hardcandy.com
Hardcandy.com is an online platform offering a range of beauty products. The website sells various makeup and skincare items, catering to diverse consumer preferences. Customers can find lipstick, foundation, eyeshadow palettes, skincare treatments, and other beauty essentials. The websites interface and navigation enable easy browsing and purchasing of these products.
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hardcandy.com Annual Revenue and Growth
hardcandy.com's annual sales on its online store amounted to $2.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.
hardcandy.com's monthly revenueOVER TIME
Over the past three months, hardcandy.com revenue has experienced decline of 19%, compared to the preceding three months.
hardcandy.com competitors
In November 2025, hardcandy.com outperformed its competitors in terms of revenue with $464,120. rockcandybeauty.com only generated $5,243, while herculescandy.com brought in $370,229 and cosmetixclub.com made $393,339. In terms of transactions, hardcandy.com had 4,525, which was higher than rockcandybeauty.com's 26, herculescandy.com's 3,723, and cosmetixclub.com's 838. hardcandy.com also had more sessions with 64,180 compared to rockcandybeauty.com's 1,128, herculescandy.com's 230,985, and cosmetixclub.com's 15,902. Although the average order value (AOV) of hardcandy.com ranged from $100 to $125, it fell short compared to rockcandybeauty.com's $175 to $200, cosmetixclub.com's $450 to $475, and herculescandy.com's $75 to $100. However, hardcandy.com had a higher conversion rate of 7.00-7.50% compared to rockcandybeauty.com's 2.00-2.50%, herculescandy.com's 1.50-2.00%, and cosmetixclub.com's 5.00-5.50%.
Revenue share by device at hardcandy.com
In November large majority of sales on hardcandy.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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hardcandy.com channels
Identify top traffic channels that drive growth for hardcandy.comand discover how performance of traffic channels has changed over time.
hardcandy.com Google Ads spend
Evaluate hardcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hardcandy.com devices
Review hardcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
