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Nov 2025
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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13.4K
Revenue
Nov 25
3.6K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com Annual Revenue and Growth

lawmens.com's annual sales on its online store amounted to $267.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$267.1K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
lawmens.com revenue by year

lawmens.com's monthly revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced growth of 15%, compared to the preceding three months.

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lawmens.com revenue growth for last six months
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OVERVIEW
In November 2025, lawmens.com, operating in the SPORTS industry, generated $13,418 in online sales with a conversion rate ranging from 0.50% to 1.00%, below the industry average of 2.59%. Its average order value (AOV) was between $450-475, compared to a high of $634 within the sector. The site recorded 3,611 sessions, significantly lower than the median of 38,956 and far behind gunbroker.com, the largest competitor with 14,084,614 sessions and a staggering revenue of $315,148,670, indicating challenges in market competitiveness and visibility.
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lawmens.com competitors

In November 2025, lawmens.com had a revenue of $13,418 with 29 transactions and 3,611 sessions, resulting in an average order value (AOV) range of $450-475 and a conversion rate of 0.50-1.00. Compared to its competitors, lawmens.com lags behind in terms of revenue and transactions. atlantictactical.com leads the pack with a revenue of $71,331 and 258 transactions, followed by championfirearms.com with $52,444 in revenue and 51 transactions. uniteduniform.com also outperforms lawmens.com with $28,496 in revenue and 103 transactions. However, lawmens.com has a higher AOV range than most competitors, matching smith-wesson.com at $475-500. In terms of conversion rate, lawmens.com falls within the same range as most competitors, showing consistency in converting sessions into transactions. Despite lower revenue and transactions, lawmens.com holds its own in terms of AOV and conversion rate when compared to similar domains in the market.

atlantictactical.com screenshot
#1 atlantictactical.com
71.3K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
28.5K
Revenue
5.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
championfirearms.com screenshot
#3 championfirearms.com
52.4K
Revenue
9.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
6M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
3.6K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In November large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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