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Sep 2025
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Home/Insights/Retailers/hoffmans.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.8K
Revenue
Sep 25
3.9K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Hoffmans.com is a diverse online platform offering a wide range of products. They specialize in selling various goods, including electronics, fashion accessories, home decor items, beauty products, and automotive accessories. The website aims to provide customers with a convenient shopping experience and a diverse selection of products.

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hoffmans.com Annual Revenue and Growth

hoffmans.com's annual sales on its online store amounted to $179.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$179.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hoffmans.com revenue by year

hoffmans.com's monthly revenueOVER TIME
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Over the past three months, hoffmans.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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hoffmans.com revenue decline for last six months
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OVERVIEW
In September 2025, hoffmans.com generated $11,775 in online sales, significantly below the median of $38,144 in the food and drink/groceries industry, with sessions totaling 3,867, far fewer than the median of 14,912. Their conversion rate ranged between 3.50-4.00%, surpassing the industry low of 1.32% but below the high of 5.26%. The average order value (AOV) was between $75-100, also under the industry high of $182 but above the low of $46. Despite these challenges, they remain a competitive player, considering the substantial lead held by kroger.com with its impressive sales figures and sessions.
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hoffmans.com competitors

In September 2025, hoffmans.com lags behind its competitors in terms of revenue, with only $11,775 compared to oreo.com's $183,464 and dessertladies.com's $10,288. However, it boasts a higher average order value (AOV) range of $75-100 compared to oreo.com's $50-75 and dessertladies.com's $125-150. Hoffman's also has a lower number of transactions with 136, but a relatively higher conversion rate of 3.50-4.00% compared to oreo.com's 0.50-1.00% and dessertladies.com's 4.50-5.00%. In terms of sessions, hoffmans.com has 3,867, which falls between oreo.com's 587,350 and dessertladies.com's 1,749. Despite its lower revenue, hoffmans.com shows potential for growth with its higher AOV and conversion rate.

oreo.com screenshot
#1 oreo.com
183.5K
Revenue
587.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
dessertladies.com screenshot
#2 dessertladies.com
10.3K
Revenue
1.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
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hoffmans.com vs top market performers
hoffmans.com
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conversion rate vs average order value for hoffmans.com and its competitors
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Revenue share by device at hoffmans.com

In September large majority of sales on hoffmans.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hoffmans.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoffmans.com channels

Identify top traffic channels that drive growth for hoffmans.comand discover how performance of traffic channels has changed over time.

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hoffmans.com Google Ads spend

Evaluate hoffmans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoffmans.com devices

Review hoffmans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoffmans.com top markets

Explore hoffmans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoffmans.com country & global rank

Assess the ranking of hoffmans.com among other retailers within its primary country and worldwide.

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