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Jan 2026
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Home/Insights/Retailers/merlettenyc.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for merlettenyc.commerlettenyc.com

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63.7K
Revenue
Jan 26
11.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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MerletteNYC.com is an online retail platform that offers a variety of ethically sourced womens clothing and accessories. Products include dresses, tops, bottoms, and swimwear made from high-quality fabrics. Additionally, they provide a size-inclusive range to cater to diverse body types, and focus on sustainable and eco-friendly manufacturing practices.

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merlettenyc.com Annual Revenue and Growth

merlettenyc.com's annual sales on its online store amounted to $675.3K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$675.3K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
merlettenyc.com revenue by year

merlettenyc.com's monthly revenueOVER TIME
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Over the past three months, merlettenyc.com revenue has experienced decline of 26%, compared to the preceding three months.

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merlettenyc.com revenue decline for last six months
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OVERVIEW
In January 2026, merlettenyc.com generated $63,747 in online sales with a conversion rate of 1.00-1.50%, below the industry median of $91,806 and high conversion rate of 3.1%. The average order value (AOV) ranged from $475-500, surpassing the industry low of $76 but lower than the high of $390. The site attracted 11,493 sessions, significantly fewer than the FASHION AND APPAREL median of 38,909, and dwarfed by industry leader shein.com, which reported 279,580,739 sessions. Overall, merlettenyc.com exhibits potential but needs improvements in sales and traffic to align with industry standards.
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merlettenyc.com competitors

In January 2026, merlettenyc.com generated $63,747 in revenue from 133 transactions with 11,493 sessions, boasting an average order value (AOV) of $475-500 and a conversion rate of 1.00-1.50%. In comparison, its competitor cabanacanary.com earned slightly less revenue at $61,243 from 114 transactions and 7,599 sessions. cabanacanary.com had a higher AOV range of $525-550 but maintained a similar conversion rate of 1.00-1.50%. Despite merlettenyc.com having more sessions and slightly higher revenue, cabanacanary.com's higher AOV may indicate that they are able to command higher prices for their products. Overall, both companies have a similar conversion rate, showing that they are effective in turning website visitors into customers.

cabanacanary.com screenshot
#1 cabanacanary.com
61.2K
Revenue
7.6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
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TOP MARKET PERFORMERSby revenue
merlettenyc.com vs top market performers
merlettenyc.com
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conversion rate vs average order value for merlettenyc.com and its competitors
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Revenue share by device at merlettenyc.com

In January large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlettenyc.com channels

Identify top traffic channels that drive growth for merlettenyc.comand discover how performance of traffic channels has changed over time.

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merlettenyc.com Google Ads spend

Evaluate merlettenyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlettenyc.com devices

Review merlettenyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlettenyc.com top markets

Explore merlettenyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlettenyc.com country & global rank

Assess the ranking of merlettenyc.com among other retailers within its primary country and worldwide.

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