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Sep 2025
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Home/Insights/Retailers/lifefitness.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for lifefitness.comlifefitness.com

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1.9M
Revenue
Sep 25
582.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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LifeFitness.com is a website that offers a wide range of fitness equipment and accessories. Their products include treadmills, ellipticals, exercise bikes, strength training machines, as well as accessories like exercise mats and wearable fitness trackers. The website provides detailed information about each product, its features, and specifications to assist customers in making informed purchasing decisions.

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lifefitness.com Annual Revenue and Growth

lifefitness.com's annual sales on its online store amounted to $18M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$18M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
lifefitness.com revenue by year

lifefitness.com's monthly revenueOVER TIME
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Over the past three months, lifefitness.com revenue has experienced growth of 9.6%, compared to the preceding three months.

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lifefitness.com revenue growth for last six months
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OVERVIEW
In September 2025, lifefitness.com generated online sales revenue of $1,910,450, significantly outperforming the SPORTS median of $77,565 but falling short of the industry leader, garmin.com, at $183,476,907; the site's conversion rate ranged between 1.00-1.50%, below the category's high of 3.05% and above its low of 0.59%, while the average order value (AOV) stood at $250-275, well below the top AOV of $539; with 582,666 sessions, lifefitness.com also exceeded the median of 30,275 yet remained far behind garmin.com's impressive 47,231,640 sessions.
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lifefitness.com competitors

In September 2025, lifefitness.com outperformed its competitors in terms of revenue, with $1,910,450 compared to the closest competitor, fitnesssuperstore.com, at $696,257. lifefitness.com also had the highest number of transactions at 6,969, while the next highest was johnsonfitness.com with 635 transactions. However, lifefitness.com had a lower average order value (AOV) range of $250-$275 compared to johnsonfitness.com's AOV of $1100-$1125. lifefitness.com had a competitive conversion rate of 1.00-1.50%, falling within the range of its competitors. Overall, lifefitness.com showed strong performance in terms of revenue and transactions, but its AOV was lower compared to some competitors.

fitnesssuperstore.com screenshot
#1 fitnesssuperstore.com
696.3K
Revenue
78.6K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
primofitnessusa.com screenshot
#2 primofitnessusa.com
30K
Revenue
11.4K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
globalfitness.com screenshot
#3 globalfitness.com
77.6K
Revenue
20.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
johnsonfitness.com screenshot
#4 johnsonfitness.com
699.2K
Revenue
234.2K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
bestgymequipment.co.uk screenshot
#5 bestgymequipment.co.uk
35.9K
Revenue
32.4K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
lifefitness.com vs top market performers
lifefitness.com
top retailers
conversion rate vs average order value for lifefitness.com and its competitors
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Revenue share by device at lifefitness.com

In September large majority of sales on lifefitness.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on lifefitness.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lifefitness.com channels

Identify top traffic channels that drive growth for lifefitness.comand discover how performance of traffic channels has changed over time.

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lifefitness.com Google Ads spend

Evaluate lifefitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifefitness.com devices

Review lifefitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifefitness.com top markets

Explore lifefitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifefitness.com country & global rank

Assess the ranking of lifefitness.com among other retailers within its primary country and worldwide.

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