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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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175.7K
Revenue
Sep 25
184.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Heelys are the original skate shoes with wheels! See the largest selection of Heelys for Men, Girls, Boys and Women.

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heelys.com's monthly revenueOVER TIME
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Over the past three months, heelys.com revenue has experienced decline of 31%, compared to the preceding three months.

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heelys.com revenue decline for last six months
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OVERVIEW
In September 2025, heelys.com generated $175,722 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, while its conversion rate ranged between 0.50-1.00%, below the high benchmark of 3.2% and above the low of 0.68%. The average order value (AOV) stood at $125-150, considerably less than the sector's high of $382 and above the low of $73. With 184,671 sessions, heelys.com exceeded the median of 34,221 sessions, but fell short of shein.com's remarkable 297,137,690 sessions, which dominates the industry landscape.
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heelys.com competitors

heelys.com is performing moderately well compared to its competitors in September 2025. In terms of revenue, heelys.com generated $175,722 with 1,342 transactions and 184,671 sessions. Its average order value (AOV) falls between $125-150, with a conversion rate of 0.50-1.00. When looking at its competitors, Inline Warehouse has a similar revenue of $152,105 with slightly fewer transactions and more sessions. Robert Wayne and Ruzeshoes have lower revenues and transactions but higher conversion rates. SkatePro stands out with the highest revenue of $496,944, 2,367 transactions, and an AOV of $200-225. journeys.com is a major competitor with significantly higher revenue of $12,221,392, 100,316 transactions, and 3,657,130 sessions, along with a higher AOV and conversion rate. Overall, heelys.com is holding its own among its competitors, especially in terms of AOV and conversion rate.

inlinewarehouse.com screenshot
#1 inlinewarehouse.com
152.1K
Revenue
225.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
robertwayne.com screenshot
#2 robertwayne.com
15.8K
Revenue
5.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
ruzeshoes.com screenshot
#3 ruzeshoes.com
239.9K
Revenue
158K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
skatepro.com screenshot
#4 skatepro.com
496.9K
Revenue
222.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
journeys.com screenshot
#5 journeys.com
12.2M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
heelys.com vs top market performers
heelys.com
top retailers
conversion rate vs average order value for heelys.com and its competitors
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Revenue share by device at heelys.com

In September large majority of sales on heelys.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on heelys.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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heelys.com channels

Identify top traffic channels that drive growth for heelys.comand discover how performance of traffic channels has changed over time.

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heelys.com Google Ads spend

Evaluate heelys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heelys.com devices

Review heelys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heelys.com top markets

Explore heelys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heelys.com country & global rank

Assess the ranking of heelys.com among other retailers within its primary country and worldwide.

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