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Oct 2025
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Home/Insights/Retailers/microscopecentral.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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394.3K
Revenue
Oct 25
52.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$1000-1100
AOV
Oct 25
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MicroscopeCentral.com is an online platform that offers a variety of microscope-related products. They provide a range of microscopes, camera systems, lenses, accessories, and illumination solutions from various brands. The site aims to supply customers with reliable and high-quality equipment for scientific research, education, industrial applications, and medical purposes.

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microscopecentral.com Annual Revenue and Growth

microscopecentral.com's annual sales on its online store amounted to $6.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
microscopecentral.com revenue by year

microscopecentral.com's monthly revenueOVER TIME
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Over the past three months, microscopecentral.com revenue has experienced decline of 0.79%, compared to the preceding three months.

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microscopecentral.com revenue decline for last six months
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OVERVIEW
In October 2025, microscopecentral.com generated $394,342 in revenue, significantly above the biology sector median of $105,492, with an average order value (AOV) of $1,050-$1,075, exceeding the high industry AOV of $942. The site's conversion rate ranged between 0.50-1.00%, which is lower than the industry high of 2.22%. It attracted 52,940 sessions, vastly surpassing the median of 10,119 sessions in the science and education/biology category but trailing behind caymanchem.com’s leading 289,586 sessions. Despite strong revenue and AOV performance, its conversion rate highlights areas for improvement compared to industry standards.
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microscopecentral.com competitors

When comparing microscopecentral.com to its competitors in October 2025, it is clear that it falls behind in terms of revenue, transactions, and sessions. amscope.com outperforms with a revenue of $669,698 compared to microscopecentral.com's $394,342. amscope.com also leads in transactions with 2,945, significantly higher than microscopecentral.com's 372. In terms of sessions, amscope.com again surpasses with 162,133 sessions while microscopecentral.com only has 52,940. However, microscopecentral.com has a slightly higher Average Order Value (AOV) ranging from $1,050-$1,075 compared to amscope.com's $225-$250. Despite a lower conversion rate than amscope.com's 1.50-2.00, microscopecentral.com's 0.50-1.00 falls within a competitive range. Overall, microscopecentral.com can improve its revenue, transactions, and sessions to better compete with amscope.com and other competitors like engraver.com.

amscope.com screenshot
#1 amscope.com
669.7K
Revenue
162.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
engraver.com screenshot
#2 engraver.com
25.3K
Revenue
4.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
microscopecentral.com vs top market performers
microscopecentral.com
top retailers
conversion rate vs average order value for microscopecentral.com and its competitors
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Revenue share by device at microscopecentral.com

In October large majority of sales on microscopecentral.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on microscopecentral.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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microscopecentral.com channels

Identify top traffic channels that drive growth for microscopecentral.comand discover how performance of traffic channels has changed over time.

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microscopecentral.com Google Ads spend

Evaluate microscopecentral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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microscopecentral.com devices

Review microscopecentral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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microscopecentral.com top markets

Explore microscopecentral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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microscopecentral.com country & global rank

Assess the ranking of microscopecentral.com among other retailers within its primary country and worldwide.

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