lifefitness.com
LifeFitness.com is a website that offers a wide range of fitness equipment and accessories. Their products include treadmills, ellipticals, exercise bikes, strength training machines, as well as accessories like exercise mats and wearable fitness trackers. The website provides detailed information about each product, its features, and specifications to assist customers in making informed purchasing decisions.
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lifefitness.com Annual Revenue and Growth
lifefitness.com's annual sales on its online store amounted to $18M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
lifefitness.com's monthly revenueOVER TIME
Over the past three months, lifefitness.com revenue has experienced decline of 4.2%, compared to the preceding three months.
lifefitness.com competitors
When comparing lifefitness.com to its competitors in the fitness equipment industry in December 2025, we can see that lifefitness.com had a higher revenue of $2,110,065 compared to most competitors. However, in terms of transactions and sessions, lifefitness.com falls behind some competitors such as fitnesssuperstore.com, johnsonfitness.com, and globalfitness.com. The average order value (AOV) for lifefitness.com falls within the range of $275-$300, which is lower than fitnesssuperstore.com and johnsonfitness.com. Interestingly, lifefitness.com has a higher conversion rate of 1.00-1.50% compared to most competitors, which indicates that a higher percentage of website visitors are making purchases. In summary, while lifefitness.com excels in terms of revenue and conversion rate, it could work on increasing its transactions and sessions to compete with other key players in the industry.
Revenue share by device at lifefitness.com
In December large majority of sales on lifefitness.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lifefitness.com channels
Identify top traffic channels that drive growth for lifefitness.comand discover how performance of traffic channels has changed over time.
lifefitness.com Google Ads spend
Evaluate lifefitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifefitness.com devices
Review lifefitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
