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Oct 2025
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Home/Insights/Retailers/merlettenyc.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for merlettenyc.commerlettenyc.com

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60.2K
Revenue
Oct 25
8.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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MerletteNYC.com is an online retail platform that offers a variety of ethically sourced womens clothing and accessories. Products include dresses, tops, bottoms, and swimwear made from high-quality fabrics. Additionally, they provide a size-inclusive range to cater to diverse body types, and focus on sustainable and eco-friendly manufacturing practices.

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merlettenyc.com Annual Revenue and Growth

merlettenyc.com's annual sales on its online store amounted to $713.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$713.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merlettenyc.com revenue by year

merlettenyc.com's monthly revenueOVER TIME
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Over the past three months, merlettenyc.com revenue has experienced decline of 13%, compared to the preceding three months.

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merlettenyc.com revenue decline for last six months
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OVERVIEW
In October 2025, merlettenyc.com generated $60,231 in online sales, falling below the FASHION AND APPAREL median of $80,524, with a conversion rate of 1.00-1.50%, which is below the industry high of 3.36%. The Average Order Value (AOV) ranged from $500-525, significantly exceeding the median of $378. With 8,652 sessions, merlettenyc.com attracted far fewer visitors than the industry median of 33,163 and the leading store, shein.com, which had an overwhelming 321,650,758 sessions. These metrics indicate potential for growth in traffic and conversions within a competitive market.
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merlettenyc.com competitors

In October 2025, when comparing merlettenyc.com to its competitor cabanacanary.com, it is clear that cabanacanary.com outperforms in several key metrics. cabanacanary.com generated higher revenue at $98,058 compared to merlettenyc.com's $60,231. cabanacanary.com also had more transactions at 178 versus merlettenyc.com's 119. In terms of sessions, cabanacanary.com had 10,045 compared to merlettenyc.com's 8,652. Additionally, cabanacanary.com had a higher Average Order Value (AOV) range of $550-$575 compared to merlettenyc.com's $500-$525. Finally, cabanacanary.com had a higher conversion rate of 1.50-2.00% while merlettenyc.com had a conversion rate of 1.00-1.50%. Overall, cabanacanary.com demonstrated stronger performance across multiple domains compared to merlettenyc.com.

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#1 cabanacanary.com
98.1K
Revenue
10K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
merlettenyc.com vs top market performers
merlettenyc.com
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conversion rate vs average order value for merlettenyc.com and its competitors
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Revenue share by device at merlettenyc.com

In October large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlettenyc.com channels

Identify top traffic channels that drive growth for merlettenyc.comand discover how performance of traffic channels has changed over time.

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merlettenyc.com Google Ads spend

Evaluate merlettenyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlettenyc.com devices

Review merlettenyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlettenyc.com top markets

Explore merlettenyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlettenyc.com country & global rank

Assess the ranking of merlettenyc.com among other retailers within its primary country and worldwide.

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