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Home/Insights/Retailers/imperialcandles.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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127.8K
Revenue
Nov 25
50.7K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Imperialcandles.co.uk is a website that offers a variety of products for sale. They sell scented candles with hidden jewelry surprises inside. The jewelry can range from rings to earrings and is revealed as the candle burns. In addition to candles, the website also sells bath bombs and other home fragrance products.

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imperialcandles.co.uk Annual Revenue and Growth

imperialcandles.co.uk's annual sales on its online store amounted to $707.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$707.2K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
imperialcandles.co.uk revenue by year

imperialcandles.co.uk's monthly revenueOVER TIME
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Over the past three months, imperialcandles.co.uk revenue has experienced growth of 1.1%, compared to the preceding three months.

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imperialcandles.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, imperialcandles.co.uk generated impressive online sales revenue of $127,808, significantly exceeding the GIFTS median of $46,553, with a conversion rate between 3.50-4.00%, close to the industry's high of 6.42%. The average order value (AOV) ranged from $50 to $75, well within the sector's low threshold. The website attracted 50,669 sessions, surpassing the median of 10,739, but trailing far behind industry leader paperlesspost.com, which achieved $54,793,464 in revenue and 13,058,084 sessions, indicating strong performance yet potential growth opportunities in a competitive market.
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imperialcandles.co.uk competitors

In November 2025, imperialcandles.co.uk outperformed some of its competitors in terms of revenue, transactions, and conversion rate. With a revenue of $127,808 and 1,860 transactions, Imperial Candles had a higher performance compared to royalessence.co.uk ($28,347 revenue, 1,085 transactions) and jewelrycandles.com ($14,213 revenue, 215 transactions). However, fragrantjewels.com had a higher revenue of $123,758 with 1,512 transactions, but a lower conversion rate. jackpotcandles.com also had a similar revenue to Imperial Candles ($80,848) but with fewer transactions (1,431) and a slightly higher conversion rate. Overall, Imperial Candles had a strong performance compared to some competitors in the online candle market, with consistent AOV and conversion rates in the competitive range.

royalessence.co.uk screenshot
#1 royalessence.co.uk
28.3K
Revenue
26.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
jackpotcandles.com screenshot
#2 jackpotcandles.com
80.8K
Revenue
34.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
jewelrycandles.com screenshot
#3 jewelrycandles.com
14.2K
Revenue
131.2K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
fragrantjewels.com screenshot
#4 fragrantjewels.com
123.8K
Revenue
237K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
royalessence.com screenshot
#5 royalessence.com
5.8K
Revenue
3.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
imperialcandles.co.uk vs top market performers
imperialcandles.co.uk
top retailers
conversion rate vs average order value for imperialcandles.co.uk and its competitors
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Revenue share by device at imperialcandles.co.uk

In November large majority of sales on imperialcandles.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on imperialcandles.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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imperialcandles.co.uk channels

Identify top traffic channels that drive growth for imperialcandles.co.ukand discover how performance of traffic channels has changed over time.

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imperialcandles.co.uk Google Ads spend

Evaluate imperialcandles.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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imperialcandles.co.uk devices

Review imperialcandles.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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imperialcandles.co.uk top markets

Explore imperialcandles.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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imperialcandles.co.uk country & global rank

Assess the ranking of imperialcandles.co.uk among other retailers within its primary country and worldwide.

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