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Jul 2025
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Home/Insights/Retailers/mossberg.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.8M
Revenue
535.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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Mossberg.com is an official website that serves as a platform for Mossberg, a renowned firearms company founded in 1919. Their website showcases a wide array of firearms including rifles, shotguns, and pistols, catering to the needs of hunters, sport shooters, and law enforcement professionals.

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mossberg.com's revenueOVER TIME
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Over the past three months, mossberg.com revenue has experienced decline of 24%, compared to the preceding three months.

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mossberg.com revenue decline for last six months
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OVERVIEW
In July 2025, mossberg.com, a SPORTS industry website, generated $1,812,003 in online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) of $425-450. The site had 535,918 sessions, while the top-performing gunbroker.com had 12,741,838 sessions. Compared to the median revenue of $101,851 in the industry, mossberg.com's metrics were above average. However, the conversion rate and AOV were not as high as the top performers in the SPORTS category, indicating room for improvement in these areas to drive higher sales and revenue.
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mossberg.com competitors

In July 2025, mossberg.com generated a revenue of $1,812,003 from 4,077 transactions with 535,918 sessions, boasting an average order value (AOV) of $425-450 and a conversion rate of 0.50-1.00. In comparison, wooxstore.com had a revenue of $593,625 from 3,550 transactions and 230,101 sessions, with an AOV of $150-175 and a higher conversion rate of 1.50-2.00. Similarly, bigdaddyunlimited.com lagged behind with only $14,302 revenue from 37 transactions and 2,522 sessions, with an AOV of $375-400 and a conversion rate of 1.00-1.50. On the other hand, vanceoutdoors.com outperformed mossberg.com with $2,084,166 revenue from 6,312 transactions and 285,676 sessions, offering an AOV of $325-350 and a conversion rate of 2.00-2.50. mossberg.com's closest competitor in terms of AOV and conversion rate was iammo.com, which had a revenue of $17,407 from 40 transactions and 13,454 sessions, matching mossberg.com's AOV range but with a lower conversion rate of 0.00-0.50.

wooxstore.com screenshot
#1 wooxstore.com
593.6K
Revenue
230.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bigdaddyunlimited.com screenshot
#2 bigdaddyunlimited.com
14.3K
Revenue
2.5K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
vanceoutdoors.com screenshot
#3 vanceoutdoors.com
2.1M
Revenue
285.7K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
mountsplus.com screenshot
#4 mountsplus.com
310.1K
Revenue
185.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
iammo.com screenshot
#5 iammo.com
17.4K
Revenue
13.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mossberg.com vs top market performers
mossberg.com
top retailers
conversion rate vs average order value for mossberg.com and its competitors
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Revenue share by device at mossberg.com

In July large majority of sales on mossberg.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on mossberg.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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mossberg.com channels

Identify top traffic channels that drive growth for mossberg.comand discover how performance of traffic channels has changed over time.

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mossberg.com Google Ads spend

Evaluate mossberg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mossberg.com devices

Review mossberg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mossberg.com top markets

Explore mossberg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mossberg.com country & global rank

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