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Nov 2025
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Home/Insights/Retailers/merlettenyc.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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42.9K
Revenue
Nov 25
8.6K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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MerletteNYC.com is an online retail platform that offers a variety of ethically sourced womens clothing and accessories. Products include dresses, tops, bottoms, and swimwear made from high-quality fabrics. Additionally, they provide a size-inclusive range to cater to diverse body types, and focus on sustainable and eco-friendly manufacturing practices.

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merlettenyc.com Annual Revenue and Growth

merlettenyc.com's annual sales on its online store amounted to $713.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$713.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merlettenyc.com revenue by year

merlettenyc.com's monthly revenueOVER TIME
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Over the past three months, merlettenyc.com revenue has experienced decline of 28%, compared to the preceding three months.

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merlettenyc.com revenue decline for last six months
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OVERVIEW
In November 2025, merlettenyc.com generated $42,947 in online sales, significantly below the industry median of $93,064, with a conversion rate between 1.00-1.50%, lower than the industry high of 3.37%. Their average order value (AOV) ranged from $425-450, surpassing the high industry benchmark of $375, while the site recorded 8,574 sessions, markedly fewer than the median of 36,492 sessions in the FASHION AND APPAREL sector. Comparatively, shein.com dominated with $916,157,774 in revenue and an overwhelming 342,497,064 sessions, highlighting merlettenyc.com's challenges within a competitive marketplace.
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merlettenyc.com competitors

In November 2025, merlettenyc.com had a revenue of $42,947 from 96 transactions and 8,574 sessions, with an Average Order Value (AOV) ranging from $425 to $450 and a conversion rate of 1.00% to 1.50%. In comparison, cabanacanary.com, a competitor, generated $65,783 in revenue from 134 transactions and 8,181 sessions. cabanacanary.com had a higher AOV of $475 to $500 and a better conversion rate of 1.50% to 2.00%. Despite merlettenyc.com having more sessions, cabanacanary.com outperformed in terms of revenue, transactions, AOV, and conversion rate. This suggests that cabanacanary.com may have a more effective marketing strategy or a stronger customer base compared to merlettenyc.com in the same industry.

cabanacanary.com screenshot
#1 cabanacanary.com
65.8K
Revenue
8.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
merlettenyc.com vs top market performers
merlettenyc.com
top retailers
conversion rate vs average order value for merlettenyc.com and its competitors
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Revenue share by device at merlettenyc.com

In November large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on merlettenyc.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlettenyc.com channels

Identify top traffic channels that drive growth for merlettenyc.comand discover how performance of traffic channels has changed over time.

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merlettenyc.com Google Ads spend

Evaluate merlettenyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlettenyc.com devices

Review merlettenyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlettenyc.com top markets

Explore merlettenyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlettenyc.com country & global rank

Assess the ranking of merlettenyc.com among other retailers within its primary country and worldwide.

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