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Oct 2025
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Home/Insights/Retailers/maximdefense.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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479.5K
Revenue
Oct 25
58.2K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$900-1000
AOV
Oct 25
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maximdefense.com's monthly revenueOVER TIME
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Over the past three months, maximdefense.com revenue has experienced growth of 2.4%, compared to the preceding three months.

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maximdefense.com revenue growth for last six months
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OVERVIEW
In October 2025, maximdefense.com achieved impressive online sales revenue of $479,494, significantly surpassing the SPORTS median of $103,393. With a conversion rate ranging from 0.50-1.00%, it aligns with industry lows, as high conversion rates peak at 2.58%. The average order value (AOV) was between $975 and $1,000, exceeding the sector's high of $652. Additionally, the site recorded 58,241 sessions, outperforming the median of 38,088 but far behind the leading competitor, gunbroker.com, which boasts 13,734,560 sessions, showcasing maximdefense.com’s potential for growth within the competitive landscape.
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maximdefense.com competitors

In October 2025, Maxim Defense reported a revenue of $479,494 with 480 transactions and 58,241 sessions, boasting an average order value (AOV) between $975-1000 and a conversion rate of 0.50-1.00. In comparison, its competitors show varying performance metrics. SB Tactical had a revenue of $108,987 with 449 transactions and 53,595 sessions, AOV ranging from $225-250, and a similar conversion rate. Wing Tactical reported $322,266 in revenue with 1,852 transactions and 167,545 sessions, offering a lower AOV of $150-175 but a higher conversion rate of 1.00-1.50. Silencer Shop excelled with a revenue of $9,448,688, 16,605 transactions, and 945,315 sessions, featuring an AOV of $550-575 and a conversion rate of 1.50-2.00. Refactor Tactical and Silencer Central fell within the lower and higher spectrum, respectively, showcasing the varying performance within the industry.

sb-tactical.com screenshot
#1 sb-tactical.com
109K
Revenue
53.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#2 wingtactical.com
322.3K
Revenue
167.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
silencershop.com screenshot
#3 silencershop.com
9.4M
Revenue
945.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
refactortactical.com screenshot
#4 refactortactical.com
23.2K
Revenue
28.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
silencercentral.com screenshot
#5 silencercentral.com
3.7M
Revenue
666.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
maximdefense.com vs top market performers
maximdefense.com
top retailers
conversion rate vs average order value for maximdefense.com and its competitors
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Revenue share by device at maximdefense.com

In October large majority of sales on maximdefense.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on maximdefense.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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maximdefense.com channels

Identify top traffic channels that drive growth for maximdefense.comand discover how performance of traffic channels has changed over time.

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maximdefense.com Google Ads spend

Evaluate maximdefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maximdefense.com devices

Review maximdefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maximdefense.com top markets

Explore maximdefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maximdefense.com country & global rank

Assess the ranking of maximdefense.com among other retailers within its primary country and worldwide.

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