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Mar 2026
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Home/Insights/Retailers/liqui-moly.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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11.6M
Revenue
Mar 26
1.3M
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$300-325
AOV
Mar 26
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Motor oil, additives and car care from LIQUI MOLY, the lubricant specialist from Ulm, Germany. With more than 4000 items for every vehicle in the world

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liqui-moly.com Annual Revenue and Growth

liqui-moly.com's annual sales on its online store amounted to $112.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$112.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
liqui-moly.com revenue by year

liqui-moly.com's monthly revenueOVER TIME
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Over the past three months, liqui-moly.com revenue has experienced growth of 24%, compared to the preceding three months.

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liqui-moly.com revenue growth for last six months
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OVERVIEW
In March 2026, liqui-moly.com generated $11,619,618 in online sales, significantly surpassing the automotive industry median of $207,816, though still below the leading competitor, discounttire.com at $69,586,579. With a conversion rate of 2.50-3.00%, liqui-moly.com is performing near the industry high of 2.9% and far above the low of 0.56%. Their average order value (AOV) ranges from $300-325, compared to the high of $864 and low of $163 in the sector. The site recorded 1,345,862 sessions, greatly exceeding the industry median of 50,643 but falling short of autozone.com’s impressive 35,215,313 sessions.
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liqui-moly.com competitors

In March 2026, liqui-moly.com outperformed its competitors in terms of revenue, with a total of $11,619,618. The closest competitor in revenue was oeldepot24.de with only $241,228. liqui-moly.com also had the highest number of transactions at 37,173, significantly more than the next closest competitor, ato24.de, with 1,717 transactions. However, when it comes to conversion rates, liqui-moly.com fell behind with a rate of 2.50-3.00%. The competitors oil-center.de and retromotion.com both had higher conversion rates at 2.00-2.50%. In terms of average order value (AOV), liqui-moly.com had a range of $300-$325, which was higher than most of its competitors, such as ato24.de and mvh-shop.de with AOV ranges of $75-$100 and $100-$125, respectively. Despite its slightly lower conversion rate, liqui-moly.com clearly stood out as a leader in revenue and transactions compared to its competitors in March 2026.

oeldepot24.de screenshot
#1 oeldepot24.de
241.2K
Revenue
52.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oil-center.de screenshot
#2 oil-center.de
94.9K
Revenue
40.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
retromotion.com screenshot
#3 retromotion.com
75.8K
Revenue
31.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
ato24.de screenshot
#4 ato24.de
163.6K
Revenue
78.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mvh-shop.de screenshot
#5 mvh-shop.de
152K
Revenue
62.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
liqui-moly.com vs top market performers
liqui-moly.com
top retailers
conversion rate vs average order value for liqui-moly.com and its competitors
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Revenue share by device at liqui-moly.com

In March large majority of sales on liqui-moly.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on liqui-moly.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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liqui-moly.com channels

Identify top traffic channels that drive growth for liqui-moly.comand discover how performance of traffic channels has changed over time.

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liqui-moly.com Google Ads spend

Evaluate liqui-moly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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liqui-moly.com devices

Review liqui-moly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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liqui-moly.com top markets

Explore liqui-moly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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liqui-moly.com country & global rank

Assess the ranking of liqui-moly.com among other retailers within its primary country and worldwide.

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