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Dec 2025
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Home/Insights/Retailers/microscopecentral.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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495.1K
Revenue
Dec 25
59.9K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$1000-1100
AOV
Dec 25
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MicroscopeCentral.com is an online platform that offers a variety of microscope-related products. They provide a range of microscopes, camera systems, lenses, accessories, and illumination solutions from various brands. The site aims to supply customers with reliable and high-quality equipment for scientific research, education, industrial applications, and medical purposes.

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microscopecentral.com Annual Revenue and Growth

microscopecentral.com's annual sales on its online store amounted to $6.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
microscopecentral.com revenue by year

microscopecentral.com's monthly revenueOVER TIME
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Over the past three months, microscopecentral.com revenue has experienced decline of 0.22%, compared to the preceding three months.

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microscopecentral.com revenue decline for last six months
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OVERVIEW
In December 2025, microscopecentral.com, operating in the science and education/biology sector, generated $495,072 in online sales, significantly exceeding the median of $200,523; however, it falls short of the top competitor, stemcell.com, which reported $2,539,893. The site's conversion rate ranges from 0.50-1.00%, below the high benchmark of 2.49%, while its average order value (AOV) between $1,075 and $1,100 is above the sector’s high of $970. With 59,943 sessions, microscopecentral.com notably surpasses the industry median of 12,875, yet remains far behind the leading site, caymanchem.com, with 342,365 sessions.
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microscopecentral.com competitors

In December 2025, microscopecentral.com reported a revenue of $495,072 with 453 transactions and 59,943 sessions, resulting in an average order value (AOV) ranging from $1075 to $1100 and a conversion rate of 0.50-1.00%. In comparison, its competitor amscope.com generated a higher revenue of $576,668 with 2,890 transactions and 160,099 sessions, boasting a higher AOV of $175-$200 and a conversion rate of 1.50-2.00%. On the other hand, engraver.com had significantly lower revenue of $25,668 with only 46 transactions and 4,247 sessions, but had a higher AOV of $550-$575 and a conversion rate of 1.00-1.50%. Despite microscopecentral.com's competitive revenue and sessions, it lags behind in transactions and AOV compared to amscope.com.

amscope.com screenshot
#1 amscope.com
576.7K
Revenue
160.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
engraver.com screenshot
#2 engraver.com
25.7K
Revenue
4.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
microscopecentral.com vs top market performers
microscopecentral.com
top retailers
conversion rate vs average order value for microscopecentral.com and its competitors
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Revenue share by device at microscopecentral.com

In December large majority of sales on microscopecentral.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on microscopecentral.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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microscopecentral.com channels

Identify top traffic channels that drive growth for microscopecentral.comand discover how performance of traffic channels has changed over time.

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microscopecentral.com Google Ads spend

Evaluate microscopecentral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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microscopecentral.com devices

Review microscopecentral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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microscopecentral.com top markets

Explore microscopecentral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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microscopecentral.com country & global rank

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