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Nov 2025
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Home/Insights/Retailers/liqui-moly.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.4M
Revenue
Nov 25
1M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Motor oil, additives and car care from LIQUI MOLY, the lubricant specialist from Ulm, Germany. With more than 4000 items for every vehicle in the world

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liqui-moly.com's monthly revenueOVER TIME
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Over the past three months, liqui-moly.com revenue has experienced decline of 7.6%, compared to the preceding three months.

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liqui-moly.com revenue decline for last six months
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OVERVIEW
In November 2025, liqui-moly.com generated online sales revenue of $8,396,964, significantly exceeding the automotive industry's median of $205,014, though it trails behind discounttire.com, the category leader with $111,043,236. The site boasts a conversion rate of 2.50-3.00%, aligning with the industry's high benchmark of 2.91%, and an average order value (AOV) ranging from $300-325, below the industry high of $873. With 1,031,407 sessions, liqui-moly.com surpasses the median of 48,106 but is far from the industry leader, autozone.com, which recorded 36,267,064 sessions.
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liqui-moly.com competitors

In November 2025, liqui-moly.com outperformed its competitors in terms of revenue, with a staggering $8,396,964 compared to the closest competitor oeldepot24.de with $205,075. In terms of transactions and sessions, liqui-moly.com also led the pack with 27,228 transactions and 1,031,407 sessions. While liqui-moly.com had a higher Average Order Value (AOV) range of $300-325, some competitors like oil-center.de and ato24.de had slightly higher conversion rates in the 3.00-3.50 range. Overall, liqui-moly.com stood out as the clear leader in revenue and traffic volume, showcasing its strong presence in the automotive lubricant industry and its ability to convert a high number of sessions into transactions.

oeldepot24.de screenshot
#1 oeldepot24.de
205.1K
Revenue
43.8K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
oil-center.de screenshot
#2 oil-center.de
114.4K
Revenue
47.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
retromotion.com screenshot
#3 retromotion.com
79.4K
Revenue
38K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ato24.de screenshot
#4 ato24.de
229.4K
Revenue
95.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mvh-shop.de screenshot
#5 mvh-shop.de
97.9K
Revenue
40.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
liqui-moly.com vs top market performers
liqui-moly.com
top retailers
conversion rate vs average order value for liqui-moly.com and its competitors
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Revenue share by device at liqui-moly.com

In November large majority of sales on liqui-moly.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on liqui-moly.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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liqui-moly.com channels

Identify top traffic channels that drive growth for liqui-moly.comand discover how performance of traffic channels has changed over time.

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liqui-moly.com Google Ads spend

Evaluate liqui-moly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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liqui-moly.com devices

Review liqui-moly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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liqui-moly.com top markets

Explore liqui-moly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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liqui-moly.com country & global rank

Assess the ranking of liqui-moly.com among other retailers within its primary country and worldwide.

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