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May 2025
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Home/Insights/Retailers/johnstonmurphy.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.9M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Johnstonmurphy.com is an ecommerce platform that offers a range of mens and womens footwear, apparel, and accessories. The site features various styles of shoes, including dress shoes, boots, sneakers, and casual footwear. Additionally, it offers clothing items such as shirts, sweaters, jackets, and accessories like belts and wallets.

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johnstonmurphy.com's revenueOVER TIME
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Over the past three months, johnstonmurphy.com revenue has experienced decline of 20%, compared to the preceding three months.

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johnstonmurphy.com revenue decline for last six months
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OVERVIEW
For the month of May 2025, johnstonmurphy.com in the FASHION AND APPAREL industry had a revenue of $2,925,572 with a median revenue of $81,783. The conversion rate was 1.00-1.50%, AOV ranged from $175-200, and they had 1,195,553 sessions. Compared to shein.com, johnstonmurphy.com had lower revenue and sessions, with a lower AOV and conversion rate. However, johnstonmurphy.com performed better than the median in the FASHION AND APPAREL category for revenue and sessions, while falling within the normal range for conversion rate and AOV.
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johnstonmurphy.com competitors

In May 2025, Johnston & Murphy's revenue of $2,925,572 from 16,315 transactions and 1,195,553 sessions puts it in the middle of the pack compared to its competitors. largefeet.com had significantly lower revenue at $15,718 from 70 transactions and 5,707 sessions, indicating a smaller market share. florsheim.com, with revenue of $833,636 from 4,705 transactions and 493,669 sessions, is a strong competitor with a similar average order value (AOV) to Johnston & Murphy. theshoemart.com had lower revenue at $70,970 but a higher AOV of $350-375, suggesting a niche market. allenedmonds.com was the closest competitor to Johnston & Murphy with revenue of $3,118,587 from 7,988 transactions and 1,097,746 sessions, along with a higher AOV of $375-400. Overall, Johnston & Murphy holds its own among its competitors in the online footwear market.

theshoemart.com screenshot
#1 theshoemart.com
71K
Revenue
67.5K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
florsheim.com screenshot
#2 florsheim.com
833.6K
Revenue
493.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
largefeet.com screenshot
#3 largefeet.com
15.7K
Revenue
5.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
allenedmonds.com screenshot
#4 allenedmonds.com
3.1M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
johnstonmurphy.com vs top market performers
johnstonmurphy.com
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conversion rate vs average order value for johnstonmurphy.com and its competitors
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Revenue share by device at johnstonmurphy.com

In May large majority of sales on johnstonmurphy.com, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.

In May large majority of sales on johnstonmurphy.com, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.
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johnstonmurphy.com channels

Identify top traffic channels that drive growth for johnstonmurphy.comand discover how performance of traffic channels has changed over time.

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johnstonmurphy.com Google Ads spend

Evaluate johnstonmurphy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnstonmurphy.com devices

Review johnstonmurphy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnstonmurphy.com top markets

Explore johnstonmurphy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnstonmurphy.com country & global rank

Assess the ranking of johnstonmurphy.com among other retailers within its primary country and worldwide.

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