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Oct 2025
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Home/Insights/Retailers/melvinsbbq.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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8.8K
Revenue
Oct 25
2.5K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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MelvinsBBQ.com is a website that provides information about Melvins Barbecue, a popular establishment known for its delicious smoked meats and Southern-style cuisine. The website offers details on menu offerings, including ribs, pulled pork, chicken, and sides. Additionally, it features hours of operation, location information, and customer testimonials.

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melvinsbbq.com Annual Revenue and Growth

melvinsbbq.com's annual sales on its online store amounted to $288.1K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$288.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
melvinsbbq.com revenue by year

melvinsbbq.com's monthly revenueOVER TIME
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Over the past three months, melvinsbbq.com revenue has experienced decline of 26%, compared to the preceding three months.

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melvinsbbq.com revenue decline for last six months
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OVERVIEW
In October 2025, melvinsbbq.com generated $8,821 in online sales, significantly below the FOOD AND DRINK median of $43,384, with a conversion rate of 3.50-4.00%, lower than the industry high of 5.49% but above the low of 1.42%. The average order value (AOV) ranged from $75 to $100, compared to a high of $181 and a low of $46 in the category. Additionally, the site recorded 2,504 sessions, markedly less than the median of 15,100 and far below the top performer, kroger.com, which had 41,924,642 sessions, indicating room for improvement in both traffic and sales.
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melvinsbbq.com competitors

In October 2025, melvinsbbq.com generated a revenue of $8,821 from 98 transactions with 2,504 sessions, resulting in an Average Order Value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Comparing this to thekansascitybbqstore.com, a competitor in the BBQ industry, we see that they generated a significantly higher revenue of $72,766 from 384 transactions with 12,835 sessions. Their AOV was also higher at $175-200, but their conversion rate was slightly lower at 2.50-3.00%. Overall, thekansascitybbqstore.com outperformed melvinsbbq.com in terms of revenue, transactions, and sessions, indicating a stronger online presence and potentially more effective marketing strategies in place.

thekansascitybbqstore.com screenshot
#1 thekansascitybbqstore.com
72.8K
Revenue
12.8K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
melvinsbbq.com vs top market performers
melvinsbbq.com
top retailers
conversion rate vs average order value for melvinsbbq.com and its competitors
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Revenue share by device at melvinsbbq.com

In October large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.

In October large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.
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melvinsbbq.com channels

Identify top traffic channels that drive growth for melvinsbbq.comand discover how performance of traffic channels has changed over time.

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melvinsbbq.com Google Ads spend

Evaluate melvinsbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melvinsbbq.com devices

Review melvinsbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melvinsbbq.com top markets

Explore melvinsbbq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melvinsbbq.com country & global rank

Assess the ranking of melvinsbbq.com among other retailers within its primary country and worldwide.

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