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Jan 2026
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Home/Insights/Retailers/frayfitness.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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77.1K
Revenue
Jan 26
14.7K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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frayfitness.com Annual Revenue and Growth

frayfitness.com's annual sales on its online store amounted to $849.1K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$849.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frayfitness.com revenue by year

frayfitness.com's monthly revenueOVER TIME
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Over the past three months, frayfitness.com revenue has experienced growth of 2.9%, compared to the preceding three months.

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frayfitness.com revenue growth for last six months
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OVERVIEW
In January 2026, frayfitness.com generated $77,109 in online sales, slightly below the sports industry median of $84,141, with a conversion rate of 2.50-3.00%, matching the industry high of 3.0%. The average order value ranged from $200 to $225, significantly lower than the industry's high of $556, while the site recorded 14,732 sessions, far below the median of 31,579. Compared to industry leader garmin.com’s revenue of $201,780,487 and dickssportinggoods.com’s impressive sessions of 40,123,045, frayfitness.com remains a small player within the competitive sports retail landscape.
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frayfitness.com competitors

In January 2026, frayfitness.com generated a revenue of $77,109 with 381 transactions and 14,732 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 2.50-3.00%. When compared to its competitors, frayfitness.com falls behind in terms of revenue, transactions, and sessions. For example, primefitnessusa.com leads the pack with a revenue of $3,029,470, 2,759 transactions, and 97,219 sessions. However, frayfitness.com has a similar conversion rate to primefitnessusa.com, which indicates that it is efficient in converting sessions into transactions. On the other hand, competitors like torquefitness.com and getrxd.com have higher revenue figures but lower conversion rates, suggesting that they may be attracting more traffic but struggling to convert it into sales effectively. Overall, frayfitness.com may benefit from increasing its traffic to boost revenue and transactions, while also maintaining its strong conversion rate.

vulcanstrength.com screenshot
#1 vulcanstrength.com
189.7K
Revenue
35K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
torquefitness.com screenshot
#2 torquefitness.com
597.5K
Revenue
79.9K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
getrxd.com screenshot
#3 getrxd.com
723.4K
Revenue
89.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
isellfitness.com screenshot
#4 isellfitness.com
69.6K
Revenue
9.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
primefitnessusa.com screenshot
#5 primefitnessusa.com
3M
Revenue
97.2K
Sessions
2.5-3.0%
Conv. rate
$1000-1100
AOV
frayfitness.com vs top market performers
frayfitness.com
top retailers
conversion rate vs average order value for frayfitness.com and its competitors
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Revenue share by device at frayfitness.com

In January large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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frayfitness.com channels

Identify top traffic channels that drive growth for frayfitness.comand discover how performance of traffic channels has changed over time.

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frayfitness.com Google Ads spend

Evaluate frayfitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frayfitness.com devices

Review frayfitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frayfitness.com top markets

Explore frayfitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frayfitness.com country & global rank

Assess the ranking of frayfitness.com among other retailers within its primary country and worldwide.

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