Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/frayfitness.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for frayfitness.comfrayfitness.com

Start benchmarking for free
Sign in with GoogleSign up with Google
259.4
Revenue
Jul 26
64.2
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

frayfitness.com Annual Revenue and Growth

frayfitness.com's annual sales on its online store amounted to $937K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$937K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
frayfitness.com revenue by year

frayfitness.com's monthly revenueOVER TIME
View real-time data

Over the past three months, frayfitness.com revenue has experienced decline of 99%, compared to the preceding three months.

View real-time data
frayfitness.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
frayfitness.com has a conversion rate of 1.50-2.00% and an average order value (AOV) of $200-225 for the month of July 2026. The site's revenue for online sales is $259, while a typical store in the sports category generates around $77,200 monthly. Traffic is significantly lower, with frayfitness.com recording just 64 sessions, compared to approximately 28,500 sessions for a typical store in the sports category. These figures highlight the challenges frayfitness.com faces in competing with larger players like dickssportinggoods.com, which generates $210.6 million in revenue and sees 64.7 million sessions.
Read more

frayfitness.com competitors

In July 2026, primefitnessusa.com dominated the competition with a staggering revenue of $995,000 from 860 transactions, significantly outperforming frayfitness.com, which earned only $259 from a single transaction. primefitnessusa.com also enjoyed an average order value (AOV) ranging from $1150-1175, while frayfitness.com’s AOV stood between $200-225. Notably, frayfitness.com lagged behind in overall sessions as well, attracting just 64 compared to getrxd.com’s impressive 75,800, marking a deficit of 75,736. Despite matching isellfitness.com’s conversion rate of 1.50-2.00%, frayfitness.com ranks last across all metrics, trailing primefitnessusa.com by $995,000 in revenue and 859 in transactions. In contrast, torquefitness.com and vulcanstrength.com also reported considerably higher revenues and transaction volumes, emphasizing the competitive landscape frayfitness.com is facing.

vulcanstrength.com screenshot
#1 vulcanstrength.com
119K
Revenue
25.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
torquefitness.com screenshot
#2 torquefitness.com
372.6K
Revenue
73.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
getrxd.com screenshot
#3 getrxd.com
361K
Revenue
75.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
isellfitness.com screenshot
#4 isellfitness.com
60K
Revenue
7.5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
primefitnessusa.com screenshot
#5 primefitnessusa.com
994.9K
Revenue
62.9K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
frayfitness.com vs top market performers
frayfitness.com
top retailers
conversion rate vs average order value for frayfitness.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries frayfitness.com operates in

frayfitness.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

frayfitness.com channels

Identify top traffic channels that drive growth for frayfitness.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

frayfitness.com Google Ads spend

Evaluate frayfitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

frayfitness.com devices

Review frayfitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

frayfitness.com top markets

Explore frayfitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

frayfitness.com country & global rank

Assess the ranking of frayfitness.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard