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Dec 2025
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Home/Insights/Retailers/maddafella.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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60K
Revenue
Dec 25
18.7K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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Maddafella.com is an online marketplace offering a range of products. The website predominantly sells apparel items and accessories for men. The products available include shirts, pants, shorts, swimwear, hats, and outerwear. Additionally, they offer a selection of lifestyle products such as sunglasses, skincare products, and camping gear.

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maddafella.com Annual Revenue and Growth

maddafella.com's annual sales on its online store amounted to $866.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$866.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maddafella.com revenue by year

maddafella.com's monthly revenueOVER TIME
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Over the past three months, maddafella.com revenue has experienced growth of 50%, compared to the preceding three months.

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maddafella.com revenue growth for last six months
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OVERVIEW
In December 2025, maddafella.com generated online sales of $60,028, significantly lower than the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, below the industry high of 3.17% and above the low of 0.72%. Their average order value (AOV) ranged between $225-250, compared to the high of $389 and low of $75 in the sector. With 18,690 sessions, maddafella.com faced a stark contrast to the industry median of 39,789 sessions, highlighting the challenges in gaining traction against competitors like macys.com, which leads with over $926 million in revenue.
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maddafella.com competitors

In December 2025, maddafella.com generated a revenue of $60,028 from 245 transactions and 18,690 sessions, with an average order value (AOV) ranging between $225-250 and a conversion rate of 1.00-1.50%. Compared to its competitors, maddafella.com falls behind in revenue when compared to cubavera.com with $353,367, ador.com with $334,238, and even ramonpuig.com with $17,289. However, maddafella.com outperforms casualtropicalwear.com in terms of revenue. The conversion rates for maddafella.com are similar to casualtropicalwear.com, while ramonpuig.com and greenparrot.com have higher conversion rates. Overall, maddafella.com has room for improvement in revenue generation and could potentially benefit from increasing its conversion rate to compete more effectively with the top performers in the market.

ramonpuig.com screenshot
#1 ramonpuig.com
17.3K
Revenue
3.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
cubavera.com screenshot
#2 cubavera.com
353.4K
Revenue
175K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ador.com screenshot
#3 ador.com
334.2K
Revenue
46.7K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
greenparrot.com screenshot
#4 greenparrot.com
8K
Revenue
4.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
casualtropicalwear.com screenshot
#5 casualtropicalwear.com
17.7K
Revenue
2.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
maddafella.com vs top market performers
maddafella.com
top retailers
conversion rate vs average order value for maddafella.com and its competitors
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Revenue share by device at maddafella.com

In December large majority of sales on maddafella.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on maddafella.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maddafella.com channels

Identify top traffic channels that drive growth for maddafella.comand discover how performance of traffic channels has changed over time.

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maddafella.com Google Ads spend

Evaluate maddafella.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maddafella.com devices

Review maddafella.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maddafella.com top markets

Explore maddafella.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maddafella.com country & global rank

Assess the ranking of maddafella.com among other retailers within its primary country and worldwide.

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