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Sep 2025
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Home/Insights/Retailers/kohl-shop.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for kohl-shop.dekohl-shop.de

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52.7K
Revenue
Sep 25
27.9K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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kohl-shop.de's monthly revenueOVER TIME
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Over the past three months, kohl-shop.de revenue has experienced decline of 23%, compared to the preceding three months.

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kohl-shop.de revenue decline for last six months
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OVERVIEW
In September 2025, kohl-shop.de generated $52,665 in online sales within the VEHICLES industry, significantly below the median of $95,598, with a conversion rate of 0.50-1.00%, lower than the industry high of 2.28%. Its average order value (AOV) ranged from $275 to $300, compared to a high of $902. The site recorded 27,931 sessions, underperforming against the median of 35,288 and the leader, harley-davidson.com, which saw 4,313,416 sessions. Overall, kohl-shop.de faces challenges in revenue, conversion, and traffic compared to its competitors in the market.
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kohl-shop.de competitors

In September 2025, kohl-shop.de reported revenue of 52,665 with 177 transactions and 27,931 sessions, resulting in an average order value (AOV) of 275-300 and a conversion rate of 0.50-1.00. Compared to its competitors, kohl-shop.de falls behind in terms of revenue and transactions. 1903shop.de outperformed kohl-shop.de with revenue of 85,393 and 396 transactions, despite having a similar number of sessions. Additionally, kohl-shop.de lags behind thunderbike.de in revenue, transactions, and sessions, as thunderbike.de reported revenue of 477,961 with 1,839 transactions and 323,317 sessions. However, kohl-shop.de is on par with competitors like leebmann24.de and baum-bmwshop24.de in terms of AOV and conversion rate. Overall, kohl-shop.de may need to focus on increasing its revenue and transactions to compete effectively with its counterparts in the market.

1903shop.de screenshot
#1 1903shop.de
85.4K
Revenue
28.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
harley-davidson.com screenshot
#2 harley-davidson.com
9.8M
Revenue
4.3M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
leebmann24.de screenshot
#3 leebmann24.de
5.6K
Revenue
784.9
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
thunderbike.de screenshot
#4 thunderbike.de
478K
Revenue
323.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
baum-bmwshop24.de screenshot
#5 baum-bmwshop24.de
1.1M
Revenue
384.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kohl-shop.de vs top market performers
kohl-shop.de
top retailers
conversion rate vs average order value for kohl-shop.de and its competitors
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Revenue share by device at kohl-shop.de

In September large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In September large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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kohl-shop.de channels

Identify top traffic channels that drive growth for kohl-shop.deand discover how performance of traffic channels has changed over time.

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kohl-shop.de Google Ads spend

Evaluate kohl-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kohl-shop.de devices

Review kohl-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohl-shop.de top markets

Explore kohl-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohl-shop.de country & global rank

Assess the ranking of kohl-shop.de among other retailers within its primary country and worldwide.

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