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Dec 2025
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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16.1K
Revenue
Dec 25
3.5K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com Annual Revenue and Growth

lawmens.com's annual sales on its online store amounted to $267.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$267.1K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
lawmens.com revenue by year

lawmens.com's monthly revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced decline of 26%, compared to the preceding three months.

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lawmens.com revenue decline for last six months
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OVERVIEW
In December 2025, lawmens.com, operating in the SPORTS industry, generated $16,103 in online sales, significantly lower than the median of $110,843, with a conversion rate of 0.50-1.00%, slightly above the lower threshold of 0.52% for the sector. Its average order value (AOV) ranged from $475 to $500, below the industry high of $632. The site recorded 3,515 sessions, dwarfed by the leading competitor gunbroker.com, which achieved 14,932,027 sessions, while the median sessions stood at 41,382, indicating room for growth in visibility and customer engagement.
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lawmens.com competitors

In December 2025, lawmens.com had a revenue of $16,103 from 33 transactions and 3,515 sessions, with an average order value (AOV) ranging from $475 to $500 and a conversion rate of 0.50% to 1.00%. Comparing this to its competitors, atlantictactical.com generated $62,671 in revenue from 217 transactions and 27,773 sessions, with an AOV of $275 to $300 and a conversion rate of 0.50% to 1.00%. uniteduniform.com had revenue of $27,697 from 101 transactions and 5,454 sessions, with an AOV of $250 to $275 and a conversion rate of 1.50% to 2.00%. championfirearms.com had the highest revenue at $109,647, with 110 transactions and 19,087 sessions, AOV between $975 and $1,000, and a conversion rate of 0.50% to 1.00%. smith-wesson.com had revenue of $4,650,205 from 8,995 transactions and 2,037,957 sessions, with an AOV of $500 to $525 and a conversion rate of 0.00% to 0.50%. reddiamondonline.com had revenue of $5,154 from 60 transactions and 3,175 sessions, with an AOV of $75 to $100 and a conversion rate of 1.50% to 2.00%. Overall, lawmens.com had lower revenue and sessions compared to most competitors, with a similar AOV range but a slightly lower conversion rate.

atlantictactical.com screenshot
#1 atlantictactical.com
62.7K
Revenue
27.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
27.7K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
championfirearms.com screenshot
#3 championfirearms.com
109.6K
Revenue
19.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
4.7M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
5.2K
Revenue
3.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In December large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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