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Jun 2026
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Home/Insights/Retailers/lawmens.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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7.6K
Revenue
Jun 26
1.6K
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$500-600
AOV
Jun 26
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Lawmens.com is a website offering an extensive range of law enforcement supplies and equipment. They provide products such as firearms, ammunition, clothing, accessories, and tactical gear. Additionally, the site features top brands from the industry, serving the needs of law enforcement professionals and supporting their essential duties.

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lawmens.com Annual Revenue and Growth

lawmens.com's annual sales on its online store amounted to $294K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$294K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lawmens.com revenue by year

lawmens.com's monthly revenueOVER TIME
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Over the past three months, lawmens.com revenue has experienced decline of 22%, compared to the preceding three months.

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lawmens.com revenue decline for last six months
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OVERVIEW
In June 2026, lawmens.com, operating in the SPORTS industry, generated $7,624 in online sales with a conversion rate of 0.50-1.00%, significantly below the industry median of 2.6%. Its average order value (AOV) ranged from $500 to $525, compared to the high of $642 seen in the sector. With 1,644 sessions, lawmens.com falls far short of the industry median of 38,462 sessions, highlighting its struggles in a competitive market where the leading store, gunbroker.com, boasts over $300 million in revenue and over 11 million sessions.
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lawmens.com competitors

In June 2026, lawmens.com reported revenue of $7,624 from 15 transactions over 1,644 sessions, yielding an AOV of $500-525 and a conversion rate of 0.50-1.00%. In contrast, competitors such as smith-wesson.com dominated the market with $5,162,858 in revenue, driven by 9,285 transactions from 2,001,129 sessions, reflecting an AOV of $550-575 and a conversion rate of 0.00-0.50%. Similarly, atlantictactical.com earned $76,793 with 265 transactions from 30,673 sessions and a conversion rate of 0.50-1.00%. uniteduniform.com generated $29,780 in revenue with a much higher conversion rate of 2.50-3.00%, indicating more effective customer engagement despite lower AOV at $325-350. Conversely, reddiamondonline.com, although generating only $4,135, had a higher AOV of $75-100 with a 1.00-1.50% conversion rate, showcasing diverse market strategies across these competitors.

atlantictactical.com screenshot
#1 atlantictactical.com
76.8K
Revenue
30.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
29.8K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
championfirearms.com screenshot
#3 championfirearms.com
63.8K
Revenue
16.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
smith-wesson.com screenshot
#4 smith-wesson.com
5.2M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
reddiamondonline.com screenshot
#5 reddiamondonline.com
4.1K
Revenue
3.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lawmens.com vs top market performers
lawmens.com
top retailers
conversion rate vs average order value for lawmens.com and its competitors
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Revenue share by device at lawmens.com

In June large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In June large majority of sales on lawmens.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries lawmens.com operates in

lawmens.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lawmens.com channels

Identify top traffic channels that drive growth for lawmens.comand discover how performance of traffic channels has changed over time.

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lawmens.com Google Ads spend

Evaluate lawmens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lawmens.com devices

Review lawmens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lawmens.com top markets

Explore lawmens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lawmens.com country & global rank

Assess the ranking of lawmens.com among other retailers within its primary country and worldwide.

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