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Jul 2026
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Home/Insights/Retailers/kohl-shop.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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60.9K
Revenue
Jul 26
31.1K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
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kohl-shop.de Annual Revenue and Growth

kohl-shop.de's annual sales on its online store amounted to $749.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$749.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kohl-shop.de revenue by year

kohl-shop.de's monthly revenueOVER TIME
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Over the past three months, kohl-shop.de revenue has experienced growth of 30%, compared to the preceding three months.

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kohl-shop.de revenue growth for last six months
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OVERVIEW
kohl-shop.de's conversion rate for July 2026 ranged from 0.50-1.00%, which is within the typical range of 0.42% to 2.42% for a typical store in the motorcycles category. The average order value (AOV) is between $275 and $300, also within the typical range of $142 to $930 for the category. Revenue from online sales reached $60,900, compared to around $113,000 for a typical store in the motorcycles category. Additionally, kohl-shop.de attracted 31,100 sessions, while a typical store in the motorcycles category sees about 36,400 sessions monthly, with the most-visited, revzilla.com, drawing 7.3 million sessions.
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kohl-shop.de competitors

In July 2026, kohl-shop.de shows a solid Average Order Value (AOV) range of $275-300, comparable to competitors like thunderbike.de and baum-bmwshop24.de. However, kohl-shop.de ranks 5th out of 6 in revenue, generating $60,900, trailing harley-davidson.com by a staggering $9.9 million. It also falls short in transactions, with only 217 compared to harley-davidson.com’s 52,100, reflecting a gap of 51,900 transactions. Moreover, kohl-shop.de attracts 31,100 sessions, which is significantly less than harley-davidson.com’s impressive 4.2 million sessions, trailing by 4.2 million. While the conversion rate for kohl-shop.de is on par with competitors at 0.50-1.00%, it struggles to keep pace with the higher rates observed at 1903shop.de and leebmann24.de, which range from 1.50-2.50%. Overall, kohl-shop.de has strengths in AOV but faces significant challenges in revenue, transactions, and overall traffic.

1903shop.de screenshot
#1 1903shop.de
133.9K
Revenue
40.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
harley-davidson.com screenshot
#2 harley-davidson.com
10M
Revenue
4.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
leebmann24.de screenshot
#3 leebmann24.de
4.7K
Revenue
414
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
thunderbike.de screenshot
#4 thunderbike.de
982.2K
Revenue
358.5K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
baum-bmwshop24.de screenshot
#5 baum-bmwshop24.de
1M
Revenue
319.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kohl-shop.de vs top market performers
kohl-shop.de
top retailers
conversion rate vs average order value for kohl-shop.de and its competitors
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Revenue share by device at kohl-shop.de

In July large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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kohl-shop.de channels

Identify top traffic channels that drive growth for kohl-shop.deand discover how performance of traffic channels has changed over time.

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kohl-shop.de Google Ads spend

Evaluate kohl-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kohl-shop.de devices

Review kohl-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohl-shop.de top markets

Explore kohl-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohl-shop.de country & global rank

Assess the ranking of kohl-shop.de among other retailers within its primary country and worldwide.

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