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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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557.4K
Revenue
Oct 25
732.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Haynes.com is a website that offers an extensive range of automotive repair manuals. The site provides a comprehensive selection of step-by-step guides covering various vehicle makes and models. Detailed instructions, illustrations, and troubleshooting tips are available to assist individuals in conducting repairs and maintenance tasks efficiently.

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haynes.com Annual Revenue and Growth

haynes.com's annual sales on its online store amounted to $11.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
haynes.com revenue by year

haynes.com's monthly revenueOVER TIME
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Over the past three months, haynes.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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haynes.com revenue decline for last six months
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OVERVIEW
In October 2025, haynes.com generated $557,356 in online sales, significantly surpassing the e-commerce sector's median of $93,795, yet far below industry leader michaels.com’s $105,162,923. The site achieved a conversion rate of 1.00-1.50%, which is below the high benchmark of 3.89%. With an average order value (AOV) ranging from $50-75, haynes.com falls short of the industry's high AOV of $350, though it remains competitive with a low AOV of $56. The site recorded 732,135 sessions, a substantial figure compared to the sector median of 39,049 but far behind michaels.com's 32,351,606 sessions.
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haynes.com competitors

When comparing haynes.com to its competitors in October 2025, it is evident that haynes.com falls behind in terms of revenue and transactions. While haynes.com generated $557,356 in revenue from 8,149 transactions, competitors like amsoil.com and 1aauto.com far surpassed this with revenues of $7,072,778 and $5,020,846 respectively. In terms of sessions, haynes.com had 732,135 sessions, which is lower than the 1,737,128 sessions for amsoil.com and 1,784,902 sessions for 1aauto.com. Additionally, haynes.com's average order value (AOV) of $50-75 is lower compared to competitors like youcanic.com with an AOV of $225-250. However, haynes.com does have a comparable conversion rate of 1.00-1.50% to its competitors. Overall, haynes.com could benefit from increasing its revenue and sessions to compete more effectively in the market.

themotorbookstore.com screenshot
#1 themotorbookstore.com
19.4K
Revenue
14K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
youcanic.com screenshot
#2 youcanic.com
128.9K
Revenue
93.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
amsoil.com screenshot
#3 amsoil.com
7.1M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
1aauto.com screenshot
#4 1aauto.com
5M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tameson.com screenshot
#5 tameson.com
907.4K
Revenue
268K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
haynes.com vs top market performers
haynes.com
top retailers
conversion rate vs average order value for haynes.com and its competitors
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Revenue share by device at haynes.com

In October large majority of sales on haynes.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on haynes.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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haynes.com channels

Identify top traffic channels that drive growth for haynes.comand discover how performance of traffic channels has changed over time.

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haynes.com Google Ads spend

Evaluate haynes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haynes.com devices

Review haynes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haynes.com top markets

Explore haynes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haynes.com country & global rank

Assess the ranking of haynes.com among other retailers within its primary country and worldwide.

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