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Aug 2026
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Home/Insights/Retailers/kohl-shop.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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84.3K
Revenue
Aug 26
39.2K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$275-300
AOV
Aug 26
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kohl-shop.de Annual Revenue and Growth

kohl-shop.de's annual sales on its online store amounted to $749.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$749.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kohl-shop.de revenue by year

kohl-shop.de's monthly revenueOVER TIME
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Over the past three months, kohl-shop.de revenue has experienced growth of 21%, compared to the preceding three months.

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kohl-shop.de revenue growth for last six months
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OVERVIEW
In August 2026, kohl-shop.de achieved a conversion rate of 0.50-1.00%, which falls within the typical range for the motorcycles category of 0.44% to 2.53%. The average order value (AOV) was $275-300, comfortably within the typical range of $125 to $851. Revenue for online sales reached $84,300, notably below the typical monthly revenue of around $110,000 for a typical store in the motorcycles category. Traffic was recorded at 39,200 sessions, slightly above the typical store in the motorcycles category's 37,500 sessions. In comparison to the category leader, revzilla.com, which generates $22.2 million, kohl-shop.de has room for growth.
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kohl-shop.de competitors

In August 2026, kohl-shop.de excels with an average order value (AOV) in the range of 275-300, matching competitors like thunderbike.de and baum-bmwshop24.de. However, in terms of revenue, kohl-shop.de trails behind, generating $84,300 compared to harley-davidson.com's $8.7 million and 1903shop.de's $131,000. The number of transactions at kohl-shop.de stands at 303, which is significantly lower than harley-davidson.com's 49,700 and 1903shop.de's 627. In sessions, kohl-shop.de performs reasonably well with 39,200, ranking fourth against competitors like harley-davidson.com, which boasts 4.1 million sessions. The conversion rate for kohl-shop.de falls between 0.50-1.00%, while both leebmann24.de and 1903shop.de lead with rates between 1.50-2.00%. Overall, kohl-shop.de demonstrates strengths in AOV but needs to improve its revenue and transaction metrics to better compete with top performers in the market.

1903shop.de screenshot
#1 1903shop.de
130.6K
Revenue
39.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
harley-davidson.com screenshot
#2 harley-davidson.com
8.7M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
leebmann24.de screenshot
#3 leebmann24.de
4K
Revenue
452.9
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
thunderbike.de screenshot
#4 thunderbike.de
967.3K
Revenue
422.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
baum-bmwshop24.de screenshot
#5 baum-bmwshop24.de
945K
Revenue
341K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
kohl-shop.de vs top market performers
kohl-shop.de
top retailers
conversion rate vs average order value for kohl-shop.de and its competitors
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Revenue share by device at kohl-shop.de

In August large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In August large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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kohl-shop.de channels

Identify top traffic channels that drive growth for kohl-shop.deand discover how performance of traffic channels has changed over time.

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kohl-shop.de Google Ads spend

Evaluate kohl-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kohl-shop.de devices

Review kohl-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohl-shop.de top markets

Explore kohl-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohl-shop.de country & global rank

Assess the ranking of kohl-shop.de among other retailers within its primary country and worldwide.

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