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Mar 2026
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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12.2K
Revenue
Mar 26
2.3K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$400-500
AOV
Mar 26
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com Annual Revenue and Growth

lawmens.com's annual sales on its online store amounted to $294K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$294K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lawmens.com revenue by year

lawmens.com's monthly revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced decline of 46%, compared to the preceding three months.

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lawmens.com revenue decline for last six months
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OVERVIEW
In March 2026, lawmens.com, operating in the SPORTS industry, generated $12,195 in online sales, significantly lower than the median of $109,018, with the market leader gunbroker.com at $344,171,183; their conversion rate of 1.00-1.50% is below the high of 2.74%, while their average order value (AOV) ranges from $475 to $500, compared to the high of $588; with 2,314 sessions, lawmens.com lags behind the median of 40,251 and far below gunbroker.com's staggering 14,795,148 sessions, indicating areas for improvement in performance metrics.
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lawmens.com competitors

In March 2026, lawmens.com reported a revenue of $12,195 with 25 transactions and 2,314 sessions, boasting an average order value (AOV) of $475-$500 and a conversion rate of 1.00-1.50%. When compared to its competitors, lawmens.com falls behind in revenue and transactions but is on par with session numbers. The closest competitor, uniteduniform.com, generated $17,489 in revenue with 81 transactions and 2,941 sessions, offering an AOV of $200-$225 and a conversion rate of 2.50-3.00%. On the higher end of the spectrum, atlantictactical.com reported a revenue of $75,557 with 282 transactions and 32,386 sessions, while smith-wesson.com stands out with a revenue of $5,644,092, 10,952 transactions, and 2,118,175 sessions. Despite some competitors surpassing lawmens.com in revenue, it maintains a competitive conversion rate within the industry.

atlantictactical.com screenshot
#1 atlantictactical.com
75.6K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
17.5K
Revenue
2.9K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
championfirearms.com screenshot
#3 championfirearms.com
25.1K
Revenue
11.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
5.6M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
5.7K
Revenue
4.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In March large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In March large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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