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May 2025
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Home/Insights/Retailers/modernpicnic.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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24.2K
Revenue
24K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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Modernpicnic.com is an online store offering a variety of stylish and practical lunch bags and accessories. Their product line includes insulated lunch totes, containers, and reusable utensils. Catering to modern customers, the website focuses on functional yet fashionable solutions to enhance lunchtime experiences and reduce single-use plastic waste.

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modernpicnic.com's revenueOVER TIME
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Over the past three months, modernpicnic.com revenue has experienced decline of 42%, compared to the preceding three months.

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modernpicnic.com revenue decline for last six months
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OVERVIEW
modernpicnic.com's revenue for online sales in May 2025 was $24,212, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $175-200. The site had 24,041 sessions during the month. Compared to the industry median revenue of $81,783, the performance metrics for modernpicnic.com are below average. In contrast, the leading online store in the FASHION AND APPAREL category, shein.com, generated a significantly higher revenue of $731,622,726 and had the highest number of sessions at 224,142,058. The very high conversion rate and AOV in the industry were 3.09% and $415, respectively, while the very low conversion rate and AOV were 0.67% and $82.
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modernpicnic.com competitors

In May 2025, modernpicnic.com stands out among its competitors in certain metrics. While modernpicnic.com generated a revenue of $24,212 with 134 transactions and 24,041 sessions, its average order value (AOV) ranged between $175-$200, and its conversion rate was between 0.50-1.00. In comparison, outofthewoods.com had slightly lower revenue at $23,140, with 183 transactions and 7,823 sessions. packit.com had a revenue of $19,766, 589 transactions, and 23,608 sessions, but a lower AOV of $25-$50. lunchboxpacks.com outperformed in revenue with $236,677, 1,540 transactions, and 91,693 sessions, but had a lower conversion rate than modernpicnic.com. statebags.com excelled with revenue at $595,562, 3,298 transactions, and 119,628 sessions, along with a similar AOV range and higher conversion rate compared to modernpicnic.com. Lastly, minkeeblue.com had a lower revenue and fewer transactions and sessions, but a higher AOV. Overall, modernpicnic.com competes well in the market, especially in terms of conversion rate and AOV.

minkeeblue.com screenshot
#1 minkeeblue.com
13.4K
Revenue
2.3K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
packit.com screenshot
#2 packit.com
19.8K
Revenue
23.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lunchboxpacks.com screenshot
#3 lunchboxpacks.com
236.7K
Revenue
91.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
outofthewoods.com screenshot
#4 outofthewoods.com
23.1K
Revenue
7.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
statebags.com screenshot
#5 statebags.com
595.6K
Revenue
119.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
modernpicnic.com vs top market performers
modernpicnic.com
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conversion rate vs average order value for modernpicnic.com and its competitors
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Revenue share by device at modernpicnic.com

In May large majority of sales on modernpicnic.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on modernpicnic.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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modernpicnic.com channels

Identify top traffic channels that drive growth for modernpicnic.comand discover how performance of traffic channels has changed over time.

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modernpicnic.com Google Ads spend

Evaluate modernpicnic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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modernpicnic.com devices

Review modernpicnic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modernpicnic.com top markets

Explore modernpicnic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modernpicnic.com country & global rank

Assess the ranking of modernpicnic.com among other retailers within its primary country and worldwide.

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