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Jul 2026
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Home/Insights/Retailers/lifefitness.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.9M
Revenue
Jul 26
669.6K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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LifeFitness.com is a website that offers a wide range of fitness equipment and accessories. Their products include treadmills, ellipticals, exercise bikes, strength training machines, as well as accessories like exercise mats and wearable fitness trackers. The website provides detailed information about each product, its features, and specifications to assist customers in making informed purchasing decisions.

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lifefitness.com Annual Revenue and Growth

lifefitness.com's annual sales on its online store amounted to $23M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$23M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lifefitness.com revenue by year

lifefitness.com's monthly revenueOVER TIME
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Over the past three months, lifefitness.com revenue has experienced growth of 32%, compared to the preceding three months.

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lifefitness.com revenue growth for last six months
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OVERVIEW
In July 2026, lifefitness.com, categorized under sports, generated $2.9 million in online sales, significantly higher than an average sports store's $77,200. Its conversion rate of 1.00-1.50% is within the typical range of 0.64% to 3.02%. The average order value (AOV) of $350-375 also falls within the typical range of $82 to $571. With 670,000 sessions, lifefitness.com attracts far more traffic than an average sports store, which sees around 28,500 sessions monthly.
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lifefitness.com competitors

The competitive set includes lifefitness.com, fitnesssuperstore.com, primofitnessusa.com, globalfitness.com, johnsonfitness.com, and bestgymequipment.co.uk. In July 2026, lifefitness.com generated $2.9 million in revenue, significantly outperforming johnsonfitness.com by $1.1 million. It also led in transactions with 8,094, far exceeding johnsonfitness.com by 6,596. In terms of sessions, lifefitness.com attracted 670,000, surpassing johnsonfitness.com by 274,000. While fitnesssuperstore.com had a higher average order value (AOV) of $925-950, its total revenue was just $1.3 million. primofitnessusa.com and globalfitness.com lagged with revenues of $17,500 and $118,000, respectively, showcasing lifefitness.com's dominant position in this competitive landscape.

fitnesssuperstore.com screenshot
#1 fitnesssuperstore.com
1.3M
Revenue
92.8K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
primofitnessusa.com screenshot
#2 primofitnessusa.com
17.5K
Revenue
5.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
globalfitness.com screenshot
#3 globalfitness.com
117.6K
Revenue
35.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#4 johnsonfitness.com
1.8M
Revenue
395.9K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
bestgymequipment.co.uk screenshot
#5 bestgymequipment.co.uk
32.5K
Revenue
28.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
lifefitness.com vs top market performers
lifefitness.com
top retailers
conversion rate vs average order value for lifefitness.com and its competitors
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Revenue share by device at lifefitness.com

In July large majority of sales on lifefitness.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on lifefitness.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries lifefitness.com operates in

lifefitness.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lifefitness.com channels

Identify top traffic channels that drive growth for lifefitness.comand discover how performance of traffic channels has changed over time.

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lifefitness.com Google Ads spend

Evaluate lifefitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifefitness.com devices

Review lifefitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifefitness.com top markets

Explore lifefitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifefitness.com country & global rank

Assess the ranking of lifefitness.com among other retailers within its primary country and worldwide.

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