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Home/Insights/Retailers/microscopecentral.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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552.3K
Revenue
Nov 25
67.5K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$1000-1100
AOV
Nov 25
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MicroscopeCentral.com is an online platform that offers a variety of microscope-related products. They provide a range of microscopes, camera systems, lenses, accessories, and illumination solutions from various brands. The site aims to supply customers with reliable and high-quality equipment for scientific research, education, industrial applications, and medical purposes.

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microscopecentral.com Annual Revenue and Growth

microscopecentral.com's annual sales on its online store amounted to $6.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
microscopecentral.com revenue by year

microscopecentral.com's monthly revenueOVER TIME
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Over the past three months, microscopecentral.com revenue has experienced growth of 6.4%, compared to the preceding three months.

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microscopecentral.com revenue growth for last six months
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OVERVIEW
In November 2025, microscopecentral.com generated $552,320 in online sales, significantly above the science and education/biology median of $132,536, yet far from the top competitor, stemcell.com, at $2,591,195. With a conversion rate of 0.50-1.00%, it falls below the high benchmark of 2.3% but remains above the low end of 0.78%. The average order value (AOV) ranged from $1,050 to $1,075, surpassing the industry average of $942. microscopecentral.com attracted 67,525 sessions, well above the median of 10,561 but below the leading site caymanchem.com, which had 291,970 sessions.
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microscopecentral.com competitors

In November 2025, when comparing microscopecentral.com to its competitors, it is clear that microscopecentral.com falls behind in terms of revenue and transactions. microscopecentral.com has a revenue of $552,320 and 518 transactions, while amscope.com, one of its competitors, boasts a revenue of $585,697 and 2,945 transactions. Additionally, microscopecentral.com has a lower average order value (AOV) range of $1050-$1075 compared to amscope.com's AOV range of $175-$200. However, microscopecentral.com does have a competitive conversion rate range of 0.50-1.00, which is on par with amscope.com's conversion rate range of 1.50-2.00. Overall, microscopecentral.com could benefit from increasing its revenue and transaction numbers to better compete with its top competitor amscope.com.

amscope.com screenshot
#1 amscope.com
585.7K
Revenue
177.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
engraver.com screenshot
#2 engraver.com
29.4K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
microscopecentral.com vs top market performers
microscopecentral.com
top retailers
conversion rate vs average order value for microscopecentral.com and its competitors
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Revenue share by device at microscopecentral.com

In November large majority of sales on microscopecentral.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on microscopecentral.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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microscopecentral.com channels

Identify top traffic channels that drive growth for microscopecentral.comand discover how performance of traffic channels has changed over time.

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microscopecentral.com Google Ads spend

Evaluate microscopecentral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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microscopecentral.com devices

Review microscopecentral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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microscopecentral.com top markets

Explore microscopecentral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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microscopecentral.com country & global rank

Assess the ranking of microscopecentral.com among other retailers within its primary country and worldwide.

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