hardcandy.com
Hardcandy.com is an online platform offering a range of beauty products. The website sells various makeup and skincare items, catering to diverse consumer preferences. Customers can find lipstick, foundation, eyeshadow palettes, skincare treatments, and other beauty essentials. The websites interface and navigation enable easy browsing and purchasing of these products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
hardcandy.com Annual Revenue and Growth
hardcandy.com's annual sales on its online store amounted to $2.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.
hardcandy.com's monthly revenueOVER TIME
Over the past three months, hardcandy.com revenue has experienced growth of 46%, compared to the preceding three months.
hardcandy.com competitors
In August 2025, hardcandy.com lagged behind its competitors in terms of revenue, with a total of $385,248 compared to the highest revenue earner, cosmetixclub.com, which generated $549,409. Similarly, hardcandy.com had fewer transactions at 3,627, while cosmetixclub.com had 1,080 transactions. In terms of sessions, hardcandy.com had 57,707, which was significantly lower than herculescandy.com's 128,799 sessions. Despite having a higher Average Order Value (AOV) range of $100-125, hardcandy.com had a lower conversion rate of 6.00-6.50% compared to rockcandybeauty.com's 2.50-3.00%. Overall, hardcandy.com may need to focus on increasing its transactions and sessions to compete more effectively with its competitors in the online beauty industry.
Revenue share by device at hardcandy.com
In August large majority of sales on hardcandy.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
Gain even more insights with the Grips app
hardcandy.com channels
Identify top traffic channels that drive growth for hardcandy.comand discover how performance of traffic channels has changed over time.
hardcandy.com Google Ads spend
Evaluate hardcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hardcandy.com devices
Review hardcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
