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Home/Insights/Retailers/johnstonmurphy.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.3M
Revenue
Aug 25
882.8K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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Johnstonmurphy.com is an ecommerce platform that offers a range of mens and womens footwear, apparel, and accessories. The site features various styles of shoes, including dress shoes, boots, sneakers, and casual footwear. Additionally, it offers clothing items such as shirts, sweaters, jackets, and accessories like belts and wallets.

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johnstonmurphy.com Annual Revenue and Growth

johnstonmurphy.com's annual sales on its online store amounted to $58.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$58.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnstonmurphy.com revenue by year

johnstonmurphy.com's monthly revenueOVER TIME
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Over the past three months, johnstonmurphy.com revenue has experienced decline of 18%, compared to the preceding three months.

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johnstonmurphy.com revenue decline for last six months
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OVERVIEW
johnstonmurphy.com's revenue for online sales in August 2025 was $2,291,972, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The website had a total of 882,823 sessions during the month. In comparison, the largest online store in the FASHION AND APPAREL category, shein.com, generated $865,065,186 in revenue with 323,426,413 sessions. The median revenue in this category was $77,469, the median sessions were 36,717, the highest conversion rate was 3.01%, the highest AOV was $393, and the lowest AOV was $75.
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johnstonmurphy.com competitors

In August 2025, Johnston & Murphy's revenue of $2,291,972 from 13,361 transactions and 882,823 sessions with an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00% puts it in a strong position in the online footwear market. When compared to its competitors, Johnston & Murphy outperforms largefeet.com ($17,703 revenue, 80 transactions, 6,550 sessions, AOV $200-225, conversion rate 1.00-1.50%) and theshoemart.com ($64,194 revenue, 179 transactions, 50,791 sessions, AOV $350-375, conversion rate 0.00-0.50%). However, Johnston & Murphy lags behind Allen Edmonds ($2,977,768 revenue, 7,647 transactions, 941,811 sessions, AOV $375-400, conversion rate 0.50-1.00%) in terms of revenue and sessions. Johnston & Murphy is on par with Florsheim ($705,071 revenue, 4,233 transactions, 364,134 sessions, AOV $150-175, conversion rate 1.00-1.50%) in terms of AOV and conversion rate.

theshoemart.com screenshot
#1 theshoemart.com
64.2K
Revenue
50.8K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
florsheim.com screenshot
#2 florsheim.com
705.1K
Revenue
364.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
largefeet.com screenshot
#3 largefeet.com
17.7K
Revenue
6.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
allenedmonds.com screenshot
#4 allenedmonds.com
3M
Revenue
941.8K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
johnstonmurphy.com vs top market performers
johnstonmurphy.com
top retailers
conversion rate vs average order value for johnstonmurphy.com and its competitors
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Revenue share by device at johnstonmurphy.com

In August large majority of sales on johnstonmurphy.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on johnstonmurphy.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnstonmurphy.com channels

Identify top traffic channels that drive growth for johnstonmurphy.comand discover how performance of traffic channels has changed over time.

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johnstonmurphy.com Google Ads spend

Evaluate johnstonmurphy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnstonmurphy.com devices

Review johnstonmurphy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnstonmurphy.com top markets

Explore johnstonmurphy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnstonmurphy.com country & global rank

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