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May 2026
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Home/Insights/Retailers/liqui-moly.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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11.5M
Revenue
May 26
1.3M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$300-325
AOV
May 26
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Motor oil, additives and car care from LIQUI MOLY, the lubricant specialist from Ulm, Germany. With more than 4000 items for every vehicle in the world

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liqui-moly.com Annual Revenue and Growth

liqui-moly.com's annual sales on its online store amounted to $112.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$112.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
liqui-moly.com revenue by year

liqui-moly.com's monthly revenueOVER TIME
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Over the past three months, liqui-moly.com revenue has experienced growth of 11%, compared to the preceding three months.

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liqui-moly.com revenue growth for last six months
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OVERVIEW
In May 2026, liqui-moly.com achieved online sales revenue of $11,453,090, significantly exceeding the vehicles/automotive industry's median of $204,972, though still below the industry leader, autozone.com at $80,935,007. The site's conversion rate ranged from 2.50-3.00%, close to the high benchmark of 2.86%. The average order value (AOV) stood between $300-325, lower than the industry's high of $892 but above the low of $174. With 1,279,426 sessions, liqui-moly.com far surpassed the industry median of 51,121, highlighting its strong market presence despite a large gap compared to autozone.com's 40,112,209 sessions.
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liqui-moly.com competitors

In May 2026, liqui-moly.com significantly outperformed its competitors in revenue, generating $11,453,090 from 36,286 transactions across 1,279,426 sessions, leading to an average order value (AOV) of $300-325 and a conversion rate of 2.50-3.00%. In contrast, oeldepot24.de generated $294,238 from 2,148 transactions with an AOV of $125-150 and a higher conversion rate of 3.00-3.50%. Other competitors, like oil-center.de, achieved $130,916 with a similar conversion rate of 2.00-2.50% but a much lower revenue. ato24.de and mvh-shop.de both reported revenues of $193,095 and $193,799 respectively, with conversion rates mirroring oil-center.de’s. Notably, retromotion.com lagged with only $68,191 in revenue. Overall, while liqui-moly.com excels in absolute figures, some competitors showcase more efficient conversion rates, highlighting different strengths in their online strategies.

oeldepot24.de screenshot
#1 oeldepot24.de
294.2K
Revenue
64.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oil-center.de screenshot
#2 oil-center.de
130.9K
Revenue
43.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
retromotion.com screenshot
#3 retromotion.com
68.2K
Revenue
35.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ato24.de screenshot
#4 ato24.de
193.1K
Revenue
76.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mvh-shop.de screenshot
#5 mvh-shop.de
193.8K
Revenue
69.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
liqui-moly.com vs top market performers
liqui-moly.com
top retailers
conversion rate vs average order value for liqui-moly.com and its competitors
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Revenue share by device at liqui-moly.com

In May large majority of sales on liqui-moly.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on liqui-moly.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries liqui-moly.com operates in

liqui-moly.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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liqui-moly.com channels

Identify top traffic channels that drive growth for liqui-moly.comand discover how performance of traffic channels has changed over time.

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liqui-moly.com Google Ads spend

Evaluate liqui-moly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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liqui-moly.com devices

Review liqui-moly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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liqui-moly.com top markets

Explore liqui-moly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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liqui-moly.com country & global rank

Assess the ranking of liqui-moly.com among other retailers within its primary country and worldwide.

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