lifeproof.com
Lifeproof.com is an online platform specializing in the sale of durable and waterproof phone cases and accessories. Their products are designed to provide effective protection for various smartphone models and ensure resistance against water, dust, drops, and other potential damages. The website showcases a wide range of practical and robust solutions for mobile device users.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lifeproof.com Annual Revenue and Growth
lifeproof.com's annual sales on its online store amounted to $806.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
lifeproof.com's monthly revenueOVER TIME
Over the past three months, lifeproof.com revenue has experienced decline of 58%, compared to the preceding three months.
lifeproof.com competitors
When comparing lifeproof.com to its competitors in October 2025, we see that Lifeproof has a revenue of $11,586 with 66 transactions and 1,867 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 3.50-4.00%. In contrast, otterbox.com outperforms Lifeproof with a revenue of $11,506,922, 72,901 transactions, and 2,156,398 sessions, although it has a slightly lower AOV of $150-175 and conversion rate of 3.00-3.50%. decalgirl.com has a revenue of $366,990, 1,294 transactions, and 132,932 sessions, with a higher AOV of $275-300 but a lower conversion rate of 0.50-1.00%. cases.com and newegg.com also have different performance metrics compared to lifeproof.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, lifeproof.com falls within the competitive range but could potentially improve its performance metrics to better compete with its rivals.
Revenue share by device at lifeproof.com
In October large majority of sales on lifeproof.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lifeproof.com channels
Identify top traffic channels that drive growth for lifeproof.comand discover how performance of traffic channels has changed over time.
lifeproof.com Google Ads spend
Evaluate lifeproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifeproof.com devices
Review lifeproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
