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Aug 2025
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Home/Insights/Retailers/menguin.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for menguin.commenguin.com

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189.3K
Revenue
Aug 25
40.4K
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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Menguin.com is an online platform that offers an extensive collection of formalwear for individuals. Their catalog includes products such as suits, tuxedos, accessories, and footwear for varied occasions. The website allows users to rent or purchase these items and provides customization options to ensure a perfect fit for customers.

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menguin.com Annual Revenue and Growth

menguin.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
menguin.com revenue by year

menguin.com's monthly revenueOVER TIME
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Over the past three months, menguin.com revenue has experienced decline of 19%, compared to the preceding three months.

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menguin.com revenue decline for last six months
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OVERVIEW
menguin.com's August 2025 performance metrics include a revenue of $189,262 (compared to a median of $43,721), a conversion rate of 2.50-3.00% (with a high of 5.16% and low of 0.98%), an AOV of $175-200 (with a high of $340 and low of $67), and 40,438 sessions (compared to a median of 13,080) in the WEDDINGS industry. The top performer in the category is azazie.com with a revenue of $27,721,720 and sessions of 6,535,519.
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menguin.com competitors

In August 2025, menguin.com reported a revenue of $189,262 from 1,049 transactions with 40,438 sessions, boasting an Average Order Value (AOV) of $175-$200 and a conversion rate of 2.50-3.00%. Compared to its competitors, menguin.com falls slightly behind friartux.com in revenue at $228,194 but surpasses in transactions. Jim's Formal Wear lags in revenue at $154,540 with fewer transactions and sessions. flexsuits.com trails significantly in revenue at $27,530 with the lowest conversion rate. On the other hand, suitshop.com leads the pack with a substantial revenue of $1,908,721 from 8,404 transactions and 421,560 sessions, showcasing a competitive AOV and conversion rate. Overall, menguin.com holds its own among its competitors in the formalwear industry with a balanced performance in key metrics.

friartux.com screenshot
#1 friartux.com
228.2K
Revenue
93.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
jimsformalwear.com screenshot
#2 jimsformalwear.com
154.5K
Revenue
46.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
flexsuits.com screenshot
#3 flexsuits.com
27.5K
Revenue
31.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
suitshop.com screenshot
#4 suitshop.com
1.9M
Revenue
421.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
menguin.com vs top market performers
menguin.com
top retailers
conversion rate vs average order value for menguin.com and its competitors
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Revenue share by device at menguin.com

In August large majority of sales on menguin.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on menguin.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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menguin.com channels

Identify top traffic channels that drive growth for menguin.comand discover how performance of traffic channels has changed over time.

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menguin.com Google Ads spend

Evaluate menguin.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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menguin.com devices

Review menguin.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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menguin.com top markets

Explore menguin.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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menguin.com country & global rank

Assess the ranking of menguin.com among other retailers within its primary country and worldwide.

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