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Apr 2026
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Home/Insights/Retailers/kohl-shop.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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53.7K
Revenue
Apr 26
31.2K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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kohl-shop.de Annual Revenue and Growth

kohl-shop.de's annual sales on its online store amounted to $749.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$749.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kohl-shop.de revenue by year

kohl-shop.de's monthly revenueOVER TIME
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Over the past three months, kohl-shop.de revenue has experienced growth of 2.5%, compared to the preceding three months.

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kohl-shop.de revenue growth for last six months
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OVERVIEW
In April 2026, kohl-shop.de generated $53,702 in online sales, significantly below the industry median of $95,605, with a conversion rate ranging from 0.50% to 1.00%, while the median for the VEHICLES sector is 2.08%. The Average Order Value (AOV) stood between $275 and $300, compared to a high of $943 and a low of $141 in the industry. The site attracted 31,173 sessions, notably less than the median of 40,470 sessions in the category and far behind revzilla.com's impressive 5,993,177 sessions, highlighting room for growth and improvement in performance.
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kohl-shop.de competitors

In April 2026, kohl-shop.de generated $53,702 in revenue from 189 transactions and 31,173 sessions, yielding an average order value (AOV) of $275-300 and a conversion rate between 0.50-1.00%. Competitor 1903shop.de outperformed kohl-shop.de with $94,699 in revenue from 412 transactions across 37,059 sessions, showcasing a higher conversion rate of 1.00-1.50% and a lower AOV of $225-250. Notably, harley-davidson.com led the field dramatically with revenue surpassing $12 million, albeit with a lower AOV of $200-225 and similar conversion rates. leebmann24.de had an impressive AOV of $425-450, but its total revenue of $34,776 indicates limited market penetration. Meanwhile, thunderbike.de mirrored kohl-shop.de’s conversion rate while earning $722,717, highlighting potential growth opportunities for kohl-shop.de to enhance its performance in this competitive landscape.

1903shop.de screenshot
#1 1903shop.de
94.7K
Revenue
37.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
harley-davidson.com screenshot
#2 harley-davidson.com
12.4M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
leebmann24.de screenshot
#3 leebmann24.de
34.8K
Revenue
1.7K
Sessions
4.5-5.0%
Conv. rate
$400-500
AOV
thunderbike.de screenshot
#4 thunderbike.de
722.7K
Revenue
348.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
baum-bmwshop24.de screenshot
#5 baum-bmwshop24.de
1.2M
Revenue
303.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kohl-shop.de vs top market performers
kohl-shop.de
top retailers
conversion rate vs average order value for kohl-shop.de and its competitors
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Revenue share by device at kohl-shop.de

In April large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In April large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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kohl-shop.de channels

Identify top traffic channels that drive growth for kohl-shop.deand discover how performance of traffic channels has changed over time.

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kohl-shop.de Google Ads spend

Evaluate kohl-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kohl-shop.de devices

Review kohl-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohl-shop.de top markets

Explore kohl-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohl-shop.de country & global rank

Assess the ranking of kohl-shop.de among other retailers within its primary country and worldwide.

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