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Jan 2026
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Home/Insights/Retailers/melvinsbbq.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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15.1K
Revenue
Jan 26
4.3K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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MelvinsBBQ.com is a website that provides information about Melvins Barbecue, a popular establishment known for its delicious smoked meats and Southern-style cuisine. The website offers details on menu offerings, including ribs, pulled pork, chicken, and sides. Additionally, it features hours of operation, location information, and customer testimonials.

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melvinsbbq.com Annual Revenue and Growth

melvinsbbq.com's annual sales on its online store amounted to $197K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$197K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
melvinsbbq.com revenue by year

melvinsbbq.com's monthly revenueOVER TIME
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Over the past three months, melvinsbbq.com revenue has experienced growth of 57%, compared to the preceding three months.

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melvinsbbq.com revenue growth for last six months
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OVERVIEW
In January 2026, melvinsbbq.com generated $15,121 in online sales with a conversion rate of 4.00-4.50%, below the FOOD AND DRINK median of $54,450 and the high benchmark of 5.96%. The Average Order Value (AOV) ranged between $75-100, also below the high of $182, while attracting 4,345 sessions, significantly lower than the median of 18,973 and far from kroger.com's dominant 46,188,522 sessions. These metrics highlight melvinsbbq.com's potential for growth in the competitive online grocery market.
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melvinsbbq.com competitors

In January 2026, melvinsbbq.com generated a revenue of $15,121 from 176 transactions and 4,345 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 4.00-4.50%. In comparison, one of its competitors, thekansascitybbqstore.com, outperformed in terms of revenue with $62,719 from 348 transactions and 12,360 sessions. The competitor's AOV was higher at $175-$200, but their conversion rate was lower at 2.50-3.00%. melvinsbbq.com had a lower revenue and number of transactions compared to thekansascitybbqstore.com, but it excelled in conversion rate and had a comparable AOV, indicating that they might have a more efficient and effective marketing strategy in converting sessions into transactions.

thekansascitybbqstore.com screenshot
#1 thekansascitybbqstore.com
62.7K
Revenue
12.4K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
melvinsbbq.com vs top market performers
melvinsbbq.com
top retailers
conversion rate vs average order value for melvinsbbq.com and its competitors
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Revenue share by device at melvinsbbq.com

In January large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.

In January large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.
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brands overtime comparison

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melvinsbbq.com channels

Identify top traffic channels that drive growth for melvinsbbq.comand discover how performance of traffic channels has changed over time.

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melvinsbbq.com Google Ads spend

Evaluate melvinsbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melvinsbbq.com devices

Review melvinsbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melvinsbbq.com top markets

Explore melvinsbbq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melvinsbbq.com country & global rank

Assess the ranking of melvinsbbq.com among other retailers within its primary country and worldwide.

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