hardcandy.com
Hardcandy.com is an online platform offering a range of beauty products. The website sells various makeup and skincare items, catering to diverse consumer preferences. Customers can find lipstick, foundation, eyeshadow palettes, skincare treatments, and other beauty essentials. The websites interface and navigation enable easy browsing and purchasing of these products.
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hardcandy.com Annual Revenue and Growth
hardcandy.com's annual sales on its online store amounted to $2.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.
hardcandy.com's monthly revenueOVER TIME
Over the past three months, hardcandy.com revenue has experienced decline of 15%, compared to the preceding three months.
hardcandy.com competitors
In October 2025, hardcandy.com outperformed its competitors in terms of revenue with $274,251. rockcandybeauty.com lagged behind significantly with only $6,005 in revenue. However, herculescandy.com surpassed hardcandy.com slightly with $277,545 in revenue. When looking at the number of transactions, hardcandy.com had 2,550 transactions, while rockcandybeauty.com had only 27 transactions and cosmetixclub.com had 1,335 transactions. In terms of sessions, hardcandy.com had 43,524 sessions, while herculescandy.com had 171,902 sessions. The average order value (AOV) for hardcandy.com was between $100-$125, lower than cosmetixclub.com's AOV of $475-$500. hardcandy.com also had a higher conversion rate of 5.50-6.00% compared to its competitors. Overall, hardcandy.com showed strong performance in revenue and conversion rate, but had room for improvement in AOV and session numbers compared to competitors.
Revenue share by device at hardcandy.com
In October large majority of sales on hardcandy.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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hardcandy.com channels
Identify top traffic channels that drive growth for hardcandy.comand discover how performance of traffic channels has changed over time.
hardcandy.com Google Ads spend
Evaluate hardcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hardcandy.com devices
Review hardcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
