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Jan 2026
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Home/Insights/Retailers/lifefitness.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for lifefitness.comlifefitness.com

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2.5M
Revenue
Jan 26
720K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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LifeFitness.com is a website that offers a wide range of fitness equipment and accessories. Their products include treadmills, ellipticals, exercise bikes, strength training machines, as well as accessories like exercise mats and wearable fitness trackers. The website provides detailed information about each product, its features, and specifications to assist customers in making informed purchasing decisions.

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lifefitness.com Annual Revenue and Growth

lifefitness.com's annual sales on its online store amounted to $23M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$23M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lifefitness.com revenue by year

lifefitness.com's monthly revenueOVER TIME
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Over the past three months, lifefitness.com revenue has experienced growth of 12%, compared to the preceding three months.

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lifefitness.com revenue growth for last six months
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OVERVIEW
In January 2026, lifefitness.com, operating in the sports industry, generated online sales revenue of $2,525,100, significantly surpassing the median of $84,141, but falling short of the top competitor, garmin.com, at $201,780,487; the site recorded a conversion rate between 1.00-1.50%, lower than the industry high of 3.0% and above the low of 0.68%, with an average order value (AOV) between $250-275, below the high of $556 and above the low of $78, and attracted 720,034 sessions, far below the industry leader's 40,123,045, but exceeding the median of 31,579 sessions.
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lifefitness.com competitors

In January 2026, lifefitness.com outperformed its competitors in terms of revenue, with a total of $2,525,100. The closest competitor in terms of revenue was johnsonfitness.com, which generated $3,939,057. However, lifefitness.com had the highest number of transactions at 9,305, followed by johnsonfitness.com with 4,419 transactions. In terms of website sessions, lifefitness.com had 720,034 sessions, while johnsonfitness.com had 480,434 sessions. Despite having a lower average order value (AOV) range of $250-$275 compared to other competitors, lifefitness.com managed to maintain a competitive conversion rate of 1.00-1.50%. Overall, lifefitness.com demonstrated strong performance in revenue and transactions compared to its competitors in the fitness equipment industry.

fitnesssuperstore.com screenshot
#1 fitnesssuperstore.com
1.6M
Revenue
109.4K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
primofitnessusa.com screenshot
#2 primofitnessusa.com
20.8K
Revenue
8.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
globalfitness.com screenshot
#3 globalfitness.com
112.8K
Revenue
22.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
johnsonfitness.com screenshot
#4 johnsonfitness.com
3.9M
Revenue
480.4K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bestgymequipment.co.uk screenshot
#5 bestgymequipment.co.uk
42.1K
Revenue
34.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
lifefitness.com vs top market performers
lifefitness.com
top retailers
conversion rate vs average order value for lifefitness.com and its competitors
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Revenue share by device at lifefitness.com

In January large majority of sales on lifefitness.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on lifefitness.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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lifefitness.com channels

Identify top traffic channels that drive growth for lifefitness.comand discover how performance of traffic channels has changed over time.

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lifefitness.com Google Ads spend

Evaluate lifefitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifefitness.com devices

Review lifefitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifefitness.com top markets

Explore lifefitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifefitness.com country & global rank

Assess the ranking of lifefitness.com among other retailers within its primary country and worldwide.

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