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Dec 2025
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Home/Insights/Retailers/loonoutdoors.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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18.8K
Revenue
Dec 25
10.5K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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LoonOutdoors.com is a website that sells a variety of outdoor products related to fly fishing and fly tying. They offer items such as fly floatants, fly tying tools, fly lines, leader and tippet materials, as well as other fishing accessories and gear.

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loonoutdoors.com Annual Revenue and Growth

loonoutdoors.com's annual sales on its online store amounted to $285.5K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$285.5K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
loonoutdoors.com revenue by year

loonoutdoors.com's monthly revenueOVER TIME
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Over the past three months, loonoutdoors.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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loonoutdoors.com revenue decline for last six months
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OVERVIEW
In December 2025, loonoutdoors.com generated $18,754 in online sales, significantly below the SPORTS industry median of $90,105, with a conversion rate of 2.00-2.50%, trailing the high of 3.13%. Their average order value (AOV) ranged between $75-100, near the low end of the industry spectrum, which peaks at $535. The website recorded 10,500 sessions, markedly lower than the industry median of 34,350 and a far cry from the leading competitor, dickssportinggoods.com, with 64,737,034 sessions, highlighting the need for improved performance across various metrics.
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loonoutdoors.com competitors

When comparing loonoutdoors.com to its competitors in the fishing equipment industry as of December 2025, we can see that loonoutdoors.com generated a revenue of $18,754 with 237 transactions and 10,500 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In contrast, flyfishfood.com outperformed with a revenue of $220,986, 2,448 transactions, and 96,733 sessions, boasting a similar AOV range but a higher conversion rate of 2.50-3.00%. umpqua.com, rodarmour.com, flyfishsd.com, and flymenfishingcompany.com also showed varying levels of revenue, transactions, sessions, AOV, and conversion rates. Overall, while loonoutdoors.com had a respectable performance, it fell behind some competitors in terms of revenue and conversion rate.

flyfishfood.com screenshot
#1 flyfishfood.com
221K
Revenue
96.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
umpqua.com screenshot
#2 umpqua.com
52.2K
Revenue
22.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
rodarmour.com screenshot
#3 rodarmour.com
72.5K
Revenue
12K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
flyfishsd.com screenshot
#4 flyfishsd.com
55.3K
Revenue
31.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
flymenfishingcompany.com screenshot
#5 flymenfishingcompany.com
36.4K
Revenue
4.2K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
loonoutdoors.com vs top market performers
loonoutdoors.com
top retailers
conversion rate vs average order value for loonoutdoors.com and its competitors
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Revenue share by device at loonoutdoors.com

In December large majority of sales on loonoutdoors.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on loonoutdoors.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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loonoutdoors.com channels

Identify top traffic channels that drive growth for loonoutdoors.comand discover how performance of traffic channels has changed over time.

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loonoutdoors.com Google Ads spend

Evaluate loonoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loonoutdoors.com devices

Review loonoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loonoutdoors.com top markets

Explore loonoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loonoutdoors.com country & global rank

Assess the ranking of loonoutdoors.com among other retailers within its primary country and worldwide.

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