lifeproof.com
Lifeproof.com is an online platform specializing in the sale of durable and waterproof phone cases and accessories. Their products are designed to provide effective protection for various smartphone models and ensure resistance against water, dust, drops, and other potential damages. The website showcases a wide range of practical and robust solutions for mobile device users.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lifeproof.com Annual Revenue and Growth
lifeproof.com's annual sales on its online store amounted to $374K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
lifeproof.com's monthly revenueOVER TIME
Over the past three months, lifeproof.com revenue has experienced decline of 21%, compared to the preceding three months.
lifeproof.com competitors
In July 2026, lifeproof.com stands out with a conversion rate of 3.50-4.00%, surpassing competitors like otterbox.com and decalgirl.com, which range from 1.00-2.50%. However, lifeproof.com ranks lowest across several key metrics, including revenue at $17,000, trailing newegg.com by $97.8 million. In terms of transactions, lifeproof.com recorded 86, significantly fewer than newegg.com's 239,000. Furthermore, its sessions totaled 2,322, again falling short compared to newegg.com's 14.5 million. While lifeproof.com shows strong conversion efficiency, its overall performance highlights considerable gaps when juxtaposed with major players in the market, particularly newegg.com. The AOV for lifeproof.com, ranging from $175-200, is competitive, yet it remains overshadowed by the much larger volumes seen on other sites.
Revenue share by device at lifeproof.com
In July large majority of sales on lifeproof.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lifeproof.com operates in
lifeproof.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
lifeproof.com channels
Identify top traffic channels that drive growth for lifeproof.comand discover how performance of traffic channels has changed over time.
lifeproof.com Google Ads spend
Evaluate lifeproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifeproof.com devices
Review lifeproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
