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Sep 2025
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Home/Insights/Retailers/johnstonmurphy.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.4M
Revenue
Sep 25
899.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Johnstonmurphy.com is an ecommerce platform that offers a range of mens and womens footwear, apparel, and accessories. The site features various styles of shoes, including dress shoes, boots, sneakers, and casual footwear. Additionally, it offers clothing items such as shirts, sweaters, jackets, and accessories like belts and wallets.

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johnstonmurphy.com Annual Revenue and Growth

johnstonmurphy.com's annual sales on its online store amounted to $58.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$58.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnstonmurphy.com revenue by year

johnstonmurphy.com's monthly revenueOVER TIME
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Over the past three months, johnstonmurphy.com revenue has experienced decline of 19%, compared to the preceding three months.

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johnstonmurphy.com revenue decline for last six months
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OVERVIEW
In September 2025, johnstonmurphy.com achieved online sales revenue of $2,364,799, significantly outperforming the FASHION AND APPAREL median of $74,931, yet still trailing the industry leader, shein.com, with $819,580,923. The site's conversion rate ranged from 1.50% to 2.00%, below the high of 3.2% but above the low of 0.68%. With an average order value (AOV) between $150-$175, it remains lower than the top AOV of $382 in the industry, while sessions reached 899,522, far exceeding the median of 34,221 but falling short of shein.com's massive 297,137,690 sessions.
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johnstonmurphy.com competitors

In September 2025, Johnston & Murphy's revenue of $2,364,799 outshines competitors like theshoemart.com at $64,367, largefeet.com at $16,593, and florsheim.com at $764,979. In terms of transactions, Johnston & Murphy's 13,943 transactions surpass theshoemart.com's 185, largefeet.com's 79, and florsheim.com's 4,818. With 899,522 sessions, Johnston & Murphy also attracts more visitors compared to theshoemart.com with 51,393 sessions, largefeet.com with 6,037 sessions, and florsheim.com with 363,877 sessions. Although Johnston & Murphy and florsheim.com share a similar Average Order Value (AOV) range of $150-$175, Johnston & Murphy's conversion rate of 1.50-2.00% is higher than florsheim.com's 1.00-1.50%. However, allenedmonds.com stands out with the highest revenue, transactions, sessions, AOV, and a competitive conversion rate among all competitors.

theshoemart.com screenshot
#1 theshoemart.com
64.4K
Revenue
51.4K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
florsheim.com screenshot
#2 florsheim.com
765K
Revenue
363.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
largefeet.com screenshot
#3 largefeet.com
16.6K
Revenue
6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
allenedmonds.com screenshot
#4 allenedmonds.com
2.6M
Revenue
793.3K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
johnstonmurphy.com vs top market performers
johnstonmurphy.com
top retailers
conversion rate vs average order value for johnstonmurphy.com and its competitors
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Revenue share by device at johnstonmurphy.com

In September large majority of sales on johnstonmurphy.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on johnstonmurphy.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnstonmurphy.com channels

Identify top traffic channels that drive growth for johnstonmurphy.comand discover how performance of traffic channels has changed over time.

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johnstonmurphy.com Google Ads spend

Evaluate johnstonmurphy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnstonmurphy.com devices

Review johnstonmurphy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnstonmurphy.com top markets

Explore johnstonmurphy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnstonmurphy.com country & global rank

Assess the ranking of johnstonmurphy.com among other retailers within its primary country and worldwide.

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