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Home/Insights/Retailers/melvinsbbq.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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21.2K
Revenue
Nov 25
5.9K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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MelvinsBBQ.com is a website that provides information about Melvins Barbecue, a popular establishment known for its delicious smoked meats and Southern-style cuisine. The website offers details on menu offerings, including ribs, pulled pork, chicken, and sides. Additionally, it features hours of operation, location information, and customer testimonials.

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melvinsbbq.com Annual Revenue and Growth

melvinsbbq.com's annual sales on its online store amounted to $288.1K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$288.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
melvinsbbq.com revenue by year

melvinsbbq.com's monthly revenueOVER TIME
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Over the past three months, melvinsbbq.com revenue has experienced decline of 7.9%, compared to the preceding three months.

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melvinsbbq.com revenue decline for last six months
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OVERVIEW
In November 2025, melvinsbbq.com generated $21,190 in online sales with a conversion rate of 4.00-4.50%, falling short of the FOOD AND DRINK median of $55,990 and high rate of 6.77%. The average order value (AOV) ranged from $75 to $100, below the category's high of $184. With 5,928 sessions, melvinsbbq.com lagged significantly behind the median of 15,991 and the leader kroger.com, which boasts 42,332,652 sessions, indicating room for growth in traffic and revenue within the competitive landscape.
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melvinsbbq.com competitors

In November 2025, melvinsbbq.com generated a revenue of $21,190 from 238 transactions with 5,928 sessions, resulting in an Average Order Value (AOV) of $75-$100 and a conversion rate of 4.00-4.50%. In comparison, thekansascitybbqstore.com, a competitor, achieved a higher revenue of $106,326 from 567 transactions and 13,925 sessions. The AOV for the Kansas City BBQ Store was between $175-$200, similar to Melvin's, and their conversion rate fell within the same range at 4.00-4.50%. The Kansas City BBQ Store had significantly more transactions and sessions, indicating a larger customer base and potentially more successful marketing or product offerings compared to Melvin's BBQ.

thekansascitybbqstore.com screenshot
#1 thekansascitybbqstore.com
106.3K
Revenue
13.9K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
melvinsbbq.com vs top market performers
melvinsbbq.com
top retailers
conversion rate vs average order value for melvinsbbq.com and its competitors
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Revenue share by device at melvinsbbq.com

In November large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.

In November large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.
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melvinsbbq.com channels

Identify top traffic channels that drive growth for melvinsbbq.comand discover how performance of traffic channels has changed over time.

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melvinsbbq.com Google Ads spend

Evaluate melvinsbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melvinsbbq.com devices

Review melvinsbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melvinsbbq.com top markets

Explore melvinsbbq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melvinsbbq.com country & global rank

Assess the ranking of melvinsbbq.com among other retailers within its primary country and worldwide.

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