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Dec 2025
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Home/Insights/Retailers/matcotools.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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898.3K
Revenue
Dec 25
331.6K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Matco Tools website, matcotools.com, is an online platform where customers can access a variety of professional-grade tools and equipment. They offer an extensive range of automotive repair tools, diagnostics, toolboxes, and storage solutions for mechanics and technicians. The website aims to cater to the needs of professionals in the automotive industry.

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matcotools.com Annual Revenue and Growth

matcotools.com's annual sales on its online store amounted to $18.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
matcotools.com revenue by year

matcotools.com's monthly revenueOVER TIME
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Over the past three months, matcotools.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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matcotools.com revenue growth for last six months
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OVERVIEW
In December 2025, matcotools.com generated $898,331 in online sales, significantly surpassing the median of $114,229 in the home_and_garden industry. With a conversion rate of 0.50-1.00%, it falls short of the high benchmark of 3.32%. The average order value (AOV) ranged from $475-500, below the industry's high of $667. The site recorded 331,641 sessions, notably higher than the median of 33,723 but far behind homedepot.com, which led with 141,891,489 sessions, showcasing matcotools' growth potential within the competitive home and garden sector.
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matcotools.com competitors

In December 2025, matcotools.com generated $898,331 in revenue with 1,882 transactions and 331,641 sessions, resulting in an average order value (AOV) ranging between $475 and $500 and a conversion rate between 0.50% and 1.00%. In comparison, snapon.com outperformed matcotools.com with $5,415,320 in revenue, 13,150 transactions, and 1,670,692 sessions, with a similar AOV of $400-$425 and conversion rate of 0.50%-1.00%. tekton.com had $2,197,717 in revenue, 12,167 transactions, and 472,163 sessions, with a lower AOV of $175-$200 but a higher conversion rate of 2.50%-3.00%. nationaltoolwarehouse.com had significantly lower revenue compared to matcotools.com, with $120,970, 329 transactions, and 18,601 sessions, while harborfreight.com and jbtools.com also outperformed matcotools.com in terms of revenue, transactions, and sessions, showcasing the competitive landscape within the industry.

snapon.com screenshot
#1 snapon.com
5.4M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tekton.com screenshot
#2 tekton.com
2.2M
Revenue
472.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
nationaltoolwarehouse.com screenshot
#3 nationaltoolwarehouse.com
121K
Revenue
18.6K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
harborfreight.com screenshot
#4 harborfreight.com
174.1M
Revenue
44.7M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
jbtools.com screenshot
#5 jbtools.com
6.1M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
matcotools.com vs top market performers
matcotools.com
top retailers
conversion rate vs average order value for matcotools.com and its competitors
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Revenue share by device at matcotools.com

In December large majority of sales on matcotools.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on matcotools.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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matcotools.com channels

Identify top traffic channels that drive growth for matcotools.comand discover how performance of traffic channels has changed over time.

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matcotools.com Google Ads spend

Evaluate matcotools.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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matcotools.com devices

Review matcotools.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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matcotools.com top markets

Explore matcotools.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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matcotools.com country & global rank

Assess the ranking of matcotools.com among other retailers within its primary country and worldwide.

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