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Dec 2025
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Home/Insights/Retailers/modernpicnic.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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53K
Revenue
Dec 25
20.2K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Modernpicnic.com is an online store offering a variety of stylish and practical lunch bags and accessories. Their product line includes insulated lunch totes, containers, and reusable utensils. Catering to modern customers, the website focuses on functional yet fashionable solutions to enhance lunchtime experiences and reduce single-use plastic waste.

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modernpicnic.com Annual Revenue and Growth

modernpicnic.com's annual sales on its online store amounted to $930.7K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$930.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
modernpicnic.com revenue by year

modernpicnic.com's monthly revenueOVER TIME
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Over the past three months, modernpicnic.com revenue has experienced growth of 28%, compared to the preceding three months.

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modernpicnic.com revenue growth for last six months
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OVERVIEW
In December 2025, modernpicnic.com, a lifestyle and fashion apparel site, generated $52,971 in online sales, significantly below the median of $92,600 for the industry. With a conversion rate of 1.50-2.00%, it remains under the high benchmark of 3.17%. The average order value (AOV) ranged between $150-175, well below the sector's high of $389. The website recorded 20,189 sessions, far fewer than the median of 39,789. Comparatively, industry leader macys.com amassed nearly $927 million in sales, while shein.com attracted an astounding 304 million sessions, highlighting modernpicnic.com's room for growth in a competitive landscape.
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modernpicnic.com competitors

In December 2025, modernpicnic.com reported a revenue of $52,971 with 328 transactions and 20,189 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. When compared to its competitors, modernpicnic.com falls short in revenue when compared to statebags.com, which reported $511,574 in revenue with 3,751 transactions and 155,555 sessions. However, modernpicnic.com outperformed packit.com in terms of conversion rate (1.50-2.00% vs 2.00-2.50%) and lunchboxpacks.com in terms of AOV ($150-175 vs $125-150). While outofthewoods.com reported a lower revenue of $32,085 with 281 transactions and 13,572 sessions, modernpicnic.com showcased stronger performance in terms of revenue. Overall, modernpicnic.com holds its ground among its competitors in certain metrics while trailing behind in others.

packit.com screenshot
#1 packit.com
20.9K
Revenue
30K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lunchboxpacks.com screenshot
#2 lunchboxpacks.com
101.9K
Revenue
56.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
outofthewoods.com screenshot
#3 outofthewoods.com
32.1K
Revenue
13.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
statebags.com screenshot
#4 statebags.com
511.6K
Revenue
155.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
modernpicnic.com vs top market performers
modernpicnic.com
top retailers
conversion rate vs average order value for modernpicnic.com and its competitors
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Revenue share by device at modernpicnic.com

In December large majority of sales on modernpicnic.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on modernpicnic.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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modernpicnic.com channels

Identify top traffic channels that drive growth for modernpicnic.comand discover how performance of traffic channels has changed over time.

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modernpicnic.com Google Ads spend

Evaluate modernpicnic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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modernpicnic.com devices

Review modernpicnic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modernpicnic.com top markets

Explore modernpicnic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modernpicnic.com country & global rank

Assess the ranking of modernpicnic.com among other retailers within its primary country and worldwide.

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