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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.9M
Revenue
Dec 25
623K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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July.com is a website that offers a variety of products for sale. The platform sells a wide range of items, catering to diverse customer preferences. Customers can explore various categories and find products such as electronics, home goods, apparel, accessories, and more, available to purchase conveniently online.

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july.com Annual Revenue and Growth

july.com's annual sales on its online store amounted to $28.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$28.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
july.com revenue by year

july.com's monthly revenueOVER TIME
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Over the past three months, july.com revenue has experienced growth of 7.6%, compared to the preceding three months.

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july.com revenue growth for last six months
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OVERVIEW
In December 2025, july.com generated $3,895,872 in online sales, significantly outperforming the lifestyle/beauty and cosmetics median of $53,444, but far behind Ulta's $152,769,917. The site achieved a conversion rate between 2.00-2.50%, notably higher than the lower sector benchmark of 1.29%, yet below the high of 4.87%. july.com's average order value ranged from $250 to $275, exceeding the sector's high average of $191. With 623,030 sessions, july.com surpassed the median of 23,270, although it remains a fraction of Sephora's impressive 76,213,109 sessions, indicating substantial growth potential within the competitive landscape.
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july.com competitors

In December 2025, july.com had a revenue of $3,895,872 from 14,722 transactions and 623,030 sessions, with an average order value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. Compared to its competitors, july.com falls behind rimowa.com in terms of revenue, transactions, sessions, AOV, and conversion rate. However, july.com outperforms briggs-riley.com, monos.com, and carlfriedrik.com in revenue, transactions, and sessions, with similar AOV and conversion rates. beistravel.com, on the other hand, surpasses july.com in revenue, transactions, and sessions, but july.com boasts a higher AOV and comparable conversion rate. Overall, july.com is holding its own against its competitors in the e-commerce industry, with room for growth and improvement in certain areas to increase its market share.

rimowa.com screenshot
#1 rimowa.com
18M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
briggs-riley.com screenshot
#2 briggs-riley.com
3.8M
Revenue
680.9K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
monos.com screenshot
#3 monos.com
5M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
beistravel.com screenshot
#4 beistravel.com
10.4M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
carlfriedrik.com screenshot
#5 carlfriedrik.com
1.8M
Revenue
403.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
july.com vs top market performers
july.com
top retailers
conversion rate vs average order value for july.com and its competitors
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Revenue share by device at july.com

In December large majority of sales on july.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on july.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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july.com channels

Identify top traffic channels that drive growth for july.comand discover how performance of traffic channels has changed over time.

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july.com Google Ads spend

Evaluate july.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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july.com devices

Review july.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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july.com top markets

Explore july.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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july.com country & global rank

Assess the ranking of july.com among other retailers within its primary country and worldwide.

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