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Sep 2025
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Home/Insights/Retailers/matcotools.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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805.9K
Revenue
Sep 25
288.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Matco Tools website, matcotools.com, is an online platform where customers can access a variety of professional-grade tools and equipment. They offer an extensive range of automotive repair tools, diagnostics, toolboxes, and storage solutions for mechanics and technicians. The website aims to cater to the needs of professionals in the automotive industry.

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matcotools.com Annual Revenue and Growth

matcotools.com's annual sales on its online store amounted to $18.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
matcotools.com revenue by year

matcotools.com's monthly revenueOVER TIME
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Over the past three months, matcotools.com revenue has experienced decline of 25%, compared to the preceding three months.

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matcotools.com revenue decline for last six months
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OVERVIEW
In September 2025, matcotools.com, operating in the home and garden industry, generated $805,894 in online sales, significantly surpassing the median revenue of $113,901. The site's conversion rate ranged between 0.50-1.00%, below the high of 3.36%, while the average order value (AOV) was $425-450, well under the category high of $677. With 288,845 sessions, matcotools.com outperformed the median of 32,433 but fell short of homedepot.com’s staggering 148,597,767 sessions, highlighting a competitive landscape in the home and garden e-commerce sector.
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matcotools.com competitors

When comparing matcotools.com to its competitors in September 2025, it is clear that snapon.com is the top performer in terms of revenue, transactions, and sessions. snapon.com generated $4,580,919 in revenue from 10,729 transactions and 1,368,422 sessions, significantly outperforming matcotools.com. On the other hand, tekton.com has a higher conversion rate of 2.00-2.50, compared to matcotools.com's 0.50-1.00. However, matcotools.com maintains a higher average order value (AOV) range of $425-450, similar to snapon.com. harborfreight.com stands out with the highest revenue of $137,325,767, but matcotools.com has a better conversion rate than them. Overall, while matcotools.com may not lead in all metrics, it holds its own against competitors in revenue and AOV, making it a strong contender in the industry.

snapon.com screenshot
#1 snapon.com
4.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tekton.com screenshot
#2 tekton.com
1.3M
Revenue
315.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
nationaltoolwarehouse.com screenshot
#3 nationaltoolwarehouse.com
36.3K
Revenue
21.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
harborfreight.com screenshot
#4 harborfreight.com
137.3M
Revenue
38M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
jbtools.com screenshot
#5 jbtools.com
4.8M
Revenue
955.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
matcotools.com vs top market performers
matcotools.com
top retailers
conversion rate vs average order value for matcotools.com and its competitors
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Revenue share by device at matcotools.com

In September large majority of sales on matcotools.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on matcotools.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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matcotools.com channels

Identify top traffic channels that drive growth for matcotools.comand discover how performance of traffic channels has changed over time.

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matcotools.com Google Ads spend

Evaluate matcotools.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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matcotools.com devices

Review matcotools.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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matcotools.com top markets

Explore matcotools.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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matcotools.com country & global rank

Assess the ranking of matcotools.com among other retailers within its primary country and worldwide.

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