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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

hoffmans.com

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14.3K

Revenue

3.9K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Hoffmans.com is a diverse online platform offering a wide range of products. They specialize in selling various goods, including electronics, fashion accessories, home decor items, beauty products, and automotive accessories. The website aims to provide customers with a convenient shopping experience and a diverse selection of products.

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hoffmans.com's revenueOVER TIME
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Over the past three months, hoffmans.com revenue has experienced decline of 24%, compared to the preceding three months.

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hoffmans.com revenue decline for last six months

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OVERVIEW

In May 2025, hoffmans.com in the FOOD AND DRINK industry had a revenue of $14,270 with a conversion rate of 4.00-4.50% and an AOV of $75-100. The store had 3,915 sessions, lower than the median of 14,871. The largest online store in the category, kroger.com, generated $363,978,512 in revenue and had 41,111,924 sessions. A high conversion rate in the industry is 5.52% and a high AOV is $188, while a low conversion rate is 1.54% and a low AOV is $49.

hoffmans.com competitors

In May 2025, hoffmans.com generated a revenue of $14,270 with 158 transactions and 3,915 sessions. Their average order value (AOV) ranged from $75 to $100, and they had a conversion rate of 4.00% to 4.50%. Compared to dessertladies.com, hoffmans.com had slightly lower revenue and transactions, but a higher conversion rate. dessertladies.com earned $16,314 in revenue from 144 transactions and 4,188 sessions, with an AOV of $100 to $125 and a conversion rate of 3.00% to 3.50%. On the other hand, hoffmans.com outperformed oreo.com in terms of conversion rate and AOV. oreo.com had significantly higher revenue of $286,155 from 6,137 transactions and 700,223 sessions, but their AOV was only $25 to $50, and their conversion rate was between 0.50% to 1.00%.

#1 oreo.com

286.2K

Revenue

700.2K

Sessions

0.5-1.0%

Conv. rate

$25-50

AOV

#2 dessertladies.com

16.3K

Revenue

4.2K

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

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TOP MARKET PERFORMERSby revenue

hoffmans.com vs top market performers

hoffmans.com

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Revenue share by device at hoffmans.com

In May large majority of sales on hoffmans.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

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hoffmans.com channels

Identify top traffic channels that drive growth for hoffmans.comand discover how performance of traffic channels has changed over time.

hoffmans.com Google Ads spend

Evaluate hoffmans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hoffmans.com devices

Review hoffmans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hoffmans.com top markets

Explore hoffmans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.