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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.7M
Revenue
Nov 25
571.2K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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July.com is a website that offers a variety of products for sale. The platform sells a wide range of items, catering to diverse customer preferences. Customers can explore various categories and find products such as electronics, home goods, apparel, accessories, and more, available to purchase conveniently online.

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july.com Annual Revenue and Growth

july.com's annual sales on its online store amounted to $28.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to continue at a similar pace.

Annual Revenue (GMV)2024
$28.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
july.com revenue by year

july.com's monthly revenueOVER TIME
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Over the past three months, july.com revenue has experienced decline of 7.1%, compared to the preceding three months.

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july.com revenue decline for last six months
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OVERVIEW
In November 2025, july.com, operating in the lifestyle and beauty sector, achieved impressive online sales of $3,694,574, significantly surpassing the industry median of $52,547. With a conversion rate of 2.00-2.50%, it falls short of the high benchmark of 5.32%, while maintaining a strong average order value (AOV) of $250-275, exceeding the category average of $204. Additionally, july.com recorded 571,219 sessions, markedly above the industry median of 19,748, yet still a fraction of the leading competitor, Sephora, which boasts 76,114,809 sessions, highlighting July's growth potential in the competitive market landscape.
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july.com competitors

In November 2025, july.com boasted a revenue of $3,694,574 with 13,788 transactions and 571,219 sessions, achieving an average order value (AOV) of $250-$275 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, we can see that rimowa.com had the highest revenue at $15,805,067 with 25,306 transactions and 2,197,746 sessions, but a lower conversion rate of 1.00-1.50%. briggs-riley.com had similar revenue to july.com at $3,656,903 with slightly fewer transactions and sessions, while maintaining a higher AOV range of $275-$300. beistravel.com generated the most revenue among the competitors at $14,414,284, with the highest number of transactions and sessions, but had a lower AOV range of $200-$225 compared to july.com. Overall, july.com's performance metrics show a competitive position within the market compared to its rivals.

rimowa.com screenshot
#1 rimowa.com
15.8M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
briggs-riley.com screenshot
#2 briggs-riley.com
3.7M
Revenue
678.7K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
monos.com screenshot
#3 monos.com
7.2M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
beistravel.com screenshot
#4 beistravel.com
14.4M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
carlfriedrik.com screenshot
#5 carlfriedrik.com
2.1M
Revenue
451.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
july.com vs top market performers
july.com
top retailers
conversion rate vs average order value for july.com and its competitors
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Revenue share by device at july.com

In November large majority of sales on july.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on july.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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july.com channels

Identify top traffic channels that drive growth for july.comand discover how performance of traffic channels has changed over time.

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july.com Google Ads spend

Evaluate july.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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july.com devices

Review july.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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july.com top markets

Explore july.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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july.com country & global rank

Assess the ranking of july.com among other retailers within its primary country and worldwide.

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