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Sep 2025
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Home/Insights/Retailers/magnolia.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for magnolia.commagnolia.com

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2.1M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Magnolia.com is a website that offers a variety of products for sale. Their inventory includes items such as home decor, furniture, kitchenware, clothing, and accessories. Visitors can browse through an extensive collection of products and make purchases through the platform.

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magnolia.com Annual Revenue and Growth

magnolia.com's annual sales on its online store amounted to $23.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$23.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
magnolia.com revenue by year

magnolia.com's monthly revenueOVER TIME
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Over the past three months, magnolia.com revenue has experienced growth of 7%, compared to the preceding three months.

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magnolia.com revenue growth for last six months
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OVERVIEW
In September 2025, magnolia.com achieved $2,085,914 in online sales, significantly surpassing the median of $113,901 in the home and garden industry. With a conversion rate between 1.00-1.50%, it remains below the high benchmark of 3.36%, while its average order value (AOV) of $150-175 also trails behind the industry’s high of $677. The site attracted 1,184,323 sessions, well above the median of 32,433 but dwarfed by the leading homedepot.com’s staggering 148,597,767 sessions. These metrics highlight magnolia.com's competitive positioning within the home and garden market.
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magnolia.com competitors

When comparing magnolia.com to its competitors in September 2025, magnolia.com stands out with a revenue of 2,085,914 and 11,972 transactions from 1,184,323 sessions. Its average order value (AOV) falls between 150-175, with a conversion rate of 1.00-1.50. In comparison, magnoliabakery.com has a revenue of 759,395 with 6,574 transactions from 157,353 sessions, offering an AOV of 100-125 and a high conversion rate of 4.00-4.50. hirshfields.com has a lower revenue of 71,316 but a higher AOV of 300-325 and a conversion rate of 0.50-1.00. rugandhome.com and burkedecor.com have even lower revenues and transactions, with varying AOV and conversion rates. Overall, magnolia.com leads in revenue and transactions among its competitors, showcasing strong performance in both AOV and conversion rate.

magnoliabakery.com screenshot
#1 magnoliabakery.com
759.4K
Revenue
157.4K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
hirshfields.com screenshot
#2 hirshfields.com
71.3K
Revenue
27.8K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
rugandhome.com screenshot
#3 rugandhome.com
19.6K
Revenue
17.5K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
burkedecor.com screenshot
#4 burkedecor.com
32.6K
Revenue
13.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
magnolia.com vs top market performers
magnolia.com
top retailers
conversion rate vs average order value for magnolia.com and its competitors
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Revenue share by device at magnolia.com

In September large majority of sales on magnolia.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on magnolia.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magnolia.com channels

Identify top traffic channels that drive growth for magnolia.comand discover how performance of traffic channels has changed over time.

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magnolia.com Google Ads spend

Evaluate magnolia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magnolia.com devices

Review magnolia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magnolia.com top markets

Explore magnolia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magnolia.com country & global rank

Assess the ranking of magnolia.com among other retailers within its primary country and worldwide.

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