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Dec 2025
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Home/Insights/Retailers/johnstonmurphy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.1M
Revenue
Dec 25
1.4M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Johnstonmurphy.com is an ecommerce platform that offers a range of mens and womens footwear, apparel, and accessories. The site features various styles of shoes, including dress shoes, boots, sneakers, and casual footwear. Additionally, it offers clothing items such as shirts, sweaters, jackets, and accessories like belts and wallets.

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johnstonmurphy.com Annual Revenue and Growth

johnstonmurphy.com's annual sales on its online store amounted to $58.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$58.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnstonmurphy.com revenue by year

johnstonmurphy.com's monthly revenueOVER TIME
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Over the past three months, johnstonmurphy.com revenue has experienced growth of 77%, compared to the preceding three months.

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johnstonmurphy.com revenue growth for last six months
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OVERVIEW
In December 2025, johnstonmurphy.com generated $5,092,084 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, although it falls short of market leader macys.com at $926,839,757; the site's conversion rate of 2.00-2.50% is competitive but below the high benchmark of 3.17%, with an average order value (AOV) between $175-200, under the high standard of $389; the site recorded 1,397,540 sessions, far exceeding the median of 39,789, yet dwarfed by shein.com’s remarkable 304,519,814 sessions, highlighting both strengths and areas for improvement in this competitive sector.
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johnstonmurphy.com competitors

When comparing johnstonmurphy.com to its competitors in December 2025, it stands out with a revenue of $5,092,084 from 29,055 transactions and 1,397,540 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. In contrast, theshoemart.com has a much lower revenue of $125,719 with 350 transactions and 90,359 sessions, an AOV of $350-375, but a low conversion rate of 0.00-0.50%. florsheim.com has a revenue of $1,219,999 from 7,330 transactions and 414,796 sessions, an AOV of $150-175, and a conversion rate of 1.50-2.00%. largefeet.com has a revenue of $28,963 from 134 transactions and 11,707 sessions, an AOV of $200-225, and a conversion rate of 1.00-1.50%. Lastly, allenedmonds.com leads with a revenue of $5,115,461 from 13,287 transactions and 1,215,404 sessions, boasting an AOV of $375-400 and a conversion rate of 1.00-1.50%.

theshoemart.com screenshot
#1 theshoemart.com
125.7K
Revenue
90.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
florsheim.com screenshot
#2 florsheim.com
1.2M
Revenue
414.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
largefeet.com screenshot
#3 largefeet.com
29K
Revenue
11.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
allenedmonds.com screenshot
#4 allenedmonds.com
5.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
johnstonmurphy.com vs top market performers
johnstonmurphy.com
top retailers
conversion rate vs average order value for johnstonmurphy.com and its competitors
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Revenue share by device at johnstonmurphy.com

In December large majority of sales on johnstonmurphy.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on johnstonmurphy.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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johnstonmurphy.com channels

Identify top traffic channels that drive growth for johnstonmurphy.comand discover how performance of traffic channels has changed over time.

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johnstonmurphy.com Google Ads spend

Evaluate johnstonmurphy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnstonmurphy.com devices

Review johnstonmurphy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnstonmurphy.com top markets

Explore johnstonmurphy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnstonmurphy.com country & global rank

Assess the ranking of johnstonmurphy.com among other retailers within its primary country and worldwide.

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