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Home/Insights/Retailers/franklinbbq.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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141.6K
Revenue
Nov 25
35.8K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Franklinbbq.com is a website featuring information about Franklin Barbecue, an acclaimed restaurant located in Austin, Texas. Visitors can explore the site to discover details about the famous establishment, renowned for its slow-cooked and flavorful BBQ specialties. The website may provide updates, menu offerings, and news related to Franklin Barbecue.

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franklinbbq.com Annual Revenue and Growth

franklinbbq.com's annual sales on its online store amounted to $3.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
franklinbbq.com revenue by year

franklinbbq.com's monthly revenueOVER TIME
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Over the past three months, franklinbbq.com revenue has experienced growth of 3.3%, compared to the preceding three months.

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franklinbbq.com revenue growth for last six months
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OVERVIEW
In November 2025, franklinbbq.com achieved online sales of $141,643, significantly above the food and drink industry median of $28,884, despite boxlunch.com leading with $20,475,922. The site maintained a conversion rate of 3.00-3.50%, outperforming the lower end of the industry but below the high mark of 6.02%. With an average order value (AOV) ranging from $125-150, it is competitively positioned, although still shy of the industry high of $149. The website garnered 35,752 sessions, substantially exceeding the median of 11,313 but far behind boxlunch.com’s impressive 9,011,513 sessions.
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franklinbbq.com competitors

In November 2025, when comparing franklinbbq.com to its competitors, it is evident that Franklin BBQ stands out in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $141,643 and 1,130 transactions from 35,752 sessions, Franklin BBQ has an AOV ranging from $125 to $150 and a conversion rate between 3.00% to 3.50%. In contrast, competitors such as Pork Barrel BBQ, Ethical Butcher, Con' Olio's, and Arthur Bryant's BBQ have lower revenue, transactions, sessions, AOV, and conversion rates. For example, Ethical Butcher has a revenue of $60,753 with 1,529 transactions from 26,489 sessions, an AOV of $25 to $50, and a conversion rate between 5.50% to 6.00%. Overall, Franklin BBQ outperforms its competitors in various metrics, showcasing its strong market position in the BBQ industry.

porkbarrelbbq.com screenshot
#1 porkbarrelbbq.com
5.6K
Revenue
5.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
ethicalbutcher.co.uk screenshot
#2 ethicalbutcher.co.uk
60.8K
Revenue
26.5K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
conolios.com screenshot
#3 conolios.com
16.3K
Revenue
5.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
arthurbryantsbbq.com screenshot
#4 arthurbryantsbbq.com
7.7K
Revenue
6.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
franklinbbq.com vs top market performers
franklinbbq.com
top retailers
conversion rate vs average order value for franklinbbq.com and its competitors
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Revenue share by device at franklinbbq.com

In November large majority of sales on franklinbbq.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on franklinbbq.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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franklinbbq.com channels

Identify top traffic channels that drive growth for franklinbbq.comand discover how performance of traffic channels has changed over time.

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franklinbbq.com Google Ads spend

Evaluate franklinbbq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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franklinbbq.com devices

Review franklinbbq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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franklinbbq.com top markets

Explore franklinbbq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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franklinbbq.com country & global rank

Assess the ranking of franklinbbq.com among other retailers within its primary country and worldwide.

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