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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.7M
Revenue
Oct 25
481.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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July.com is a website that offers a variety of products for sale. The platform sells a wide range of items, catering to diverse customer preferences. Customers can explore various categories and find products such as electronics, home goods, apparel, accessories, and more, available to purchase conveniently online.

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july.com Annual Revenue and Growth

july.com's annual sales on its online store amounted to $28.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$28.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
july.com revenue by year

july.com's monthly revenueOVER TIME
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Over the past three months, july.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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july.com revenue decline for last six months
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OVERVIEW
In October 2025, july.com generated impressive online sales revenue of $2,682,846, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while boasting a conversion rate of 1.50-2.00%, which falls below the high benchmark of 4.65% for the industry. The average order value (AOV) ranged between $275-300, well above the industry low of $47 but slightly exceeding the high average of $202. With 481,769 sessions, july.com also exceeded the median sessions of 18,156, though it remains far behind the industry leader, sephora.com, which had an extraordinary 49,510,502 sessions.
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july.com competitors

In October 2025, july.com stands out among its competitors with a revenue of $2,682,846 from 9,242 transactions and 481,769 sessions. The average order value (AOV) falls between $275-$300, and the conversion rate is at 1.50-2.00%. When compared to rimowa.com, which has a revenue of $18,887,452 from 30,601 transactions and 2,237,174 sessions, july.com has a lower revenue but a higher conversion rate. Similarly, july.com surpasses carlfriedrik.com in terms of revenue and sessions, although carlfriedrik.com has a higher AOV. Among all the competitors, beistravel.com has the highest revenue of $11,256,236 from 51,933 transactions and 1,482,079 sessions, but july.com outshines it in terms of conversion rate. Overall, july.com holds its own in the competitive market, showcasing a balance of revenue, transactions, sessions, AOV, and conversion rate.

rimowa.com screenshot
#1 rimowa.com
18.9M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
briggs-riley.com screenshot
#2 briggs-riley.com
2.6M
Revenue
486.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
monos.com screenshot
#3 monos.com
2.6M
Revenue
832K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
beistravel.com screenshot
#4 beistravel.com
11.3M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
carlfriedrik.com screenshot
#5 carlfriedrik.com
1.2M
Revenue
259.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
july.com vs top market performers
july.com
top retailers
conversion rate vs average order value for july.com and its competitors
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Revenue share by device at july.com

In October large majority of sales on july.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on july.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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july.com channels

Identify top traffic channels that drive growth for july.comand discover how performance of traffic channels has changed over time.

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july.com Google Ads spend

Evaluate july.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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july.com devices

Review july.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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july.com top markets

Explore july.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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july.com country & global rank

Assess the ranking of july.com among other retailers within its primary country and worldwide.

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