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Nov 2025
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Home/Insights/Retailers/johnstonmurphy.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.4M
Revenue
Nov 25
1.2M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Johnstonmurphy.com is an ecommerce platform that offers a range of mens and womens footwear, apparel, and accessories. The site features various styles of shoes, including dress shoes, boots, sneakers, and casual footwear. Additionally, it offers clothing items such as shirts, sweaters, jackets, and accessories like belts and wallets.

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johnstonmurphy.com Annual Revenue and Growth

johnstonmurphy.com's annual sales on its online store amounted to $58.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$58.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnstonmurphy.com revenue by year

johnstonmurphy.com's monthly revenueOVER TIME
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Over the past three months, johnstonmurphy.com revenue has experienced growth of 32%, compared to the preceding three months.

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johnstonmurphy.com revenue growth for last six months
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OVERVIEW
In November 2025, johnstonmurphy.com generated $4,443,413 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064, yet far behind the category leader shein.com at $916,157,774. The site's conversion rate ranged between 2.00-2.50%, lower than the industry high of 3.37% but well above the low of 0.73%. The average order value (AOV) was $150-175, compared to the high of $375 and the low of $76 in the industry. With 1,208,285 sessions, johnstonmurphy.com surpassed the median of 36,492 but lagged far behind shein.com’s remarkable 342,497,064 sessions.
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johnstonmurphy.com competitors

In November 2025, johnstonmurphy.com outperformed some of its competitors in terms of revenue, transactions, and sessions. johnstonmurphy.com had a revenue of $4,443,413 with 25,996 transactions and 1,208,285 sessions. Its Average Order Value (AOV) ranged from $150 to $175, and the conversion rate was between 2.00% and 2.50%. In comparison, florsheim.com had a revenue of $1,300,773 with 7,874 transactions and 450,055 sessions, while allenedmonds.com recorded a revenue of $5,597,664 with 14,610 transactions and 1,273,440 sessions. However, johnstonmurphy.com lagged behind in terms of AOV compared to theshoemart.com and allenedmonds.com, who had higher AOVs of $350 to $375 and $375 to $400 respectively. Overall, johnstonmurphy.com held its ground among its competitors in November 2025, showing strength in certain metrics while having room for improvement in others.

theshoemart.com screenshot
#1 theshoemart.com
110.8K
Revenue
70.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
florsheim.com screenshot
#2 florsheim.com
1.3M
Revenue
450.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
largefeet.com screenshot
#3 largefeet.com
20.8K
Revenue
7.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
allenedmonds.com screenshot
#4 allenedmonds.com
5.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
johnstonmurphy.com vs top market performers
johnstonmurphy.com
top retailers
conversion rate vs average order value for johnstonmurphy.com and its competitors
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Revenue share by device at johnstonmurphy.com

In November large majority of sales on johnstonmurphy.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on johnstonmurphy.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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johnstonmurphy.com channels

Identify top traffic channels that drive growth for johnstonmurphy.comand discover how performance of traffic channels has changed over time.

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johnstonmurphy.com Google Ads spend

Evaluate johnstonmurphy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnstonmurphy.com devices

Review johnstonmurphy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnstonmurphy.com top markets

Explore johnstonmurphy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnstonmurphy.com country & global rank

Assess the ranking of johnstonmurphy.com among other retailers within its primary country and worldwide.

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