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Dec 2025
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Home/Insights/Retailers/melvinsbbq.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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16.8K
Revenue
Dec 25
4.6K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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MelvinsBBQ.com is a website that provides information about Melvins Barbecue, a popular establishment known for its delicious smoked meats and Southern-style cuisine. The website offers details on menu offerings, including ribs, pulled pork, chicken, and sides. Additionally, it features hours of operation, location information, and customer testimonials.

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melvinsbbq.com Annual Revenue and Growth

melvinsbbq.com's annual sales on its online store amounted to $288.1K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$288.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
melvinsbbq.com revenue by year

melvinsbbq.com's monthly revenueOVER TIME
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Over the past three months, melvinsbbq.com revenue has experienced decline of 9.6%, compared to the preceding three months.

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melvinsbbq.com revenue decline for last six months
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OVERVIEW
In December 2025, melvinsbbq.com generated $16,787 in online sales with a conversion rate of 4.00-4.50%, below the food and drink industry median of $58,922 and the high conversion rate of 6.41%. Its average order value (AOV) ranged between $75-100, significantly lower than the high AOV of $182, while it attracted 4,588 sessions, far fewer than the median of 19,185. Comparatively, kroger.com, the largest competitor, achieved a staggering $331,830,173 in revenue and 47,270,812 sessions, highlighting the competitive landscape in the food and drink grocery sector.
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melvinsbbq.com competitors

In December 2025, melvinsbbq.com generated $16,787 in revenue from 191 transactions and 4,588 sessions with an average order value (AOV) of $75-$100 and a conversion rate of 4.00-4.50%. In comparison, thekansascitybbqstore.com, a competitor, had significantly higher revenue of $75,234 from 402 transactions and 13,142 sessions. Their AOV was also higher at $175-$200, but their conversion rate was slightly lower at 3.00-3.50%. Despite melvinsbbq.com having a lower revenue and AOV than thekansascitybbqstore.com, their conversion rate was higher, indicating that they may have a more efficient sales process and better customer engagement strategies in place. This suggests that melvinsbbq.com is focusing on maximizing revenue from a smaller pool of customers with a higher likelihood of converting.

thekansascitybbqstore.com screenshot
#1 thekansascitybbqstore.com
75.2K
Revenue
13.1K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
melvinsbbq.com vs top market performers
melvinsbbq.com
top retailers
conversion rate vs average order value for melvinsbbq.com and its competitors
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Revenue share by device at melvinsbbq.com

In December large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.

In December large majority of sales on melvinsbbq.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 7.7% of sales coming from desktop devices.
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melvinsbbq.com channels

Identify top traffic channels that drive growth for melvinsbbq.comand discover how performance of traffic channels has changed over time.

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melvinsbbq.com Google Ads spend

Evaluate melvinsbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melvinsbbq.com devices

Review melvinsbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melvinsbbq.com top markets

Explore melvinsbbq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melvinsbbq.com country & global rank

Assess the ranking of melvinsbbq.com among other retailers within its primary country and worldwide.

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