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Jul 2025
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Home/Insights/Retailers/modernpicnic.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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26.7K
Revenue
17.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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Modernpicnic.com is an online store offering a variety of stylish and practical lunch bags and accessories. Their product line includes insulated lunch totes, containers, and reusable utensils. Catering to modern customers, the website focuses on functional yet fashionable solutions to enhance lunchtime experiences and reduce single-use plastic waste.

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modernpicnic.com's revenueOVER TIME
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Over the past three months, modernpicnic.com revenue has experienced decline of 21%, compared to the preceding three months.

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modernpicnic.com revenue decline for last six months
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OVERVIEW
In July 2025, modernpicnic.com in the FASHION AND APPAREL industry had online sales revenue of $26,695, a conversion rate of 0.50-1.00%, an AOV of $150-175, and 17,910 sessions. The median revenue in the industry was $82,875, the highest revenue was from shein.com at $817,680,251, the highest conversion rate was 2.96%, the lowest was 0.62%, the highest AOV was $402, the lowest was $82, and the highest number of sessions was 294,721,604 with a median of 36,317 sessions.
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modernpicnic.com competitors

In July 2025, Modern Picnic (modernpicnic.com) had a revenue of $26,695 with 156 transactions and 17,910 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00. Compared to its competitors, Modern Picnic falls short in revenue and transactions but is on par with AOV and conversion rate. Minkee Blue (minkeeblue.com) generated $31,430 in revenue from 92 transactions and 5,451 sessions, with an AOV of $325-350 and a conversion rate of 1.50-2.00. PackIt (packit.com) outperformed with $38,492 in revenue, 1,283 transactions, and 43,625 sessions, but had a lower AOV of $25-50 and a higher conversion rate of 2.50-3.00. Despite the fierce competition from Lunchbox Packs, Out of the Woods, and State Bags, Modern Picnic remains competitive in the niche market of stylish lunch bags and accessories.

minkeeblue.com screenshot
#1 minkeeblue.com
31.4K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
packit.com screenshot
#2 packit.com
38.5K
Revenue
43.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lunchboxpacks.com screenshot
#3 lunchboxpacks.com
222.8K
Revenue
93.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
outofthewoods.com screenshot
#4 outofthewoods.com
42.9K
Revenue
13.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
statebags.com screenshot
#5 statebags.com
2M
Revenue
321.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
modernpicnic.com vs top market performers
modernpicnic.com
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conversion rate vs average order value for modernpicnic.com and its competitors
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Revenue share by device at modernpicnic.com

In July large majority of sales on modernpicnic.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on modernpicnic.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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modernpicnic.com channels

Identify top traffic channels that drive growth for modernpicnic.comand discover how performance of traffic channels has changed over time.

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modernpicnic.com Google Ads spend

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modernpicnic.com devices

Review modernpicnic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modernpicnic.com top markets

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modernpicnic.com country & global rank

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