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Sep 2026
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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10.6K
Revenue
Sep 26
2.5K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$400-500
AOV
Sep 26
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com Annual Revenue and Growth

lawmens.com's annual sales on its online store amounted to $294K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$294K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lawmens.com revenue by year

lawmens.com's monthly revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced growth of 35%, compared to the preceding three months.

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lawmens.com revenue growth for last six months
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OVERVIEW
lawmens.com operates within the hunting and shooting category and shows room for growth based on its September 2026 performance metrics. The site generated $10,600 in revenue for online sales, significantly lower than an average hunting and shooting store, which generates around $94,600 monthly. Its conversion rate of 0.50-1.00% is within the typical range of 0.45% to 2.59%. The average order value (AOV) of $400-425 falls within the category's typical range of $109 to $691. With 2,534 sessions, lawmens.com trails behind the average hunting and shooting store, which sees around 36,300 sessions.
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lawmens.com competitors

lawmens.com trails its competitors significantly in revenue, generating $10,600 from 25 transactions compared to atlantictactical.com’s $72,900 from 228 transactions and uniteduniform.com’s $36,500 from 139 transactions. Despite having a similar conversion rate of 0.50-1.00%, lawmens.com struggles with lower sessions at 2,534, while championfirearms.com attracts 36,500 sessions and smith-wesson.com boasts an impressive 2.1 million. In September 2026, lawmens.com has an AOV range of $400-425, which is commendable but falls short against championfirearms.com’s higher AOV of $925-950. Overall, while lawmens.com has competitive conversion rates, it lags significantly in revenue, transactions, and sessions when compared to its competitors.

atlantictactical.com screenshot
#1 atlantictactical.com
72.9K
Revenue
24.4K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
36.5K
Revenue
7.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
championfirearms.com screenshot
#3 championfirearms.com
164K
Revenue
36.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
5.5M
Revenue
2.1M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
16.9K
Revenue
13.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In September large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries lawmens.com operates in

lawmens.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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