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May 2025
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Home/Insights/Retailers/hardcandy.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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229.4K
Revenue
28.5K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
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Hardcandy.com is an online platform offering a range of beauty products. The website sells various makeup and skincare items, catering to diverse consumer preferences. Customers can find lipstick, foundation, eyeshadow palettes, skincare treatments, and other beauty essentials. The websites interface and navigation enable easy browsing and purchasing of these products.

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hardcandy.com's revenueOVER TIME
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Over the past three months, hardcandy.com revenue has experienced growth of 38%, compared to the preceding three months.

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hardcandy.com revenue growth for last six months
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OVERVIEW
In May 2025, hardcandy.com in the LIFESTYLE industry had a revenue of $229,450 with a conversion rate of 6.50-7.00% and an average order value (AOV) of $100-125. This online store had 28,488 sessions, while the highest sessions were from mueller.de at 4,250,818. The median revenue in LIFESTYLE was $124,052, with the highest at $6,550,359. The highest conversion rate in LIFESTYLE was 4.26%, and the lowest was 0.77%. The highest AOV in the LIFESTYLE category was $455, and the lowest was $84.
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hardcandy.com competitors

In May 2025, hardcandy.com reported revenue of $229,450 from 1,873 transactions with 28,488 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 6.50-7.00%. Comparing this to its competitors, rockcandybeauty.com generated $3,173 revenue from 15 transactions and 756 sessions, with an AOV of $200-225 and a conversion rate of 1.50-2.00%. cosmetixclub.com outperformed with $509,069 revenue from 961 transactions and 19,479 sessions, a higher AOV of $525-550, and a conversion rate of 4.50-5.00%. Meanwhile, herculescandy.com also surpassed hardcandy.com with $363,346 revenue from 3,733 transactions and 169,701 sessions, an AOV of $75-100, and a conversion rate of 2.00-2.50%. hardcandy.com may need to strategize ways to increase revenue and improve its metrics to compete effectively in the beauty industry.

rockcandybeauty.com screenshot
#1 rockcandybeauty.com
3.2K
Revenue
755.9
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
herculescandy.com screenshot
#2 herculescandy.com
363.3K
Revenue
169.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
cosmetixclub.com screenshot
#3 cosmetixclub.com
509.1K
Revenue
19.5K
Sessions
4.5-5.0%
Conv. rate
$500-600
AOV
hardcandy.com vs top market performers
hardcandy.com
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conversion rate vs average order value for hardcandy.com and its competitors
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Revenue share by device at hardcandy.com

In May large majority of sales on hardcandy.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on hardcandy.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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hardcandy.com channels

Identify top traffic channels that drive growth for hardcandy.comand discover how performance of traffic channels has changed over time.

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hardcandy.com Google Ads spend

Evaluate hardcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hardcandy.com devices

Review hardcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hardcandy.com top markets

Explore hardcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hardcandy.com country & global rank

Assess the ranking of hardcandy.com among other retailers within its primary country and worldwide.

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