hardcandy.com
Hardcandy.com is an online platform offering a range of beauty products. The website sells various makeup and skincare items, catering to diverse consumer preferences. Customers can find lipstick, foundation, eyeshadow palettes, skincare treatments, and other beauty essentials. The websites interface and navigation enable easy browsing and purchasing of these products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
hardcandy.com Annual Revenue and Growth
hardcandy.com's annual sales on its online store amounted to $2.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.
hardcandy.com's monthly revenueOVER TIME
Over the past three months, hardcandy.com revenue has experienced growth of 20%, compared to the preceding three months.
hardcandy.com competitors
In September 2025, hardcandy.com outperforms its competitors in terms of revenue, with $293,922 compared to rockcandybeauty.com ($3,741), herculescandy.com ($164,231), and cosmetixclub.com ($395,631). However, when looking at transactions, hardcandy.com falls behind herculescandy.com (2,740 vs 1,715). In terms of sessions, hardcandy.com has more than rockcandybeauty.com and cosmetixclub.com but fewer than herculescandy.com. The Average Order Value (AOV) for hardcandy.com falls in the mid-range at $100-125, with rockcandybeauty.com and herculescandy.com having higher AOVs of $200-225 and $75-100 respectively. However, cosmetixclub.com has the highest AOV at $500-525. When it comes to conversion rate, hardcandy.com performs better than its competitors, with a rate of 5.50-6.00% compared to rockcandybeauty.com (2.50-3.00%), herculescandy.com (1.50-2.00%), and cosmetixclub.com (4.00-4.50%).
Revenue share by device at hardcandy.com
In September large majority of sales on hardcandy.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Gain even more insights with the Grips app
hardcandy.com channels
Identify top traffic channels that drive growth for hardcandy.comand discover how performance of traffic channels has changed over time.
hardcandy.com Google Ads spend
Evaluate hardcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hardcandy.com devices
Review hardcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
