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Oct 2025
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Home/Insights/Retailers/liqui-moly.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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9.5M
Revenue
Oct 25
1.1M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Motor oil, additives and car care from LIQUI MOLY, the lubricant specialist from Ulm, Germany. With more than 4000 items for every vehicle in the world

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liqui-moly.com's monthly revenueOVER TIME
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Over the past three months, liqui-moly.com revenue has experienced decline of 15%, compared to the preceding three months.

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liqui-moly.com revenue decline for last six months
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OVERVIEW
In October 2025, liqui-moly.com generated $9,473,833 in online sales, significantly surpassing the industry median of $191,308, yet trailing behind the largest competitor, discounttire.com, at $96,073,166. The site maintained a conversion rate of 2.50-3.00%, close to the industry high of 3.05% and well above the low of 0.54%. With an average order value (AOV) of $325-350, liqui-moly.com stands between the industry's high of $868 and low of $162. The website attracted 1,092,992 sessions, substantially above the industry median of 44,540 but far from autozone.com’s peak of 36,130,752 sessions.
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liqui-moly.com competitors

In October 2025, liqui-moly.com outperformed its competitors in terms of revenue, with $9,473,833 compared to the closest competitor, ato24.de, at $221,186. However, liqui-moly.com had a lower number of transactions at 28,625, compared to ato24.de at 2,188. liqui-moly.com also had the highest number of sessions at 1,092,992, surpassing all competitors. Despite having a higher average order value (AOV) range of $325-350, liqui-moly.com had a slightly lower conversion rate range of 2.50-3.00 compared to oeldepot24.de at 3.00-3.50. Overall, liqui-moly.com demonstrated strong revenue performance and high website traffic, but could focus on increasing its conversion rate to match some of its competitors.

oeldepot24.de screenshot
#1 oeldepot24.de
138.4K
Revenue
31.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oil-center.de screenshot
#2 oil-center.de
92.4K
Revenue
41.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
retromotion.com screenshot
#3 retromotion.com
87.4K
Revenue
45.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ato24.de screenshot
#4 ato24.de
221.2K
Revenue
97.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mvh-shop.de screenshot
#5 mvh-shop.de
136.7K
Revenue
58.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
liqui-moly.com vs top market performers
liqui-moly.com
top retailers
conversion rate vs average order value for liqui-moly.com and its competitors
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Revenue share by device at liqui-moly.com

In October large majority of sales on liqui-moly.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on liqui-moly.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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liqui-moly.com channels

Identify top traffic channels that drive growth for liqui-moly.comand discover how performance of traffic channels has changed over time.

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liqui-moly.com Google Ads spend

Evaluate liqui-moly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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liqui-moly.com devices

Review liqui-moly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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liqui-moly.com top markets

Explore liqui-moly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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liqui-moly.com country & global rank

Assess the ranking of liqui-moly.com among other retailers within its primary country and worldwide.

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