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Nov 2025
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Home/Insights/Retailers/frayfitness.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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54.8K
Revenue
Nov 25
7.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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frayfitness.com's monthly revenueOVER TIME
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Over the past three months, frayfitness.com revenue has experienced decline of 37%, compared to the preceding three months.

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frayfitness.com revenue decline for last six months
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OVERVIEW
In November 2025, frayfitness.com generated $54,784 in online sales, falling below the sports industry median of $89,556, with a conversion rate of 2.50-3.00%, slightly below the high benchmark of 3.31%. The average order value (AOV) ranged from $275-300, again under the high AOV of $552, while sessions totaled 7,581, significantly less than the industry median of 31,405 sessions and the leading site, dickssportinggoods.com, with 57,640,222 sessions, indicating room for growth in both traffic and sales performance.
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frayfitness.com competitors

When comparing frayfitness.com to its competitors in November 2025, it is clear that frayfitness.com lags behind in terms of revenue, transactions, sessions, and average order value (AOV). frayfitness.com generated $54,784 in revenue from 194 transactions and 7,581 sessions, with an AOV ranging from $275 to $300 and a conversion rate of 2.50-3.00. In contrast, competitors like primefitnessusa.com outperformed frayfitness.com with revenue of $1,460,084 from 1,369 transactions and 60,294 sessions, boasting an AOV of $1050-1075 and a conversion rate of 2.00-2.50. Other competitors such as torquefitness.com, vulcanstrength.com, getrxd.com, and isellfitness.com also surpassed frayfitness.com in various metrics, indicating room for improvement in frayfitness.com's performance compared to its competitors in the fitness equipment industry.

vulcanstrength.com screenshot
#1 vulcanstrength.com
299.9K
Revenue
35.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
torquefitness.com screenshot
#2 torquefitness.com
718.8K
Revenue
79.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
getrxd.com screenshot
#3 getrxd.com
441.6K
Revenue
89.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
isellfitness.com screenshot
#4 isellfitness.com
89.6K
Revenue
10.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
primefitnessusa.com screenshot
#5 primefitnessusa.com
1.5M
Revenue
60.3K
Sessions
2.0-2.5%
Conv. rate
$1000-1100
AOV
frayfitness.com vs top market performers
frayfitness.com
top retailers
conversion rate vs average order value for frayfitness.com and its competitors
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Revenue share by device at frayfitness.com

In November large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In November large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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brands overtime comparison

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frayfitness.com channels

Identify top traffic channels that drive growth for frayfitness.comand discover how performance of traffic channels has changed over time.

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frayfitness.com Google Ads spend

Evaluate frayfitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frayfitness.com devices

Review frayfitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frayfitness.com top markets

Explore frayfitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frayfitness.com country & global rank

Assess the ranking of frayfitness.com among other retailers within its primary country and worldwide.

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