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Dec 2025
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Home/Insights/Retailers/liqui-moly.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.9M
Revenue
Dec 25
1.1M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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Motor oil, additives and car care from LIQUI MOLY, the lubricant specialist from Ulm, Germany. With more than 4000 items for every vehicle in the world

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liqui-moly.com's monthly revenueOVER TIME
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Over the past three months, liqui-moly.com revenue has experienced decline of 1.9%, compared to the preceding three months.

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liqui-moly.com revenue decline for last six months
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OVERVIEW
In December 2025, liqui-moly.com generated online sales revenue of $8,860,104, significantly surpassing the automotive industry's median of $212,605, but trailing behind the top competitor, discounttire.com at $102,026,235. The site's conversion rate ranged from 2.50-3.00%, slightly below the industry's high of 2.96%, while its average order value (AOV) stood between $300-325, lower than the industry's high of $854. With 1,090,790 sessions, liqui-moly.com exceeded the median of 50,255 sessions in the automotive sector, but remained far behind the industry leader, autozone.com, which recorded 36,128,342 sessions.
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liqui-moly.com competitors

In December 2025, liqui-moly.com reported a revenue of $8,860,104 with 28,236 transactions and 1,090,790 sessions, boasting an Average Order Value (AOV) of $300-325 and a conversion rate of 2.50-3.00%. In comparison, its competitors show varying levels of performance. oeldepot24.de generated $122,173 in revenue from 921 transactions and 28,832 sessions, with an AOV of $125-150 and a conversion rate of 3.00-3.50%. oil-center.de had revenue of $124,576, 1,114 transactions, and 53,993 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. retromotion.com recorded revenue of $102,480, 1,245 transactions, and 51,854 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. ato24.de earned $215,759 in revenue from 2,167 transactions and 97,823 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. Lastly, mvh-shop.de made $88,201 in revenue from 870 transactions and 35,075 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. liqui-moly.com's revenue and transactions significantly outperform its competitors, although some rivals have higher conversion rates.

oeldepot24.de screenshot
#1 oeldepot24.de
122.2K
Revenue
28.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oil-center.de screenshot
#2 oil-center.de
124.6K
Revenue
54K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
retromotion.com screenshot
#3 retromotion.com
102.5K
Revenue
51.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ato24.de screenshot
#4 ato24.de
215.8K
Revenue
97.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mvh-shop.de screenshot
#5 mvh-shop.de
88.2K
Revenue
35.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
liqui-moly.com vs top market performers
liqui-moly.com
top retailers
conversion rate vs average order value for liqui-moly.com and its competitors
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Revenue share by device at liqui-moly.com

In December large majority of sales on liqui-moly.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on liqui-moly.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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liqui-moly.com channels

Identify top traffic channels that drive growth for liqui-moly.comand discover how performance of traffic channels has changed over time.

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liqui-moly.com Google Ads spend

Evaluate liqui-moly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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liqui-moly.com devices

Review liqui-moly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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liqui-moly.com top markets

Explore liqui-moly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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liqui-moly.com country & global rank

Assess the ranking of liqui-moly.com among other retailers within its primary country and worldwide.

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