Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/frayfitness.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for frayfitness.comfrayfitness.com

Start benchmarking for free
Sign in with GoogleSign up with Google
90.4K
Revenue
Sep 25
24.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

frayfitness.com's monthly revenueOVER TIME
View real-time data

Over the past three months, frayfitness.com revenue has experienced growth of 17%, compared to the preceding three months.

View real-time data
frayfitness.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, frayfitness.com generated $90,391 in online sales, surpassing the sports industry's median of $77,565, with a conversion rate of 2.00-2.50%, slightly below the industry high of 3.05%. The average order value (AOV) ranged from $150 to $175, well below the high of $539 but above the low of $73. frayfitness.com recorded 24,223 sessions, notably lower than the industry median of 30,275 and the highest at 47,231,640 from garmin.com, indicating areas for improvement in customer engagement and conversion efficiency.
Read more

frayfitness.com competitors

In September 2025, frayfitness.com had a revenue of $90,391 with 570 transactions and 24,223 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, vulcanstrength.com had a higher revenue of $135,479 but with fewer transactions and sessions. torquefitness.com, getrxd.com, and isellfitness.com all had higher revenues than frayfitness.com, with torquefitness.com leading the pack at $374,407. However, primefitnessusa.com outperformed them all with a revenue of $1,106,252 and a higher AOV of $1050-1075, despite having a similar conversion rate to frayfitness.com. In terms of revenue and AOV, frayfitness.com falls towards the lower end of the spectrum among its competitors.

vulcanstrength.com screenshot
#1 vulcanstrength.com
135.5K
Revenue
29.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
torquefitness.com screenshot
#2 torquefitness.com
374.4K
Revenue
79.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
getrxd.com screenshot
#3 getrxd.com
307.6K
Revenue
87.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
isellfitness.com screenshot
#4 isellfitness.com
60.8K
Revenue
7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
primefitnessusa.com screenshot
#5 primefitnessusa.com
1.1M
Revenue
68.1K
Sessions
1.5-2.0%
Conv. rate
$1000-1100
AOV
frayfitness.com vs top market performers
frayfitness.com
top retailers
conversion rate vs average order value for frayfitness.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at frayfitness.com

In September large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

frayfitness.com channels

Identify top traffic channels that drive growth for frayfitness.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

frayfitness.com Google Ads spend

Evaluate frayfitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

frayfitness.com devices

Review frayfitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

frayfitness.com top markets

Explore frayfitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

frayfitness.com country & global rank

Assess the ranking of frayfitness.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard