Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for heelys.comheelys.com

Start benchmarking for free
Sign in with GoogleSign up with Google
411.2K
Revenue
Jan 26
364.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
Loading...

Heelys are the original skate shoes with wheels! See the largest selection of Heelys for Men, Girls, Boys and Women.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

heelys.com Annual Revenue and Growth

heelys.com's annual sales on its online store amounted to $3.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
heelys.com revenue by year

heelys.com's monthly revenueOVER TIME
View real-time data

Over the past three months, heelys.com revenue has experienced growth of 113%, compared to the preceding three months.

View real-time data
heelys.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, heelys.com generated $411,205 in online sales, significantly outperforming the FASHION AND APPAREL median of $91,806, yet far behind shein.com's dominance at $809,875,018; its conversion rate of 0.50-1.00% remains below the industry's high of 3.1%, while the average order value (AOV) of $125-150 is also less than the category's peak of $390, with sessions at 364,793, a remarkable figure compared to the median of 38,909, but still dwarfed by shein.com’s 279,580,739 sessions.
Read more

heelys.com competitors

In January 2026, heelys.com generated $411,205 in revenue from 2,893 transactions with a conversion rate of 0.50-1.00%. Compared to its competitors, Inline Warehouse had a revenue of $225,972 from 1,562 transactions with a similar AOV of 125-150 and conversion rate of 0.50-1.00%. ruzeshoes.com had higher revenue at $369,254 from 3,108 transactions but with a lower AOV of 100-125 and higher conversion rate of 1.00-1.50%. skatepro.com outperformed all with revenue of $790,506 from 3,454 transactions, a higher AOV of 225-250, and a conversion rate of 1.00-1.50%. journeys.com had the highest revenue at $13,294,287 from 105,975 transactions, with a similar AOV of 125-150 and the highest conversion rate of 1.50-2.00%. Overall, heelys.com performed moderately well in revenue and transactions compared to its competitors but may need to improve its conversion rate to compete more effectively.

inlinewarehouse.com screenshot
#1 inlinewarehouse.com
226K
Revenue
194.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ruzeshoes.com screenshot
#2 ruzeshoes.com
369.3K
Revenue
279.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
skatepro.com screenshot
#3 skatepro.com
790.5K
Revenue
298.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
journeys.com screenshot
#4 journeys.com
13.3M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoecity.com screenshot
#5 shoecity.com
23.3K
Revenue
117.8K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
heelys.com vs top market performers
heelys.com
top retailers
conversion rate vs average order value for heelys.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at heelys.com

In January large majority of sales on heelys.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on heelys.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

heelys.com channels

Identify top traffic channels that drive growth for heelys.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

heelys.com Google Ads spend

Evaluate heelys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

heelys.com devices

Review heelys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

heelys.com top markets

Explore heelys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

heelys.com country & global rank

Assess the ranking of heelys.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard