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Sep 2025
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Home/Insights/Retailers/michlers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for michlers.commichlers.com

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81.8K
Revenue
Sep 25
12.3K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Michlers.com is a website that offers a wide range of products including plants, flowers, foliage, and botanical supplies. The site aims to provide customers with a convenient platform to explore and purchase various items related to gardening, landscaping, and botanical arrangements.

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michlers.com Annual Revenue and Growth

michlers.com's annual sales on its online store amounted to $724.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$724.7K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
michlers.com revenue by year

michlers.com's monthly revenueOVER TIME
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Over the past three months, michlers.com revenue has experienced growth of 0.79%, compared to the preceding three months.

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michlers.com revenue growth for last six months
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OVERVIEW
In September 2025, michlers.com generated $81,833 in online sales, outperforming the GARDENING median of $67,031, while maintaining a robust conversion rate of 4.50-5.00%, surpassing the category's average of 3.54%. With an average order value (AOV) between $125-150, michlers.com sits comfortably within the competitive range, albeit below the high benchmark of $298. The website attracted 12,343 sessions, considerably lower than the median of 23,023, indicating potential for growth in audience engagement compared to industry leaders like arborday.org, which recorded 602,836 sessions. Overall, michlers.com shows strong performance in revenue and conversion efficiency.
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michlers.com competitors

In September 2025, when comparing michlers.com to its competitor bluestoneperennials.com, it is clear that bluestoneperennials.com outperforms michlers.com in terms of revenue, transactions, and sessions. bluestoneperennials.com generated a revenue of $2,947,176 from 18,804 transactions and 416,522 sessions, whereas michlers.com only had a revenue of $81,833 from 562 transactions and 12,343 sessions. Both websites had a similar average order value (AOV) ranging between $125-175, and their conversion rates fell within the range of 4.50-5.00%. Overall, bluestoneperennials.com demonstrates a significantly larger market share and higher engagement compared to michlers.com in September 2025.

bluestoneperennials.com screenshot
#1 bluestoneperennials.com
2.9M
Revenue
416.5K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
michlers.com vs top market performers
michlers.com
top retailers
conversion rate vs average order value for michlers.com and its competitors
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Revenue share by device at michlers.com

In September large majority of sales on michlers.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on michlers.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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michlers.com channels

Identify top traffic channels that drive growth for michlers.comand discover how performance of traffic channels has changed over time.

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michlers.com Google Ads spend

Evaluate michlers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michlers.com devices

Review michlers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michlers.com top markets

Explore michlers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michlers.com country & global rank

Assess the ranking of michlers.com among other retailers within its primary country and worldwide.

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