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Oct 2025
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Home/Insights/Retailers/michlers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for michlers.commichlers.com

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57.7K
Revenue
Oct 25
9.4K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Michlers.com is a website that offers a wide range of products including plants, flowers, foliage, and botanical supplies. The site aims to provide customers with a convenient platform to explore and purchase various items related to gardening, landscaping, and botanical arrangements.

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michlers.com Annual Revenue and Growth

michlers.com's annual sales on its online store amounted to $724.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$724.7K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
michlers.com revenue by year

michlers.com's monthly revenueOVER TIME
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Over the past three months, michlers.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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michlers.com revenue decline for last six months
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OVERVIEW
In October 2025, michlers.com achieved $57,700 in online sales, slightly above the home and garden industry's median of $56,306. Its conversion rate ranged from 4.00-4.50%, outperforming the sector's high rate of 3.39%. The average order value (AOV) fell between $125-150, below the category's high of $310. With 9,417 sessions, michlers.com lags behind the median of 21,678 sessions in its industry, highlighting opportunities for growth, especially when compared to the leading store, arborday.org, which generated $1,999,285 in revenue and attracted 602,776 sessions, setting a benchmark for competitive performance.
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michlers.com competitors

In October 2025, michlers.com reported a revenue of $57,700 with 400 transactions and 9,417 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. In comparison, its competitor bluestoneperennials.com had significantly higher numbers with a revenue of $2,239,872 from 13,915 transactions and 315,841 sessions. While both websites shared a similar conversion rate range of 4.00-4.50%, bluestoneperennials.com had a higher AOV of $150-175. This data suggests that bluestoneperennials.com outperformed michlers.com in terms of revenue, transactions, and sessions, showcasing a stronger online presence and potentially more effective marketing strategies.

bluestoneperennials.com screenshot
#1 bluestoneperennials.com
2.2M
Revenue
315.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
michlers.com vs top market performers
michlers.com
top retailers
conversion rate vs average order value for michlers.com and its competitors
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Revenue share by device at michlers.com

In October large majority of sales on michlers.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In October large majority of sales on michlers.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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michlers.com channels

Identify top traffic channels that drive growth for michlers.comand discover how performance of traffic channels has changed over time.

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michlers.com Google Ads spend

Evaluate michlers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michlers.com devices

Review michlers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michlers.com top markets

Explore michlers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michlers.com country & global rank

Assess the ranking of michlers.com among other retailers within its primary country and worldwide.

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