue and Growth

municipal.com's annual sales on its online store amounted to $5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
municipal.com revenue by year

municipal.com's monthly revenueOVER TIME
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Over the past three months, municipal.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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municipal.com revenue growth for last six months
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OVERVIEW
In October 2025, municipal.com generated $372,669 in online sales, significantly exceeding the SPORTS median of $84,340, while maintaining a conversion rate of 3.00-3.50%, slightly above the industry average of 3.14%. With an average order value (AOV) of $125-150, municipal.com is competitive against high AOVs of $550 in the sector. The site recorded 88,929 sessions, far surpassing the median of 29,455, yet dwarfed by dickssportinggoods.com's impressive 38,669,098 sessions, showcasing a strong performance overall within the competitive landscape of the sports industry.
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municipal.com competitors

In October 2025, when comparing municipal.com to its competitors, it is evident that municipal.com falls behind in terms of revenue and transactions. municipal.com generated a revenue of $372,669 from 2,849 transactions and had 88,929 sessions, with an average order value (AOV) ranging from $125-$150 and a conversion rate of 3.00-3.50%. In contrast, ladywhiteco.com outperformed municipal.com with a revenue of $233,098 from 1,270 transactions, but had more sessions at 128,741. The AOV for ladywhiteco.com was higher at $175-$200, but the conversion rate was lower at 0.50-1.00%. On the other hand, f45training.com excelled in revenue and transactions, generating $1,206,688 from 16,175 transactions with 731,416 sessions. However, the AOV for f45training.com was lower at $50-$75, and the conversion rate was slightly higher at 2.00-2.50% compared to municipal.com.

ladywhiteco.com screenshot
#1 ladywhiteco.com
233.1K
Revenue
128.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
f45training.com screenshot
#2 f45training.com
1.2M
Revenue
731.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
municipal.com vs top market performers
municipal.com
top retailers
conversion rate vs average order value for municipal.com and its competitors
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Revenue share by device at municipal.com

In October large majority of sales on municipal.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on municipal.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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municipal.com channels

Identify top traffic channels that drive growth for municipal.comand discover how performance of traffic channels has changed over time.

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municipal.com Google Ads spend

Evaluate municipal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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municipal.com devices

Review municipal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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municipal.com top markets

Explore municipal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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municipal.com country & global rank

Assess the ranking of municipal.com among other retailers within its primary country and worldwide.

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