Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/hoffmans.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for hoffmans.comhoffmans.com

Start benchmarking for free
Sign in with GoogleSign up with Google
21.5K
Revenue
Jan 26
5.2K
Sessions
Jan 26
4.5-5.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Hoffmans.com is a diverse online platform offering a wide range of products. They specialize in selling various goods, including electronics, fashion accessories, home decor items, beauty products, and automotive accessories. The website aims to provide customers with a convenient shopping experience and a diverse selection of products.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

hoffmans.com Annual Revenue and Growth

hoffmans.com's annual sales on its online store amounted to $211.9K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$211.9K
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
hoffmans.com revenue by year

hoffmans.com's monthly revenueOVER TIME
View real-time data

Over the past three months, hoffmans.com revenue has experienced growth of 136%, compared to the preceding three months.

View real-time data
hoffmans.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, hoffmans.com generated $21,490 in online sales, significantly lower than the industry median of $54,450, while maintaining a conversion rate of 4.50-5.00%, just shy of the high of 5.96%. With an average order value (AOV) of $75-100, hoffmans.com falls below the high AOV benchmark of $182. The website attracted 5,164 sessions, well below the median of 18,973 and starkly contrasted with kroger.com, the industry leader, which saw an overwhelming 46,188,522 sessions and a staggering $286,165,357 in revenue, highlighting hoffmans.com's challenges in competitive visibility and sales performance.
Read more

hoffmans.com competitors

In January 2026, hoffmans.com generated a revenue of $21,490 with 242 transactions and 5,164 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. In comparison, oreo.com outperformed hoffmans.com with a significantly higher revenue of $211,936 from 6,043 transactions and 990,096 sessions, although their AOV is lower at $25-50 and conversion rate ranging from 0.50-1.00%. On the other hand, dessertladies.com had a lower revenue of $7,345 with 61 transactions and 2,232 sessions, but they had a higher AOV of $100-125 and conversion rate of 2.50-3.00% when compared to hoffmans.com. Overall, while hoffmans.com excelled in terms of conversion rate and AOV, they lagged behind in revenue and total transactions compared to their competitors in the dessert industry.

oreo.com screenshot
#1 oreo.com
211.9K
Revenue
990.1K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
dessertladies.com screenshot
#2 dessertladies.com
7.3K
Revenue
2.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
hoffmans.com vs top market performers
hoffmans.com
top retailers
conversion rate vs average order value for hoffmans.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at hoffmans.com

In January large majority of sales on hoffmans.com, 91% was finalized on desktop devices, with 9.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hoffmans.com, 91% was finalized on desktop devices, with 9.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

hoffmans.com channels

Identify top traffic channels that drive growth for hoffmans.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

hoffmans.com Google Ads spend

Evaluate hoffmans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

hoffmans.com devices

Review hoffmans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

hoffmans.com top markets

Explore hoffmans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

hoffmans.com country & global rank

Assess the ranking of hoffmans.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard