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May 2025
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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14K
Revenue
3.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com's revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced decline of 5.9%, compared to the preceding three months.

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lawmens.com revenue decline for last six months
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OVERVIEW
lawmens.com in the SPORTS industry had a revenue of $14,045 with a median of $99,988; a conversion rate of 0.50-1.00%, high AOV of $658, and low AOV of $114; and 3,446 sessions compared to the highest of 13,843,748 from gunbroker.com and a median of 38,858 sessions in May 2025.
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lawmens.com competitors

In May 2025, lawmens.com reported a revenue of $14,045 with 29 transactions and 3,446 sessions. Their Average Order Value (AOV) ranged from $475 to $500, and they had a conversion rate of 0.50-1.00%. When comparing lawmens.com to its competitors, uniteduniform.com had higher revenue at $23,504 with 85 transactions and 4,495 sessions, but a lower AOV of $275-300. smith-wesson.com stood out with a significantly higher revenue of $4,979,451 from 9,208 transactions and 1,974,062 sessions, with a higher AOV of $525-550. reddiamondonline.com had a revenue of $4,896, while atlantictactical.com and championfirearms.com reported revenues of $117,249 and $93,584 respectively. Each competitor had varying transaction numbers, session counts, AOV ranges, and conversion rates, positioning lawmens.com within the competitive landscape of online law enforcement equipment retailers.

atlantictactical.com screenshot
#1 atlantictactical.com
117.2K
Revenue
41K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
23.5K
Revenue
4.5K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
championfirearms.com screenshot
#3 championfirearms.com
93.6K
Revenue
19.3K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
5M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
4.9K
Revenue
3.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In May large majority of sales on lawmens.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on lawmens.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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brands overtime comparison

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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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