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Sep 2025
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Home/Insights/Retailers/merlettenyc.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for merlettenyc.commerlettenyc.com

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71.7K
Revenue
Sep 25
10.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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MerletteNYC.com is an online retail platform that offers a variety of ethically sourced womens clothing and accessories. Products include dresses, tops, bottoms, and swimwear made from high-quality fabrics. Additionally, they provide a size-inclusive range to cater to diverse body types, and focus on sustainable and eco-friendly manufacturing practices.

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merlettenyc.com Annual Revenue and Growth

merlettenyc.com's annual sales on its online store amounted to $713.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$713.9K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
merlettenyc.com revenue by year

merlettenyc.com's monthly revenueOVER TIME
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Over the past three months, merlettenyc.com revenue has experienced growth of 17%, compared to the preceding three months.

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merlettenyc.com revenue growth for last six months
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OVERVIEW
In September 2025, merlettenyc.com generated $71,665 in online sales, slightly below the lifestyle/fashion and apparel median of $74,931, with a conversion rate of 1.00-1.50%, underperforming compared to the high benchmark of 3.2%. The average order value (AOV) ranged from $525 to $550, significantly above the industry low of $73 but only moderately higher than the median AOV of $382. The site recorded 10,090 sessions, vastly lower than the leading competitor, shein.com, which boasted an impressive 297,137,690 sessions, highlighting merlettenyc's room for growth in traffic and conversion optimization.
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merlettenyc.com competitors

In September 2025, merlettenyc.com generated $71,665 in revenue from 136 transactions and 10,090 sessions, with an average order value (AOV) between $525-550 and a conversion rate of 1.00-1.50%. Compared to its competitors, Cabana Canary performed better with $88,790 in revenue from 162 transactions and 9,937 sessions, boasting a higher conversion rate of 1.50-2.00%. On the other hand, Band of Gypsies lagged behind with only $2,171 in revenue from 17 transactions and 801 sessions, despite having a slightly higher conversion rate of 2.00-2.50%. Overall, merlettenyc.com falls slightly below Cabana Canary in terms of revenue and transactions, but outperforms Band of Gypsies in all metrics, indicating a strong position in the market among its competitors.

cabanacanary.com screenshot
#1 cabanacanary.com
88.8K
Revenue
9.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bandofgypsies.com screenshot
#2 bandofgypsies.com
2.2K
Revenue
800.6
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
merlettenyc.com vs top market performers
merlettenyc.com
top retailers
conversion rate vs average order value for merlettenyc.com and its competitors
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Revenue share by device at merlettenyc.com

In September large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlettenyc.com channels

Identify top traffic channels that drive growth for merlettenyc.comand discover how performance of traffic channels has changed over time.

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merlettenyc.com Google Ads spend

Evaluate merlettenyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlettenyc.com devices

Review merlettenyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlettenyc.com top markets

Explore merlettenyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlettenyc.com country & global rank

Assess the ranking of merlettenyc.com among other retailers within its primary country and worldwide.

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