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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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146.4K
Revenue
31.9K
Sessions
4.0-4.5%
Conversion rate
$100-125
Average order value
Online only revenue for hardcandy.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Hardcandy.com is an online platform offering a range of beauty products. The website sells various makeup and skincare items, catering to diverse consumer preferences. Customers can find lipstick, foundation, eyeshadow palettes, skincare treatments, and other beauty essentials. The websites interface and navigation enable easy browsing and purchasing of these products.

hardcandy.com’s revenueOVER TIME
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Over the past three months, hardcandy.com revenue has experienced growth of 34%, compared to the preceding three months.

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hardcandy.com revenue growth for last six months
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OVERVIEW
In May 2024, hardcandy.com in the LIFESTYLE industry had a revenue of $146,421, conversion rate of 4.00-4.50%, AOV of $100-125, and 31,949 sessions. The median revenue in the LIFESTYLE sector is $176,199, with the largest online store being mueller.de at $6,763,394. A very high conversion rate in LIFESTYLE is 4.42% while a very low is 0.85%. The highest AOV in the LIFESTYLE is $472 and the lowest is $80. The store with the highest sessions is mueller.de at 4,242,673 while the median sessions in the LIFESTYLE is 60,550.
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hardcandy.com competitors

hardcandy.com falls behind its competitors in terms of revenue and transactions, with a revenue of $146,421 and 1,425 transactions. In comparison, rockcandybeauty.com lags significantly with a revenue of $13,878 and only 70 transactions, while cosmetixclub.com outshines hardcandy.com with a revenue of $576,361 and 1,083 transactions. However, hardcandy.com boasts a higher average order value (AOV) in the range of $100-$125, putting it in line with cosmetixclub.com's AOV of $525-$550. Additionally, hardcandy.com's conversion rate of 4.00-4.50% is on par with cosmetixclub.com, but higher than rockcandybeauty.com and herculescandy.com. Despite facing tough competition in terms of revenue and transactions, hardcandy.com holds its own in AOV and conversion rate within the industry.

#1 rockcandybeauty.com
13.9K
Revenue
3.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#2 herculescandy.com
63.8K
Revenue
48K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#3 cosmetixclub.com
576.4K
Revenue
26.3K
Sessions
4.0-4.5%
Conv. rate
$500-600
AOV
hardcandy.com vs top market performers
hardcandy.com
top retailers
conversion rate vs average order value for hardcandy.com and its competitors
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hardcandy.com brandsby revenue

hardcandy.com categoriesby revenue

1
Personal Care
2
Eye Makeup
3
Face Makeup
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brands overtime comparison

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hardcandy.com channels

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hardcandy.com Google Ads spend

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hardcandy.com devices

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hardcandy.com top markets

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hardcandy.com country & global rank

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