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Jul 2025
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Home/Insights/Retailers/melvinsbbq.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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26.7K
Revenue
7.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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MelvinsBBQ.com is a website that provides information about Melvins Barbecue, a popular establishment known for its delicious smoked meats and Southern-style cuisine. The website offers details on menu offerings, including ribs, pulled pork, chicken, and sides. Additionally, it features hours of operation, location information, and customer testimonials.

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melvinsbbq.com's revenueOVER TIME
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Over the past three months, melvinsbbq.com revenue has experienced decline of 32%, compared to the preceding three months.

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melvinsbbq.com revenue decline for last six months
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OVERVIEW
In July 2025, melvinsbbq.com in the FOOD AND DRINK industry had a revenue of $26,718 with a median of $39,659, a conversion rate of 3.50-4.00% compared to a high of 5.17% and a low of 1.28%, an AOV of $75-100 versus a high of $184 and a low of $47, and 7,916 sessions in comparison to the highest of 47,052,121 from kroger.com and a median of 15,792.
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melvinsbbq.com competitors

In July 2025, melvinsbbq.com lags behind its competitor thekansascitybbqstore.com in terms of revenue, with melvinsbbq.com generating $26,718 compared to thekansascitybbqstore.com's $105,547. The number of transactions also favors thekansascitybbqstore.com, with 599 transactions compared to melvinsbbq.com's 315. In terms of website traffic, thekansascitybbqstore.com also leads with 19,582 sessions, while melvinsbbq.com has 7,916 sessions. The Average Order Value (AOV) is higher for thekansascitybbqstore.com, ranging from $175 to $200, compared to melvinsbbq.com's $75 to $100. However, melvinsbbq.com has a slightly higher conversion rate of 3.50-4.00% compared to thekansascitybbqstore.com's 3.00-3.50%. Despite these differences, melvinsbbq.com may benefit from focusing on increasing revenue and transactions to compete more effectively with thekansascitybbqstore.com.

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#1 thekansascitybbqstore.com
105.5K
Revenue
19.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
melvinsbbq.com vs top market performers
melvinsbbq.com
top retailers
conversion rate vs average order value for melvinsbbq.com and its competitors
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Revenue share by device at melvinsbbq.com

In July large majority of sales on melvinsbbq.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.7% of sales coming from desktop devices.

In July large majority of sales on melvinsbbq.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.7% of sales coming from desktop devices.
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melvinsbbq.com channels

Identify top traffic channels that drive growth for melvinsbbq.comand discover how performance of traffic channels has changed over time.

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melvinsbbq.com Google Ads spend

Evaluate melvinsbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melvinsbbq.com devices

Review melvinsbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melvinsbbq.com top markets

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melvinsbbq.com country & global rank

Assess the ranking of melvinsbbq.com among other retailers within its primary country and worldwide.

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