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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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3.1M
Revenue
Apr 26
525.6K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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July.com is a website that offers a variety of products for sale. The platform sells a wide range of items, catering to diverse customer preferences. Customers can explore various categories and find products such as electronics, home goods, apparel, accessories, and more, available to purchase conveniently online.

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july.com Annual Revenue and Growth

july.com's annual sales on its online store amounted to $33.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$33.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
july.com revenue by year

july.com's monthly revenueOVER TIME
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Over the past three months, july.com revenue has experienced decline of 30%, compared to the preceding three months.

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july.com revenue decline for last six months
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OVERVIEW
In April 2026, july.com generated $3,073,750 in online sales, significantly surpassing the median revenue of $40,161 in the BEAUTY AND COSMETICS sector, while still trailing behind the leading competitor, sephora.com, at $117,760,640. The site recorded a conversion rate between 1.50% and 2.00%, above the lower industry threshold of 1.08% but below the impressive 4.38% high. july.com’s average order value (AOV) ranged from $275 to $300, well above the low end of $45, and the site attracted 525,575 sessions, substantially exceeding the median of 20,819 but far below Sephora's 84,653,344 sessions.
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july.com competitors

In April 2026, rimowa.com led the pack with impressive revenue of $9,572,654 and a high average order value (AOV) of $625-650, albeit with a lower conversion rate of 0.50-1.00. beistravel.com, despite having a lower AOV of $175-200, achieved notable revenue of $4,908,352 from 24,613 transactions, benefiting from its extensive session count of 1,700,226. july.com recorded revenue of $3,073,750 from 10,295 transactions and an AOV of $275-300, achieving a conversion rate between 1.50-2.00, which is competitive in this landscape. monos.com and briggs-riley.com also performed well, with revenues of $3,268,431 and $2,030,721, respectively, and conversion rates in the 1.00-1.50 range. Meanwhile, carlfriedrik.com lagged with the lowest revenue at $1,110,167 but maintained a reasonable AOV of $375-400, underscoring varying strategies within the luggage market.

rimowa.com screenshot
#1 rimowa.com
9.6M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
briggs-riley.com screenshot
#2 briggs-riley.com
2M
Revenue
485.4K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
monos.com screenshot
#3 monos.com
3.3M
Revenue
864.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
beistravel.com screenshot
#4 beistravel.com
4.9M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
carlfriedrik.com screenshot
#5 carlfriedrik.com
1.1M
Revenue
276.7K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
july.com vs top market performers
july.com
top retailers
conversion rate vs average order value for july.com and its competitors
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Revenue share by device at july.com

In April large majority of sales on july.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on july.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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july.com channels

Identify top traffic channels that drive growth for july.comand discover how performance of traffic channels has changed over time.

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july.com Google Ads spend

Evaluate july.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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july.com devices

Review july.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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july.com top markets

Explore july.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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july.com country & global rank

Assess the ranking of july.com among other retailers within its primary country and worldwide.

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