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May 2026
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Home/Insights/Retailers/kohl-shop.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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61.1K
Revenue
May 26
31.1K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$275-300
AOV
May 26
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kohl-shop.de Annual Revenue and Growth

kohl-shop.de's annual sales on its online store amounted to $749.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$749.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kohl-shop.de revenue by year

kohl-shop.de's monthly revenueOVER TIME
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Over the past three months, kohl-shop.de revenue has experienced growth of 36%, compared to the preceding three months.

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kohl-shop.de revenue growth for last six months
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OVERVIEW
In May 2026, kohl-shop.de generated $61,104 in online sales with a conversion rate of 0.50-1.00%, significantly below the industry median of $117,047 and a high conversion benchmark of 2.27%. The average order value (AOV) ranged from $275 to $300, lower than the industry high of $909, while the store attracted 31,061 sessions, compared to the median of 38,505 and the leading site revzilla.com’s impressive 7,020,602 sessions. These metrics highlight kohl-shop.de's potential for growth in the competitive VEHICLES market.
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kohl-shop.de competitors

In May 2026, kohl-shop.de reported a revenue of $61,104 from 216 transactions and 31,061 sessions, with an average order value (AOV) between $275 and $300 and a conversion rate of 0.50-1.00%. In comparison, competitor 1903shop.de achieved higher revenue of $105,364 with 503 transactions from 35,157 sessions, resulting in an AOV of $200-225 and a conversion rate of 1.00-1.50%. Notably, harley-davidson.com dominated the market with revenue soaring to $10,312,564, supported by an extensive 54,699 transactions across nearly 5 million sessions. Meanwhile, leebmann24.de stood out with the highest AOV at $475-500, although it garnered a modest revenue of $422,170. thunderbike.de and baum-bmwshop24.de, both similar in AOV to kohl-shop.de, also had competitive metrics, yet kohl-shop.de's performance, particularly in its AOV, indicates a focused niche appeal.

1903shop.de screenshot
#1 1903shop.de
105.4K
Revenue
35.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
harley-davidson.com screenshot
#2 harley-davidson.com
10.3M
Revenue
4.9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
leebmann24.de screenshot
#3 leebmann24.de
422.2K
Revenue
963.3
Sessions
91.0-91.5%
Conv. rate
$400-500
AOV
thunderbike.de screenshot
#4 thunderbike.de
844.1K
Revenue
375.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
baum-bmwshop24.de screenshot
#5 baum-bmwshop24.de
719.3K
Revenue
262.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
kohl-shop.de vs top market performers
kohl-shop.de
top retailers
conversion rate vs average order value for kohl-shop.de and its competitors
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Revenue share by device at kohl-shop.de

In May large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In May large majority of sales on kohl-shop.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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kohl-shop.de channels

Identify top traffic channels that drive growth for kohl-shop.deand discover how performance of traffic channels has changed over time.

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kohl-shop.de Google Ads spend

Evaluate kohl-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kohl-shop.de devices

Review kohl-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohl-shop.de top markets

Explore kohl-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohl-shop.de country & global rank

Assess the ranking of kohl-shop.de among other retailers within its primary country and worldwide.

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