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Oct 2025
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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26.8K
Revenue
Oct 25
6.5K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com Annual Revenue and Growth

lawmens.com's annual sales on its online store amounted to $267.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$267.1K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
lawmens.com revenue by year

lawmens.com's monthly revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced growth of 50%, compared to the preceding three months.

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lawmens.com revenue growth for last six months
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OVERVIEW
In October 2025, lawmens.com generated $26,770 in online sales with a conversion rate between 0.50-1.00%, below the industry median of $103,393 and a high conversion benchmark of 2.58%. Their average order value (AOV) ranged from $400-425, also lower than the industry high of $652. The website attracted 6,543 sessions, significantly fewer than the median of 38,088 in the SPORTS sector and well below the leading store, gunbroker.com, which recorded an astounding 13,734,560 sessions. Overall, lawmens.com shows potential for improvement across various performance metrics in this competitive market.
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lawmens.com competitors

In October 2025, lawmens.com generated $26,770 in revenue from 65 transactions with 6,543 sessions, boasting an average order value (AOV) of $400-425 and a conversion rate of 0.50-1.00. When compared to its competitors, lawmens.com falls behind in revenue to smith-wesson.com, which generated $4,631,145 from 8,846 transactions and 2,035,458 sessions. However, lawmens.com outperformed uniteduniform.com in terms of revenue, transactions, and sessions. In terms of AOV, lawmens.com's range is similar to atlantictactical.com and smith-wesson.com. Additionally, lawmens.com's conversion rate is on par with atlantictactical.com and championfirearms.com, but falls behind uniteduniform.com and reddiamondonline.com. Despite facing tough competition, lawmens.com holds its own in the online law enforcement equipment market.

atlantictactical.com screenshot
#1 atlantictactical.com
71.1K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
25.1K
Revenue
5.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
championfirearms.com screenshot
#3 championfirearms.com
59.4K
Revenue
10.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
4.6M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
5K
Revenue
3.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In October large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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