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Sep 2025
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Home/Insights/Retailers/melvinsbbq.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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12.2K
Revenue
Sep 25
3.6K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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MelvinsBBQ.com is a website that provides information about Melvins Barbecue, a popular establishment known for its delicious smoked meats and Southern-style cuisine. The website offers details on menu offerings, including ribs, pulled pork, chicken, and sides. Additionally, it features hours of operation, location information, and customer testimonials.

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melvinsbbq.com Annual Revenue and Growth

melvinsbbq.com's annual sales on its online store amounted to $288.1K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$288.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
melvinsbbq.com revenue by year

melvinsbbq.com's monthly revenueOVER TIME
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Over the past three months, melvinsbbq.com revenue has experienced decline of 5.5%, compared to the preceding three months.

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melvinsbbq.com revenue decline for last six months
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OVERVIEW
In September 2025, melvinsbbq.com, a food and drink online store, generated $12,190 in revenue, significantly below the industry median of $38,144, with an average order value (AOV) between $75-100, while the industry AOV peaks at $182; the site achieved a conversion rate of 3.50-4.00%, just shy of the top rate of 5.26%, with a total of 3,650 sessions, compared to the median of 14,912 and the leader kroger.com’s staggering 38,495,850 sessions.
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melvinsbbq.com competitors

In September 2025, melvinsbbq.com generated $12,190 in revenue from 140 transactions and 3,650 sessions with an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. In comparison, its competitor thekansascitybbqstore.com performed significantly better with $78,640 in revenue from 447 transactions and 14,478 sessions. The AOV for the Kansas City BBQ Store was higher at $175-200, but their conversion rate was slightly lower at 3.00-3.50%. Despite both websites being in the BBQ niche, the Kansas City BBQ Store outperformed melvinsbbq.com in terms of revenue, transactions, and sessions, showcasing a stronger overall online presence and sales performance.

thekansascitybbqstore.com screenshot
#1 thekansascitybbqstore.com
78.6K
Revenue
14.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
melvinsbbq.com vs top market performers
melvinsbbq.com
top retailers
conversion rate vs average order value for melvinsbbq.com and its competitors
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Revenue share by device at melvinsbbq.com

In September large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.

In September large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.
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melvinsbbq.com channels

Identify top traffic channels that drive growth for melvinsbbq.comand discover how performance of traffic channels has changed over time.

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melvinsbbq.com Google Ads spend

Evaluate melvinsbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melvinsbbq.com devices

Review melvinsbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melvinsbbq.com top markets

Explore melvinsbbq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melvinsbbq.com country & global rank

Assess the ranking of melvinsbbq.com among other retailers within its primary country and worldwide.

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