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Nov 2025
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Home/Insights/Retailers/hoffmans.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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31.8K
Revenue
Nov 25
9.8K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Hoffmans.com is a diverse online platform offering a wide range of products. They specialize in selling various goods, including electronics, fashion accessories, home decor items, beauty products, and automotive accessories. The website aims to provide customers with a convenient shopping experience and a diverse selection of products.

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hoffmans.com Annual Revenue and Growth

hoffmans.com's annual sales on its online store amounted to $179.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$179.7K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
hoffmans.com revenue by year

hoffmans.com's monthly revenueOVER TIME
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Over the past three months, hoffmans.com revenue has experienced growth of 62%, compared to the preceding three months.

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hoffmans.com revenue growth for last six months
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OVERVIEW
In November 2025, hoffmans.com generated $31,776 in online sales, significantly below the food and drink industry's median of $55,990, with sessions totaling 9,804 compared to the median of 15,991. Their conversion rate stood at 4.00-4.50%, underperforming relative to the industry's high of 6.77%. The average order value (AOV) ranged between $50 and $75, slightly above the lower end of the scale but far from the industry high of $184. Comparatively, the leading online competitor, kroger.com, boasted $431,369,162 in revenue and 42,332,652 sessions, highlighting a substantial market gap.
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hoffmans.com competitors

In November 2025, when comparing hoffmans.com to its competitors, we see that hoffmans.com generated $31,776 in revenue from 424 transactions and 9,804 sessions, with an Average Order Value (AOV) ranging from $50-75 and a conversion rate of 4.00-4.50%. In contrast, oreo.com outperformed hoffmans.com with $195,050 in revenue from 4,626 transactions and 526,676 sessions, a lower AOV of $25-50, and a conversion rate of 0.50-1.00%. On the other hand, dessertladies.com had lower revenue of $12,323 from 94 transactions and 2,214 sessions, but a higher AOV of $125-150, and the same conversion rate as hoffmans.com at 4.00-4.50%. Despite hoffmans.com's competitive conversion rate, oreo.com stands out for its significantly higher revenue and volume of transactions and sessions.

oreo.com screenshot
#1 oreo.com
195.1K
Revenue
526.7K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
dessertladies.com screenshot
#2 dessertladies.com
12.3K
Revenue
2.2K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
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hoffmans.com vs top market performers
hoffmans.com
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conversion rate vs average order value for hoffmans.com and its competitors
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Revenue share by device at hoffmans.com

In November large majority of sales on hoffmans.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hoffmans.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoffmans.com channels

Identify top traffic channels that drive growth for hoffmans.comand discover how performance of traffic channels has changed over time.

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hoffmans.com Google Ads spend

Evaluate hoffmans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoffmans.com devices

Review hoffmans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoffmans.com top markets

Explore hoffmans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoffmans.com country & global rank

Assess the ranking of hoffmans.com among other retailers within its primary country and worldwide.

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