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Dec 2025
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Home/Insights/Retailers/merlettenyc.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for merlettenyc.commerlettenyc.com

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45.2K
Revenue
Dec 25
9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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MerletteNYC.com is an online retail platform that offers a variety of ethically sourced womens clothing and accessories. Products include dresses, tops, bottoms, and swimwear made from high-quality fabrics. Additionally, they provide a size-inclusive range to cater to diverse body types, and focus on sustainable and eco-friendly manufacturing practices.

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merlettenyc.com Annual Revenue and Growth

merlettenyc.com's annual sales on its online store amounted to $713.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$713.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merlettenyc.com revenue by year

merlettenyc.com's monthly revenueOVER TIME
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Over the past three months, merlettenyc.com revenue has experienced decline of 36%, compared to the preceding three months.

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merlettenyc.com revenue decline for last six months
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OVERVIEW
In December 2025, merlettenyc.com generated $45,209 in online sales, significantly below the industry median of $92,600 in the FASHION AND APPAREL sector. With a conversion rate of 1.00-1.50%, it lags behind the industry average of 3.17% while maintaining an Average Order Value (AOV) of $425-450, above the low benchmark of $75. The site attracted 9,025 sessions, a stark contrast to the industry median of 39,789, indicating a need for improved traffic generation strategies. Overall, merlettenyc.com faces challenges in scaling up against competitors like macys.com and shein.com in this competitive market.
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merlettenyc.com competitors

In December 2025, merlettenyc.com outperformed its competitor cabanacanary.com in terms of revenue, with merlettenyc.com generating $45,209 compared to cabanacanary.com's $37,742. merlettenyc.com also had more transactions at 103, while cabanacanary.com had 74 transactions. In terms of sessions, merlettenyc.com had 9,025 sessions, significantly higher than cabanacanary.com's 5,015 sessions. The Average Order Value (AOV) for merlettenyc.com ranged between $425-$450, whereas cabanacanary.com's AOV was higher at $500-$525. Both websites had a similar conversion rate ranging between 1.00-1.50%. Overall, merlettenyc.com demonstrated higher revenue, transactions, and sessions compared to cabanacanary.com in December 2025.

cabanacanary.com screenshot
#1 cabanacanary.com
37.7K
Revenue
5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
merlettenyc.com vs top market performers
merlettenyc.com
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conversion rate vs average order value for merlettenyc.com and its competitors
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Revenue share by device at merlettenyc.com

In December large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlettenyc.com channels

Identify top traffic channels that drive growth for merlettenyc.comand discover how performance of traffic channels has changed over time.

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merlettenyc.com Google Ads spend

Evaluate merlettenyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlettenyc.com devices

Review merlettenyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlettenyc.com top markets

Explore merlettenyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlettenyc.com country & global rank

Assess the ranking of merlettenyc.com among other retailers within its primary country and worldwide.

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