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Jul 2025
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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21.2K
Revenue
5.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com's revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced decline of 48%, compared to the preceding three months.

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lawmens.com revenue decline for last six months
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OVERVIEW
lawmens.com, an online store in the SPORTS industry, generated a revenue of $21,189 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $425-450. Compared to the industry median revenue of $101,851, lawmens.com falls short, but significantly trails behind the largest online store gunbroker.com, which generated $277,013,395. Despite having 5,714 sessions in July 2025, lawmens.com's performance metrics indicate room for improvement, with the highest conversion rate at 2.42%, highest AOV at $642, and highest sessions at 12,741,838 in the SPORTS category.
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lawmens.com competitors

In July 2025, lawmens.com reported a revenue of $21,189 from 49 transactions and 5,714 sessions, with an Average Order Value (AOV) ranging between $425-450 and a conversion rate of 0.50-1.00%. Compared to its competitors, lawmens.com falls behind in revenue and sessions but maintains a similar conversion rate. atlantictactical.com leads the pack with a revenue of $82,050 from 274 transactions and 32,386 sessions, with a lower AOV of $275-300. uniteduniform.com follows with $27,232 revenue from 92 transactions and 4,495 sessions, boasting a higher conversion rate of 2.00-2.50%. championfirearms.com excels in AOV with $1,025-1,050, generating a revenue of $83,091 from 80 transactions and 15,512 sessions. smith-wesson.com dominates in revenue with $5,672,845 from 10,561 transactions and 2,392,452 sessions, despite a lower conversion rate. reddiamondonline.com has a modest revenue of $5,671 from 67 transactions and 4,476 sessions, with a slightly higher AOV of $75-100 and conversion rate of 1.00-1.50%.

atlantictactical.com screenshot
#1 atlantictactical.com
82K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
27.2K
Revenue
4.5K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
championfirearms.com screenshot
#3 championfirearms.com
83.1K
Revenue
15.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
5.7M
Revenue
2.4M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
5.7K
Revenue
4.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In July large majority of sales on lawmens.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on lawmens.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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brands overtime comparison

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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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