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Sep 2025
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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32.4K
Revenue
Sep 25
6.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com Annual Revenue and Growth

lawmens.com's annual sales on its online store amounted to $267.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$267.1K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
lawmens.com revenue by year

lawmens.com's monthly revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced growth of 38%, compared to the preceding three months.

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lawmens.com revenue growth for last six months
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OVERVIEW
In September 2025, lawmens.com generated $32,444 in revenue from online sales, significantly below the SPORTS industry median of $97,179, with a conversion rate between 1.00-1.50%, lower than the high benchmark of 2.52%. The average order value (AOV) ranged from $400-425, under the industry high of $635, and the site attracted 6,523 sessions, far less than the median of 38,020 and a fraction of gunbroker.com’s 12,770,933 sessions, highlighting challenges in capturing market share and optimizing performance metrics.
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lawmens.com competitors

When comparing lawmens.com to its competitors in September 2025, it is evident that lawmens.com falls somewhere in the middle in terms of revenue, transactions, and sessions. lawmens.com generated $32,444 in revenue from 78 transactions and 6,523 sessions, with an average order value (AOV) ranging between $400-425 and a conversion rate of 1.00-1.50. In contrast, competitors like smith-wesson.com saw significantly higher revenue of $4,560,362 from 8,672 transactions and 2,029,082 sessions, with an AOV of $525-550 and a conversion rate of 0.00-0.50. Other competitors like atlantictactical.com and championfirearms.com also outperformed lawmens.com in terms of revenue and sessions, although their conversion rates varied. Overall, lawmens.com has room for growth to catch up to some of its higher-performing competitors in the industry.

atlantictactical.com screenshot
#1 atlantictactical.com
77K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
23.1K
Revenue
4.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
championfirearms.com screenshot
#3 championfirearms.com
50.3K
Revenue
9.4K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
4.6M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
7.9K
Revenue
5.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In September large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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brands overtime comparison

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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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