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Mar 2026
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Home/Insights/Retailers/kohl-shop.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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50K
Revenue
Mar 26
28.2K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$300-325
AOV
Mar 26
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kohl-shop.de Annual Revenue and Growth

kohl-shop.de's annual sales on its online store amounted to $749.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$749.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kohl-shop.de revenue by year

kohl-shop.de's monthly revenueOVER TIME
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Over the past three months, kohl-shop.de revenue has experienced decline of 19%, compared to the preceding three months.

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kohl-shop.de revenue decline for last six months
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OVERVIEW
In March 2026, kohl-shop.de generated $50,011 in online sales with a conversion rate between 0.50-1.00%, which is below the industry median of $103,834 and the highest rate of 2.36%. Their average order value (AOV) ranged from $300-325, significantly lower than the high AOV of $901 in the VEHICLES sector. With 28,206 sessions, kohl-shop.de's traffic is notably below the median of 39,410 and far from the top competitor revzilla.com, which attracted 5,480,806 sessions, highlighting areas for potential growth in sales and customer engagement.
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kohl-shop.de competitors

In March 2026, kohl-shop.de generated $50,011 in revenue from 164 transactions with 28,206 sessions, resulting in an average order value (AOV) of $300-$325 and a conversion rate of 0.50-1.00%. Compared to its competitors, kohl-shop.de falls behind in terms of revenue when compared to harley-davidson.com which earned $12,508,758, but is ahead of leebmann24.de which earned $9,796. In terms of transactions, kohl-shop.de ranks in the middle, performing better than leebmann24.de with 20 transactions, but not as well as harley-davidson.com with 59,676 transactions. kohl-shop.de has a similar AOV range as baum-bmwshop24.de and thunderbike.de, but a lower conversion rate than 1903shop.de and harley-davidson.com. Overall, kohl-shop.de holds its own against its competitors in revenue and transactions, but could focus on improving its conversion rate to remain competitive in the market.

1903shop.de screenshot
#1 1903shop.de
93.8K
Revenue
34.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
harley-davidson.com screenshot
#2 harley-davidson.com
12.5M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
leebmann24.de screenshot
#3 leebmann24.de
9.8K
Revenue
241.6
Sessions
8.0-8.5%
Conv. rate
$400-500
AOV
thunderbike.de screenshot
#4 thunderbike.de
856.2K
Revenue
351.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
baum-bmwshop24.de screenshot
#5 baum-bmwshop24.de
1.4M
Revenue
378.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kohl-shop.de vs top market performers
kohl-shop.de
top retailers
conversion rate vs average order value for kohl-shop.de and its competitors
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Revenue share by device at kohl-shop.de

In March large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In March large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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kohl-shop.de channels

Identify top traffic channels that drive growth for kohl-shop.deand discover how performance of traffic channels has changed over time.

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kohl-shop.de Google Ads spend

Evaluate kohl-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kohl-shop.de devices

Review kohl-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohl-shop.de top markets

Explore kohl-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohl-shop.de country & global rank

Assess the ranking of kohl-shop.de among other retailers within its primary country and worldwide.

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