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May 2025
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Home/Insights/Retailers/michlers.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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75.1K
Revenue
11.2K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
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Michlers.com is a website that offers a wide range of products including plants, flowers, foliage, and botanical supplies. The site aims to provide customers with a convenient platform to explore and purchase various items related to gardening, landscaping, and botanical arrangements.

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michlers.com's revenueOVER TIME
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Over the past three months, michlers.com revenue has experienced decline of 12%, compared to the preceding three months.

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michlers.com revenue decline for last six months
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OVERVIEW
In May 2025, michlers.com, a GARDENING website, generated $75,121 in online sales with a conversion rate of 4.50-5.00% and an AOV of $125-150. This performance falls below the industry median revenue of $104,203 and the highest revenue of $1,737,619 from arborday.org. However, michlers.com outperformed the very low conversion rate of 1.13% with their sessions reaching 11,177, which is below the median of 31,712 but far below the highest sessions of 877,938 from gardenary.com.
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michlers.com competitors

In May 2025, michlers.com stands out among its competitors with a revenue of $75,121 from 520 transactions and 11,177 sessions. Their average order value (AOV) falls in the range of $125-150, with a conversion rate of 4.50-5.00%. In comparison, bluestoneperennials.com, a similar domain, generated a significantly higher revenue of $7,062,550 from 45,725 transactions and 995,833 sessions. Their AOV is slightly higher, ranging from $150-175, with a comparable conversion rate of 4.50-5.00%. While michlers.com may have fewer transactions and sessions compared to bluestoneperennials.com, its revenue and AOV metrics indicate a more efficient and potentially higher-quality customer base. This suggests that michlers.com may be focusing on a niche market or offering more exclusive products, leading to a higher return on investment per customer.

bluestoneperennials.com screenshot
#1 bluestoneperennials.com
7.1M
Revenue
995.8K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
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michlers.com vs top market performers
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conversion rate vs average order value for michlers.com and its competitors
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Revenue share by device at michlers.com

In May large majority of sales on michlers.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on michlers.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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michlers.com channels

Identify top traffic channels that drive growth for michlers.comand discover how performance of traffic channels has changed over time.

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michlers.com Google Ads spend

Evaluate michlers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michlers.com devices

Review michlers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michlers.com top markets

Explore michlers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michlers.com country & global rank

Assess the ranking of michlers.com among other retailers within its primary country and worldwide.

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