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Jul 2025
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Home/Insights/Retailers/michlers.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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75.9K
Revenue
11.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
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Michlers.com is a website that offers a wide range of products including plants, flowers, foliage, and botanical supplies. The site aims to provide customers with a convenient platform to explore and purchase various items related to gardening, landscaping, and botanical arrangements.

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michlers.com's revenueOVER TIME
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Over the past three months, michlers.com revenue has experienced decline of 1.3%, compared to the preceding three months.

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michlers.com revenue decline for last six months
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OVERVIEW
In July 2025, michlers.com in the GARDENING industry had a revenue of $75,885 (median: $66,587), conversion rate of 4.50-5.00% (high: 3.51%, low: 1.02%), AOV of $125-150 (high: $296, low: $87), and 11,322 sessions (median: 22,508). The top store in the category was gardenloversclub.com with a revenue of $3,128,019 and 655,608 sessions.
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michlers.com competitors

In July 2025, michlers.com lags behind its competitor bluestoneperennials.com in terms of revenue, with michlers.com generating $75,885 compared to bluestoneperennials.com's $2,302,997. bluestoneperennials.com also outperforms michlers.com in transactions and sessions, with 14,720 transactions and 334,991 sessions, while michlers.com only has 532 transactions and 11,322 sessions. However, michlers.com boasts a higher average order value (AOV) range of $125-150 compared to bluestoneperennials.com's $150-175. In terms of conversion rate, michlers.com falls within the range of 4.50-5.00%, which is slightly higher than bluestoneperennials.com's 4.00-4.50%. Despite these differences, both companies are competitive in the online retail space, with michlers.com focusing on higher AOV and conversion rates, while bluestoneperennials.com leads in revenue, transactions, and sessions.

bluestoneperennials.com screenshot
#1 bluestoneperennials.com
2.3M
Revenue
335K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
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michlers.com vs top market performers
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conversion rate vs average order value for michlers.com and its competitors
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Revenue share by device at michlers.com

In July large majority of sales on michlers.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on michlers.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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michlers.com channels

Identify top traffic channels that drive growth for michlers.comand discover how performance of traffic channels has changed over time.

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michlers.com Google Ads spend

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michlers.com devices

Review michlers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michlers.com top markets

Explore michlers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michlers.com country & global rank

Assess the ranking of michlers.com among other retailers within its primary country and worldwide.

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