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Oct 2025
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Home/Insights/Retailers/matcotools.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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952.9K
Revenue
Oct 25
350.1K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Matco Tools website, matcotools.com, is an online platform where customers can access a variety of professional-grade tools and equipment. They offer an extensive range of automotive repair tools, diagnostics, toolboxes, and storage solutions for mechanics and technicians. The website aims to cater to the needs of professionals in the automotive industry.

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matcotools.com Annual Revenue and Growth

matcotools.com's annual sales on its online store amounted to $18.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
matcotools.com revenue by year

matcotools.com's monthly revenueOVER TIME
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Over the past three months, matcotools.com revenue has experienced decline of 24%, compared to the preceding three months.

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matcotools.com revenue decline for last six months
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OVERVIEW
In October 2025, matcotools.com generated $952,866 in online sales, significantly exceeding the median of $117,921 in the home and garden industry, but far from the category leader, homedepot.com, with $1,418,970,899. The site had a conversion rate ranging from 0.50-1.00%, lower than the industry high of 3.47%, with an average order value (AOV) between $425-450, also below the high of $676. Additionally, matcotools.com recorded 350,134 sessions, well above the median of 30,856, yet dwarfed by homedepot.com's impressive 152,722,965 sessions.
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matcotools.com competitors

In October 2025, matcotools.com reported a revenue of $952,866 with 2,153 transactions and 350,134 sessions, resulting in an average order value (AOV) of $425-$450 and a conversion rate of 0.50-1.00. Comparing this to its competitors, snapon.com outperformed with a revenue of $4,915,410, 12,390 transactions, and 1,526,861 sessions. Despite having a slightly lower AOV range of $375-$400, their conversion rate matched that of Matco Tools. tekton.com showed strong performance as well with a revenue of $1,659,551 and a high conversion rate of 2.50-3.00, although their AOV was lower at $175-$200. nationaltoolwarehouse.com lagged behind in revenue with only $32,149, while harborfreight.com excelled with $139,902,585 in revenue and a high number of transactions and sessions. Overall, Matco Tools falls in the middle in terms of revenue and sessions compared to its competitors in October 2025.

snapon.com screenshot
#1 snapon.com
4.9M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
tekton.com screenshot
#2 tekton.com
1.7M
Revenue
329.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
nationaltoolwarehouse.com screenshot
#3 nationaltoolwarehouse.com
32.1K
Revenue
16.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
harborfreight.com screenshot
#4 harborfreight.com
139.9M
Revenue
39.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
jbtools.com screenshot
#5 jbtools.com
5.5M
Revenue
955.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
matcotools.com vs top market performers
matcotools.com
top retailers
conversion rate vs average order value for matcotools.com and its competitors
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Revenue share by device at matcotools.com

In October large majority of sales on matcotools.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In October large majority of sales on matcotools.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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matcotools.com channels

Identify top traffic channels that drive growth for matcotools.comand discover how performance of traffic channels has changed over time.

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matcotools.com Google Ads spend

Evaluate matcotools.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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matcotools.com devices

Review matcotools.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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matcotools.com top markets

Explore matcotools.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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matcotools.com country & global rank

Assess the ranking of matcotools.com among other retailers within its primary country and worldwide.

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