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Home/Insights/Retailers/function101.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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8K
Revenue
Jul 26
8.8K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$25-50
AOV
Jul 26
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function101.com is a website that sells various electronic devices and accessories. They offer a wide range of products such as smartphone cases, chargers, keyboards, and audio devices. The website provides detailed product information, pricing, and an online shopping platform for customers to purchase their desired electronic items.

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function101.com Annual Revenue and Growth

function101.com's annual sales on its online store amounted to $138.4K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$138.4K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
function101.com revenue by year

function101.com's monthly revenueOVER TIME
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Over the past three months, function101.com revenue has experienced growth of 58%, compared to the preceding three months.

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function101.com revenue growth for last six months
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OVERVIEW
function101.com generated $8,000 in revenue for online sales in July 2026. The average store in the fashion and apparel category generates around $71,300 a month, while the largest, shein.com, generates $881.5 million. The site's conversion rate is within the category's typical range at 2.50-3.00%, which typically spans from 0.66% to 3.1%. The average order value (AOV) is $25-50, significantly lower than the typical range of $84 to $403. function101.com recorded 8,796 sessions, compared to the average store in the fashion and apparel category, which sees around 28,400 sessions monthly, with shein.com attracting 301.1 million.
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function101.com competitors

In July 2026, function101.com shows a stronger conversion rate of 2.50-3.00% compared to its competitors, which is notably better than orbitkey.com and harberlondon.com, both at 1.00-1.50%. However, function101.com ranks lowest overall, with revenue of $8,000, trailing heb.com by $135 million, orbitkey.com by $299,000, and harberlondon.com by $129,000. In terms of transactions, function101.com also comes in last with 244, lagging behind heb.com by 1,000,000 and orbitkey.com by 2,735. The site sees 8,796 sessions, significantly fewer than roku.com, which leads with 30.4 million, putting function101.com at a disadvantage in traffic. Although function101.com has a respectable average order value (AOV) range of $25-50, it still underperforms compared to competitors like heb.com ($125-150) and orbitkey.com ($100-125). Thus, while it excels in conversion rate, function101.com struggles in nearly all other key metrics against its rivals.

orbitkey.com screenshot
#1 orbitkey.com
307.2K
Revenue
237.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
heb.com screenshot
#2 heb.com
135M
Revenue
15.2M
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
roku.com screenshot
#3 roku.com
6M
Revenue
30.4M
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
harberlondon.com screenshot
#4 harberlondon.com
137.2K
Revenue
86.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
function101.com vs top market performers
function101.com
top retailers
conversion rate vs average order value for function101.com and its competitors
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Revenue share by device at function101.com

In July large majority of sales on function101.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on function101.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries function101.com operates in

function101.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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function101.com channels

Identify top traffic channels that drive growth for function101.comand discover how performance of traffic channels has changed over time.

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function101.com Google Ads spend

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function101.com devices

Review function101.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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function101.com top markets

Explore function101.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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function101.com country & global rank

Assess the ranking of function101.com among other retailers within its primary country and worldwide.

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