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Jul 2025
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Home/Insights/Retailers/merlettenyc.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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87K
Revenue
13.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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MerletteNYC.com is an online retail platform that offers a variety of ethically sourced womens clothing and accessories. Products include dresses, tops, bottoms, and swimwear made from high-quality fabrics. Additionally, they provide a size-inclusive range to cater to diverse body types, and focus on sustainable and eco-friendly manufacturing practices.

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merlettenyc.com's revenueOVER TIME
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Over the past three months, merlettenyc.com revenue has experienced growth of 111%, compared to the preceding three months.

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merlettenyc.com revenue growth for last six months
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OVERVIEW
For the month of July 2025, merlettenyc.com, a FASHION AND APPAREL website, generated $86,984 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $450-475 from 13,477 sessions. Compared to the industry median of $82,875 in revenue, 0.62% conversion rate, $402 AOV, and 36,317 sessions, Merlette NYC's performance is solid but has room for improvement. However, it lags significantly behind the top performer, shein.com, which recorded $817,680,251 in revenue, a 2.96% conversion rate, $82 AOV, and 294,721,604 sessions.
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merlettenyc.com competitors

In July 2025, merlettenyc.com outperforms its competitors in terms of revenue, transactions, sessions, and average order value (AOV). merlettenyc.com generated $86,984 in revenue from 187 transactions and 13,477 sessions, with an AOV ranging between $450-$475 and a conversion rate of 1.00-1.50%. In comparison, cabanacanary.com, a similar domain, earned $44,190 in revenue from 84 transactions and 5,990 sessions, with a higher AOV of $525-$550 but a similar conversion rate. bandofgypsies.com, another competitor, only made $553 in revenue from 4 transactions and 176 sessions, with a lower AOV of $150-$175 but a higher conversion rate of 2.00-2.50%. Overall, merlettenyc.com stands out with its higher revenue and session numbers, as well as competitive AOV and conversion rate.

cabanacanary.com screenshot
#1 cabanacanary.com
44.2K
Revenue
6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bandofgypsies.com screenshot
#2 bandofgypsies.com
553.1
Revenue
176
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
merlettenyc.com vs top market performers
merlettenyc.com
top retailers
conversion rate vs average order value for merlettenyc.com and its competitors
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Revenue share by device at merlettenyc.com

In July large majority of sales on merlettenyc.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on merlettenyc.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlettenyc.com channels

Identify top traffic channels that drive growth for merlettenyc.comand discover how performance of traffic channels has changed over time.

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merlettenyc.com Google Ads spend

Evaluate merlettenyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlettenyc.com devices

Review merlettenyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlettenyc.com top markets

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merlettenyc.com country & global rank

Assess the ranking of merlettenyc.com among other retailers within its primary country and worldwide.

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