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Jul 2025
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Home/Insights/Retailers/hardcandy.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for hardcandy.comhardcandy.com

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505.9K
Revenue
70.6K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
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Hardcandy.com is an online platform offering a range of beauty products. The website sells various makeup and skincare items, catering to diverse consumer preferences. Customers can find lipstick, foundation, eyeshadow palettes, skincare treatments, and other beauty essentials. The websites interface and navigation enable easy browsing and purchasing of these products.

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hardcandy.com's revenueOVER TIME
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Over the past three months, hardcandy.com revenue has experienced growth of 32%, compared to the preceding three months.

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hardcandy.com revenue growth for last six months
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OVERVIEW
In July 2025, hardcandy.com in the LIFESTYLE industry had online sales revenue of $505,905, conversion rate of 6.00-6.50%, AOV of $100-125, and 70,644 sessions. Compared to the LIFESTYLE median revenue of $108,798, very high AOV of $441, and median sessions of 45,817, hardcandy.com shows strong performance metrics. However, the largest online store in the LIFESTYLE category, mueller.de, achieved revenue of $7,414,136 and 4,497,140 sessions, indicating room for growth for hardcandy.com. Despite this, hardcandy.com's metrics demonstrate competitiveness in the LIFESTYLE sector.
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hardcandy.com competitors

In July 2025, hardcandy.com reported revenue of $505,905 with 4,565 transactions and 70,644 sessions. Their average order value (AOV) ranges between $100-125, and they have a conversion rate of 6.00-6.50%. When compared to its competitors, rockcandybeauty.com lagged behind with revenue of $4,817, 21 transactions, and 789 sessions. The AOV for rockcandybeauty.com is higher at $225-250, but their conversion rate is lower at 2.50-3.00%. herculescandy.com generated $173,936 in revenue with 1,662 transactions and 97,244 sessions, boasting a similar AOV range of $100-125 but a lower conversion rate of 1.50-2.00%. cosmetixclub.com performed well with $465,426 in revenue, 898 transactions, and 21,338 sessions, along with a higher AOV of $500-525 and a conversion rate of 4.00-4.50%.

rockcandybeauty.com screenshot
#1 rockcandybeauty.com
4.8K
Revenue
789.3
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
herculescandy.com screenshot
#2 herculescandy.com
173.9K
Revenue
97.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cosmetixclub.com screenshot
#3 cosmetixclub.com
465.4K
Revenue
21.3K
Sessions
4.0-4.5%
Conv. rate
$500-600
AOV
hardcandy.com vs top market performers
hardcandy.com
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conversion rate vs average order value for hardcandy.com and its competitors
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Revenue share by device at hardcandy.com

In July large majority of sales on hardcandy.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In July large majority of sales on hardcandy.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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hardcandy.com channels

Identify top traffic channels that drive growth for hardcandy.comand discover how performance of traffic channels has changed over time.

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hardcandy.com Google Ads spend

Evaluate hardcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hardcandy.com devices

Review hardcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hardcandy.com top markets

Explore hardcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hardcandy.com country & global rank

Assess the ranking of hardcandy.com among other retailers within its primary country and worldwide.

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