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Apr 2026
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Home/Insights/Retailers/melvinsbbq.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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17.6K
Revenue
Apr 26
4.7K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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MelvinsBBQ.com is a website that provides information about Melvins Barbecue, a popular establishment known for its delicious smoked meats and Southern-style cuisine. The website offers details on menu offerings, including ribs, pulled pork, chicken, and sides. Additionally, it features hours of operation, location information, and customer testimonials.

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melvinsbbq.com Annual Revenue and Growth

melvinsbbq.com's annual sales on its online store amounted to $197K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$197K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
melvinsbbq.com revenue by year

melvinsbbq.com's monthly revenueOVER TIME
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Over the past three months, melvinsbbq.com revenue has experienced decline of 14%, compared to the preceding three months.

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melvinsbbq.com revenue decline for last six months
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OVERVIEW
In April 2026, melvinsbbq.com generated $17,649 in online sales, significantly below the grocery industry median of $41,101, with sessions totaling 4,718 compared to the median of 15,274. Their conversion rate ranged from 4.00-4.50%, slightly below the industry high of 5.45% but well above the low of 1.41%. The average order value (AOV) fell between $75-100, also below the high of $180 in the category and above the low of $49. Despite these challenges, melvinsbbq.com shows potential for growth in a competitive market dominated by kroger.com, which boasts revenue over $233 million.
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melvinsbbq.com competitors

In April 2026, melvinsbbq.com generated a revenue of $17,649 from 192 transactions across 4,718 sessions, resulting in an average order value (AOV) of between $75 and $100 and a conversion rate of 4.00-4.50%. In contrast, its competitor, thekansascitybbqstore.com, achieved significantly higher revenue of $60,894 from 331 transactions over 11,081 sessions. This competitor boasted a notably higher AOV of $175 to $200 but had a lower conversion rate of 2.50-3.00%. While melvinsbbq.com exhibits a superior conversion rate, it lags behind in total revenue and average transaction value, indicating that although its website may be more effective at converting visitors into customers, it is attracting fewer high-value transactions compared to thekansascitybbqstore.com.

thekansascitybbqstore.com screenshot
#1 thekansascitybbqstore.com
60.9K
Revenue
11.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
melvinsbbq.com vs top market performers
melvinsbbq.com
top retailers
conversion rate vs average order value for melvinsbbq.com and its competitors
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Revenue share by device at melvinsbbq.com

In April large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.

In April large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.
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melvinsbbq.com channels

Identify top traffic channels that drive growth for melvinsbbq.comand discover how performance of traffic channels has changed over time.

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melvinsbbq.com Google Ads spend

Evaluate melvinsbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melvinsbbq.com devices

Review melvinsbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melvinsbbq.com top markets

Explore melvinsbbq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melvinsbbq.com country & global rank

Assess the ranking of melvinsbbq.com among other retailers within its primary country and worldwide.

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