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Jan 2026
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Home/Insights/Retailers/maximdefense.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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512.2K
Revenue
Jan 26
64.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$900-1000
AOV
Jan 26
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maximdefense.com Annual Revenue and Growth

maximdefense.com's annual sales on its online store amounted to $6.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
maximdefense.com revenue by year

maximdefense.com's monthly revenueOVER TIME
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Over the past three months, maximdefense.com revenue has experienced growth of 26%, compared to the preceding three months.

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maximdefense.com revenue growth for last six months
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OVERVIEW
In January 2026, maximdefense.com generated $512,248 in online sales, significantly outperforming the SPORTS median of $109,374, while its conversion rate ranged between 0.50-1.00%, falling short of the industry high of 2.57%. With an average order value (AOV) of $950-975, maximdefense.com exceeds the SPORTS average AOV of $639. The site recorded 64,454 sessions, slightly above the industry median of 44,742, but dwarfed by the leader, gunbroker.com, which commanded an impressive 14,743,769 sessions. Overall, maximdefense.com shows solid performance in revenue and AOV, though improvement in conversion rates could enhance results further.
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maximdefense.com competitors

In January 2026, maximdefense.com had a revenue of $512,248 with 528 transactions and 64,454 sessions, boasting an average order value (AOV) between $950 and $975 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, sb-tactical.com had a revenue of $131,573 with 540 transactions and 68,450 sessions, an AOV of $225-250, and a similar conversion rate. wingtactical.com showed higher revenue of $412,119 with 2,396 transactions and 223,315 sessions, an AOV of $150-175, and a conversion rate of 1.00-1.50%. silencershop.com led the pack with a revenue of $23,361,006, 40,226 transactions, 2,156,297 sessions, an AOV of $575-600, and a conversion rate of 1.50-2.00%. refactortactical.com and silencercentral.com fell below maximdefense.com in revenue, transactions, sessions, AOV, and conversion rate, showing maximdefense.com's competitive performance in the industry.

sb-tactical.com screenshot
#1 sb-tactical.com
131.6K
Revenue
68.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#2 wingtactical.com
412.1K
Revenue
223.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
silencershop.com screenshot
#3 silencershop.com
23.4M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
refactortactical.com screenshot
#4 refactortactical.com
29.8K
Revenue
41.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
silencercentral.com screenshot
#5 silencercentral.com
6.9M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
maximdefense.com vs top market performers
maximdefense.com
top retailers
conversion rate vs average order value for maximdefense.com and its competitors
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Revenue share by device at maximdefense.com

In January large majority of sales on maximdefense.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In January large majority of sales on maximdefense.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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maximdefense.com channels

Identify top traffic channels that drive growth for maximdefense.comand discover how performance of traffic channels has changed over time.

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maximdefense.com Google Ads spend

Evaluate maximdefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maximdefense.com devices

Review maximdefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maximdefense.com top markets

Explore maximdefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maximdefense.com country & global rank

Assess the ranking of maximdefense.com among other retailers within its primary country and worldwide.

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