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Nov 2025
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Home/Insights/Retailers/amscope.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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585.7K
Revenue
Nov 25
177.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Visit the #1 online store for premium-quality microscopes and microscope parts. From student to industrial to stereo to compound, get the microscope you need at AmScope. Guaranteed low prices and free U.S. shipping!

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amscope.com's monthly revenueOVER TIME
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Over the past three months, amscope.com revenue has experienced growth of 73%, compared to the preceding three months.

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amscope.com revenue growth for last six months
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OVERVIEW
In November 2025, amscope.com generated $585,697 in online sales, slightly below the industry median of $606,892 in the computers, electronics, and technology sector. The website's conversion rate ranged from 1.50% to 2.00%, well below the high of 6.35%. With an average order value (AOV) between $175 and $200, it falls short of the high AOV of $379. A total of 177,208 sessions were recorded, slightly above the median of 169,565, but significantly lower than the top competitor, simplisafe.com, which had 2,562,645 sessions. Overall, amscope.com shows moderate performance within its category.
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amscope.com competitors

In November 2025, amscope.com outperformed its competitors in terms of revenue, with $585,697 compared to Microscope Central's $552,320 and OttLite's $75,458. amscope.com also had significantly more transactions at 2,945, compared to Microscope Central's 518 and OttLite's 778. In terms of sessions, amscope.com had the highest number at 177,208, followed by Microscope Central with 67,525 and OttLite with 38,828. However, Microscope Central had the highest average order value (AOV) range at $1050-$1075, while amscope.com had an AOV range of $175-$200 and OttLite had a range of $75-$100. amscope.com and OttLite both had the same conversion rate range of 1.50-2.00, while Microscope Central had a lower range of 0.50-1.00. Overall, amscope.com demonstrated strong performance across revenue, transactions, and sessions compared to its competitors in November 2025.

microscopecentral.com screenshot
#1 microscopecentral.com
552.3K
Revenue
67.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
ottlite.com screenshot
#2 ottlite.com
75.5K
Revenue
38.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
amscope.com vs top market performers
amscope.com
top retailers
conversion rate vs average order value for amscope.com and its competitors
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Revenue share by device at amscope.com

In November large majority of sales on amscope.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on amscope.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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amscope.com channels

Identify top traffic channels that drive growth for amscope.comand discover how performance of traffic channels has changed over time.

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amscope.com Google Ads spend

Evaluate amscope.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amscope.com devices

Review amscope.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amscope.com top markets

Explore amscope.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amscope.com country & global rank

Assess the ranking of amscope.com among other retailers within its primary country and worldwide.

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