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Oct 2025
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Home/Insights/Retailers/hoffmans.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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13.7K
Revenue
Oct 25
6.6K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Hoffmans.com is a diverse online platform offering a wide range of products. They specialize in selling various goods, including electronics, fashion accessories, home decor items, beauty products, and automotive accessories. The website aims to provide customers with a convenient shopping experience and a diverse selection of products.

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hoffmans.com Annual Revenue and Growth

hoffmans.com's annual sales on its online store amounted to $179.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$179.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hoffmans.com revenue by year

hoffmans.com's monthly revenueOVER TIME
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Over the past three months, hoffmans.com revenue has experienced growth of 7.6%, compared to the preceding three months.

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hoffmans.com revenue growth for last six months
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OVERVIEW
In October 2025, hoffmans.com generated $13,683 in online sales with a conversion rate of 3.00-3.50%, lower than the food and drink industry median of $43,384 and the highest conversion rate of 5.49%. Its average order value (AOV) ranged from $50-75, which is below the high benchmark of $181, while sessions totaled 6,614, significantly fewer than the median of 15,100 and far below kroger.com’s 41,924,642 sessions, indicating potential for growth in traffic and revenue.
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hoffmans.com competitors

In October 2025, hoffmans.com reported a revenue of $13,683 with 214 transactions and 6,614 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Compared to its competitors, oreo.com stands out with a significantly higher revenue of $186,509, 3,921 transactions, and 446,513 sessions. However, their AOV is lower at $25-50 and their conversion rate is also lower at 0.50-1.00%. On the other hand, dessertladies.com reported a revenue of $11,993 with 106 transactions and 2,916 sessions, but their AOV is higher at $100-125 and their conversion rate is similar to hoffmans.com at 3.50-4.00%. Despite having lower revenue compared to oreo.com, hoffmans.com's AOV and conversion rate are competitive, indicating strong performance in those areas.

oreo.com screenshot
#1 oreo.com
186.5K
Revenue
446.5K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
dessertladies.com screenshot
#2 dessertladies.com
12K
Revenue
2.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
hoffmans.com vs top market performers
hoffmans.com
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conversion rate vs average order value for hoffmans.com and its competitors
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Revenue share by device at hoffmans.com

In October large majority of sales on hoffmans.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hoffmans.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoffmans.com channels

Identify top traffic channels that drive growth for hoffmans.comand discover how performance of traffic channels has changed over time.

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hoffmans.com Google Ads spend

Evaluate hoffmans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoffmans.com devices

Review hoffmans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoffmans.com top markets

Explore hoffmans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoffmans.com country & global rank

Assess the ranking of hoffmans.com among other retailers within its primary country and worldwide.

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