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Oct 2025
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Home/Insights/Retailers/johnstonmurphy.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for johnstonmurphy.comjohnstonmurphy.com

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2.8M
Revenue
Oct 25
1M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Johnstonmurphy.com is an ecommerce platform that offers a range of mens and womens footwear, apparel, and accessories. The site features various styles of shoes, including dress shoes, boots, sneakers, and casual footwear. Additionally, it offers clothing items such as shirts, sweaters, jackets, and accessories like belts and wallets.

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johnstonmurphy.com Annual Revenue and Growth

johnstonmurphy.com's annual sales on its online store amounted to $58.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$58.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnstonmurphy.com revenue by year

johnstonmurphy.com's monthly revenueOVER TIME
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Over the past three months, johnstonmurphy.com revenue has experienced decline of 6%, compared to the preceding three months.

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johnstonmurphy.com revenue decline for last six months
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OVERVIEW
In October 2025, johnstonmurphy.com, operating in the FASHION AND APPAREL sector, generated $2,804,713 in online sales with a conversion rate of 1.50-2.00%, compared to a high of 3.36% and a low of 0.74% in the industry. Its average order value (AOV) ranged from $150-175, significantly below the industry's high of $378, and it attracted 1,026,056 sessions, far surpassing the median of 33,163, yet trailing the market leader shein.com with its staggering 321,650,758 sessions.
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johnstonmurphy.com competitors

When comparing johnstonmurphy.com to its competitors in October 2025, it is clear that Johnston & Murphy is holding its own in terms of revenue and transactions. johnstonmurphy.com generated a revenue of $2,804,713 with 16,681 transactions from 1,026,056 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, competitors like theshoemart.com had significantly lower revenue of $88,351 with only 258 transactions and a lower conversion rate. On the other hand, allenedmonds.com outperformed johnstonmurphy.com with a revenue of $4,604,996 from 12,164 transactions and a higher AOV of $375-400, indicating a strong performance in the luxury footwear market. Overall, Johnston & Murphy's competitive advantage lies in its solid revenue and conversion rate, putting it on par with established competitors like Florsheim.

theshoemart.com screenshot
#1 theshoemart.com
88.4K
Revenue
67.5K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
florsheim.com screenshot
#2 florsheim.com
1M
Revenue
363.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
largefeet.com screenshot
#3 largefeet.com
14.1K
Revenue
5.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
allenedmonds.com screenshot
#4 allenedmonds.com
4.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
johnstonmurphy.com vs top market performers
johnstonmurphy.com
top retailers
conversion rate vs average order value for johnstonmurphy.com and its competitors
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Revenue share by device at johnstonmurphy.com

In October large majority of sales on johnstonmurphy.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on johnstonmurphy.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnstonmurphy.com channels

Identify top traffic channels that drive growth for johnstonmurphy.comand discover how performance of traffic channels has changed over time.

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johnstonmurphy.com Google Ads spend

Evaluate johnstonmurphy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnstonmurphy.com devices

Review johnstonmurphy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnstonmurphy.com top markets

Explore johnstonmurphy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnstonmurphy.com country & global rank

Assess the ranking of johnstonmurphy.com among other retailers within its primary country and worldwide.

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