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Jul 2025
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Home/Insights/Retailers/frayfitness.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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103.8K
Revenue
21.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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frayfitness.com's revenueOVER TIME
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Over the past three months, frayfitness.com revenue has experienced growth of 11%, compared to the preceding three months.

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frayfitness.com revenue growth for last six months
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OVERVIEW
In July 2025, frayfitness.com in the SPORTS industry had a revenue of $103,780, conversion rate of 2.00-2.50%, AOV of $200-225, and 21,860 sessions. Compared to the median revenue of $84,485, conversion rate of 2.9%, AOV of $547, and sessions of 31,360 in the industry, frayfitness.com performed above average in revenue and below average in conversion rate, AOV, and sessions. The top performer in the industry was garmin.com with a revenue of $184,671,976, conversion rate of 2.9%, AOV of $547, and sessions of 47,307,199.
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frayfitness.com competitors

In July 2025, frayfitness.com generated a revenue of $103,780 from 500 transactions and 21,860 sessions, with an Average Order Value (AOV) ranging between $200-225 and a conversion rate of 2.00-2.50%. When comparing frayfitness.com to its competitors, it is evident that some like primefitnessusa.com outperform it significantly, with a revenue of $951,916 from 883 transactions and 64,567 sessions. Their AOV is much higher at $1075-1100, although their conversion rate is slightly lower at 1.00-1.50%. On the other hand, isellfitness.com had similar revenue to frayfitness.com at $100,777, but with fewer transactions and sessions. The AOV for isellfitness.com is higher at $475-500, and the conversion rate is also slightly higher at 1.50-2.00%. Overall, frayfitness.com lags behind in terms of revenue, transactions, sessions, AOV, and conversion rate compared to most of its competitors in the fitness equipment industry.

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Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
torquefitness.com screenshot
#2 torquefitness.com
555K
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115K
Sessions
0.5-1.0%
Conv. rate
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AOV
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#3 getrxd.com
342.5K
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87.3K
Sessions
0.5-1.0%
Conv. rate
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AOV
isellfitness.com screenshot
#4 isellfitness.com
100.8K
Revenue
12.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
primefitnessusa.com screenshot
#5 primefitnessusa.com
951.9K
Revenue
64.6K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
frayfitness.com vs top market performers
frayfitness.com
top retailers
conversion rate vs average order value for frayfitness.com and its competitors
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Revenue share by device at frayfitness.com

In July large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In July large majority of sales on frayfitness.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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frayfitness.com channels

Identify top traffic channels that drive growth for frayfitness.comand discover how performance of traffic channels has changed over time.

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frayfitness.com Google Ads spend

Evaluate frayfitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frayfitness.com devices

Review frayfitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frayfitness.com top markets

Explore frayfitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frayfitness.com country & global rank

Assess the ranking of frayfitness.com among other retailers within its primary country and worldwide.

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