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Jan 2026

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Home/Insights/Retailers/icewear.is

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

icewear.is

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622.2K

Revenue

Jan 26

217.1K

Sessions

Jan 26

1.5-2.0%

Conv. rate

Jan 26

$150-175

AOV

Jan 26

Main country of store: ICELAND
Website category: FASHION AND APPAREL

Icelandic-based website icewear.is offers cold-weather clothing and accessories suited for varying outdoor activities, with selections for men, women, and children. They sell a wide range of products such as jackets, hats, gloves, hiking boots, and layers specifically designed to withstand Icelands harsh weather conditions while providing comfort and protection.

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icewear.is Annual Revenue and Growth

icewear.is's annual sales on its online store amounted to $3.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$3.6M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

icewear.is's monthly revenueOVER TIME
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Over the past three months, icewear.is revenue has experienced growth of 125%, compared to the preceding three months.

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icewear.is revenue growth for last six months

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OVERVIEW

In January 2026, icewear.is achieved online sales revenue of $622,209, significantly exceeding the FASHION AND APPAREL median of $91,806, although still trailing behind the category leader, shein.com, at $809,875,018. The site maintained a conversion rate of 1.50-2.00%, below the high benchmark of 3.1% and above the low of 0.69%. icewear.is reported an average order value (AOV) of $150-175, lower than the sector's high of $390 but higher than the low of $76. With 217,116 sessions, the site outperformed the median of 38,909, yet fell short of shein.com's massive 279,580,739 sessions.

icewear.is competitors

Compare icewear.is's performance against the competition worldwide. icewear.is has
conversion rate of 1.5-2.0% and average order value of $150-175.

CLOSEST COMPETITORSby revenue

icewear.is

$622.2K

TOP MARKET PERFORMERSby revenue

icewear.is

$622.2K

icewear.is vs top market performers

icewear.is

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Revenue share by device at icewear.is

In January large majority of sales on icewear.is, 92% was finalized on desktop devices, with 7.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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icewear.is channels

Identify top traffic channels that drive growth for icewear.isand discover how performance of traffic channels has changed over time.

icewear.is Google Ads spend

Evaluate icewear.is's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

icewear.is devices

Review icewear.is's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

icewear.is top markets

Explore icewear.is's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.